100 Top Instagram Influencers with Most Followed Accounts

 

Whether you are looking for your next big collaboration, to find some outfit inspiration or want to get the low down on the latest beauty or travel trends, Instagram is the online platform to go to. Top Instagram influencers have become some of the most powerful and influential voices of our time – they are leading the way for the latest news and trends in different industries, including fashion, music, food, beauty, tech and more! In 2023, they are predicted to grow their audience (and influence) even further.

We are living in an age where almost anyone can become an top Instagram influencer, as long as they are equipped with a phone, an account and something interesting to show or say. With more than one billion monthly active users, Instagram ranks third after Facebook (with just over two billion active users) and YouTube (with 1.9 billion) in terms of the most popular social media network, according to Forbes.

While Facebook does have more users, it is still difficult to ignore the large but growing reach Instagram holds, which can particularly have an impact on businesses and influencer marketing. For example, Forbes states that 70% of users turn to Instagram to look up a brand, while 60% of users learn about new products via the social media service.

Instagram influencers are a vital part of this. With some Instagram influencers having millions of followers, the partnerships that some brands and influencers create can potentially lead to not only the exposure of their product or services to a mass market creating brand awareness from an influencer they love and trust. But also, their millions of followers can equate to the same number of customers which can only enhance a business’s profitability.

Many influencers on Instagram are top beauty influencers who post images and videos of themselves doing cosmetics, styling their hair, and getting ready for important events. Others are fashion influencers who post photos and videos of themselves dressed in the newest styles, or celebrity personalities sharing a peek of their interesting lives. Some of them are also gaming influencers who post new trends and share positive vibes with their followers.

Instagram influencers have swiftly risen to prominence on the social media scene. They may reach a big audience and affect customer behavior by working with brands and pushing items through their Instagram posts including engaging photos, videos, stories, and a lot more. These superstars have very much in common with their followers, and have comparable interests and experiences, while their blogs provide us with a closer look at their interesting lives.

With this in mind, read on to explore the 100 top Instagram influencers in the world that should be on your radar in 2023.

 

LIST of 100 TOP Instagram Influencers in 2023

 

 

1. CRISTIANO RONALDO @CRISTIANO (247 MILLION)

 

Considered by many as the greatest player in the world, Cristiano Ronaldo is a Portuguese professional footballer and one of the top Instagram influencers who plays as a forward for Italian club Juventus and captains the Portugal national team. As well as being a talented sportsman, he also has impressive collaborations and sponsorships with billion-dollar companies, Nike and EA Sports.

 

 

2. ARIANA GRANDE @ARIANAGRANDE (211 MILLION)

 

The international pop star, Ariana Grande rose to fame in the 2000s during her acting role in Nickelodeon’s hit TV series Victorious and the spin-off series Sam & Cat, and today she is considered to be and one of the top Instagram influencers with over 211 million followers. In 2011 Grande signed with a record label after them watching her YouTube video covers and has since become a Billboard, Grammy and American Music Awards winner.

 

 

3. DWAYNE JOHNSON @THEROCK (207 MILLION)

 

Beginning his career as a WWE wrestler, American Canadian, Dwayne Johnson, one of the top influencers on Instagram, grew in popularity rapidly after starring in a few blockbuster films, which include Scorpion King, The Fast and Furious franchise and Moana. In 2020 The Rock was named the highest-paid male actor for the second year in a row, according to Forbes. Today, the Rock is a proud owner of one of the most followed accounts – with over 207, he is considered to be 10 top Instagram influencers.

 

 

4. KYLIE JENNER @KYLIEJENNER (204 MILLION)

 

American media personality, Kylie Jenner, one of the top influencers on Instagram, from the popular Kardashian/ Jenner family, has been in the public eye since the age of 10, in the popular reality television series Keeping Up with the Kardashians. Since then, she has founded her own cosmetic company Kylie Cosmetics, been placed on Forbes Celebrity 100 list in 2017 and in 2019 was named the youngest self-made billionaire. She has set the record for most liked images on Instagram many times (one of her selfies even received a whopping 14M views), and she is considered to be one of the leading top Instagram influencers. On February 2, 2022, Kylie and Travis Scott welcomed their second baby, a beautiful baby boy. On Sunday, February 6 of 2022, she announced the news with a charming black-and-white Instagram image showing their big sister lovingly holding the baby’s hand. “2/2/22,” Kylie captioned the shot. Baby’s name was officially announced sometime after, and he was named Wolf Webster. Allegedly Kylie and Travis changed it after, but the information about the new name is still not released.

 

 

5. SELENA GOMEZ @SELENAGOMEZ (198 MILLION)

 

Beginning her career in children’s television, she first gained recognition in Barney & Friends and then Disney Channels, Wizards of Waverly Place. She has also since gained musical success with her band, Selena Gomez & the Scene where they made the US Billboard 200 and her solo success, having sold over 7 million albums and 22 million singles worldwide. Now Gomez is considered as one of the top influencers on Instagram, and continues to dominate in both the movie and musical scenes and was deemed ‘Woman of the Year’ by Billboard in 2017.

 

 

6. KIM KARDASHIAN WEST @KIMKARDASHIAN (195 MILLION)

 

Kim Kardashian West, one of the top influencers on Instagram, was catapulted into fame when a scandalous video showcasing her sexual exploits with a former boyfriend was leaked online. Since then, Kim has capitalized on her fame with the hit reality TV show, Keeping Up with the Kardashians, founding a shaping enchantments undergarments SKIMS and her fragrance line KKWFragrance. Kim has also expanded her reality star title into model, actress, entrepreneur and soon to be a lawyer. After a grueling number of months of rigorous and very public divorce processes, Kim Kardashian and her now ex-partner Kanye West’s divorce is formally finalized in 2022. Kim is now dating actor and comedian Pete Davidson, and she made her first Met Gala appearance with her new partner in 2022. Kim Kardashian also confirmed speculations about wearing Marilyn Monroe’s crystal Jean Louis gown to the Met Gala 2022, the same gown the renowned actress wore to sing “Happy Birthday, Mr. President” to John F. Kennedy in the year of 1962. Kim even dyed her hair platinum blonde and matched the outfit with a white fur shawl, just like Marilyn Monroe did years ago.

 

 

7. LEO MESSI @LEOMESSI (172 MILLION)

 

Lionel Messi is an Argentine professional footballer and one of the top Instagram influencers who many consider the greatest player of all time. Messi plays as a forward and captains both Spanish club Barcelona and the Argentina national team. He has professional won a club-record of 32 trophies and holds the most goals in La Liga and Europe’s top five leagues.

 

 

8. BEYONCE KNOWLES @BEYONCE (157 MILLION)

 

American singer, songwriter, actress, record producer and dancer, Beyoncé rose to fame in the late 1990s as the lead singer in the R&B girl-group Destiny’s Child. After being the best-selling girl’s group of all time, they broke up in 2006, where Beyoncé built a successful solo career as an actor in The Pink Panther, Dreamgirls and Obsessed and solo artist selling over 100 million records worldwide. She has also won 23 Grammys and was the most nominated woman in the award’s history, and is now considered as one of the top influencers on Instagram. 

 

 

9. JUSTIN BIEBER @JUSTINBIEBER (153 MILLION)

 

Teen heartthrob, Justin Bieber is a Canadian singer, songwriter, and one of the top Instagram influencers. He was even scouted by pop star Usher who saw the boy performing on YouTube. After signing a record deal, he catapulted into stardom by becoming the first solo artist to have four singles enter the Top 40 before the release of the debut album. Since then, he has broken a number of records, including in 2020 becoming the youngest artist to have seven albums reach the top spot on the Billboard Hot 200.

 

 

10. KENDALL JENNER @KENDALLJENNER (144 MILLION)

 

Part of the Kardashian/ Jenner family, Kendall Jenner, one of the top influencers on Instagram, like her siblings and parents starred in the reality television series, Keeping Up with the Kardashians. From there she launched a modelling career, where she has done multiple editorials and cover shoots for international Vogue, walked for Victoria’s Secret and act as a brand ambassador for Estée Lauder and Forever 21’s ad campaigns.

 

 

11. NEYMAR DA SILVA SANTOS JR @NEYMARJR (144 MILLION)

 

Brazilian soccer player, Neymar, one of the top influencers on Instagram, began his professional career at Santos F.C as a teen winning four straight players of the year awards whilst becoming one of Brazil’s most popular public figures. He then leapt to join FC Barcelona in 2013 gaining numerous international titles, and after leading Brazil to their first Olympic gold medal in 2016 he transferred to France’s Paris Saint-Germain team, where he currently is now.

 

 

12. TAYLOR SWIFT @TAYLORSWIFT (142 MILLION)

 

The country singer turned international popstar; Taylor Swift from Nashville is a singer-songwriter and one of the top Instagram influencers who is best known for creating music that canters around her own life which has created widespread critical media coverage. Swift, one of the top influencers on Instagram of her generation, is deemed one of the top most influential artists of all time and was the youngest person to win a Grammy at the age of 20 in 2010 since he has broken countless records in the music industry.

 

 

13. JENNIFER LOPEZ @JLO (135 MILLION)

 

Jennifer Lopez, commonly known as JLO is an American singer, actress, dancer and producer who established herself as the highest-paid Latin actress in Hollywood. Throughout her career, she also entered the music industry and became the first woman to have a number one film and album in the same week in 2001. Today, she is one of the top influencers on Instagram and other social media networks.

 

 

14. NICKI MINAJ @NICKIMINAJ (125 MILLION)

 

Born in the Caribbean, Nicki Minaj is a female hip hop artist who moved to New York as a child. After a troubled childhood, Nicki, one of the top influencers on Instagram, was mentored by friend Lil Wayne who helped her rise to one of the most controversial but popular rappers and became the first solo artist to have seven singles simultaneously on the Billboard 100 chart.

 

 

15. KHLOÉ KARDASHIAN @KHLOEKARDASHIAN (124 MILLION)

 

American media personality, Khloé Kardashian is a socialite, businesswoman and one of the top Instagram influencers who starred alongside her family in the reality TV show Keeping Up with the Kardashians. Her success and likeable personality led to a handful of spin-offs which include one with her first husband, basketballer Lamar Odom. She more recently stars and produces in health and fitness docu-series Revenge Body and co-created body-positive denim line, Good American.

 

 

16. MILEY CYRUS @MILEYCYRUS (118 MILLION)

 

Singer and actress Miley Cyrus, daughter to the country star Billy Ray Cyrus began her career in 2004 when she landed the starring role in the hit show Hannah Montana. Miley, today one of the top influencers on Instagram, then went on to release several successful albums which built on her reputation of being a wild child. In 2013 she had her first US number 1 single with ‘Wrecking Ball’ and then went onto becoming a coach on two seasons of The Voice.

 

 

17. KATY PERRY @KATYPERRY (109 MILLION)

 

American pop singer Katy Perry is best known for her songs ‘I Kissed a Girl’, ‘Firework’ and ‘Teenage Dream’, began her music career with a gospel album but in 2008 radically changed her image with pop music and consequently rose to the top of the charts worldwide. Perry is also known for her 2015 Super Bowl halftime show, her marriage with comedian Russell Brand, her judge role on American Idol, and her being one of the top influencers on Instagram to this day. 

 

 

18. KOURTNEY KARDASHIAN @KOURTNEYKARDASH (104 MILLION)

 

Eldest of the Kardashian/ Jenner siblings, Kourtney Kardashian is considered to be one of the top Instagram influencers. She began her fame appearing alongside her family in reality television show Keeping Up with the Kardashians and landing multiple spin-offs with her sisters. She positions herself as the most environmentally conscious member of the family and channels this through her lifestyle and wellness website, Poosh.

 

 

19. KEVIN HART @KEVINHART4REAL (101 MILLION)

 

Comedian and actor Kevin Hart, one of the top influencers on Instagram today, started his career as a stand-up comedian shortly after graduating high school. In 2009 he released his first stand-up album and then later in 2011 began his tour for ‘Laugh at my pain’ which became a hit documentary which grossed 15 million dollars. Since this, Hart has regularly appeared in big Hollywood movies, specifically comedies such as Think Like a Man, About Last Night and two Jumanji features and continues to dominate this film genre.

 

 

20. DEMI LOVATO @DDLOVATO (94.5 MILLION)

 

Demi started her career at a child actor on Barney & Friends before landing leading roles in Disney’s Sonny with a Chance and the film Camp Rock alongside the Jonas Brothers. She then catapulted onto the music scene, releasing her debut album in 2008 and has since regularly released hit singles. She also continues to appear on television, serving as a judge on The X Factor in 2012. In 2022, Demi announced that they are identifying as non-binary, and still remain considered as one of the top influencers on Instagram of their generation. 

 

 

21. ELLEN DEGENERES @THEELLENSHOW (92.7 MILLION)

 

Ellen DeGeneres is one of Americans most well-known comedians and is considered to be one of the top Instagram influencers. Beginning her career as a stand-up comedian performing in local coffee shops before hitting it in the big time with her own sitcom Ellen which spanned over 4 years. In 1997 DeGeneres came out as gay and an advocate for LGBTQ rights and in 2003 became the host of her award-winning talk show The Ellen DeGeneres Show which has since won 11 Daytime Emmys. She is now one of the top influencers on Instagram and many other social media networks, sharing positive energy and good vibes with the rest of the world.

 

 

22. RIHANNA @BADGALRIRI (88.1 MILLION)

 

International pop star and fashion Goddess Rihanna, one of the top influencers on Instagram, moved from Barbados to America to pursue a career as a singer as a teen. In the early 2000s at the age of 16 her first album, ‘Music of the Sun’ sold more than two million copies worldwide. After winning multiple Grammys and MTV awards, Rihanna has now expanded her portfolio into clothing, fragrances and beauty making her a multi-millionaire. In 2022 she is expecting her first child with rapper ASAP Rocky.

 

 

23. VIRAT KOHLI @VIRAT.KOHLI (84.8 MILLION)

 

Virat Kohli, one of the top influencers on Instagram, is an Indian international cricketer and one of the top Instagram influencers who is counted amongst the best sportsmen in India. Currently, he is the captain of the Indian cricket team and continuously plays for Royal Challengers Bangalore in the Indian Premier League, which he started doing in 2013. Virat is also ranked the top ODI batsman in the world since October 2017 and is currently 1^st in test rankings.

 

 

24. ZENDAYA @ZENDAYA (81.6 MILLION)

 

Beginning her career as a child actor, Zendaya, one of the top influencers on Instagram, landed her first television role in 2010 in tween comedy series Shake It Up. After another Disney Series, K.C Undercover she transitioned into big-budget films with Spider-Man: Homecoming and The Greatest Showman in 2017 and now stars in the hit drama Euphoria.

 

 

25. CARDI B @IAMCARDIB (79.4 MILLION)

 

Belcalis Marlenis Almánzar, but commonly known as Cardi B is an American rapper, songwriter, actress and one of the top Instagram influencers who launched in stardom after several posts and videos of her on Vine and Instagram become viral. Since then she has featured in reality television series Love & Hip Hop: New York earned three number-one singles on the Billboard Hot 100 and won the Grammy award for Best Rap Album becoming the only woman to win the award as a solo artist.

 

 

26. CHRIS BROWN @CHRISBROWNOFFICIAL (73.7 MILLION)

 

Chris Brown began his career as a teen heartthrob with R&B and pop hits that include ‘Forever’ and ‘Kiss Kiss’ best known for his dance and musical talents. However, in 2009 Chris hit the headlines for assaulting a former girlfriend and fellow pop star Rihanna, which saw his music being dropped from the radio. Years later, Brown rediscovered success with his album ‘F.A.M.E’ which earned him a Grammy in 2011 and since he continues to release new music and have brushes with the law.

 

 

27. DRAKE @CHAMPAGNEPAPI (73.1 MILLION)

 

Canadian rapper, singer-songwriter, actor, businessman and one of the top Instagram influencers, Drake gained his recognition as an actor on the teen drama television series Degrassi: The Next Generation. In 2007 he left the show to start a career in the music industry and after his debut album ‘Thank Me Later’ in 2010 he is now among the world’s best-selling artists, with over 170 million records sold.

 

 

28. BILLIE EILISH @BILLIEEILISH (72.5 MILLION)

 

Billie Eilish is an American singer, songwriter, and one of the top Instagram influencers, Billie rose to fame in 2015 when she uploaded the song ‘Ocean Eyes’ to her SoundCloud page. After a while, radio stations began promoting the song which led to her catapulting into the spotlight. Billie, one of the top influencers on Instagram, has now sold around 40 million singles in the US alone and has been the youngest person to win four main Grammy categories all of which were in the same year.

 

 

29. SHAKIRA @SHAKIRA (69.5 MILLION)

 

Born and raised in Colombia, Shakira is a successful pop singer, dancer, and one of the top Instagram influencers who has won multiple Grammy and American Music Awards for her well-known hits ‘Hips Don’t Lie’ and Whenever, Wherever’. Shakira’s biggest achievement is being the highest-selling Colombian artist of all time with estimates of over 70 million albums sold worldwide. Moreover, she most recently has served as a judge on the popular singing competition television show, The Voice.

 

 

30. VIN DIESEL @VINDIESEL (67.7 MILLION)

 

Mark Sinclair but professionally known as Vin Diesel is an American actor, filmmaker, and one of the top influencers on Instagram. He is best known for playing the character Dominic Toretto in the Fast & Furious franchise and is one of the highest-grossing actors of all time. Apart from acting he also has founded a production company One Race Films, a record label Racetrack Records and video game developer, Tigon Studios.

 

 

31. DAVID BECKHAM @DAVIDBECKHAM (65.2 MILLION)

 

David Beckham, one of the top influencers on Instagram, is a well-known British former footballer who is married to Spice Girls Victoria Beckham. David previously played football for Manchester United at the age of 18, Real Madrid and also signed a 250-million-dollar contract with L.A Galaxy. After his retirement announcement in 2013, he has been involved in numerous charity work and had countless endorsements, clothing lines, fragrances and businesses.

 

 

32. GIGI HADID @GIGIHADID (61.9 MILLION)

 

American fashion model Gigi Hadid is one of the most popular models in the world and one of the top Instagram influencers. She has walked the runway for the biggest fashion designers in the industry and has been on the covers of Vogue, Teen Vogue, Elle and Glamour. Hadid was also named International Model of the Year by the British Fashion Council in 2016.

 

 

33. JUSTIN TIMBERLAKE @JUSTINTIMBERLAKE (59.6 MILLION)

 

Justin Timberlake began his career on The New Mickey Mouse Club but by 1995 he became a teen heartthrob with the boyband NSYNC. After a decade of successful hits, Timberlake went solo in 2002 with his album ‘Justified’ and later got awarded a Grammy-winning album. Soon after he diversified into acting again with the films In Time and The Social Network and now continues to dabble in both the film and music industries. He is today one of the top influencers on Instagram.

 

 

34. PRIYANKA CHOPRA JONAS @PRIYANKACHOPRA (59.3 MILLION)

 

Indian American actress, film producer, winner of Miss World pageant in 2000, and one of the top Instagram influencers, Priyanka is a highly regarded actress in the film industry and one of the highest-paid actresses of Indian descent. Chopra is also married to Jonas brother, Nick Jonas and in 2008 she won five Filmfare Awards and National Film Award for the Best Actress.

 

 

35. EMMA WATSON @EMMAWATSON (59.1 MILLION)

 

Emma Watson is an actress, activist, model, and one of the top Instagram influencers. She was born in Paris but grew up in England, and her breakout acting role was in the popular Harry Potter franchises as Hermione Granger which span from 1999 to 2010. Since then, she has been working with feminist organisations and promoting education for girls across the globe, as well as starring in blockbuster films Beauty and The Beast and Little Women.

 

 

36. SHAWN MENDES @SHAWNMENDES (58.6 MILLION)

 

Canadian singer, songwriter, model, and one of the top Instagram influencers, Shawn first gained the spotlight in 2013 after posting song covers on Vine. After catching their attention, he signed with Island Records and since he has released three studio albums and headlined three world tours. His first album debuted at the top of the US Billboard 200 at the age of 17 and Times named Mendes one of the 100 most influential people in the world.

 

 

37. DUA LIPA @DUALIPA (57.3 MILLION)

 

British singer and songwriter Dua Lipa, one of the top influencers on Instagram, began her career posting YouTube videos at the age of 14 of covers of her favourite songs. At the age of 16 began working as a model for ASOS Marketplace whilst waitressing. In 2013 Dua quit her jobs when she signed with management and since has made popular chart-climbing hits and is one of the top Instagram influencers. In 2017 she was named the most-streamed woman in the UK by Spotify and had four singles to reach the UK top 10.

 

 

38. SHRADDHA KAPOOR @SHRADDHAKAPOOR (57.3 MILLION)

 

Shraddha Kapoor is a Bollywood actress, singer, and one of the top Instagram influencers who is one of the most popular and highest-paid actresses in India. Daughter of the famous actor Shakti Kapoor has been featured in Forbes India’s Celebrity 100 list every year since 2014 and also featured by Forbes Asia in their 30 under 30 lists of 2016, which now makes her one of the most wanted names in the Indian advertising industry.

 

 

39. MALUMA @MALUMA (56.2 MILLION)

 

Juan Luis Londoño Arias, known professionally as Maluma is a Colombian singer, songwriter, actor, and one of the top Instagram influencers who predominately makes reggaeton, Latin trap and pop music. Maluma began his music career at the age of 16 with his album ‘Magia’ and has ever since released chart-climbing hits. He is also one of less than 30 artists with over 25 million YouTube followers.

 

 

40. SNOOP DOGG @SNOOPDOGG (55.4 MILLION)

 

The popular Snoop Dogg, today one of the top influencers on Instagram, is an American West Coast rapper who was discovered by Dr Dre in the early 1900s when he guest-starred on his album ‘The Chronic’. After this Snoop Dogg released his own album ‘Doggystyle’ and ‘The Doggfather’ both of which reached the top of the charts. Since achieving fame, Snoop has had several brush-ups with the law but continues to create more music and even appear on some on-screen roles.

 

 

41. RONALDO DE ASSIS MOREIRA @RONALDINHO (53.1 MILLION)

 

Ronaldinho de Assis Moreira, but better known as Ronaldinho is a former Brazilian soccer player, ambassador for the club (Barcelona), and one of the top Instagram influencers. He is highly regarded as one of Brazil’s best footballer ever and is best known for his magnificent foot skills who led Brazil to win the 2002 World Cup.

 

 

42. DEEPIKA PADUKONE @DEEPIKAPADUKONE (52.5 MILLION)

 

Born in Denmark and raised in India, Deepika is an actress, producer and model who began her life aiming to be a world-class badminton player but soon found her calling as a model. Having established her name as the supermodel for the country and appearing in a few advertisements, Deepika leapt into acting with a mix of Hollywood and Bollywood films. Currently, she is amongst the highest-paid actresses in the world was named one of the 100 most influential people in the world in 2018.

 

 

43. CAMILA CABELLO @CAMILA_CABELLO (51.2 MILLION)

 

Camila is a Cuban American singer, songwriter, actress and one of the top Instagram influencers who rose to fame as a member of the girl group Fifth Harmony which formed on the reality TV show X-Factor. During this time, she began to establish herself as a solo artist and in 2018 she debuted with her first solo album which reached number one on the Billboard 200 chart. Ever since she has continued to make chart hitting music solo and with fellow music icons.

 

 

44. WILL SMITH @WILLSMITH (50.9 MILLION)

 

Will Smith, one of the top influencers on Instagram, is best known for both his successful rap career as DJ Jazzy Jeff and The Fresh Prince at the age of 16 and his starring role in the sitcom The Fresh Prince of Bel-Air which spanned over six seasons. He later transitioned into a Hollywood A-lister with his roles in the franchises Bad Boys in 1995 and Men in Black in 1997 and still to this day continues to star in blockbuster films.

 

 

45. HUDA KATTAN @HUDABEAUTY (48.1 MILLION)

 

Huda Kattan is an Iraqi- American self-made makeup artist, beauty guru, entrepreneur, and one of the top Instagram influencers who founded the worldwide cosmetic line Huda Beauty. Kattan also runs a hugely popular YouTube channel which has over 4 million subscribers and 183,000,00 views. Her growing billion-dollar beauty empire has now diversified from makeup to fragrances and most recently into skincare.

 

 

46. ROBERT DOWNEY JR. @ROBERTDOWNEYJR (47.9 MILLION)

 

Starting his acting career in his youth, Robert is an American actor and producer who is mainly recognized for his critically acclaimed performance in popular role ‘Iron Man’ which is part of the Marvel cinematic universe. Considered a Hollywood A-lister, Downey has an estimated net worth of $300 million and is one of the highest-paid actors in the industry.

 

 

47. LEONARDO DICAPRIO @LEONARDODICAPRIO (47.5 MILLION)

 

Best known for playing unconventional roles, Leonardo DiCaprio began his acting debut in television where he received an Oscar nomination for his role in What’s Eating Gilbert Grape in 1993. Leo later starred in arguably his most famous role in the film Titanic which kickstarted a long career of successful blockbuster films, one of which won him his first Oscar in 2015. DiCaprio, one of the top influencers on Instagram today, is also a passionate environmentalist advocate which he is heavily involved in when he’s not acting.

 

 

48. JAMES RODRÍGUEZ @JAMESRODRIGUEZ10 (46.7 MILLION)

 

James is a Colombian professional soccer player who plays the attacking midfield position, and also winger for his club Real Madrid as well as the Colombian national team. James at a young age began being coached by his father who himself was a professional footballer, which paid off as he is now best known for his technique and playmaking skills. He is today considered one of the top influencers on Instagram. 

 

 

49. CHRIS HEMSWORTH @CHRISHEMSWORTH (45.8 MILLION)

 

Australian actor Chris Hemsworth, rose to fame playing Kim Hyde in the Australian soap, Home and Away, before beginning a film career in Hollywood. Hemsworth, one of the top influencers on Instagram, is best known around the world for playing Thor in eight Marvel cinematic universe films and has since established himself as one of the leading and highest-paid actors in the world in 2014, 2015 and 2018 according to Forbes.

 

 

50. KYLIAN MBAPPÉ @K.MBAPPE (45.7 MILLION)

 

22-year-old French professional football player, Kylian is best known for playing as a forward of Ligue 1 club Paris Saint-Germain and the French national team. Kylian is widely considered one of the best players in the world and was France’s youngest player to score a goal in a World Cup game. Also, his permanent transfer to PSG in 2018 cost $210 million, which was the most expensive transfer for a teenage football player in history.

 

 

51. J BALVIN @JBALVIN (45.6 MILLION)

 

José Álvaro Osorio Balvin, but professionally known as J Balvin is a Colombian reggaeton singer and one of the top Instagram influencers who often is referred to the ‘Prince of Reggaeton’ by many. Balvin is one of the best-selling Latin music artists with sales of more than 35 million records worldwide. He also has won five Billboard Latin Music Awards, four Latin Grammy Awards and has won the first Global Icon Award given by Lo Nuestro Awards in recognition for his contribution to spreading Latin music worldwide.

 

 

52. LADY GAGA @LADYGAGA (45.5 MILLION)

 

Stefani Joanne Angelina Germanotta, but known professionally as Lady Gaga is an American singer, songwriter and actress. She is best known for her unique fashion choices and her consistent image reinventions in both the music and entertainment industry. After several successful singles that all rose to the top of the charts, Gaga took on the world of acting in TV series American Horror Story and co-starring in the film A Star is Born where she won a Golden Globe and Grammy. Gaga acted in an award-winning movie named “House of Gucci”, which was about a well-known Gucci family and the history of their fashion empire’s rise and fall, the brand’s future, and all events surrounding the tragic family’s destiny. Gaga played the role of Patrizia Reggiani, now Italian convicted criminal, and ex-wife of Patricio Gucci. Gaga won New York Film Critics Circle Award for Best Actress.

 

 

53. ZAC EFRON @ZACEFRON (44.7 MILLION)

 

After making his first television action appearance in television show Firefly, American actor Zac Efron in 2005 landed a lead role in the Disney Channel film High School Musical. After it became a massive hit and two sequels followed, Zac went on to star in the remake of Hairspray and then dropped his Disney image for more mature, serious roles. He now continues to diversify his portfolio in acting with a role in the new Scooby-Doo television series and creating a Netflix documentary about nature and travel called Down to Earth with Zac Efron.

 

 

54. ANUSHKA SHARMA @ANUSHKASHARMA (44.7 MILLION)

 

Indian actress, producer, and one of the top Instagram influencers, Anushka Sharma primarily work in Bollywood and is one of the most popular and highest-paid actresses in India. Beginning her career in 2007 she has earned several awards, including Filmfare Award, appeared in Forbes India’s Celebrity 100 list since 2012 and was featured by Forbes Asia in their 30 Under 30 list in 2018. She continues to play a role in Bollywood movies but more recently acts as a producer rather than in front of the camera.

 

 

55. MICHELLE OBAMA @MICHELLEOBAMA (44.2 MILLION)

 

Michelle Obama is an American attorney, author, and was the First Lady of the United States from 2009 to 2017. Michelle is married to Barack Obama who was the 44^th president of American and they were both the first African American couple to take the office in history. Obama has been voted the most admired woman in the US and featured as ‘Person of the Year’ in Time magazine in 2018, but now she continues her charity work across the world and focuses on her podcast, The Michelle Obama Podcast.

 

 

56. CARA DELEVINGNE @CARADELEVINGNE (43.9 MILLION)

 

English model, one of the top influencers on Instagram, actress and singer Cara Delevingne began her career in 2009 as after she left school and signed with management. She began modelling for Vogue at an early age and walking for high fashion brands across Europe. In 2012 she broke through to acting with a film adaptation of Anna Karenina and now had featured in some blockbusters films alongside side big names in the movie industry.

 

 

57. GARETH BALE @GARETHBALE11 (43.7 MILLION)

 

Gareth Frank Bale is a Welsh professional footballer who plays as a winger for Premier League club Tottenham Hotspur, on loan from Real Madrid of La Liga and the Wales national team. Bale is best known for being able to ball strike from a distance, swerving free kicks and his ability to get past defenders. He most recently scored his 200^th career goal in a game in the Europa League.

 

 

58. LELE PONS @LELEPONS (43.1 MILLION)

 

Internet phenomenon Lele Pons, also known as Eleonora Pons Maronese is a Venezuelan YouTuber, singer, actress, and one of the top Instagram influencers who began her career on the internet on Vine where overtime she accumulated over 8 billion loops. She later extended her portfolio on YouTube where she earned over 17 million subscribers and now stars in The Secret Life of Lele Pons, a YouTube Original docuseries and hosts her own Spotify exclusive podcast, Best Kept Secrets with Lele Pons, all at the age of 24.

 

 

59. SERGIO RAMOS @SERGIORAMOS (42.4 MILLION)

 

Sergio Ramos García is a Spanish professional footballer who plays for and captains both the Spanish national team and Real Madrid as a Centre back. Ramos is highly regarded by his peers and is said to be one of the best defenders in the world. He also holds the record for the most international victories for Spain with 130 matches, the most capped player in the history of the Spanish national team and is his countries 8^th highest goal scorer.

 

 

60. SUNNY LEONE @SUNNYLEONE (42.1 MILLION)

 

Karenjit Kaur Vohra, also recognized for the stage names Sunny Leone and Karen Malhotra is a model, Bollywood actress, one of the top influencers on Instagram and a former pornographic actress. With Indian, Canadian and American citizenship, Sunny has played roles in independent events, films and television series. In 2003 she was named Penthouse Pet of the Year and the top 12 porn stars in 2010 but now she works within the mainstream media in India hosting reality show Splitsvila on MTV.

 

 

61. DADDY YANKEE @DADDYYANKEE (41.3 MILLION)

 

Ramón Luis Ayala Rodríguez, known professionally as Daddy Yankee is a Puerto Rican singer, songwriter, actor and record producer. Recognised as the artist who coined the word reggae nation in 1994 is now worth an estimate of over $30 million. Some of his highest achievements are launching his label called El Cartel Records at the age of 21, being the most-streamed musician on Spotify in 2017 and having the most-watched YouTube video ever with his single ‘Despactio’.

 

 

62. PAULO DYBALA @PAULODYBALA (40.6 MILLION)

 

Argentine professional footballer Paula Dybala plays as a striker for Italian football team Juventus and the Argentina national team. He began his sports career in 2011 when he started playing for Instituto ACC in Argentina and his outstanding performance got him transferred to Juventus in 2015. Paulo is nicknamed ‘the jewel’ for his creative style of play, pace, technique and eye for goal.

 

 

63. MILLIE BOBBY BROWN @MILLIEBOBBYBROWN (40.5 MILLION)

 

English actress Millie Bobby Brown is best known for her debut and leading role at the age of 13 in Netflix series Stranger Things. Since then, she has featured in many big-budget blockbusters such as Godzilla and Enola Holmes and been the youngest person to be a nominee in Emmy history and feature of the Time 100 list of the world’s most influential people.

 

 

64. VANESSA HUDGENS @VANESSAHUDGENS (40.2 MILLION)

 

From the age of 8, Vanessa Hudgens pursues her love for performing in local musical productions up until 2006 when she got her first big break when she landed a starring role in the popular Disney original franchise High School Musical. From this, Vanessa moved onto more serious roles, released two albums and became a judge on So You Think You Can Dance. She now continues to feature in blockbuster films alongside A-list stars and diversifying her portfolio.

 

 

65. ADELE @ADELE (39.5 MILLION)

 

British singer-songwriter Adele, one of the top influencers on Instagram, is mainly recognized for her highly popular albums 19, 21 and 25. Adele has sold millions of albums worldwide, won an Oscar and 15 Grammys for her work. Similarly, she has broken lots of industry records, some of which include selling the most downloads in one week with her single ‘Hello’ and her album 25 being the fastest-selling album in the US.

 

 

66. LUIS SUAREZ @LUISSUAREZ9 (39.2 MILLION)

 

Luis Alberto Suárez Díaz, but also nicknamed El Pistolero is an Uruguayan professional footballer and one of the top Instagram influencers who plays as a striker for Spanish club Atlético Madrid and the Uruguay national team. Suárez has won 19 trophies in his career so far, scored 493 goals for his club and country and is regarded as one the best players in his generation.

 

 

67. TOM HOLLAND @TOMHOLLAND2013 (39.1 MILLION)

 

British actor Tom Holland, one of the top influencers on Instagram, found early stardom in the London production of Billy Elliot the Musical in 2008. He later found success in films The Impossible in 2012 and playing the iconic role of Spider-Man in various Marvel franchise films as well as later starring in his film Spider-Man: Homecoming in 2017.

 

 

68. DOVE CAMERON @DOVECAMERON (38.5 MILLION)

 

24-year-old American actress and singer Dove Cameron is best recognised for playing the dual role in the Disney Channel comedy series Liv and Maddie, which she won the Daytime Emmy Award for Outstanding Performer in Children’s programming for. Cameron is also known for her role as ‘Mal’ in Descendants and her debut single ‘If only’.

 

 

69. KRIS JENNER @KRISJENNER (38.2 MILLION)

 

Kris Jenner, formerly a Kardashian is an American media personality, producer, manager, businesswoman, and one of the top Instagram influencers. She rose to fame after starring in the reality television show Keeping Up with the Kardashians with her six children and husband for 13 years but now focuses on managing her children’s social events and the day-to-day running’s of their successful businesses.

 

 

70. ZAYN MALIK @ZAYN (38.1 MILLION)

 

Zayn is British singer and performer who began his music career on the competition series X-Factor where he teamed up with four other male contestants to form the now popular band, One Direction. After spending years topping the music charts with the boys and touring the world in 2015 Malik decided to leave the group to pursue a solo debut. His first album was ‘Mind and Mine’, which hit number 1 in both the UK and the US in 2016 and Zayn years later continues to make successful solo music.

 

 

71. CONOR MCGREGOR @THENOTORIOUSMMA (38 MILLION)

 

Irish professional mixed martial arts and boxer Conor Antony McGregor is a former Ultimate Fighting Championship featherweight and lightweight champion and one of the top Instagram influencers. McGregor famously fought boxing champion, Floyd Mayweather, in 2017 and suddenly retired from MMA in 2019, before returning with a victory in 2020. He also has become the first fighter in UFC history to hold titles in two weight divisions simultaneously.

 

 

72. MARINA RUY BARBOSA @MARINARUYBARBOSA (37.5 MILLION)

 

Brazilian actress Marina Ruy Barbosa began her career as a child actress in the telenovela Start Again which led to her starring in another soap opera Too Much, a show that earned Marina an International Emmy for the best telenovela. At the age of 25, she now has changed passions to fashion where she has founded an eco-friendly clothing line, Shop Ginger.

 

 

73. SALMAN KHAN @BEINGSALMANKHAN (37.3 MILLION)

 

Salman Khan is an Indian actor, producer, television personality, and one of the top Instagram influencers who primarily works on Bollywood films. With over 30 years of experience in the film industry, Khan has earned numerous awards and been included in Forbes 2018 Top Paid 100 Celebrity Entertainers in the world and has an estimated net worth of $260 million. Overall, Salman is regarded as one of the most commercially successful actors in the world.

 

 

74. KRITI SANON @KRITISANON (37.2 MILLION)

 

Indian actress, Kriti Sanon pre-dominantly stars in Bollywood films after making her debut in a psychological thriller 1: Nenokkadine in 2014. After winning the Filmfare Award for Best Female Debut in the same year, Kriti has gone onto star in a comedy that was the highest-grossing release. She now has notably launched her clothing line, been known to endorse several popular brands and appeared in Forbes India’s celebrity 100 list of 2019.

 

 

75. BELLA HADID @BELLAHADID (36.9 MILLION)

 

Isabella Khair Hadid, but commonly known as Bella Hadid is an American supermodel and one of the top Instagram influencers whose older sister is model Gigi Hadid. After beginning her career at the age of 16 when she moved to New York to start modelling, Bella has consistently walked for luxury brands and appeared on magazine covers for big names such as Elle and Vogue. In 2016 she was voted ‘Model of the Year’ by industry professionals and became an ‘Angel’ for Victoria Secret. Now she continues to endorse big brands such as Dior Beauty and walk-in popular fashion shows.

 

 

76. KARIM BENZEMA @KARIMBENZEMA (36.8 MILLION)

 

Karim Mostafa Benzema is a French professional footballer and one of the top Instagram influencers who plays as a striker for Spanish club Real Madrid and the French national team. Best known on the pitch for his aerial ability, playmaking and finishing, Benzema is considered by many as one of the best strikers in the world.

 

 

77. RYAN REYNOLDS @VANCITYREYNOLDS (36.7 MILLION)

 

Canadian born actor, comedian, film producer, screenwriter and one of the top Instagram influencers, Ryan Reynolds is best known for his comedic performance in the Marvel cinematic franchise, Deadpool. However, his breakthrough in acting began with the films Blade: Trinity in 2004, The Proposal in 2009 and The Green Lantern in 2011. Alongside acting, he also co-owns a gin brand Aviation that is reportedly worth $610 million.

 

 

78. MAISA SILVA @MAISA (36.4 MILLION)

 

Brazilian television host and actress Maisa da Silva Andrade, one of the top influencers on Instagram, is commonly known for hosting the children’s TV show Bom Dia & Cia since she was only 6 years old and for playing the role of Valéria Ferreira in the Carrossel franchise. After 13 years of working SBT, a Brazilian television network, Maisa decided to not renew her contract to concentrate on her YouTube channel (Maisera) and starring in movies.

 

 

79. HARRY STYLES @HARRYSTYLES (34.9 MILLION)

 

In 2010 Harry Styles, today one of the top influencers on Instagram, began his music career when he auditioned for the UK television show, The X-Factor where the judges combined four solo male singers to form the popular group One Direction. After five successful studio albums, in 2017 Harry decided to try a solo single with ‘Sign of the Times’ and again in 2020 with solo album ‘Fine Line’, where he got his first number 1 single. Most recently he has moved into the film industry with a Christopher Nolan war thriller Dunkirk.

 

 

80. BARACK OBAMA @BARACKOBAMA (34.1 MILLION)

 

Barack Hussein Obama II is an American politician and attorney who served at the 44^th president of the United States from 2009 to 2017. Obama is both a member of the Democratic Party and the first African American president in history. Before his presidency, he served as a U.S senator and Illinois state senator. Now he has spent time writing his book A promised Land, help support this next president and his former Vice President, Joe Biden and is heading to Netflix with a new docu-series.

 

 

81. JENNIFER ANISTON @JENNIFERANISTON (35.9 MILLION)

 

Jennifer Aniston is an American actress, film producer general businesswoman, and one of the top Instagram influencers who rose to international fame when she portrayed the character, Rachel Green in the television sitcom Friends. She has since moved to star in numerous comedy films, including Bruce Almighty in 2003 and We’re the Millers in 2013 but most recently has returned to television in TV drama series The Morning Show. She is also well known for being an inspiration through the years for her iconic fashion style and hairstyles for many of the nation. In 2022 Jennifer introduced her new brand: LolaVie, a gorgeous new line of hair products, and it made a splash with just one product: a shine-boosting, amazing-smelling detangling spray. It quickly became a part of millions of people’s daily beauty routines all across the world, just in time for LolaVie’s second release in 2022: the Perfecting Leave-In.

 

 

82. COLE SPROUSE @COLESPROUSE (33.6 MILLION)

 

Cole Sprouse became a successful child actor alongside his twin brother Dylan in shared parts in movies and TV shows and then became a star in their own right when they landed Disney Channel’s, The Suite Life of Zack and Cody and spin-off The Suite Life on Deck which spanned from 2005 to 2011. Cole also took a break from acting to study at New York University but now plays the role of Jughead Jones in the teen drama Riverdale and has done since 2016.

 

 

83. CHRISSY TEIGEN @CHRISSYTEIGEN (33.5 MILLION)

 

Model and popular social media personality, Chrissy Teigen began her career as a teen model and now is an in-demand television star and one of the top Instagram influencers who is the host of the reality show Model Employee also a long-running commentator on Lip Sync Battle. As well as releasing a best-seller cookbook Cravings, Teigen is popular on Twitter and Instagram for her family life content which features her two children and husband John Legend.

 

 

84. VARUN DHAWAN @VARUNDVN (33.3 MILLION)

 

Indian actor Varun Dhawan is one of the highest-paid celebrities in India, featured in Forbes India’s Celebrity 100 list since 2014 and best known to work as an assistant director to Karan Johar on the 2010 drama My Name Is Khan. Varun was also named among the nation’s 50 most influential young people and labelled him ‘the most bankable star of his generation’ in the Indian version of GQ.

 

 

85. LAUDYA CYNTHIA BELLA @LAUDYACYNTHIABELLA (33.1 MILLION)

 

Laudya Cynthia Bella or commonly called Bella is an Indonesian pop singer, actress, soap opera star and one of the top Instagram influencers. Her debut film Virgin in 2004 made her one of the most successful Indonesian young actresses, and she later won Best Female Leading Role for this character in 2005 and also one more role in 2015. She is now widely popular for both her acting and singing abilities across the country and continues to star in several movies.

 

 

86. DAN BILZERIAN @DANBILZERIAN (32.8 MILLION)

 

American social media celebrity and well-known gambler are commonly recognized for his lavish lifestyle. After a troubled upbringing, Dan had an interest in poker since an early age and his twenties amassed a fortune by playing poker, making outrageous claims but ultimately winning millions through some games. This led to his highly active Instagram where he shows off his no holding back lifestyle and adventures to his huge fan base.

 

 

87. WARDELL CURRY @STEPHENCURRY30 (32.1 MILLION)

 

Wardell Curry but commonly called Stephen Curry is an American professional basketball player for the Golden State Warriors and one of the top Instagram influencers. Curry is called by many the greatest shooter in NBA history and is credited for revolutionising the game of basketball by regularly utilising the three-point-shot. His is also a six-time NBA all-star, named most valuable player twice and won three NBA championships with the Warriors.

 

 

88. GISELLA ANASTASIA @GISEL_LA (32 MILLION)

 

Singer, actress, and one of the top Instagram influencers, Gisella rocketed to fame in 2008 when she became a finalist on Indonesian Idol. After releasing her first debut single she went on to appear in the comedy series Opera Van Java and was later ranked one of the richest pop singers to be born in Indonesia with an estimated net worth of $58 million.

 

 

89. NUSRET GÖKÇE @NUSR_ET (31.9 MILLION)

 

Nusret, but commonly recognised as Salt Bae is a Turkish butcher chef and restauranteur who owns Nusr-Et, a chain of luxury steak houses in Turkey. Salt Bae is best known for becoming a meme on the internet for his technique for preparing and seasoning meat. After posting the ‘Ottoman Steak’ video in 2017 he became viral with over 10 million views on Instagram and now get the opportunity to serve celebrities from across the world.

 

 

90. WIZ KHALIFA @WIZKHALIFA (31.8 MILLION)

 

Cameron Jibril Thomaz but better known by his stage name Wiz Khalifa is an American singer-songwriter, rapper, actor and one of the top Instagram influencers who’s single ‘Say Yeah’ charted on the Rhythmic Top 40 and Hot Rap Track charts in 2008 and became his first hit. He since has peaked at number one on the Billboard Hot 100, released singles for blockbuster films and diversified into acting with some minor roles.

 

 

91. ED SHEERAN @TEDDYSPHOTOS (31.7 MILLION)

 

British singer and songwriter Ed Sheeran began his fame when he drew the attention of millions when he reached number 1 on the iTunes chart with his online performances before ever signing with a record label. Sheeran has now sold millions of records, won Grammys for his hits and even made guest star appearances in blockbuster films and popular television.

 

 

92. PARINEETI CHOPRA @PARINEETICHOPRA (31.3 MILLION)

 

Parineeti is a Bollywood actress, singer and one of the top Instagram influencers who after pursuing a career in investment banking, joined Yash Raj Films as a PR consultant and then by accident fell into acting and singing after helping behind the scenes on the film Jab We Met. Since 2012 she has continuously appeared in Bollywood films and has been appearing in Forbes India’s Celebrity 100 list since 2013.

 

 

93. MARSHALL MATHERS @EMINEM (31.3 MILLION)

 

Marshall Bruce Mathers, but professionally recognised as Eminem or Slim Shady is an American rapper, songwriter and record producer. Often credited for popularising hip hop, he is considered one of the best and controversial rappers of all time and one of the top Instagram influencers. His global success and acclaimed music are regarded as breaking racial barriers with the acceptance of white rappers in popular music and his albums have hit record-breaking numbers throughout the years.

 

 

94. NICK JONAS @NICKJONAS (30.1 MILLION)

 

Nick Jonas is best known for being a member of the band Jonas Brothers which he formed with his brothers Joe and Kevin, being a judge on the reality TV show The Voice and marrying Indian mogul Priyanka Chopra. Amongst this, he has also worked with Disney, became a successful solo artist, expanded his acting career to film and TV whilst also working on Broadway.

 

 

95. MARSHMELLO @MARSHMELLOWMUSIC (30 MILLION)

 

Christopher Comstock but professionally known as Marshmellow is an American electric music producer and DJ. First gaining recognition by releasing remixes of DJ’s Zedd and Jack Ü songs and later after releasing his original music gained a multi-platinum in several countries and appeared in the Top 30 of the Billboard Hot 100.

 

 

96. CHRIS PRATT @PRATTPRATTPRATT (29.9 MILLION)

 

Chris Pratt began his career when he was discovered by actress and director Rae Dawn Chong who led him to establish a successful role in the show Parks and Recreation and The OC. He later ventured into the big screen in supporting roles and then made it as the lead actor in big blockbusters the Guardians of the Galaxy and the Jurassic World franchise.

 

 

97. SHAHID KAPOOR @SHAHIDKAPOOR (29.8 MILLION)

 

Bollywood actor Shahid Kapoor was best recognised for portraying romantic roles in Indian film but has now diversified his portfolio to action and thriller films which have resulted in him being the recipient of three Filmfare Awards. Kapoor is also considered one of the most attractive male celebrities in India,  among the top 50 in the Indian edition of the Forbes Celebrity 100 list and is considered to be one of the top Instagram influencers in the world.

 

 

98. HUGH JACKMAN @THEHUGHJACKMAN (29.5 MILLION)

 

Hugh Jackman is an Australian actor, singer and producer who is best recognised for playing Wolverine/ Logan in the X-Men film franchise. He is also known for his role in the films The Prestige, Les Misérables and his stage work, winning him a Tony Award in 2004, a Golden Globe and an Emmy.

 

 

99. SHAY MITCHELL @SHAYMITCHELL (29.4 MILLION)

 

Shannon Mitchell but mostly called Shay is a Filipina-Canadian actress, model, entrepreneur, author and one of the top Instagram influencers. She first became known in her starring role as Emily Fields in the drama series Pretty Little Liars and most recently starred in the psychological thriller, You. Shay has also made appearances as a model for brand American Eagle and popular music videos.

 

 

100. LUNA MAYA @LUNAMAYA (29.3 MILLION)

 

Luna Maya Sugeng is an Indonesian soap opera actress, singer, movie star, and one of the top Instagram influencers. Starting her career as a catwalk model she now has starred in numerous television series and films. Luna has also been nominated for over 50 music, film and television awards and won more than 30. She now focuses her time on her popular online clothing store Luna Habit.

 

 

Instagram influencers play a vital role in today’s society. With over 1 billion monthly active users, Instagram is one of the most popular social media platforms in the world. Instagram influencers are people who have a large following on the platform and who use their influence to promote products or brands. They are often seen as trendsetters and opinion-leaders, and their recommendations can have a significant impact on consumer behavior. Instagram influencers can also help to raise awareness about important issues or causes.

In recent years, they have been increasingly active in promoting social and political causes, such as racial justice and gender equality. Instagram influencers have the power to reach a large audience and to make a real difference in the world.

 

Who Are Instagram Micro Influencers?

 

Instagram micro influencers are usually defined as Instagram users who fall inside the 3,000-100,000 followers/subscriber grouping. They are everyday people with a respectable following, and in some ways, they are even regarded as more affordable and audience-targeting than larger influencers. Instagram micro influencers typically have more than 3000 followers on their profiles, which generally focus on a certain interest or niche. Everything from animals to automobiles, economics to beauty, health to fashion, technology to travel, and everything in between can be included in this.  Instagram micro influencers are frequently regarded as personable, real, and trustworthy—three qualities that are helpful for influencer marketing on all social media channels.

Instagram micro influencers are a valuable and underutilized resource for brands. These are individuals with a substantial but not necessarily massive following on the platform – typically in the range of 10,000 to 100,000 followers. Because their audience is more engaged and targeted, Instagram micro influencers can be far more effective at driving conversions and sales than celebrities or even larger influencers.

As such, brands should consider working with Instagram micro influencers to promote their products and services on one of the largest social media platforms for brands and influencers. But how do you identify and connect with these individuals? Here’s a guide to finding and collaborating with top Instagram micro influencers:

• Use hashtags to identify potential Instagram micro influencers

One of the best ways to find Instagram micro influencers is by using relevant hashtags. For example, if you’re a fashion brand, you might search for hashtags like #ootd (outfit of the day) and #fashionista. This will give you a list of users who have posted images using those hashtags, sorted by follower count.

• Use social media listening tools

Tools like Brandwatch or Hootsuite allow you to track specific keywords and phrases on social media. This can help you identify the Instagram micro influencers who are already talking about your brand or related topics online, regardless of whether they’ve used specific hashtags.

• Look for engagement metrics

When evaluating potential Instagram micro influencers, look for users with high levels of engagement (e.g., comments and Likes per post). This indicates that their followers are engaged and interested in what they have to say.

• Reach out to potential collaborators

Once you’ve identified a few potential Instagram micro influencers, reach out to them directly via Instagram or email. Let them know that you’re interested in collaborating, and explain what you have in mind. If they’re open to the idea, ask if they’d be willing to share a briefcase of your product or service in return for a fee or free product/service credit.

Working with Instagram micro influencers can be an effective way to reach new customers and boost brand awareness. By using the tips above, you can identify and connect with these individuals quickly and easily.