ESSILOR – LUXXOTICA

Events

Re-branding events for a Essilor-Luxxotica brand Transitions

PROBLEM: EssilorLuxottica was re-launching and re-branding its light to dark Transitions lenses. Overtime, the brand had become outdated and unpopular amongst the Millenial and Gen Z target groups. The brand had invested and made color style and mirror lenses to appeal to the younger target groups, and make the lenses cool and relevant again.

SOLUTION: One of Amra & Elma’s solutions was to host branded events, in New York City and Las Vegas, in order to appeal to the new target demographic. We hosted top journalists, celebrities and influencers in order to re-brand and also appeal to the health care professionals who are the direct point of sales with the new target groups. We vetted, invited, and hosted leading authoritative industry leaders within the niche who wear prescription lenses and were in the surrounding areas where the events were held.

RESULTS: Over 10M+ reach

NESTLÉ

PR

Content Development + Publishing

• Pitching the brand
• Providing a story angle
• Coordinating an interview with journalists
• Sharing any additional information to be used by the media
• Ensuring the content gets published

CLOVE & HALLOW

SEO

Increasing Clove & Hallow Organic Traffic via SEO

PROBLEM: Clove & Hallow wanted to increase their organic ranking and boost organic traffic. They were looking to transform their content and rank products to no 1 page on Google using relevant terms for their industry.

SOLUTION: We mapped out Clove & Hallow on-site problems, helped the team execute on the architecture side as well as UX, devised new content, and improved page speed. We started building authority via relevant blogs and pages.

STATS: Month one, we started out with 1.2K organic keywords, 1.7K organic monthly traffic, 16.6K backlinks, and 717 referring domains. By month six, we had achieved 3.3K in organic keywords, 7K in organic monthly traffic, 20K in backlinks, and 906 in referring domains.

IDAHOAN FOODS

Media Buying

Targeting Gen Z on TikTok and Tracking Web Traffic

PROBLEM: Idahoan Foods is an instant mashed potato brand that was looking to target and expand to the Gen Z demographic.

SOLUTION: The goal of the campaign was to raise awareness and increase sales. We activated influencers to engage in a challenge #mashoutchallenge; the influencers combined sounds and a choreographed dance and challenged their followers to do the same.

STATS: We engaged six influencers; the total video views amount to 2.3 million; there was 95 pieces of user generated content. Through the course of the campaign, there was an overall of 36% of increase in website traffic.

PRONOVIAS

Social Media Management

Social Media Management Campaign for Pronovias – Content Production & Influencer Campaign

• Brand Instagram account community management
• Content planning, i.e. images plus captions
• Content development via A&E, U.S. based photographers and influencers
• Posting of content
• Monitoring of posts and stories
• Answering DMs and comments
• Coordinating influencer posting
• Devising a social media paid campaign (Instagram and Facebook Ads)

INTIMISSIMI

Social Media Management

Social Media Management Campaign for Intimissimi – Content Production & Influencer Campaign

• Brand Instagram account community management
• Content planning, i.e. images plus captions
• Content development via A&E, Italian photographers and influencers
• Posting of content
• Monitoring of posts and stories
• Answering DMs and comments
• Coordinating influencer posting
• Devising a paid social media campaign on Instagram

UBER

Influencer Marketing

Uber New York Fashion Week Influencer Campaign

PROBLEM: For New York Fashion Week (NYFW), Uber wanted to partner up with with various brands to raise awareness amongst the fashion crowd about the ride hailing app. To help attract VIP influencers, their goal was to work with Lyst, an online fashion platform, and Bobbi Brown, one of the most prestigious makeup brands in the world. They wanted to showcase their service in a more interactive way so that the influencers could share the Uber and fashion week experience in a more personal way with their audience.

SOLUTION: We engaged VIP fashion influencers to bring awareness amongst the fashion community and showcase the ride hailing application and its Uber Black services. The influencers were showed with gifts and even makeup artists greeted them in the car in case they needed help with makeup before the fashion shows. The campaign was published across influencers’ platforms with a focus on Gen Y and Instagram.

STATS: 15 influencer posts, 1.2 million estimated impressions, 129k estimated engagements

NESTLÉ – ACQUA PANNA

Branding (Product, Space, and Digital)

Brand presentation in Italy and United States

• Developing and executing conceptualization and branding behind Nestlé and Acqua Panna global events
• Devising packaging, custom brand settings, posters, presentations, and tasting menus with celebrity chefs
• Developing content production branding guidelines for celebrity photographers and videographers
• Devising custom branding touches for Villa Panna special VIP guests in Tuscany, Italy, including bottles and products, linens, gifting packages, and items for corporate excursions

WELLS FARGO

Wells Fargo Media Buying Campaign

PROBLEM: Each year during the holidays Wells Fargo encourages its local communities to contribute canned goods for families in need. Through this initiative, they wanted to have local branches increase their foot traffic.

SOLUTION: Amra & Elma engaged influencers across the country to tell their followers on social media about this charitable initiative driven by the local Wells Fargo branches. Each of the influencers shared their family holiday tradition that focused around food and encouraged their followers to contribute to families in need through their Wells Fargo local branches.

STATS: ROI of 112%, 405% increase in foot traffic, 783% increase in the food donated

FIKILE

Branding (Product and Digital)

Conceptualization and branding for the luxury handbag brand Fikile

• Conceptualization, design, and branding for Fikile line of handbags and accessories
• Designing the logo, assisting the founder with the design of the handbags, developing dust bags and packaging
• Developing branding guidelines for the website, social media, and influencer marketing
• Devising graphic design, website template, user interface, copy, photos and videos for the website, mobile, and social media

HTC

HTC Macro Influencer Campaign

PROBLEM: HTC wanted to showcase their smart phone 11 through influencers. They were looking to engage micro and macro influencers to discuss the versatility of the new phones especially their ability to take great photos and videos. The idea was for the influencers to document their lives with HTC phones while traveling or on the go in the city.

SOLUTION: We identified and engaged macro and micro influencers that would take a variety of images throughout the city while using HTC 11 smart phone. We also had some influencers make travel content using the HTC 11 smart phone and publish it on their YouTube while changing the angle between their regular camera and the HTC 11 smart phone one. The result was a variety of creative content using the HTC new phone that was also re-purposed on the brand’s social channels.

STATS: 4.1M Cumulative Followers, 9 Influencers/ Accounts, 421K+ Total Engagements, 53K Profile Visits, 18.1K+ New Followers

ESSILOR

Branding (Design and Digital)

Conceptualization, design, and branding for the Essilor brand Transition Lenses

• Developing website branding guidelines, design, user interface specifications, landing pages, product and blog pages
• Organizing a photoshoot and a video shoot for the content to be included on the website and social media
• Developing marketing material to be shared with the journalists, influencers, and distributors
• Designing custom bags for events and mailers

AVON

Influencer Marketing

Avon Influencer Campaign

PROBLEM: Avon wanted to launch their new skincare line ANEW using macro influencers. The goal was to have the influencers try and review the products, as well as take the photos with the ANEW creams. ANEW creams focus on anti-aging and preventive care, and the campaign was meant to be centered around AVON’s skincare technology.

SOLUTION: We identified and contracted macro and micro lifestyle and beauty influencers. We developed guidelines for posting products in a way that would best showcase AVON’s ANEW line, including closeup shots of both influencer’s skin and the products alone.  We worked with the AVON team to review and approve each post before they went live. All of the influencer impressions were gathered post campaign and presented to the brand as a part of the monthly campaign report.

STATS: 4.3M Cumulative Followers, 27 Influencers/ Accounts, 1.6M+ Total Engagements, 379K Profile Visits, 68.1K+ New Followers

JOHNSON & JOHNSON

Influencer Marketing

Johnson & Johnson – Compeed Influencer Campaign

PROBLEM: Johnson & Johnson’s wanted to build brand awareness around its new blister cushions by Compeed. The brand’s objective was to introduce the public to Compeed, which prevents and treats blisters, by engaging macro influencers and celebrities to showcase how they use Compeed in their everyday lives and communicating to the public that the product was available in Walgreens.

SOLUTION: Our campaign focused around the “Stiletto Squad,” an array of VIP fashion influencers and tastemakers with a mega following and over 10% engagement on Instagram, showcasing the product in an everyday and relatable yet still an inspirational and a memorable setting. We organized photo shoots around Manhattan to present a day in a life of a strong, empowering and a busy woman. The campaign was published across macro influencers’ blog posts and social media channels.

STATS: 25 influencer posts, 2.3 million estimated impressions, 186.8k estimated engagements

VIRGIN VOYAGES

EVENTS

Virgin Voyages Scarlet Lady Valentines Day Event

PROBLEM: Virgin Voyages, a new travel and lifestyle brand, wanted to host an event with journalists and influencers to share the news about the Scarlet Lady, its first ship that would set sail and was three years in the making. They wanted to announce the news on Valentine’s Day and have the journalists and influencers wear all red – complement the color of the Virgin brand while celebrating the holiday of love. Sir Richard Branson was to be present for the festivities to meet the journalists and influencers as well as run a Virgin Voyage giveaway.

SOLUTION: Amra & Elma hosted top media and influencers to attend the event as well as photograph themselves while wearing the Virgin colors and announcing the giveaway sweepstakes for the Virgin Voyage trip. The journalists and influencers showcased the giveaway and the event at their stories and Instagram posts, as well as met with the Virgin founder – Sir Richard Branson.

STATS: 3M+ estimated reach, 100+ posts

INTIMISSIMI

PR

Content Development + Publishing

• Pitching the brand
• Providing a story angle
• Sharing any additional information to be used by the journalist
• Ensuring the content gets published

INTIMISSIMI

Influencer Marketing

Intimissimi Influencer Campaign 

PROBLEM: Italian hosiery and underwear brand wanted to launch a campaign in the U.S. to celebrate its new stores opening as well familiarize the American consumers with the otherwise well-known European brand. They wanted to hire influencers to photograph themselves in their favorite Intimissimi pieces and share the photos on their social channels. The goal of the campaign was not only to showcase the Intimissimi pieces but to also introduce the concept of underwear as outerwear (where the glimpse of the undergarments serves the purpose of completing ones look/outfit).

SOLUTION: Amra & Elma contracted influencers in the U.S. and had them choose their favorite Intimissimi pieces that would complement their outfits. The influencers photographed the bralets as a part of their outerwear and posted it on their social channels.

STATS (3 months): 1000+ posts as a result of a one year campaign, 300K+ post engagement, 23 influencers

PROCTER & GAMBLE

PR

Olay Beauty PR

• Pitching the brand
• Providing a story angle
• Sharing any additional information to be used by the journalist
• Ensuring the content gets published

TIMBERLAND

Media Buying

Marcolin Eyewear x Timberland Media Buying Campaign

PROBLEM: Timberland partnered with Macrolin to create innovative eyewear made of 35% bio-based plastic in order to limit the brand’s negative impact on Earth and show responsible material usage and production practices. They wanted to contract influencers to help spread the word about the partnership and share their favorite Marcolin Eyewear x Timberland eyewear. The goal was to impact the public perception of the fashion giant’s impact on the environment and showcase its eco-friendly initiatives.

SOLUTION: Amra & Elma engaged macro and micro in influencers worldwide to communicate to the millennial target demographic the launch of “Earthkeepers” along with its dedication to limiting the brand’s negative impact on earth.

STATS (3 months): Over 500 #TimberlandEyewear posts.
9 macro in uencer posts. 3.4m estimated impressions. 200k estimated engagements

SISLEY – PARIS

PR

Sisley – Paris Content Development + Publishing

• Pitching the brand
• Providing a story angle
• Sharing any additional information to be used by the journalist
• Ensuring the content gets published

SWAROVSKI

Media Buying

Swarovski Media Buying Campaign

PROBLEM: Swarovski wanted to celebrate Valentine’s Day with its new Lifelong Bow Collection and activate influencers worldwide, including VIP influencers in the United States.

SOLUTION: The goal was to drive consumer attention to its new Valentine’s Day collection. The mega and midsized influencer campaign was published across influencers’ social media channels, mainly on Instagram. We used fashion and lifestyle influencers.

STATS: 25 influencer posts 3.2 million estimated impressions, 124k estimated engagements

UBER EATS

Influencer Marketing

Uber Eats Influencer Campaign

PROBLEM: After the successful debut in San Francisco, Chicago, and Los Angeles, Uber was launching its food delivery application, UberEats, in New York. UberEats had at the time signed up a selective group of restaurants catered to foodies and young professionals. All of the listed restaurants were in the greater New York City area, including Brooklyn, Queens and Manhattan.

SOLUTION: The goal was to activate foodie and fashion, men and women, influencers in order to raise awareness of the product launch in New York. We partnered with Uber and UberEats to activate this campaign in order to facilitate the launch. Some of the influencers opted to go directly to the restaurants to get the full menu experience.

STATS: 3M+ targeted followers, 58 pieces of influencer content, videos and photography, 655k total estimated impressions on influencer posts, $0.10 average influencer CPE

UTILITARIAN GENDER NEUTRAL

SEO

SEO campaign: from an “unknown brand” to a Nordstrom boot competitor

PROBLEM: Utilitarian wanted to establish authority in the gender neutral fashion category and increase organic impressions and traffic. They wanted to rank on first pages of Google for gender neutral boots, clothing, and handbags.

SOLUTION: We optimized on-site SEO, including UX, landing pages, blog posts, and page performance. We started building authority via relevant media and pages.

STATS: Month one, we started out with 8 organic keywords, 2 organic monthly visitors, 3 backlinks, and 3 referring domains. By month two, we had achieved 143 in organic keywords, 26 in organic monthly traffic, 84 in backlinks, and 25 in referring domains.  Today, the brand ranks #4 on Google right above Nordstrom.

GOURMET NUT

Photography

Photo production for social media and e-commerce

PROBLEM: Gourmet Nut wanted to showcase their products using models in on the go in a variety of ways. The idea was to communicate that their new smaller size snacks were perfect for carrying around – the models were meant to be shown enjoying the snacks while running errands around the city, before or after the gym, and even while sipping coffee with their girlfriends.

SOLUTION: We contracted a creative director, photographer, photo editor, wardrobe stylist, makeup artists, hairstylists, and several models. Location scouting was done the week before to ensure great spots for the photoshoot as the scenery had to include the city shots. The photoshoot was completed in one day and was managed fully from start to finish by the Amra & Elma team.

STATS: 40 total final edited photos, 6 models, 5 looks (activities)

SWISS GETAL

Photography 

Photo production for e-commerce and social media

• Scouting and contracting photographers, who specialize in beauty product shots and eCommerce
• Contract execution – usage rights in place
• Creative direction and conceptualization of the shoot
• Competitor analysis – ecommerce stores
• Logistics – shipping products to photography studios
• Managing budget – photographer, studio and equipment
• Managing timeline
• Editing of content
• Devising marketing materials via produced content for social media and ecommerce

HARD ROCK CAFE

Media Buying

Hard Rock Media Buying Campaign

PROBLEM: With a presence in 76 countries, Hard Rock was looking to promote the new Hard Rock Hotel & Casino in Atlantic City.  They wanted to hold a press conference in NYC at the Hard Rock Cafe and contract influencer to attend the press conference and spread the word about the opening of the hotel and casino to their followers.

SOLUTION: Amra & Elma contracted influencers in NYC to photograph themselves in front of the Hard Rock Cafe location in Times Square. They posted the images along with the Hard Rock logo in the background on their social channels and announced the opening of the Hard Rock Hotel & Casino in Atlantic City.

STATS (3 months): 30+ posts with a hashtag of #hardrockac, 200K+ total engagement

NICOLE MILLER

SOCIAL MEDIA MANEGEMENT

Nicole Miller Social Media Management

• Devising a paid social media campaign and PR campaign
• Brand Instagram account community management
• Content planning, i.e. images plus captions
• Content development via A&E and NYC photographers and influencers
• Posting of content
• Monitoring of posts and stories
• Answering DMs and comments
• Coordinating influencer posting

NAVITAS ORGANICS

Navitas Organics Influencer Campaign

PROBLEM: Navitas Organics wanted to promote their line of organic superfood snacks. They wanted to use influencers to inform their audience about the nutrition and sustainability of their organic snacks and have them create unique healthy recipes using Navitas Organics. The idea was for the influencers to show their audience the ease with which people can integrate organic superfoods into their diet.

SOLUTION: Amra & Elma contracted food influencers to create quick, easy, and healthy recipes while using simple ingredients, including Navitas Organics. They would post their creations and recipes along with the photo of the final dish while tagging Navitas Organics in their posts. The influencers included health and wellness as well as food influencers.

STATS (3 months): 12 influencers, 36 posts, 120K+ estimated engagement

ZEVIA

Zevia Influencer Marketing Campaign

PROBLEM: Zevia, a naturally sweetened 0 calorie beverage company launched a line of new products that are entirely sweetened with stevia. They were looking to promote their new line of beverages using influencers and spread the message about the 14 flavors of Zevia Sodas.

SOLUTION: Amra & Elma contracted influencers to create their favorite unique refreshment recipes using one of the 14 flavors of Zevia Sodas. The goal was to emphasize that you could have the bubbles, sweetness and flavor in your favorite soda without the artificial ingredients and empty calories. Influencer recipes had to follow a healthy drink concept that placed an emphasis on a zero calorie, plant-based ingredients of the soda and the great taste.

STATS (3 months): 6 influencers, 1.4M total followers targeted, 420K impressions, 130K estimated engagement.

FREE GIRL

Free Girl Skincare Photoshoot

PROBLEM: Free Girl, a natural, organic, and plant based skincare brand wanted to photograph their skincare line to display on their social channels and website. They wanted photographs to compliment the brand’s plan based roots as well as be photographed on some of the most iconic summer locations for the Summer 2019 social content calendar.

SOLUTION: Amra & Elma organized a photoshoot in Saint Jean Cap Ferrat, South of France’s most iconic summer location. We wanted to portray Free Girl as a perfect skincare on the go while visually taking the Free Girl’s audience to breath-taking summer escape.

KIMPTON HOTELS

Kimpton Hotels Influencer Marketing Campaign

PROBLEM: Kimpton Hotels & Restaurants, the original boutique hotel brand, was developed on the idea of unique, distinctive, and design forward hotels. With more than 60 hotels and 80 restaurants, Kimpton wanted to contract influencers to help spread the word about its one-of-a-kind hotel experiences across urban locations.

SOLUTION: Amra & Elma selected a group of travel influencers whose brand DNA matches that of the Kimpton Hotels. The goal was to have influencers experience inspiring designs of hotels, the highly personal service, and the forward-thinking flavors of Kimpton hotels and share the experience via Instagram stories and posts.

STATS: 21 influencers, 14 hotel locations, 1.1M impressions

NICOLE MILLER

Nicole Miller Influencer PR Campaign

PROBLEM: Nicole Miller was looking to engage micro and macro influencers to capture the essence of what it means to be a Nicole Miller girl in the digital age – fashionable, traveler and cosmopolitan. She wanted influencers to capture her pieces in a street style fashion.

SOLUTION: Amra & Elma’s goal was to establish a digital footprint amongst the millennial target group of females in their mid-20s to mid-40s living in urban areas, interested in edgy fashion, and world travel. The PR campaign was published across macro influencers’ social media channels.

STATS:10 influencer posts. 400K estimated impressions. 41k estimated engagement

MANDARIN ORIENTAL

Mandarin Oriental PR Campaign

PROBLEM: Mandarin Oriental Hotel Group with an award winning luxury hotels, resorts and residences, wanted to host luxury travel and lifestyle influencers and have them experience a variety of amenities that the hotels have to offer. The group with 45 hotels in 25 different countries wanted to target influencers from the U.S. to visit their locations in NYC and Miami.

SOLUTION: Amra & Elma helped identify and source influencers who specialize in travel and have them experience the hotels and dine at Mandarin Oriental Hotel Group well-renowned restaurants. The dining experiences were specifically catered to the influencers where the private chef would would present a personalized menu for the influencers and their plus ones.

STATS: 2M+ followers targeted, 12 posts, 110K+ in estimated engagement

KNICKERBOCKER

Knickerbocker PR Campaign 

PROBLEM: The Knickerbocker Hotel, a historic New York City hotel dating back to 1906, wanted to invite influencers to experience New York City and everything that the hotel has to offer. With contemporary fashion, flavors, the Knickerbocker Hotel was even rumored to be the birthplace of the original martini. They wanted the influencers to showcase the exceptional location and history of the Knickerbocker Hotel and dine in  Charlie Palmer at The Knick, the hotel’s full service restaurant and bar.

SOLUTION: Amra & Elma invited influencers to experience New York City and stay in the historical Knickerbocker Hotel. The influencers would receive complimentary room service that offers exceptional menu and access to some of the most popular New York City’s tourist attractions in Times Square.

STATS: 1.7M targeted followers, 11 influencers

POSTMATES

Postmates Media Buying Campaign 

PROBLEM: Postmates, the leader in delivering anything you want on-demand, wanted to work with influencers and showcase the influencer order history. The influencers would receive credit to order from their favorite restaurants and then share their orders via social channels. Each time the influencers used up their credit, they would be able to receive the refill once the orders had been posted on their socials.

SOLUTION: Amra & Elma worked with food, lifestyle, and health influencers to help spread the word about Postmates. The influencers used their credit to order food and beverages, and then shared their orders via hashtag #postmania.

STATS:26 influencers, 754K impressions, 138 stories, 500+ #postmania tags

ENTERPRISE

Exotic and Luxury Car Rental Influencer Marketing Campaign

PROBLEM: Enterprise expanded its exotic car collection line in select locations throughout the United States and wanted to work with influencers to spread the word about their new luxury rentals. They wanted to target not only car enthusiasts but also those who are looking for one of a kind experience for the weekend travel from urban areas such as New York City. With the Exotic Car Collection influencers would receive “white-glove treatment,” including the delivery and collection of vehicles and a expedited reservation process available exclusively for these rentals.

SOLUTION: Amra & Elma contracted influencers to take a weekend trip with Enterprise exotic cars during the spring months to the Hamptons. The influencers would document their experience of driving one of a kind luxury vehicles from New York City to the Hamptons and share the car experience with their audience.

STATS: 4 influencers, 1.7M in targeted followers, 80K+ estimated engagement

Fortnite

Fortnite influencer campaign and giveaway

PROBLEM: Fortnite, one of the largest online video games developed by Epic Games, reached out to us to work with three influencers on giveaway to boost game branding,  increase fan base, and highlight Ninja’s epic “32 Kill Solo Squads” Fortnite video. The giveaway required the audience to follow Fortnite accounts both on Youtube and Instagram, follow all three influencer accounts, as well as to follow Ninja’s personal Youtube and Instagram account for the announcement. The prize included the ability to play Fortnite with one influencer of their choice as well as to get exclusive tips from Ninja sent directly to the winner.

SOLUTION: For the campaign, we chose influencers who included Fortnite as a part of their previous content. Influencers were required to post a sponsored video on their Youtube and Instagram accounts announcing the giveaway and instructing their audience to follow the steps in order to win the prize.

STATS: 3.7M targeted eyeballs reached, 3 posts in total, 16.1% engagement rate across all accounts, 61K followers participated

Fall Guys: Ultimate Knockout

Fall Guys: Ultimate Knockout Influencer Campaign

PROBLEM: Fall Guys, a platform battle royale video game that was published by Devolver and developed by Mediatonic reached out to us to promote the Ultimate Knockout. i.e. a game that was inspired by the like of Takeshi’s Castle and playground game like British bulldog. They wanted to have macro and micro influencers who specialized in reviewing PlayStation games stream the live session with their audience on YouTube. Influencers were supposed to highlight special features, including 60 player capacity, and play against each other as well as some of their audience.

SOLUTION: For the campaign, we choose 10 influencers of different sizes and had them announce their live streaming session on their channels in order to encourage their audience to view, try the game out, as well as for the opportunity to be one of the lucky ones to play for Fall Guys: Ultimate Knockout alongside one of their favorite influencers. The announcement was done in a form of a giveaway, and the audience had to tag their friends on the post to have a chance to participate and be chosen for the opportunity to play live with their favorite influencer/s.

STATS: 5.4M targeted eyeballs reached, 21 posts in total, 22.3% average engagement rate both social channels

Final Fantasy XV

Final Fantasy XV and Alexis Ren Influencer Campaign

NESTLE

PR

PR Campaign for Nestle – Content Development + Publishing

• Pitching the brand
• Providing a story angle
• Coordinating the interview
• Sharing any additional information to be used by the journalist
• Ensuring the content gets published

INTIMISSIMI

PR- InStyle Magazine

PR Campaign for Intimissimi – Content Development + Publishing

• Pitching the brand
• Providing a story angle
• Coordinating the interview
• Sharing any additional information to be used by the journalist
• Ensuring the content gets published

SISLEY

PR- Allure

PR Campaign for Sisley – Content Development + Publishing

• Pitching the brand
• Providing a story angle
• Coordinating the interview
• Sharing any additional information to be used by the journalist
• Ensuring the content gets published

BVLGARI (HOTELS)

PR- Forbes

PR Campaign for Bvlgari (Hotels) – Content Development + Publishing

• Pitching the brand
• Providing a story angle
• Coordinating the interview
• Sharing any additional information to be used by the journalist
• Ensuring the content gets published

ESSILOR (TRANSITION LENSES)

PR- Yahoo Life

PR Campaign for Essilor – Content Development + Publishing

• Pitching the brand
• Providing a story angle
• Coordinating the interview
• Sharing any additional information to be used by the journalist
• Ensuring the content gets published

OLAY

PR- Allure

PR Campaign for Olay – Content Development + Publishing

• Pitching the brand
• Providing a story angle
• Coordinating the interview
• Sharing any additional information to be used by the journalist
• Ensuring the content gets published

PRONOVIAS

PR- Hello!

PR Campaign for Pronovias – Content Development + Publishing

• Pitching the brand
• Providing a story angle
• Coordinating the interview
• Sharing any additional information to be used by the journalist
• Ensuring the content gets published

LA BELLA DONNA

Creative Services

Creative Services Campaign for La Bella Donna – Beauty Product Photography & Videography

• Creative direction and conceptualization of the shoot
• Casting of models and influencers
• Contracting of stylists, hair and makeup artists
• Location scouting
• Shooting content via A&E photographers
• Editing of content
• Devising marketing material via produced content for social media and the website

ANTHROPOLOGIE X PURISTRY

Creative Services

Creative Services Campaign for Anthropologie x Puristry – Beauty Product Photography & Videography 

• Creative direction and conceptualization of the shoot
• Casting of models and influencers
• Contracting of stylists, hair and makeup artists
• Location scouting
• Shooting content via A&E photographers
• Editing of content
• Devising marketing material via produced content for social media and the website

FREE GIRL

Creative Services

Creative Services Campaign for Free Girl – Product Photography & Videography + Content Development

• Creative direction and conceptualization of the shoot
• Contracting of stylists
• Location scouting
• Shooting content via A&E photographers
• Editing of content
• Devising marketing material via produced content for social media and other marketing material

NESTLE

Social Media Management

Social Media Management Campaign for Nestle (Brand- Acqua Panna) – Content Production & Influencer Campaign

• Brand Instagram account community management
• Content planning, i.e. images plus captions
• Content development via A&E photographers and influencers
• Posting of content
• Monitoring of posts and stories
• Answering DMs and comments
• Coordinating influencer posting
• Hosting live sessions with influencers

BVLGARI HOTELS

Creative Services

Creative Services Campaign for Bvlgari Hotels (Bali) – Photography & Videography + Content Development

• Creative direction and conceptualization of the shoot
• Casting of models and influencers
• Contracting of stylists, hair and makeup artists
• Location scouting
• Shooting content via A&E photographers
• Editing of content
• Devising marketing material via produced content for social media and other marketing material

MANDARIN ORIENTAL

PR

PR Campaign for Mandarin Oriental – Content Development + Publishing

• Pitching the brand
• Providing a story angle
• Coordinating the interview
• Sharing any additional information to be used by the journalist
• Ensuring the content gets published

GOURMENT NUT

Creative Services

Creative Services Campaign for Gourment Nut – Photography & Videography + Content Development

• Creative direction and conceptualization of the shoot
• Casting of models
• Contracting of stylists, hair and makeup artists
• Location scouting
• Shooting content via A&E photographers
• Editing of content
• Devising marketing material via produced content for social media and other marketing material

BVLGARI

Social Media Management

Social Media Management Campaign for Bvlgari Hotels – Content Production & Branding

• Developing branding guidelines
• Brand Instagram account community management
• Content planning, i.e. images plus captions
• Content development via international photographers and influencers
• Posting of content
• Monitoring of posts and stories
• Answering DMs and comments
• Coordinating influencer posting

POWER UP SNACKS

Social Media Management

Social Media Management Campaign for Power Up Snacks – Content Production & Events

• Brand Instagram account community management
• Content planning, i.e. images plus captions
• Content development via A&E, U.S. based photographers and influencers
• Posting of content
• Monitoring of posts and stories
• Answering DMs and comments
• Coordinating influencer posting
• Organizing events at Power Up manufacturing location in Brooklyn NYC

SOPAR COLLECTION

Social Media Management

Social Media Management Campaign for Sopar Collection – Content Production & Influencer Campaign

• Brand Instagram account community management
• Content planning, i.e. images plus captions
• Content development via A&E photographers and influencers
• Posting of content
• Monitoring of posts and stories
• Answering DMs and comments
• Coordinating influencer posting

KROGER

Media Buying

Challenges with Influencers x Followers on TikTok

PROBLEM: Kroger created a hashtag #TransformUrDorm. We searched for a group of influencers who would participate in a challenge where their followers would be encouraged to post their own before and after dorm transformations. The influencers posted their own dorm transformations using items sold in Kroger.

SOLUTION: The brand’s goal was to explore the new Hashtag Challenge Plus feature that TikTok offered; this feature allows TikTok’s users to shop for products that are linked to the specific campaign #hashtag.

STATS: Four influencers; 13.8 million targeted followers; videos collectively received 3 million views; the total views of all of the hashtag used got 890 million views.

VERA BRADLEY

Media Buying

Targeting Gen Z on TikTok

PROBLEM: Target engaged a Gen Z TikTok influencer, in a back-to-school themed campaign where she recorded video clips of herself in Target buying Vera Bradley self-care products. She then used the branded products to demonstrate how she prepares for a new year at school.

SOLUTION: The goal of the campaign was to raise awareness of the co-branded partnership between Target and Vera Bradley self-care products. The look and feel of the ad was more organic rather than a direct marketing ad which seemed like an organic fit into the influencer’s TikTok feed.

STATS: The brands targeted 2.9 million TikTok followers, with the engagement of 268k likes, 1551 shares and 363 comments.

ROMWE USA

Media Buying

Challenge Plus Shop Feature on TikTok

PROBLEM: Romwe is a fast fashion retailer targeting Gen Z with its affordable and fast fashion products. The brand has gained major traction by strategically positioning itself and targeting the Gen Z target demographic on TikTok.

SOLUTION: The brand’s goal is to maximize the use of the new Hashtag Challenge Plus feature that TikTok offers; this feature allows TikTok’s users to shop for products that are linked to the specific campaign #hashtag. Romwe’s goal is to increase brand awareness and sales through engaging influencers who pose challenges to their followers to join the #ROMWEGetGraphic challenge in order to win a prize.

STATS: 25 influencers; 30 million targeted followers; videos collectively received 14.8 million views; the total views of all of the campaign hashtags used got 920 million views.

MERCEDES BENZ

Media Buying

Promoting Mercedes Benz via Niche Car Enthusiasts

JAY SUITES

Media Buying & Advertising Campaign

New York City Luxury Corporate Real Estate

PROBLEM: Jay Suites opened a newly renovated location in Times Square of office spaces. The goal was to raise awareness amongst entrepreneurs, small businesses and middle market companies which were looking for shared office spaces, and promote the location and the convenience of shared conference rooms and other amenities.

SOLUTION: Our solution was to advertise on social media to over 2+ million targeted followers, including channels like Twitter and Instagram.  We have extensive experience working with luxury brands and real estate locations for promotions and events.

STATS: We brought 12 influencers to tour the space and be our guests in order to share with their audience on InstaStory video clips.  Total targeted eyeballs 10.3 million.

AVON

Advertising & Influencer Campaign

Promoting new product launches for luxury brand

PROBLEM: Avon wanted to launch their new skincare line ANEW using macro influencers. The goal was to have the influencers try and review the products, as well as take the photos with the ANEW creams. ANEW creams focus on anti-aging and preventive care, and the campaign was meant to be centered around AVON’s skincare technology.

SOLUTION: We identified and contracted macro and micro lifestyle and beauty influencers. We developed guidelines for posting products in a way that would best showcase AVON’s ANEW line, including closeup shots of both influencer’s skin and the products alone.  We worked with the AVON team to review and approve each post before they went live. All of the influencer impressions were gathered post campaign and presented to the brand as a part of the monthly campaign report.

STATS: In 3 months- 4.3M Cumulative Followers, 27 Influencers/ Accounts, 1.6M+ Total Engagements, 379K Profile Visits, 68.1K+ New Followers.

POWER UP SNACKS

Media Buying & Influencer Campaign

Scaling Social Revenue

PROBLEM: The main focus when we supported running ads for Power Up was to drive profitable traffic from Instagram and Facebook. They had run ads in the past but struggled to remain ROI positive. In addition, leadership did not utilize landing pages to measure performance and relied only on web pages and Google Analytics, which meant that optimization and performance was not accurately measured. We could not accurately measure  which ad or influencer was driving traffic.

SOLUTION: We advised to create landing pages that were specific to each ad run from Instagram to Facebook. We restructured their account and focused on testing a wide variety of creative. Creative is one of the biggest drivers for profitable performance on Instagram. This strategy allowed us to see a huge decrease in costs compared to the previous year in one of the most expensive times to purchase Instagram ads.

STATS: In 8 months- 462 highly targeted micro influencers, 8.5M targeted cumulative followers, 554 social posts created, 1.7M total estimated impressions on influencer posts, 6.5% average influencer engagement, 212k estimated engagements on influencer posts. 7M+ impressions on Instagram and Facebook. 3.5x return on ad spend.

CHARMING CHARLIE

Media Buying & Advertising

From foot traffic to eCommerce traffic

PROBLEM: Charming Charlie is a women’s contemporary fashion and accessories retailer, which has over 350 stores nationwide. The brand wanted to fortify the brand’s social footprint and penetrate into the millennial market by engaging influencers nationwide to expose the brand to millions of highly targeted consumers. Charming Charlie’s objective was to shift away from their sole focus on in-store foot traffic and fortify their eCommerce traffic.  Their target demographic was largely made of female singles and young moms in the South and Midwest, who were looking for fun accessories to add color to their outfits.  Our brand image guidelines were to create colorful, crisp content that looked fun and affordable and would speak to their target audience.

SOLUTION: A&E concepted and executed a digital content strategy campaign to unify and elevate the brand’s image on social media with visual brand guidelines and influencer partnerships. Where previously Charming Charlie had been using a calming pastel color palette on pictures of their products, A&E turned its focus toward bold, vivid colors and imagery of people using and enjoying their products to personify their brand for a digital audience. We plugged-in giveaways and activated our influencer partners to grow their social presence.

STATS: In 3 months- A&E grew Charming Charlie’s following by 62k. 35%+ engagement rate. 4 million targeted followers, 300 highly targeted micro influencers, 400 pieces of content, 20k engagements driven, 1,050%, increase in website traffic from Instagram compared to the previous year.

ANTHROPOLOGIE X PURISTRY

Media Buying & Influencer Campaign

Brand debut and scale eCommerce efforts

PROBLEM: Anthropologie in partnerships with 100%Pure launched a USDA organic skincare line to be sold through Anthropologie brick and mortar retail and eCommerce. The brand needed to make its debut and needed to scale their ecommerce efforts to this new although somewhat familiar audience. They sought to drive sales on their eCommerce store and increase overall brand awareness about their uniquely eco-conscious, high-quality products.

SOLUTION: A&E mastered the brand creative and created photography targeted towards an educated and young professional female consumer. Through brand awareness campaigns that drove traffic to the brand’s ecommerce store, users had a seamless click-to-shop user experience. Additionally, through retargeting campaigns A&E was able to reach users that already had shown interest in 100% Pure.

STATS: 3.5 million targeted followers, 500k estimated impressions, 210 highly targeted micro influencers, 305 pieces of content produced with a copyright of posted content for up to 12 months, 3.1k form signups, 18.8k engagements were driven. 2x sold out of product. 125% increase in average weekly sales.

NET-A-PORTER X HANEY

Media Buying & Influencer Campaign

Defining a new brand’s narrative on social media

PROBLEM: Haney, a customizable luxury ready to wear brand launched on NET-A-PORTER and wanted to promote their glamorous dresses via fashion influencers in the U.S. The dresses range in price from $1,000 – $5,000, and Haney’s creative director and founder, Mary Alice Haney, wanted to display the pieces on some of the most stylish fashion influencers in LA and NYC. The goal was to tell the brand’s story through influencers on Haney’s social channels with a focus on Instagram.

SOLUTION: A&E created a narrative for the brand, including outlining the messaging and lifestyle to be communicated through visuals, and contracted influencers to wear Haney pieces while traveling to some of the most picturesque destinations for their summer vacations. The influencers would style the pieces according to brand guidelines and tell the brand’s narrative of a glamorous, modern 21st century woman, who works, is strong, and independent. The campaign included macro influencers.

STATS: In 3 months- Posting and style guidelines, including messaging, for social media; 7 influencers,  14 posts, 110K+ estimated engagement.

BVLGARI HOTELS & RESORTS

Media Buying & Advertising

Going Beyond – Creating 360 Experiences on Resort Properties

PROBLEM: Bvlgari hotels, with some of the most beautiful property locations, contemporary designs and superior service, wanted to promote their most popular hotels via luxury travel influencers. They wanted to communicate the Bvlgari brand across its many – different – properties around the world from Bali to Milan. Part of the efforts included creating a cohesive set of visual guidelines that would unify the brand on social media and using influencers to communicate that brand identity from its exquisite spa treatments to its world renowned restaurants present at every location – to create a 360 experience.

SOLUTION: A&E created visual brand guidelines for social media from documenting presets to angles that would be distributed to each creative team across its properties on every location. A&E also contracted top influencers in luxury travel to experience a trip to 3 most popular Bvlgari Hotels in Milan, Dubai, and Bali. The influencers were tasked in photographing the landscape and hotel locations while on the trip. We targeted various target demographic groups across the globe from the U.S. to Brazil to Europe and Russia by picking influencers from each region.

STATS: Visual guidelines that each creative team would adhere to across its multiple locations when putting together visuals for social media. 2M estimated impressions per location x 3 locations with influencers using InstaStories and posts to raise location awareness and experience with their audience.

DISNEY AND MARVEL ENTERTAINMENT

DR STRANGE MOVIE PREMIERE NYC

PR, MEDIA BUYING, INFLUENCER MARKETING, SOCIAL MEDIA MANAGEMENT

CAMPAIGN OVERVIEW: Amra & Elma hosted a media and influencer event in NYC for private screening of Doctor Strange. The scope of work included everything from campaign conceptualization to execution of paid ads and PR. We organized a private event for top media journalists in the entertainment space to view the movie along with the opportunity to interview some of the cast. We collected all influencer posts about the movie for distribution and content creation to be used on social media and other press. Our work also focused on collecting press mentions and interviews and uploading them on social media.

Amra & Elma paid media campaign included running digital ads, including ads on Youtube, Instagram, Snapchat, and FB. We also worked with print media to amplify the message via publications, posters, and taxi displays.

WARNER BROS.

OCEAN 8 MOVIE CAMPAIGN

SOCIAL MEDIA MANAGEMENT, CONTENT PRODUCTION, EVENTS, INFLUENCER MARKETING, ADVERTISING

CAMPAIGN OVERVIEW: Amra & Elma devised social media strategy and managed accounts, produced high-quality social media content, hosted an event for influencers and press, and focused on running influencer-sponsored posts and buying ads on social media, including YouTube, Instagram, and Snapchat. Our work included developing social media strategy and branding guidelines, managing the content calendar for the movie premier, and more. We worked on developing social media content to be used on various social media platforms as a part of the branding strategy. Our digital marketing strategy also focused on hosting a movie event for influencers and the press, including working with top jewelry brands to dress influencers and promote the movie. We additionally run a sponsored influencer campaign with celebrity and superstar influencers.

DISNEY AND MARVEL ENTERTAINMENT

DOCTOR STRANGE IN THE MULTIVERSE OF MADNESS MOVIE PREMIERE

ADVERTISING, INFLUENCER MARKETING

CAMPAIGN OVERVIEW: Amra & Elma hosted an influencer event for a private viewing of the movie, focused on running social media ads on YT, IG, Snapchat, and TikTok, and produced content for social media. We organized and hosted an influencer event in Los Angeles for top influencers to attend the private screening and red-carpet event for Doctor Strange in the Multiverse of Madness Movie. Our work also focused on collecting all influencer posts, media mentions, and other vital material about the movie for content creation. We devised social media and other digital content using footage generated at the event, press mentions, and influencer content.

WARNER BROS.

THE SUN IS ALSO A STAR

AD BUYING, SOCIAL MEDIA MANAGEMENT 

CAMPAIGN OVERVIEW: Amra & Elma developed a social media strategy, branding guidelines, and managed a content calendar for the movie “The Sun is Also a Star.” We also focused on developing social media content to be used on the different social media platforms, and on running a sponsored influencer campaign with top influencers in NYC and LA. Our work additionally involved buying ads on social media, including YouTube, Instagram, Snapchat, and TikTok.