25 Jun 150 TOP TRAVEL INFLUENCERS IN 2024 (UPDATED)
150 TOP TRAVEL INFLUENCERS AND TOP TRAVEL INSTAGRAM ACCOUNTS IN 2024
In the age of social media, tourism trends are increasingly being shaped by the influencers and bloggers in the travel space. With social media feeds being the primary source of inspiration for many travel choices, the beloved influencers and travel bloggers are dominating those feeds through visually enticing and consumer-friendly content. According to Adweek, User Generated Content (UGC) in the travel industry is a “goldmine hidden in plain sight.” At the same time, Forbes reported that “Instagrammability” of any destination plays a major role in driving travel choices among millennials.” With the travel industry set to achieve a milestone of more than 2 Trillion USD in 2024, travel influencers are here to stay! Travel influencers may be the future of influencing, as they are able to introduce their followers to beautiful places all over the globe. Not only does this provide individuals with new travel goals, but it also allows them to learn about other cultures through the eyes of someone who is already familiar with them. Additionally, travel influencers often have access to exclusive experiences and locations that their followers would not be able to see otherwise.
THE IMPACT OF 150 TOP TRAVEL INFLUENCERS AND TOP TRAVEL INSTAGRAM ACCOUNTS IN 2024
Influencer marketing in travel industry offers a diverse array of tools and advantages that traditional models of marketing are struggling to compete with. Whether it is the trust that the influencers have built with their follower base, or the manifold business models that they offer, influencers easily glide through the various challenges that conventional advertisements face today.
With Social Media Platforms such as Facebook, Instagram among many others, quickly becoming an indispensable part of our daily lives, social media marketing now offers a wide consumer base cutting across geographies. With a combined network of around 3 Billion people across such platforms, establishing a great influencer marketing strategy will become an essential part of marketing efforts and allow brands to connect to their niche audience via leading travel influencers.
Whether you are an influencer marketing agency, a PR services agency, a brand, or just curious about the top wanderlust accounts, here at our top travel marketing agency, we have outlined the top 150 travel influencers on Instagram in 2024 with the most dreamy and followed accounts.
Top 150 Travel Influencers and Top Travel Instagrams Accounts
1. MURAD OSMANN @muradosmann
Murad is one of the top travel influencers by Forbes. His #followmeto campaign with his wife Natalia became iconic as they traveled the world together while taking photos in their now signature pose – Natalia holding Osmann’s hand while her back is turned towards the scenery. His infamous photography has shown up everywhere from Times Square and at Art Basel. Soon after, we received a new travel book: Murad and Natalia Osmann, Russian Bloggers Who Conquered the World! This is a collection of 100 inspiring travel and love tales from Instagram’s most romantic pair. For the first time, they will open the door to their fantastic trips on the pages of this edition, taking readers by the hand and showing them all the world’s treasures. The book includes rare photographs, backstage filming, and even a complete tale about the crew that assists Natalia and Murad, in addition to the photos that are familiar to millions of subscribers.
2. CHRIS BURKARD @chrisburkard
Chris Burkard, one of the top travel influencers, is known for his signature stunning landscape photos taken from above. His images aim to depict aerial views as art as well as include occasional animal or human subjects. He is a professional photographer, author, speaker, and one of the most followed travel influencers. Chris is based in California Central Coast region.
3. JENNIFER TUFFEN @izkiz
Jennifer Tuffen is one of the British top Instagram travel influencers. She is well known for her colorful and dreamy portrayal of some of the most coveted travel destinations. Her Instagram account is that of a story book – showcasing the most coveted hotels, food, landscapes, and more. Jennifer once stated that she became interested in photography after purchasing her first iPhone 3gs. She went on vacation and took pictures with her phone left, right, and center. She didn’t know what to do with them all when she got home, so she downloaded Instagram. Jennifer expressed herself as follows: “I was captivated very immediately, and that’s when I became seriously interested in photography. When I was younger, my family used to travel a lot for family vacations, and I also went to international schools my entire life, so I’ve always been inspired by foreign cultures and languages.”
4. JACK MORRIS former doyoutravel and current @jackmorris
Jack Morris, a 30-year-old British creative force hailing from Rivington, England, has carved a niche for himself as a top influencer in the realms of photography, modeling, and travel. As the mastermind behind the renowned Instagram channel, Do You Travel?, Jack has taken the world on a visual journey to exotic destinations, showcasing a life of luxury and adventure. His expertise extends beyond captivating images, as he is also a photographic app developer. Jack initially started his Instagram journey alongside his former partner, another esteemed travel influencer, @gypsea_lust. However, he has since ventured solo, managing his own account under the moniker @jackmorris. Based in Bali, Jack has become a sought-after influencer, renowned for his bohemian-infused, adventurous travel photography. His impressive portfolio includes collaborations with esteemed brands such as American Express, solidifying his status as a top-tier influencer who has successfully turned his passion into a lucrative profession.
Jack Morris continues to captivate audiences with his recent collaborations that showcase his diverse travel experiences. A notable partnership with @visitabudhabi allowed him to take his followers on a visually stunning journey to the iconic Sheikh Zayed Grand Mosque. His exploration extended to Lisbon, courtesy of Tivoli Hotels, offering a glimpse into the vibrant culture of the Portuguese capital. Jack’s collaboration with the Mercedes Benz Museum took him on a Californian adventure, culminating in an unforgettable visit to the renowned Burning Man festival. Additionally, he joined forces with iO Series 10 Toothbrush for a trip to Barcelona, Spain, merging his passion for travel with innovative partnerships. These collaborations not only highlight Jack’s ability to seamlessly integrate brands into his narrative but also underscore his influence in shaping travel trends across the globe.
5. THE BUCKET LIST FAMILY @thebucketlistfamily
The bucketlistfamily, based out of Hawaii, is one of the most well-known family Instagram travel influencers. They are well-known for providing kid-friendly ideas for family vacations. Their colorful photos and up-beat personas have amassed them 2.4 million of followers on their Instagram account. Garrett and Jessica Gee decided to take a risk, sell everything they owned, and explore the world in 2015 to enjoy as many of the activities and adventures on their bucket list as possible. The illustrious and infamous Gee family, often known as “The Bucket List Family,” has established themselves as one of the most fascinating families in the world of travels.
6. TUULA VINTAGE @tuulavintage – Travel Fashion Blog
Jessica Stein is an Australian travel blogger who once becoming a mother to a child with a rare chromes disease also became and advocate for children with special diseases. Although Jessica travels less these days, she is still considered to be one of the top travel influencers due to her now infamous travel photography and tips.
7. ALEX STROHL @alexstrohl
Alex Strohl is one of the top travel influencers, photographer, filmmaker, a teacher who is well-known for his landscape photography, particularly his depiction of stunning mountainous regions. Alex’s photography has been showcased in well-known publications such as Forbes, Vanity Fair, and Gentleman’s Journal. Alex Strohl is a well-known Instagram influencer with a sizable social media following. By 2024, the influencer has amassed a following of 2 million people. Alex Strohl’s net worth is unknown, however, it is speculated to be in the $9.53 million range. When additional revenue sources are taken into account, Alex Strohl’s net worth is likely to be larger than $15.25 million.
8. GYPSEA LUST @gypsea_lust – Travel Fashion Blog
Once known as the other half of the dynamic duo behind the celebrated @doyourtravel Instagram account, Lauren Bullen has gracefully transitioned into a leading figure in the realm of travel, lifestyle, and fashion influence. Since parting ways with Jack Morris, she has carved her own path and emerged as a top travel influencer in her own right. Based in Bali, Lauren’s journey unfolds through a lens that captures the essence of wanderlust and style. Her collaboration portfolio boasts esteemed brands such as American Express and Revolve, showcasing her versatility and widespread appeal. Recent partnerships with APULIARIA STAYS, highlighting luxurious 5-star accommodations in Puglia, Italy, and the prestigious Anantara Palazzo Naiadi in Rome, further solidify Lauren’s position as a sought-after influencer with a penchant for immersive travel experiences. Her ability to seamlessly blend travel, lifestyle, and fashion has positioned her as a trendsetter in the ever-evolving world of influencer marketing.
9. BLAIR EADIE BEE @blaireadiebee – Travel Fashion Blog
Blair Eadie, the creative mind behind the personal style site Atlantic-Pacific and its associated social media channels, is a powerhouse in the realms of travel, lifestyle, and fashion influence. Since its inception in 2010, Atlantic-Pacific has been Blair’s canvas for showcasing her distinctive east-coast-meets-west-coast style aesthetic. With a penchant for all things feminine, Blair’s timeless yet quirky approach to fashion has garnered a devoted following. Over the years, she has seamlessly adapted to the evolving industry landscape, leveraging her expertise across various facets, including merchandising, styling, and design. Blair’s impressive resume includes management positions at major retailers like Gap Inc. and Tory Burch. As a trusted influencer, strategist, and ambassador, she has collaborated with global fashion brands such as Zara, J.Crew, Ralph Lauren, and beauty giants like Covergirl and L’Oreal. Her influence extends to luxury brands like American Express, Omega, Fairmont, Range Rover, Veuve Clicquot, Nordstrom, Tory Burch, and Kate Spade. Notably, Blair has made significant strides with Nordstrom, co-designing the popular Halogen x Atlantic-Pacific brand. Her innovative spirit is further demonstrated through her role as one of the pioneers launching Shopping with Creators on Instagram’s platform. Blair’s journey is an inspiring testament to the transformative power of fashion, and she continues to evolve, inviting her audience to join her on this captivating exploration.
10. JANNID @jannid – Travel Fashion Blog
Janni Olsson Delér from Sweden is one of the top Instagram travel influencers to 1.3 million followers who is also a founder of a clothing brand – @cestnormal. She is known for her travel photography just as much as for her fashion aesthetic.
11. KYRENIAN @kyrenian
Altug Galip is one of the top travel influencers and a photographer behind the handle – @kyrenian. He has traveled to more than 50+ Countries and is known for jaw-dropping aerial photography . He has 1.3 million followers on Instagram.
12. TARA MILK TEA @taramilktea – Travel Fashion Blog
Tara Milk Tea is a lifestyle, fashion and one of the top Instagram travel influencers based out of Sydney. She is known for her playful and dreamy styling and photography. Tara has worked with some of the most notable brands, including Louis Vuitton. As she travels the world in search of the most beautiful destinations, her photos are frequently depicted in a kaleidoscope of colors. She is twenty-five years old and recently graduated from The University of New South Wales with an Honours degree in Design, all while traveling and working full-time on client engagements and managing her social media. Tara Milk Tea is a well-known fashion and travel influencer who has amassed a sizable following on Instagram. The influencer has a total of 1.32 million followers as of 2024. Tara Milk Tea’s net worth is unknown, although it is estimated to be in the $6.04 million range. When additional revenue sources are taken into account, her net worth might be considerably more than $9 million.
13. DANIAL KORDAN @danielkordan
Danial Kordan, besides working as an ambassador, loves to travel around the world. As one of the top Instagram travel influencers, he traveled to many places, including JAPAN, ANTARCTICA, etc. The way he presents his journey through dreamy pictures is actually mesmerizing. He has 1.4 million followers which clearly shows how much people get influenced by him.
14. LOUIS COLE @funforlouis
Louis Cole, one of the top Instagram travel influencers, is a public figure who loves to travel and share his adventurous trips with people. He aims to bring change by promoting greenery and traveling around the world and discovering its beauty. He has about 1.2 million followers on Instagram.
15. QUIN @everchanginghorizon
Quin runs a top travel Instagram account named (ever changing horizon). He is one of the top travel influencers, photographer, along with being a traveler. He has 1.2 million followers on Instagram. He has expressed his traveling tales in the form of pictures, live videos and vlogs.
16. HELLO EMILLIE @helloemilie
Emilie runs a top travel Instagram account and has some mesmerizing landscape pictures on her Instagram. She has 1.3 million followers on her Instagram. She is Australian based travel influencer who is actually doing justice to her passion for traveling.
17. SENNA RELAX @sennarelax
Senna Relax is one of the trop travel influencers from Switzerland, who is traveling the world and taking some impressive colorful images for his audience. Some images on his Instafeed are so beautiful that you can’t take your eyes off them. He is able to build around 1.2 million followers on Instagram, he also has presence on the other platforms.
18. ANGELICA BLICK @angelicablick
Angelica Blick is an influencer with 1.1 million followers on Instagram, she loves to travel and influence others by her fashion and travel images, people get inspired by her outfits and beautiful destinations.
19. JONOLSSON @jonolsson1
Jon Olsson is a world traveler whose living in Monaco, he is also an entrepreneur and a professional Skier. He has around 1 million followers on Instagram. He works on his YouTube channel as well.
20. CHELSEA KAUAI @chelseakauai
Chelsea Yamase is a Hawaii based top travel influencer who has also managed to be a traveler, model and a writer. She is exploring the world and influencing her 944k audience through creative images.
21. PARIS IN FOUR MONTHS @parisinfourmonths – Travel Fashion Blog
Carin Olsson landed in Paris back in 2012 to explore French culture, but later in January 2013 she came back from Sweden to pursue her dream life in Paris, leaving everything behind. She is showing her travel experiences on her Instafeed. Photography and traveling is her passion. She has around 876k followers on instagram.
22. AGGIE @aggie – Travel Fashion Blog
Aggie is a public figure who shares her travelling experience through her page “’ TRAVEL IN HER SHOE.” She is a great influencer for those who love to travel to adventurous places. She has 826K followers on Instagram. Her inspiring work is noticeable by many.
23. TREVIS BURKE @travisburkephotography
Trevis Burke is a professional photographer and blogger who loves to travel. He likes to see the world with his own eyes, and then he shares it with the whole world through some extra ordinary shots. He has about 821K followers on Instagram.
24. CALSNAPE @calsnape
Callum Snape is a Vancouver based photographer and a Instagram travel influencer, his work is really inspiring and he is associated with big brands like Google and Toyota. He has 817k followings on Instagram. He has beautiful landscape and adventurous images on his feed, His work is a reflection of his passion. He is not only inspiring people with his photography but also preserving special places by the nature.
25. JANNIK OBENHOFF @jannikobenhoff
Jannik Obenhoff is one of the top travel influencers from Germany who is 19 year old. He says that he is “just a boy with a camera” but his creative skills are able to make him stand out between others. By following his passion to travel, he captures the beauty and diversity of the world and he manages to showcase his photography to 778k followers on instagram.
26. CLUB FASHIONISTA @clubfashionista – Travel Fashion Blog
Amra Beganovich is based in NYC, She is the Co-Founder of A&E which is a Digital Advertising and Creative Agency. She is leading lady behind this beautiful fashion and traveling Instagram handle. She has 766k followers and manages to influence them with her beautiful pictures. She is the fashionista, her love for beauty, fashion, fitness and travel reflects on her blog. She showcases images of a mix of all her passions.
27. ELMA BEGANOVICH @elmabeganovich – Travel Fashion Blog
Elma is the NYC based influencer and the co founder of COO building cross channel marketing technology at A&E. The way she manages to present herself on her instafeed is absolutely amazing. Elma is an influencer to many, She has around 736k followers on her instagram. She has a great sense of fashion and style, we really admire her beauty and lifestyle through her stunning images.
28. JAMIE N KIDD @jamienkidd – Travel Fashion Blog
Jamie Kidd is a model and one of the top travel influencers with 735k followers on instagram. She is showcasing beautiful images on her instafeed. She also has a youtube channel where she talks about beauty, fashion, travel and lifestyle. You can’t ignore this growing instagrammer.
29. KELLEY FLANAGAN @kelleyflanagan
Kelley Flanagan is a Chicago based travel blogger, who has around 715k followers on the Gram. She’s an attorney and works at a law firm. On her Instafeed we saw pictures of a villa in Italy, a streets in Hong Kong, a rooftop pool in Singapore and a river in Bali. We definitely love to see her more.
30. LOST LEBLANC @lostleblanc
Christian LeBlanc is a Canadian, who left his 9 to 5 dream job for his passion of traveling. He traveled the world and was able to build LeBlanc into a million dollar brand. He is now helping others to do the same. He is also one of most subscribed YouTubers and and top travel Instagrams with 682k followers on the Instagram.
31. BENJAM @benjam
Benjamin is an influencer with 562k followers whose favorite place to be is the ocean and that shows in his photography as well. He is a photographer by profession who travels the world.
32. THE BLOND ABROAD @theblondeabroad
Kiersten Rich is a solo award-winning traveler. She loves to travel all around the world and explore it. She has 559K followers on Instagram. She makes an event diary about all the places she travels. She is a big influence for those who love to travel.
33. BROOKE SAWARD @worldwanderlust
Brook Saward is a restless girl who loves to travel and explore the whole world she started to travel and blog in 2013. She created this account for those who love to travel and explore her world. She has 583k followers.
34. HILVEES @hilvees
Hildegunn Taipale is Norwagian based wife, mom and a travel influencer, who travel with her husband. She has 463k followers on instagram.
35. ERUBES1 @erubes1
Eric Rubens Southern California based influencer, who runs a top travel Instagram account with 449k followers. He loves taking travel, fashion and lifestyle photos. He also works with brands and shares his experience on his instagram.
36. LE BACK PACKER @lebackpacker
Johan Lolos, one of the top Instagram travel influencers, is a Belgian based blogger with 445k followers on Instagram, he has documented his travel experience in a way that National Geographic, BuzzFeed and DailyMail featured his pictures. He is a speaker and a Toyota 4×4 Ambassador as well.
37. LAURENE P BATH @laurenepbath
Lauren Bath from Australia a Chef turned photographer turned Instagrammer, she is very popular and the quality of her images makes her unique and more influential than others. She was Australia’s first professional Instagrammer and has over 440k followers. Lauren Bath, an influencer with 372K Instagram followers as of 2024, was dubbed “Australia’s first professional Instagrammer” by the national press. She pioneered the Australian influencer sector. She has collaborated with many top brands, along With the Plaza New York, Travel Insurance Direct, VAIL Resorts, Olympus Australia, and others, as well as worldwide destination management authorities such as Tourism Australia, Switzerland Tourism, Tourism South Africa, Tourism New Zealand, and many more.
38. OVUNNO @ovunno
Oliver Vegas is one of the top travel influencers with around 421k followers on instagram. He is based in Barcelona, Spain . His insta feed is a mix of beautiful images, he is a photographer and a filmmaker as well. He is also a brand ambassador of Sigma.
39. SALTYLUXE @saltyluxe – Fashion Travel Blogger
Sarah is an Aussie travel influencer with 416k followers. She is an adventurous traveller who loves to be at beautiful tropical islands or discover lesser known places around the world. She easily manages to inspire her audience with her experiences.
40. KRUMBLE @krumble – Fashion Travel Blogger
Keira Rumble one of the top Instagram travel influencers who is running her own food brand and sharing her travel experiences with her followers. She was through a terrible accident back then as her love for skiing went wrong and the accident left her with broken arms and legs, but that didn’t stop her from anything, as her presence being an influencer is growing each day.
41. THE POINTS GUY @thepointsguy
Brian Kelly, one of the top Instagram travel influencers, is running this insta handle The Points Guy, He shows you how to travel the world on points, He is a travel influencer with 392k followers on instagram. He is making memories and sharing not only the travel images but also the tips on how to make the most of your travel experiences.
42. EL JACKSON @eljackson
Samuel Taipale, one of the top Instagram travel influencers, is the Norway based photographer, who is traveling the world with his wife Hilvees, he is able to influence around 342K followers on instagram through his destination images. This prominent fashion and travel influencer has a large Instagram following of 342K people as of 2024. He frequently publishes amazing images of his trip experiences with his wife and children on his HXE Presets Instagram account. His most recent uploaded image was taken in January of 2024, and it shows his wife and two children having fun in lovely locations over the summer.
43. GIRL EAT WORLD @girleatworld
Melissa Hie is the “Girl” behind this insta account, She is a foodie and a traveler, She is able to cater around 373k followers on instagram. Melissa’s travel to world’s famous destinations and record her travel and food stories. She has visited around 36 countries so far. We just love her trademark pictures.
44. THE CHRIS HAU @thechrishau
Chris Hau is not only a one of the best Instagram travel influencers, but also a creative director and a youtuber. He is also associated with bigger brands like Google and Mercedes Benz. The variation in his images and the destination he shares are worth following. He has 356k followers.
45. BENJAMIN ORTEGA @BENJAMINORTEGA
Benjamin Ortega is a French guy who is a filmmaker, a photographer and an influencer. He is doing justice to his insta family which is around 327k, as his images are so dynamic which shows his love for photography, and his images mostly pertain to water which is very interesting to view. Benjamin Ortega is a well-known travel and fashion blogger with over 327K Instagram followers as of 2024. His current net worth is projected to be over $5 billion, but with all of his revenue streams, including Instagram and Youtube, where he has a staggering 192K followers as of 2024, it might be even higher.
46. LIFE OF RILEY @lifeof_riley
Riley Harper, one of the most well-known Instagram travel influencers, is the stuntman from LA. His instafeed is adventurous just as his career. Hi following is rapidly increasing because of what he shares on the Gram. Currently he has 235k followers.
47. TAKE MY HEART EVERYWHERE @takemyhearteverywhere
An Italian couple Francesca and Tommaso, together they have travelled to New York, Paris, Rome, Alsace, Venice, Mykonos and Switzerland, you won’t be disappointed to visit their instafeed. They have 233k followers on instagram.
48. THE PLANET D @theplanetd
Dave & Deb an award winning team behind this instagram account, They were in the Forbes Top 10 Travel Influencer in the world, They have been to 105 Countries. Their passion for travel has now become a full time career. They also share travel information and guides on their blog. 213k are following them on instagram.
49. KIRSTEN ALANA @kirstenalana
Kisten Alana is an influencer and a photographer, with amazing skills, she takes beautiful city and landscape shots. She inspires others to travel as well. She has 208k following on instagram.
50. TRAVEL BABOO @travelbabbo
Eric Stoen, one of the most well-known Instagram travel influencers, is behind this blog and he travels with kids and takes his audience to the next level experience through his pictures. He is rapidly growing and currently he has 190k followers on instagram.
51. OUR NEXT FLIGHT @ournextflight
Danilo and Anna Italian travelling couple and they are managing their instafeed with some vibrant and catchy images, together they have created beautiful content for their audience, they have 143k followers on the instagram. They are also the founders of @living_destinations & @living_hotels
52. THE JETSETTER DIARIES @thejetsetterdiaries
The jetsetter diaries is an account that contains all about traveling and vlogging about it. She travels, explores, captures and shares it with her followers. Jet has 117K followers on Instagram. She has been traveling for 13 years now and has seen half of the world.
53. Be My Travel Muse @bemytravelmuse
Kristin Addis, a southern California resident, is behind this blog. She has experienced amazing global adventures and focuses on solo travel and outdoor adventures. She has 125k followers on her instagram
54. ELONA KARAFIN @elona
Elona Karafin, one of the most famous Instagram travel influencers, is using amazing photography and inspiring her audience by stunning pictures in exotic places. She has more than 117k followers.
55. DAMON DOMINIQUE AND JO FRANCO @damonandjo
Damon Dominique and Jo Franco have created a travel space on instagram. Their work stands out from others and it caters to youth, they focus more on sharing their personal memories and experiences. They has a audience of more than 175k followers
56. KATE McCUEELY @adventurouskate
Kate McCUEELY is a solo female traveler who has been to 83 countries, which shows her passion for traveling. Kate has 99.7K followers on Instagram. She is also recognized among top travel influencers. She visits different countries and takes eye-catching pictures for her Instagram
57. ANNA KARSTEN @anna.everywhere
Anna Karsten is a girl from the USA who loves to travel and explore new stuff about the world. She has 189K followers on INSTAGRAM. She has been to 91 countries and seven continents. Anna is a well-known travel influencer with over 170,000 Instagram followers as of 2024. Her work has appeared in publications such as The New York Times, The Daily Mail, The Huffington Post, and others. She grew up in Warsaw and moved to the United States to study in 2007. She has lived in many cities including Mexico City, Amsterdam, and many others. Her most recent Instagram reel, which she shared in January 2024, included a delightful area in Switzerland that she visited with her kids. Her net worth is expected to be between $1 million and $5 million in 2024.
58. MELISSA @melissa
Melissa travel is the founder of @BestVacation and is currently on a honeymoon for next 4 years. She posts a variety of images on her instafeed which attract her audience and have 184k followers.
59. SWEDISH NOMAD @swedishnomad
Alex Waltner a.k.a., Swedish Nomad, is a travel blogger by profession and he has been traveling to around 55+ Countries since 2013. His vision is to provide travel tips and guides to his audience from his experiences and make traveling easy for others.
60. VANCITY WILD @vancitywild
Brie + Reuben + Baby Oliver are behind Vancity Wild. As top travel influencers, they are an adventurous family who discover their passion to explore the beauty of the world, and share their experiences with others has become their top priority. Currently they have 154k Insta family.
61. CARMEN HUTER @carmenhuter – Fashion Travel Blogger
Carmen Huter is one of the top travel influencers originating from Austria but based in New Zealand. She has a beautiful Instagram feed with her travel content which offers inspiration and emotion to her followers. 148k people are following her on Instagram.
62. EXPERT VAGABOND @expertvagabond
Matt Karsten behind Expert Vagabond is one of the top travel influencers sharing the world with his audience through his captivating adventure shots and images. He shares amazing photography of adventure travel stories. He has around 148k followers on Instagram.
63. ANIAB @aniab – Fashion Travel Blogger
Ania Boniecka and Tyler Stalman are top travel influencers with focus on highlighting appropriate style while exploring the world. The quality of each image on their Instafeed is perfectly captured and captivating to the viewers. She has 116k followers.
64. MELISSA FINDLE @melissafindley
Melissa is one of the top travel influencers originating from Australia. What we love about her is that she showcases beautiful images combined with insightful captions and quotes, which gives the viewer a story to read and they build a connection with it. This really makes her stand out between her counterparts, and that shows Instagram is not just about images. She has 132k followers on Instagram.
65. NOMADIC MATT @nomadicmatt/
Matt Kepnes is one of those top travel influencers who are famous for budget traveling. He is also an author of an award winning book named “How To Travel The World On $50 A Day”. He has 118k followers on instagram.
66. THE FELLA @thefella
Conor MacNeil is one of the top travel influencers based in Belfast NI, who have been to 70+ countries. He has around 191k Insta followers and has beautiful nature pictures mainly with landscapes. He is also an ambassador of @smugmug, @stellerstories, @lonelyplanet.
67. SHERRY OTT @ottsworld
Sherry Ott is one of the top travel influencers who loves to capture her adventures while exploring the world. She has 13.7K followers on Instagram. Sherry is a big influencer for the young generation who loves traveling. Sherry has over 15.9K Instagram followers as of 2024, and her most recent post was in January of 2024, featuring a breathtaking shot of the Hotel Los Mangos El Salvador.
68. CHRISTINE KAALOA @grrrltraveler
Christine Kaaloa, one of the top Instagram travel influencers, is a young traveler who loves to travel and explore the world. He left his job to continue travelling. And started to blog about his traveling events, which made him earn 24.1K followers on Instagram.
69. ALEXANDRA BAACKES @alexinwanderland
Alexandra baackes is also a solo female blogger who travels around the world enjoying her own company. She spends her time taking catchy photos from the places she visits, including France, Lebanon, Florida, Mexico, Israel, and many more. Alexandra has over 77.5K Instagram followers as of 2024, and her most recent post was in January of 2024, including a magnificent shot of her in stunning Villa Kerang Sue.
70. LIZ CARLSON @youngadventuress
Liz Carlson is a young adventurous blogger and traveler who loves to move around the world to gather scenes and information. She is al big influencer for a young mind who loves to travel. Liz has 202K followers on Instagram. She beautifully narrates all of her journeys. Liz Carlson, a travel blogger, has an estimated net worth of $4 million in 2024. She is a very famous travel influencer Blogger who is well-known for her travel blog, Young Adventures. She’s been featured in Forbes and the BBC among many other publications, and she’s become well-known on Instagram for photographing her adventures throughout the world. Her Instagram following alone has grown to over 204K followers in the year 2024.
71. NADINE SYKORA @heynadine
Nadine Sykora is a big traveling lover who loves to travel vlog about it. She also runs her vlog on a YouTube channel where she posts her vlogs and post about her travel experiences. She has 96.8K followers on Instagram
72. ANNETTE WHITE @bucketlistjourney
Annett White is a public figure who runs an Instagram account name bucket list journey where she gathers up all her journey experiences and pictures, she takes. She has 100K followers on Instagram
73. AILEEN ADALID @i_am_aileen
Aileen Adalid is a young journey that has been to more than 60 countries. She is a public figure who takes amazing pictures and gathers great memories from each and every place she travels. She has 62.3K followers on Instagram. Aileen Adalid is a well-known travel influencer who was born in the Philippines. She is a popular travel blogger who shares her various adventures on her blog, I am Aileen. com, as well as her YouTube channel, I am Aileen. She has over 73.9K Instagram followers in 2024, and her current estimated net worth is between $2 million and $4 million this year.
74. CLAUDIA TABANI @myadventuresacrosstheworld
Claudia Tabani Is the owner of the page named as my adventures across the world. She travels a wide range of places in search of yummy food and beautiful scenery. Claudia has 53.3K followers on Instagram.
75. MELISSA (WANDERFULL TRAVELLER) @wanderfultraveler – Fashion Travel Blogger
Mellissa has been traveling since a very young age. She started to gather her experience in a diary and eventually ended up as one of the top travel influencers. Her way of describing a place or its culture was so fascinating, and people loved it so much that she reached to 50.4K followers on Instagram.
76. CULTURAL TOURIST @culturaltourist
Michael Germanois is a cultural tourist and he travels to learn about different people, culture and history. The pictures he captures have some sort of story behind them. He said previously he traveled for work but now he solely travels to learn. He shares his traveling experience with his 99.7k followers on instagram.
77. ALESHA AND JARROD @nomadasaurus
Alesha and Jarrod have been a great influencer for people around who love traveling. They started this journey of influencing people at a very young age. They visited up to 100+ places. This is the reason why they reached 87.4K followers on Instagram. They really love to visit historical places and have experienced several kinds of cultures and traditions.
78. JOANNA KALAFATIS (LOSE THE MAP) @losethemap_
Joanna is one of the top travel influencers from L.A, and she has been a great influence on those who love experimenting with new lifestyles. She is a writer and an actress, along with being a traveler. She writes real travel stories to influence people. She has 18.3k follower on the Gram and growing.
79. DEHLIFUNDOS @delhifundos
DehliFunDos is a food and travel-related Instagram Page that Is run by two brothers Sunndeep and Bededabrata. This page is all about traveling to new places and searching for new kinds of foods. It spread its influence to about 59.8K people on Instagram. Mouth-Watering food pictures and eye-catching scenes really make her an amazing influencer.
80. AROUND COUNTRY @around_country
Around the country is an Instagram account run by a young adventurous girl who likes to enjoy adventure and get out of her comfort zone and explore the world. She has 83.4K followers on Instagram. She believes that the world is made to explore and find hidden truths in it
81. TOURIST 2 TOWNIE @Tourist2Townie
Gareth Leonard is fulfilling his passion for traveling after leaving his marketing job. He does deep traveling while getting to know more about the culture, people and nature of the country. That truly reflect in his images
82. UNZIPTANZANIA @fahad_fuad
Just like others, this Instagram page is also all about getting out of your comfy bed and exploring the world. He travels around the world and takes an interest in capturing wildlife. Fahad has about 82.2K followers on Instagram
83. ONE IKA TRAVELLER @oneikatraveller
Oneika Raymond, one of the top travel influencers, is an Instagram account created by a girl who loves to travel and explore the world. She takes very eye-catching pictures for her Instagram that makes her account even more interesting to visit. She has 90.7k followers.
84. JET SET CHRISTINA @jetsetchristina
Luxury travel blogger Christina has been to 55 countries and is considered to have one of top travel instagrams (account). Think tanned skin, beaches, and crystal clear water – you’ll want to book a trip to paradise ASAP.
85. MILA HAANIVA @milahaniva97
Mila Haaniva is a young girl who is also one of the top travel influencers with an Instagram family of 80.9K. Besides this, she is also a fashion icon which is why people like to see her tales of traveling the world. She has been influencing people since 2015
86. HEART MY BACK PACK @heartmybackpack
Silvia Lawrence, one of the top Instagram travel influencers, after traveling the world and been to 80 countries she choose Norway as her country. She has managed to showcase her feed so beautifully themed from snowy mountains to colourful cities to beaches.
87. THE SLOW TRAVELER @theslowtravele
The slow traveler is a page run by Carlyon. Who is a choosy traveler? She travels to places which are full of natural sceneries and views. This quality of hers makes her unique and more influential than others. She has about 248K followers on Instagram, who really loves her way of exploring the world.
88. BABE WHERES MY PASSPORT @babewheresmypassport
Graeme & Theodora are successfully running their interior design and project management business and are pursuing their passion of travelling the world. They are taking photographs of the new sights. They have 19.4k insta followers.
89. THE BELGIAN WANDERER @thebelgianwanderer
The Belgian wanderer is a page that is run by a person name Joren. He loves to travel and blog about his journey and experiences he had 68.5K followers on Instagram. His account is full of wonderful pictures and views.
90. TWINS THAT TRAVEL @twinperspectives
Claire & Laura – award-winning UK travel bloggers and top Instagram travel influencers. They moves around the world to see all the wonders of nature and its beauty. Travelling is now their full time job and they also run a podcast series and also own a tour company named TTT tours.
91. OFF THE PATH @offthepath
Sebastian Canaves & Line Dubois, top Instagram travel influencers, are a traveling couple who are exploring the world and showcasing stunning images on the feed. They have many Instagram influencers that add up to 46.3K in total.
92. ALONG DUSTY ROADS @alongdustyroads
Andrew and Emily, one of the most well-known Instagram travel influencers, are a travel couple who explore the culture of each country they visit and they share new ways of seeing things. They are creating new memories with every travel adventure and showing it to their followers on the instagram. They have 59.1k followers. An award winning UK based blogger.
93. ONE WORLD JUST GO @oneworldjustgo
Tanya, a travel blogger based in Australia, her instagram feed has beautiful images. She carries herself with charm and admires her followers with her glamorous travel looks. 84.4k people are following her on insta.
94. KOLEHA @koleha
Koby Lee is one of instagram’s top travel influencers, a photographer and a mom as well. Her images are stunning, she has a large number of followers as about 74.8k on instagram and are increasing.
95. Y TRAVEL BLOG @ytravelblog
Caz and Craig are behind the Y Travel Blog, they are proving that travel doesn’t have to stop after kids and making beautiful memories. The family have traveled to all over the US and many other countries as well. They have around 41.8 followers on instagram, they also have a presence on Twitter and Facebook.
96. NO BACK HOME @nobackhome
Karilyn, one of the most famous Instagram travel influencers, had visited 39 countries before the age of 30. Karilyn has become a mom, but that hasn’t stopped her from seeing the world.
97. EVERY STEPH @everysteph
Stephania, an Italian girl travelling the world, loves green and glamorous travel. she finds beauty in small places as well. She is amazed with the magnificence art of nature. Her instagram has 39.7k followers.
98. Girl Gone Abroad @girlgoneabroad
99. WE ARE KINGING IT @wearekingingit
Craig & Aimee are an adorable top travel influencers and a couple who play with unusual perspectives and shots. We love to see their travel tale. They run their vlog on a YouTube channel where they post travel vlogs and share other travel experiences. They also have around 24.2k followers on instagram.
100. THIS BATTERED SUITCASE @thisbatteredsuitcase
Brenna Holeman one of Canadian top travel influencers on Instagram who is solo traveler since 14 years and has been to around 103 countries. She has too much diversity in her snaps; you will never get bored of scrolling her Instafeed. She have about 17.9k followers on Instagram.
Best Travel Instagrams Accounts – Micro and Nano Travel Influencers
101. Footloose Dev @footloosedev (18K)
Dev is a New Delhi-based best travel instagrams and influencers who ditched his career in the corporate world as a documentary filmmaker. Before his transition to travel blogging, he was based in Birmingham, UK. He is now a full-time travel writer and photographer. He has traveled and documented his experience in several travel destinations around the world in his blog, the footloosedev.com.
102. Olivia Christine @ochristine (17.9K)
Olivia is a Bronx-born Afro-Latina travel influencer with an interest in wellness travel. She combines photography, writing, and multimedia content creation to inspire people to take up travel wellness, invest in experiences and interact with nature as a way to stay sane and beat burnout. Her blog ochristine.com is a resource to motivate and inform those seeking traveling adventures.
103. Sophie Piearcey @sophiepiearcey (17.7K)
Sophie is a New Zealand-based travel influencer and best travel instagrams. She loves adventure and documenting her experiences. Her account is lit with catchy pictures of exotic destinations. She also runs the blog Notes of a Northerner, where she shares her travel adventures. She has been to over 5 countries around the world.
104. Hope Lane @hopeisdopee (17.1K)
Hope is a California-based travel influencer and lifestyle adventurer. She is a bold thrill-seeker who likes adventure, cliff jumping, and fashion. She has been to China, Greece, Costa Rica, Canada, and Mexico. Her Instagram feed is full of vibrant pictures of places she has visited that will leave lasting impressions, making her one of the top travel Instagram influencers.
105. Jerone and Madeline @thewininghills (16.6K)
Jerone and Madeline are an American couple and one of best travel instagrams who are currently based in Sydney, Australia. They are travel enthusiasts and influencers. Their travel adventures have taken them to various destinations in Australia, the Caribbean, Europe, America, and South America. They run a blog called The Winning Hills, where they share their escapades. The globetrotters have been to 27 countries and counting.
106. Michael Bonocore @michaelbonocore (16.5K)
Michael is a travel influencer. He is also a travel editor with Petapixel, where he is tasked with travel photos/videos and workshops. Additionally, he is the Editor in Chief of Resource travel. He shares intimate stories behind the scenes of his travels through his Instagram account and blog michaelbonocore.com.
107. Tavia @bigbravenomad (16.4K)
Tavia is a travel influencer with an interest in family travel. She and her husband are in the US military, but they get time to travel the world when on leave with their two kids. They have been to 23 countries, 40 national parks in the US, and 38 US states. They run a Big Brave Nomad blog, where they share their experiences and tips on travelling.
108. Jillian Eppler @travelandtenacity (16.3K)
Jillian is a Texas-based travel influencer. She is also a full-time teacher who loves to travel and see the world. She makes her wanderlust adventures during school breaks. She runs a blog travelandtenacity.com where she hopes to inspire and assist through sharing tips.
109. Indrani Ghose @indranipics (16K)
Indrani is an Indian-based best travel instagrams. She travels the world meeting new people, learning new things, and embracing new cultures. She shares her knowledge through articles, videos, and blogs, inspiring others to embrace their potential and live their dreams with freedom and style. She has been featured by Google Local guides connect. In addition, she has worked for several tourism boards in India.
110. Amibhat @amibhat (16K)
Amibhat is an Indian-based best travel instagrams. She was a marketing consultant before the wanderlust bug beat her. Now she is a renowned author of When Places Come Alive-Stories whispered by different destinations, a telltale book about various world destinations. She is also a travel photographer, travel blogger, a writer, and one of the top travel Instagram influencers.
111. Swati and Sam @swati_n_sam (15K)
Swati and Sam are a couple travel influencers from Germany and India passionate about luxury travel, lifestyle, and food, currently based in Dublin, Ireland. They have been featured in Travel & Leisure, Skyscanner, and Go Air Magazine. In addition, they run The Tales Of a Traveler, a blog dedicated to all things lifestyle and travel. Off traveling, they are software engineers.
112. Jessica & Laurence Norah @independent_travel_cats (15.6K)
Jessica & Laurence Norah is another travel influencer British-American couple. Their Instagram feed radiates with clear and high-definition photos from different exotic travel destinations around the world. They run a blog independenttravelcats.com, a good source of tips and inspiration for those seeking travelling thrills.
113. Brittany @thesweetwanderlust (15.4K)
Brittany is a travel influencer who ditched her career in marketing and life in Texas to explore the world in 2015. Since then, she has been to over 60 countries in the world, sampling different foods and cultures. Her blog thesweetwanderlust.com is a must-go destination for those looking for travel tips and inspiration.
114. Charity & Amauri @marriednomads (15.2K)
Charity & Amauri are Porto-based and proud owners of one of best travel instagrams who have traveled to over 60 countries globally, sampling food and wine at those different destinations. They are one of the top travel Instagram influencers out there.
115. Becki Enright @bordersofadventure (15.2K)
Becki is a British travel influencer who has been featured by National Geographic, New York Times, Sky, Time, and The Guardian. She is a winner of the British Travel Press Awards Blogger of the Year Award, thanks to her informative blog Borders Of Adventure.
116. Erin Rose @roseblacque (14.9K)
Erin is a travel influencer, writer, and Co-founder of Trust and Travel travel writing consultancy and workshop. She runs a blog roseblacque.com, has a book in the works, and is considered as one of the top travel Instagram influencers.
117. Njood Al Mahfouz @njood_almahfouz (14.8K)
Njoud is a Saudi Arabia-based best travel instagrams with an interest in Wilderness survival. She is also a medical doctor, a travel enthusiast, and co-founder of Transit SA, a company involved in organizing Luxury Group trips in Saudi Arabia.
118. Sherry Ott @ottsworld (14.7K)
Sherry is a travel influencer who has traveled the world nonstop for 15 years- she became a digital wanderer in 2006 after quitting her IT career. She is a travel blogger at Ottsworld.com, where she shares tips and inspiration. She is also the owner of www.meetplango.com, a travel website.
119. Suzanne Jones@thetravelbunny (14.5K)
Suzanne is a travel influencer with a mission to help and inspire travel enthusiasts to plan an epic and adventurous trips. She is the owner of thetravelbunny.com, a blog where she shares her travel experiences, adventures, and foods from her different travel destinations. She is also regarded as one of the top travel Instagram influencers of her generation.
120. Shubham Mansingka @shubham.mansingka (14.5K)
Shubham is one of best travel instagrams with over 5 years of experience as a full-time traveler, travel writer, and consultant. He has been published by various publications such as HT Brunch, The Hindu, LiveMint, HuffPost, and many more. His blog seeks to excite travel enthusiasts with different travel experiences. He is a big advocate of sustainable and responsible tourism.
121. Cam and Nicole Wears @travelingcanucks (14.4K)
Cam and Nicole is a family of travel influencers based in Vancouver, BC. They have been to over 70 countries in the world. Their blog Traveling Canucks where they share their adventures and travel tips, In addition, she was recognized as the Best Canadian Blog in 2008.
122. Ryan Neeven @neevenr (14.4K)
Ryan is an Italian-based travel influencer. He is also the founder of Doors of Italy that showcases Italian destinations. His blog ryanneeven.com also showcases his travels throughout the world. He has widely traveled to several countries in Europe and Tanzania in Africa, and is considered as one of the top travel Instagram influencers.
123. Lady Zoe Gathi @zoe_gathi (14,2K)
Zoe is a travel influencer based in Athens, Greece. She is an economics graduate who is in love with traveling. She has been to more than 46 countries and counting. She blogs through her blog zoegathi.com where she shares essential travel tips and insights.
124. Andrew Gunadie @gunnarolla (14.1K)
Andrew is a travel influencer and globetrotting award-winning music & video producer. Additionally, he is a digital host & producer for Travel Channel & HGTV (USA). He is the founder of Gunnarolla Inc’s content studio involved in digital content production. He is credited with producing various shows for Travel Channel and HGTV, such as Nom Voyage.
125. Tal @thetravelingclatt (13.9K)
Tal, also known as The Traveling Clatt, is a travel influencer. He travels around the world, documenting his experiences which he shares through his Instagram and Youtube accounts. His YouTube channel, which he started in 2008, has almost 200K subscribers who can’t get enough of his travel videos. He also shares travel tips, and the channel has over 26 million views so far.
126. Michael Turtle @michaelturtle (13.7K)
Michael is a travel influencer and a former tv/radio reporter currently based in Australia. He has been to every continent in the world and visited over 70 countries. He is a UNESCO World Heritage Site expert. He runs Time Travel Turtle, a blog he uses to share his travel experiences and tips.
127. Flora @florabaker (12.5K)
Flora is a travel influencer. She likes to write about travel, grief, and mental health, and is considered as one of the top travel Instagram influencers.
128. Amanda Burrill @amandauncharted (12.5K)
Amanda is a travel influencer. She is a navy veteran who has an inspiring story. She sustained a head injury in 2003 that saw her leave the military. In 2019 she suffered from autonomic dysfunction. Despite her condition, she has been exploring the world. Last year her quest to ascend Mt Aconcagua in Argentina made it to audacy.com, a US Army veterans website.
129. Abi King @insidetravellab (12.4K)
Abi is a UK-based influencer. She is a doctor who transitioned to a travel writer and award-winning journalist. Her blog Inside Travel Lab is considered the top UK luxury Travel Blog. She has visited over 60 countries and won several awards. In addition, she has delivered talks on sustainable tourism at the UNESCO headquarters.
130. Lio Tong @nomadiclio (12.4K)
Lio is a Milan-based travel enthusiast and influencer. His Instagram feed is filled with eye-catching HD photos of his travel destinations in the South of France, Malta, and the Canary Islands, and he is considered as one of the top travel Instagram influencers.
131.Rossana Wyatt @rossanawyatt (11.9K)
Rossana is a Canada-based travel influencer and travel Writer with an interest in Gluten-free foods. She is the owner of Life is full of Adventures blog. She also contributes to various online publications and magazines.
132.Suvarna @suvarnaarora (11.8K)
Suvarna is an Australian-based travel influencer. She is a travel blogger and photographer, and one of the top travel Instagram influencers. Her blog suvarnaarora.com is a good resource for travel enthusiasts with practical travel information and tips.
133. Crystal Egan @castawaywithcrystal (11.7K)
Crystal is a travel influencer, and one of the top travel Instagram influencers. She is a thrill seeker who is always on travel. Her blog castawaywithcrystal.com is an excellent place to get inspired and get a travel plan whether you are seeking adventure travel, budget travel, eco-travel, or even slow travel.
134. Josh Campbell @JoshCampbell (11.7K)
Josh is a Utah-based travel influencer with an interest in Architectural and unique spaces. So most of the pictures on his Instagram feed are a reflection of his interest.
135. Fanni & Marcell @travelustbyus
Fanni and Marcell are a Hungary-based couple who love to travel. Their social media feed is full of awesome and inspiring pictures of various travel destinations.
136. Andrea Tagliaferro @theclevertraveler (11.5K)
Andrea is a New York City-based Venezuelan travel influencer, one of the top travel Instagram influencers, with an interest in Yachts. She runs a podcast called yachtfemme.
137. Ashlee Tuck @willdrinkfortravel (11.1K)
Ashlee is a Baltimore-based travel influencer and cocktails enthusiast. She travels exploring and sampling black-owned spirits, and is considered as one of the top travel Instagram influencers.
138. Simon Falvo @wildabouttravel (11.4K)
Simon is a travel influencer who has been traveling solo for over 20 years, interested in the outdoors, culture, and photography. Her Instagram feed is an indication of a serious traveler. Her blog wild-about-travel.com is inspiring for thrill-seekers and wanderlusts.
139. Rebeca @rebecuquii (11.4K)
Rebeca is a Mallorca-based travel influencer, one of the top travel Instagram influencers, and a fitness model.
140. Kris-Anne @anneravelling (10.9K) – Travel Blogger Instagram
Kris-Anne is a New Zealand-based travel enthusiast and influencer. Her Instagram feed showcases the beautiful scenery of exotic destinations.
141. Kathryn Burrington @travelwithkat (10.3K) – Travel Blogger Instagram
Kathryn is a West Sussex-based travel influencer, photographer, travel blogger, one of the top travel Instagram influencers, and foodie who loves to explore the world, sample new cultures, and cuisines. Her blog Travel with Kat is fantastic and showcases her travels all over the world from Africa, Asia, the Caribbean, Europe, Middle East, and North America.
142. David Hogan Jr @malaysiaasia (10.4K) – Travel Blogger Instagram
David is a Malaysia-based travel influencer and multi-award-winning blogger who has been blogging since 2007. He is also an avid birdwatcher.
143. Matthias mats.travelgram (10.2K) – Travel Blogger Instagram
Matthias is a Germany-based travel influencer who loves travel photography.
144. Gemma and Campbell @highlands2hammocks (9.9K) – Travel Blogger Instagram
Gemma and Campbell are a Scotland-based couple, and one of the top travel Instagram influencers, that love to explore and document their expeditions in the UK.
145. Lucy Ruthnum @absolutelylucy (9.5K) – Travel Blogger Instagram
Lucy is a travel influencer and a female solo traveler. She is the author of 50+ Easy Ways to Save Up to £10K For Travel. She has been featured on The Independent. She spends her time travelling in a van and shares her experiences on her blog absolutelylucy.com. She has been to over 40 countries.
146. Owen @earthexpedition ( 9.1K) – Travel Blogger Instagram
Owen is a Canadian travel influencer, one of the top travel Instagram influencers, and photographer based in London, UK. His Instagram feed is lit with authentic pictures of beautiful destinations.
147. Vicky @vickyflipflop ( 9.2K) – Travel Blogger Instagram
Vicky is a trained journalist and travel influencer interested in writing, festivals, and eating based in Southsea, UK. She uses her blog vickyflipfloptravels.com to share her travel experiences and tips. She loves camping, road trips, food, adventure, and festivals. She has been to over 70 countries and has collaborated with reputable travel brands.
148. Chloe Todd @chloektodd (9K) – Travel Blogger Instagram
Chloe is a dog lover, outdoor enthusiast, and travel influencer based in Adelaide, Australia. Her Instagram feed is laden with beautiful outdoor sceneries.
149. Alyshia @agirl.enroute (9K) – Travel Blogger Instagram
Alyshia is a Toronto-based travel influencer and adventurer. She owns the blog agirlenroute.com where she shares her expeditions.
150. Cailin ONeil @cailinoneil (8.4K) – Travel Blogger Instagram
Cailin is a travel influencer based in Halifax, Nova Scotia. She owns the Travel Yourself blog, where she shares tips and her travelling experiences. In addition, she makes travel videos and writes for several websites. She has been traveling for 7 years and has traveled to over 47 countries.
The Future of Travel Influencer Marketing in 2024 and Beyond
Influencer marketing and working with niche agencies catering to very specific segments, such as a travel marketing agency, is quickly becoming the norm in the industry. It has the user trust as well as the reach to propel your business to new heights. In the COVID-19 age, social media engagement rates are higher than ever, with growth rates as high as 33% in case of Facebook according to Kantar. In such scenarios, only the sky is the limit for influencer marketing. With a lot of tricks up their sleeves, influencer marketing is more future proof than ever.
In recent years, Instagram has also become one of the best social media platforms for top travel Instagram influencers to show off their beautiful lifestyles and amazing travel destinations. With over 1 billion monthly active users, Instagram is a powerful tool for connecting with potential customers and promoting your brand. And with 80% of users following at least one business on Instagram, there’s a huge opportunity for top travel Instagram influencers to connect with their audience and build a following.
As the world becomes increasingly accessible thanks to advances in transportation and technology, more and more people are taking advantage of the opportunity to explore new places. And, as Instagram continues to grow in popularity, top travel Instagram influencers are leading the way when it comes to sharing beautiful worldwide destinations with the masses.
Whether it’s highlighting the stunning architectural feats of cities like Dubai or Cairo, showcasing the natural beauty of landscapes like Norway’s fjords or Iceland’s lava fields, or offering a sneak peek into the luxurious lifestyle of resorts like the Maldives or Bora Bora, top travel Instagram influencers are giving their followers a first-hand look at some of the most amazing places on earth. In doing so, they’re not only inspiring others to travel but also helping to promote sustainable tourism initiatives and businesses.
Top travel Instagram influencers are undoubtedly a new generation of social media stars. Unlike traditional media outlets, which tend to be highly selective about the content they feature, top travel Instagram influencers are more likely to share a wider range of experiences and destinations with their followers. As a result, their followers get a more realistic picture of what it’s like to travel to a particular place.
Furthermore, top travel Instagram influencers often have a more personal connection with their audience, which can make their recommendations more trustworthy. In an increasingly competitive market, top travel Instagram influencers offer a unique and valuable perspective on travel.
They are inspiring people all over the world by sharing breath-taking photographs and videos of outstanding locations on their Instagram accounts. With a huge following of loyal fans, top travel Instagram influencers are showing off some of the most amazing places on Earth. And, as a result, their followers are getting a vicarious taste of the travel bug, with many itching to book their next vacation.
Not only are these top travel Instagram influencers giving people a glimpse into another world, but they’re also providing an invaluable service: inspiration. After all, it’s often said that travel is the only thing you can buy that makes you richer.
TOP TRAVEL INFLUENCERS IN 2024- FAQ
How to become a travel influencer?
A travel influencer is a social media star that writes, creates, and shares online content on tourism, culture, and travel while typically sharing their own travel experiences. Their content creation is typically seen as a reliable source of information, impacting readers’ thoughts and impressions of the world, influencing their travel plans, and altering the way we view the world. An individual who often collaborates with airlines, travel agencies, tour operators, and local businesses to promote their brand, product, or services in exchange for a benefit, typically free travel, is known as a travel influencer. A travel influencer may make money through affiliate connections and brand partnerships, among other things. As a travel influencer, you now have more chances than ever to share your travel stories with the globe and gain a community of followers who rely on your advice.
Here are some tips on how to become a travel influencer:
- Find Your Niche
For any travel influencer, social media sharing of images and videos will not translate into a successful travel handle. A travel influencer must identify his or her specialty and research the viewpoints of the target audience. Luxury, health and wellbeing, adventure, hiking, gastro tourism, winter locations, and many more topics are all examples of travel niches. Every successful travel influencer has a specific influencer niche they focus on.
- Use Your Creativity When Taking Photos
Social media platforms are visual channels, so a travel influencer must make the most of them. Even by themselves, photographs may convey a lot about the events. A great travel influencer must also improve their photographic abilities and contribute to the creation of eye-catching visual content for their travel website.
- Show Off Your Experiences In Videos
Using videos to your advantage is another skill that a travel influencer can master with practice. Additionally, adding the appropriate music, and filters, or using professional video editing only serves to increase the appeal of travel-related footage. This will increase each successful travel influencer’s online traffic and make it easier for them to connect with their target market more quickly.
- Establish a personal brand via social media
Digital branding is the way to go if you want to be a travel influencer and an inspiration for travelers. Many people’s attention might be drawn in by the original, creative, and motivational travel material. Additionally, it is crucial to consistently update fresh, eye-catching images and videos.
- Speak with companies about joint ventures
Collaborations in this context refer to networks that exist across all social media or beyond, not only the one that a single travel influencer creates, for example on Instagram. Every effective travel influencer understands how to get in touch with businesses, look for partnerships, do influencer gigs to invest in travel gear, and do any other actions necessary to keep up the blog and the travels. Additionally, this increases popularity and broadens online communities.
- Employ hashtags
A travel influencer who wants to create a social media account for travel must understand the value of hashtagging. Many consumers may find information uploaded by travel influencers by utilizing a certain hashtag.
Who are the top travel influencers on Instagram?
Instagram is one of the most popular social media platforms in the world, and many people use it to share their travel experiences with their followers.
One of the top travel influencers on Instagram in this space is Jack Morris, creator of the popular travel blog “Doyoulikethat”. His Instagram account has more than 5 million followers, and his photos showcase stunning landscapes from all over the globe. As one of the top travel influencers on Instagram, he also shares advice about packing light, budgeting for trips, and where to find hidden gems when traveling.
One of the top travel influencers on Instagram is also Liz Carlson, creator of the “Young Adventuress” website. She has been living off her travels since 2009 and has visited over 100 countries so far. As one of the top travel influencers on Instagram, her Instagram account shares breathtaking photos of her journeys as well as tips on how to stay healthy while exploring new places.
When it comes to luxury destinations and the top travel influencers on Instagram, few names are more widely recognized than Chris Burkard’s. Chris is one of the top travel influencers on Instagram and an award-winning photographer whose work is featured in publications like National Geographic and Forbes Magazine.
Apart from solo travelers, family influencers are also considered one of the top travel influencers on Instagram and are gaining popularity too due to their ability to inspire others by showcasing how traveling can be done with kids in tow. A great example here would be the couple Michaela & Jim Olly, one of the top travel influencers on Instagram who have a YouTube channel dedicated to documenting their travels with two small children in tow.
How to reach out to the top travel influencers on Instagram?
Reaching out to top travel influencers on Instagram is an effective way for businesses and brands to increase their visibility and expand the reach of their marketing campaigns. The key to success when it comes to contacting the top travel influencers on Instagram lies in understanding their needs and developing a strategy that meets them.
The first step towards connecting with top travel influencers on Instagram is researching the individual influencers. An effective way to do this is by looking at their accounts, including posts, comments, stories, and bio information. This will help you determine what kind of content the top travel influencers on Instagram usually publish, who they engage with, where they have influence and more. It’s also important to review the social media profiles of the top travel influencers on Instagram so you can tailor your message appropriately.
Once you have identified the top travel influencers on Instagram, it’s time to reach out. Starting with a direct message (DM) allows you to keep track of conversations and follow up as needed. However, certain elements should be included in the DM to the top travel influencers on Instagram: a clear explanation of what your product or service can offer them; how much exposure your company will get through collaboration; and more.
Sending emails to the top travel influencers on Instagram expands your reach even further because not all influencers answer DMs from brands or companies. When sending emails to top travel influencers on Instagram it’s important to ensure that the subject line is clear yet eye-catching so that the email stands out from the rest of their inbox noise.
How much do top travel Instagram influencers usually make?
Top travel Instagram influencers usually make a lot of money. On average, the top travel Instagram influencers can earn anywhere from $1,000-$10,000 per post depending on their size and engagement level with their audience. Some bigger top travel Instagram influencers can even make up to six figures for a single post. Many companies are eager to pay top travel Instagram influencers for sponsored posts because these influencers have a large following and therefore more visibility for the company’s products or services.
The top travel Instagram influencers often focus on certain niches and leverage partnerships with other brands or companies to drive revenue in multiple ways. The top travel Instagram influencers may partner with hotels or resorts to create sponsored content that is then shared with their followers. The top travel Instagram influencers may also work with tourism boards or destination management organizations that are looking to promote specific places or experiences through visuals posted on social media accounts.
In addition to sponsored posts and collaborations, many top travel Instagram influencers also monetize their accounts in other ways such as affiliate marketing or selling books that feature stories about their travels alongside stunning photos taken of them during said trips.
Why do brands love working with the top travel Instagram influencers?
Working with top travel Instagram influencers is an ideal situation for brands when it comes to digital marketing. There are several reasons why brands love working with the top travel Instagram influencers, and here are some of the most common ones.
First and foremost, the top travel Instagram influencers have highly engaged audiences that are interested in their content and trust what they have to say. With a large following of loyal fans of the top travel Instagram influencers, viewership can be maximized, allowing brands to reach a wider demographic of potential customers. The top travel Instagram influencers also have the power to create organic, authentic content that resonates with viewers and gives an honest review of the brand or product they’re promoting.
In addition, the top travel Instagram influencers typically have a strong knowledge of the travel industry as well as experience in creating content and engaging audiences online, which makes them valuable partners for brands looking to promote their products or services within this industry space. The top travel Instagram influencers understand how different platforms such as Instagram work and utilize their knowledge to effectively reach out to their followers on social media. By using techniques such as giveaways, contests, and engaging captions, the top travel Instagram influencers can drive traffic to a brand’s profile page or website.
Finally, working with the top travel Instagram influencers allows for greater access and flexibility with creative ideas that can transform into meaningful campaigns that engage followers across multiple channels. From unique hashtags, word-of-mouth marketing approaches or simply creating entertaining videos – the top travel Instagram influencers often come up with creative ideas that resonate well with their audience base which has proven successful time after time again when it comes to performance metrics like engagement rate or sales conversion rate.
What do the biggest travel influencers Instagram do?
The world’s biggest travel influencers Instagram have created entirely new avenues for aspiring and established travel bloggers, photographers, and enthusiasts. The biggest travel influencers Instagram are passionate individuals who share their exotic experiences and breathtaking images from around the globe with their followers. The biggest travel influencers Instagram strive to inspire others to pursue their passions of exploration and discovery.
The biggest travel influencers Instagram use a variety of techniques to capture the perfect image and then curate it engagingly. This includes compelling captions that explain or evoke the scene or experience, creating stories that capture the imagination, and hashtags that help attract followers to the biggest travel influencers Instagram. The biggest travel influencers Instagram often collaborate with brands to promote products or services related to their posts, which can create a mutually beneficial relationship between companies and influencers.
To gain maximum exposure, the biggest travel influencers Instagram will utilize social media platforms such as Instagram Stories, Live Video streams, Reels, and IGTV Series, as well as highlighting posts on their profile page – all to create beautiful content that will draw even more attention. Many of the biggest travel influencers Instagram also engage with their followers through polls and surveys, giving them an avenue to interact with a like-minded audience who share similar interests and values.
The biggest travel influencers Instagram are also known for exploring off-the-beaten-track destinations – oftentimes in remote locations – which adds a unique perspective to the content they produce. By showcasing lesser-known destinations instead of popular tourist spots alone, the biggest travel influencers Instagram often bring fresh ideas about places to explore without having large amounts of people present there at once – allowing viewers a chance to discover something new without being overwhelmed with crowds of tourists.
How much do the biggest travel influencers Instagram usually make?
The biggest travel influencers Instagram usually make a considerable amount of money, depending on the size of their following and the engagement rate of their posts. Generally speaking, the biggest travel influencers Instagram can make up to $5,000 per post, with many having the potential to make well into six or seven figures a year.
As with any type of online influence marketing strategy, the bigger the following of an influencer, the more potential there is for them to have higher earnings from sponsored content. When it comes to sponsored posts, most of the biggest travel influencers Instagram charge anywhere between $200 and $5000 per post. This means that the biggest travel influencers Instagram who have a following of 10 million or more are likely making upwards of $30k per month through sponsored content alone.
But it’s not just about sponsorship; many of the biggest travel influencers Instagram also monetize through affiliate programs and product endorsements. Affiliate programs may offer commissions for certain products or services to the biggest travel influencers Instagram that are purchased as a result of an influencer’s endorsement. Additionally, some brands partner with the biggest travel influencers Instagram directly to feature their products in videos or photographs. This form of paid promotion with the biggest travel influencers Instagram can vary from one-off product placements to ongoing brand partnerships which could include free vacations in exchange for social media exposure.
Overall, it’s estimated that the biggest travel influencers Instagram can make anywhere between $10 thousand and $50 thousand per month depending on how big their following is and how engaged they are with their audience. However, the biggest travel influencers’ Instagram are just an estimation – some top-tier travelers can make significantly more than this if they manage to build a loyal audience and secure brand deals with larger companies.
What content do Instagram travel influencers usually produce?
Instagram travel influencers are those individuals who have garnered a large following on the social media platform Instagram and use it to promote their travels, journey and experiences. Instagram travel influencers often create content that allows their followers to live vicariously through them as they explore new places or try different activities. This content developed by Instagram travel influencers usually consists of pictures, videos, stories, and captions that share information about the location or activity they are involved in, along with personal accounts from their own experience with it.
Instagram travel influencers often provide details such as the cost, time needed for the activity, accommodation information, and other logistical advice about the place they are visiting. Instagram travel influencers also often include descriptions of what it was like for them – such as what kind of food was eaten, how friendly and helpful the locals were, or even just beautiful nature scenes that show off the beauty of the place they are exploring.
Many Instagram travel influencers will also make videos of things like site-seeing tours or extreme sports activities that they do while traveling so that people can get a better feel for the experience before trying it themselves. Instagram travel influencers may also focus on cultural aspects such as local festivities and traditions, capturing photos or videos while talking to locals to help encourage viewers to go out and explore themselves.
All of this content provided by Instagram travel influencers helps followers understand more about what traveling is really like by providing first-hand accounts from experienced travelers who have seen various places around the world. Content of Instagram travel influencers allows viewers to learn more about destinations before setting out there themselves – giving practical advice on everything from budgeting tips to safety measures – as well as helping inspire others by showing off beautiful landscapes and unique cultures found around the globe.
How often do Instagram travel influencers work with brands?
Instagram travel influencers have a unique opportunity to partner with brands from all over the world. This type of collaboration is becoming increasingly popular, and Instagram travel influencers are more sought-after than ever before. Working with brands can help Instagram travel influencers create lasting relationships, increase their reach, gain new followers, and even monetize their accounts. But just how often do Instagram travel influencers work with brands?
The answer depends on a variety of factors including the size and popularity of the influencer’s account as well as the nature of the brand looking to collaborate with Instagram travel influencers. Generally speaking, larger accounts of Instagram travel influencers tend to be contacted by brands more frequently than smaller ones. Furthermore, depending on the scope of work desired by the brand, some collaborations with Instagram travel influencers may require longer periods while others may be completed within a shorter amount of time.
In terms of specifics, Instagram travel influencers who partner with brands usually average one to two projects per month at minimum (this number could vary depending on your market). As mentioned earlier, collaborations with Instagram travel influencers involving larger accounts tend to occur more frequently due to increased visibility and reach potential offered by those accounts.
Overall it is safe to say that given their unique platform and expertise in engaging audiences around their content related to travel destinations, Instagram travel influencers can expect at least one or two collaborations per month if they choose to pursue those opportunities actively (and even more if Instagram travel influencers have a large following).
Do marketing agencies work with travel influencers on Instagram?
Yes, marketing agencies do work with travel influencers on Instagram. As the digital media landscape has shifted to become increasingly dominated by social media platforms, companies have begun to recognize the potential of influencer marketing, and especially travel influencers on Instagram, for spreading their brand message and engaging directly with potential customers. Working with travel influencers on Instagram can be a powerful way for marketers to reach a specific audience and boost their brand’s visibility.
Travel influencers on Instagram are typically individuals who share content related to their travels including photos and videos of themselves on trips or exploring new places around the world. By connecting the followers of travel influencers on Instagram to exciting adventures and experiences, they build an engaged community of fans eager to experience new destinations. Travel influencers on Instagram often have a strong online presence, expansive networks, and loyal fan bases, making them ideal partners for marketers looking to promote a particular product or service.
Marketing agencies often collaborate with travel influencers on Instagram by leveraging the power of their large follower base through sponsored posts or dedicated campaigns. A sponsored post could involve travel influencers on Instagram creating content about a product or service, such as featuring it in one of their posts or offering it as part of a giveaway. For dedicated campaigns, agencies may ask travel influencers on Instagram to create a series of posts over a long period that feature multiple products or services associated with the brand’s message.
Working with travel influencers on Instagram is becoming more popular among marketers because it allows them to engage potential customers through thoughtfully developed content that resonates with a highly targeted audience. Travel influencers on Instagram offer brands direct access to established online communities to deliver messages in ways that more traditional advertisements cannot achieve. In addition, these strategic partnerships with travel influencers on Instagram allow companies to benefit from organic reach while also having full control over which accounts they choose to invest in and what kind of content is being shared.
What destinations do travel influencers on Instagram usually visit?
Travel influencers on Instagram often visit some of the most popular, sought-after, and awe-inspiring destinations across the globe. From classic European cities such as Paris or Rome to far-away horizons such as Machu Picchu or the Great Wall of China, travel influencers on Instagram are always on the search for stunning places to explore and share with their followers.
In Europe, cities like London and Barcelona receive a great deal of attention from travel influencers on Instagram alike. Home to iconic attractions such as Big Ben, the Eiffel Tower, Sagrada Familia, and St. Peter’s Basilica, these metropolises offer travel influencers on Instagram incredible experiences for all kinds of travelers – from art and culture buffs to food enthusiasts or simply those looking for a good time.
In Asia, countries such as Thailand, Japan and India are also incredibly popular among travel influencers on Instagram. In Thailand, travel influencers on Instagram can find anything they’re looking for – from postcard-perfect beaches like May Bay or Phuket to exotic wildlife encounters at Khao Sok National Park. Meanwhile, Japan is known for its unique mix of traditional culture alongside modern technology; it has something for everyone, especially travel influencers on Instagram – whether it’s visiting shrines in Kyoto or doing karaoke in Tokyo! Finally, India is teeming with history in places like Agra with The Taj Mahal or Jaipur with its beautiful palaces – this country has many wonders that captivate travel influencers on Instagram from all over the world.
Is it hard to become one of the popular travel influencers?
Becoming one of the most sought-after travel influencers isn’t easy. Entering the world of travel influencers also requires a strong knowledge base, effective communication skills, and the ability to build relationships with key people in the industry.
First and foremost, it is important to have an extensive understanding of what travel influencers do. This includes understanding how to develop content as travel influencers do, that resonates with an audience and speaks to their interests effectively. Additionally, for becoming one of the travel influencers, it is important to have a keen eye for detail when crafting content pieces. Good travel influencers should understand how to engage with their followers on social media platforms through meaningful conversations and valuable information sharing.
Another key element of being successful as some of the popular travel influencers do is knowing how to market yourself effectively to brands looking for representatives who can promote their products or services in the right way. This type of work provided by travel influencers involves thinking creatively about how you can share your adventures with prospective clients in ways that will make them interested in what you have to offer. Becoming one of the popular travel influencers also involves having the confidence necessary for approaching companies and pitching your ideas for collaborations.
How do travel influencers reach out to brands for collaboration?
Travel influencers, who are typically online content creators, reach out to brands for collaboration by building relationships and demonstrating their impact. The process of travel influencers reaching out to brands usually starts with introducing themselves to the brand and expressing their enthusiasm for the product or service that they can provide. Travel influencers can do this by creating an introductory letter or email outlining all of their qualifications, such as previous partnerships and experiences, as well as a portfolio of their work demonstrating their content-creation skills.
By offering a proposal that is tailored to the brand’s needs, travel influencers can demonstrate how the partnership will be mutually beneficial. Travel influencers should also provide evidence that they have strong engagement numbers and a large following across various social media platforms to show the potential reach of the collaboration. Additionally, travel influencers can use data-driven insights to highlight key areas where they can create value for the brand’s target audience.
If possible, travel influencers should try and establish a personal connection with the people at the brand using professional networking platforms such as LinkedIn or via in-person events when appropriate. This could involve attending industry events with relevant topics or joining existing conversations so that travel influencers can build relationships through meaningful dialogue about what is important to both parties.
Furthermore, if given access to resources from the brand, travel influencers need to demonstrate that they understand what is expected from them and have clearly outlined objectives set out ahead of time so expectations are managed effectively throughout the partnership. Travel influencers should also stay up-to-date with industry trends to develop creative ideas for campaigns that would be suited for both parties involved to create unique content pieces which increase visibility and engagement with audiences.
What influencer campaigns do the most popular travel influencers do?
The most popular travel influencers have mastered the art of crafting engaging content that encourages individuals to explore new destinations and share their experiences on social media platforms. Through various influencer campaigns, the most popular travel influencers have managed to not only ignite wanderlust in their followers but also establish partnerships with tourism boards, travel companies, and hospitality brands. There are several types of influencer campaigns that the most popular travel influencers participate in to engage their audience, attract new followers, and garner the attention of potential partners. Here are some examples of the most effective influencer campaigns carried out by the most popular travel influencers:
1. Sponsored trips: One of the appealing aspects of being one of the most popular travel influencers is the opportunity to embark on sponsored trips. Tourism boards and travel companies often host influencers on all-expense-paid trips to specific destinations to promote the place and its attractions. The most popular travel influencers share their experiences through visually captivating content on their social media profiles, blogs, and YouTube channels, ultimately encouraging their followers to consider these destinations for future travels.
2. Brand partnerships: The most popular travel influencers frequently collaborate with various brands and services relevant to the travel industry. These partnerships can range from endorsing a specific hotel or resort, promoting airline loyalty programs, or featuring travel gear and accessories. The most popular travel influencers integrate the products and services into their content in an organic fashion, showcasing their benefits and sharing personal stories relating to the brand.
3. Destination marketing campaigns: As part of their effort to promote tourism, the most popular travel influencers often work closely with destination marketing organizations (DMOs) and tourism boards. In such campaigns, influencers focus on highlighting the unique features, culture, and heritage of the destination, ultimately showcasing its appeal to their audience. These campaigns of the most popular travel influencers can take the form of social media takeovers, where the influencer curates content for the DMO’s social media profiles or shares a series of posts and stories on their channels, focusing exclusively on the destination.
4. Affiliate marketing: The most popular travel influencers often leverage affiliate marketing programs to monetize their following. They promote travel services, such as booking platforms, tour operators, and accommodation services, by sharing unique affiliate links or codes with their audience. The most popular travel influencers receive a commission whenever their followers make a booking or purchase through the provided links.
5. Travel contests and giveaways: The most popular travel influencers can engage their audience and attract new followers by hosting contests and giveaways featuring attractive travel-related prizes. These campaigns of the most popular travel influencers require participants to follow certain accounts, share posts, or tag friends in comments, leading to increased visibility for the influencer and, sometimes, the partnering brands.
6. Content collaborations: The most popular travel influencers often collaborate with fellow travel influencers, combining their respective expertise and followers to create exciting, engaging content. This can take the form of joint blogs or vlogs, as well as co-hosted giveaways and social media takeovers.
Do travel influencers get paid?
Yes, travel influencers can indeed get paid, but the dynamics vary based on the nature of their partnerships. Some travel influencer collaborations involve financial compensation, where hotels, airlines, or other brands pay them to travel to a specific destination, create content featuring the brand, and share it with their audience. These paid collaborations are often labeled as “sponsored” or identified as an “ad.” On the flip side, a significant portion of a travel influencer’s content may be non-paid, driven by personal preferences and experiences. In such cases, influencers capture and share content they genuinely appreciate, often unrelated to any specific brand. Additionally, brands may opt to “gift” travel influencers, providing them with complimentary stays or experiences in exchange for coverage on their social platforms. This mutually beneficial arrangement allows influencers to create content showcasing the brand, contributing to a symbiotic relationship between travel influencers and the brands they collaborate with.
Travel influencers often opt for non-paid partnerships out of practical necessity. Creating captivating content requires significant resources, and financing these trips independently can become financially burdensome. Without brand support, influencers would need to cover expenses such as airfare, accommodation, food, and other associated costs to produce the stunning content their audience expects. While some influencers may start by self-funding their travels, the sustainability of such an approach can be challenging in the long run. To mitigate these costs, influencers may transition to seeking “gifted” or collaborative arrangements with hotels and destinations. In these cases, brands offer complimentary stays or experiences in exchange for the influencer’s coverage, allowing both parties to benefit. This strategic shift not only helps influencers maintain a consistent stream of high-quality content but also fosters mutually beneficial relationships with brands seeking exposure through the influencer’s platform.