07 Apr BEST EDUCATION PR FIRMS IN 2023
Education PR firms specialize in developing and managing communications strategies that promote or positively influence the reputation of educational institutions, including schools, colleges, universities, and other educational organizations. The main objective of education PR firms is to provide their clients with enhanced visibility and reputation by implementing strategic communication plans that are in alignment with the client’s goals.
The role of education PR firms is becoming increasingly vital in today’s world, where educational institutions are facing numerous challenges, such as increasing competition, decreasing enrollment, public scrutiny, and financial constraints. In response to these challenges, education PR firms work closely with their clients to provide an all-encompassing array of services, which include brand management, strategic communications planning, media relations, crisis management strategies, social media marketing, and event marketing.
Among other things, education PR firms focus on developing and improving their client’s image, which involves creating a positive reputation for the institution. To achieve this objective, they specialize in content marketing (think agencies that specialize in essay writing services) and work towards building relationships with key stakeholders, including parents, teachers, students, alumni, media outlets, and the wider community.
This is why Amra & Elma has developed a specialized list of some of the best education PR firms that conduct strategic communications planning and develop and disseminate tailored messages across various communication channels to help brands increase their recognition and visibility, and unite with their target audiences.
Below is the selected list of the best education PR firms in 2023:
ABOUT
Location: New York City, NY
One of the top education PR firms and higher education marketing agencies, Amra & Elma specializes in a range of high-impact and goal-driven marketing and advertising services, such as public relations, crisis management, media buying, social advertising, influencer marketing, branding, SEO, events, and more. Two of the biggest social media influencers in the world created their firm; Nasdaq called them the “Top marketers,” and Yahoo News recognized them for creating a “Digital Empire.” Additionally, their firm has received attention from several media publications that are influential in the workplace, including Forbes, Business Insider, CNN, USA Today, The Financial Times, Huffington Post, Cosmopolitan, Marie Claire, Bloomberg, and others.
To help higher education businesses and organizations improve their public perception and brand status, they offer specialist public relations and crisis management solutions. To assist clients in achieving their most crucial short- and long-term PR objectives, they spend a lot of effort in producing useful PR material for trade journals, magazines, conferences, seminars, websites, blog entries, and more. One of their primary goals is to collaborate closely with their clients to create a strong brand identity and a narrative that meets the needs of the company’s target audience as well as its advertising objectives.
SPECIALIZES IN
- Public Relations Campaign
- Crisis Management Solutions
- Media Buying
- Social Advertising
- Influencer Marketing
- Copywriting & Content Production
- Community Management
- Brand Development
- Social Media Management
- Photography & Photo Editing
- Video Production & Editing
- Strategy & Analytics
- Media Buying
- Experiential Marketing
- SEO & PPC
- Market Analysis
- Other.
CLIENTS
- Cluse
- Bvlgari
- HTC
- Swarovski
- L’Occitane
- L’Oreal
- Net-a-Porter
- L’atelier Nawbar
- Shashi
- Avon
- Il Makiage
- Nicole Miller
- Charming Charlie
- Intimissimi
- Netflix
- Huawei
- Kimpton Hotels & Restaurants
- Bvlgari Hotels & Resort
- Mandarin Oriental Hotel Group
- 100 % Pure
- Other.
MEDIA MENTIONS
Forbes, USA Today, Nasdaq, Yahoo News, The Financial Times, Bloomberg, CNN, Good Morning America, In Style, Cosmopolitan, Gloria Magazine, The Washington Post, Business Insider, Marie Claire, Huff Post, and many others.
ABOUT
Location: Denver, CO
As one of the top education PR firms and an independent, internationally renowned marketing and communications agency, Moore engages audiences to have an effect. They assist customers in developing a strong brand and discovering their genuine voice. In order to solve their customers’ most pressing business concerns, they then use data insights, strategy, and creativity to create marketing, advertising, and media relations solutions.
SPECIALIZES IN
- Crisis Communications
- Data & Analytics
- Digital Marketing
- Influencer Marketing
- Internal Communications
CLIENTS
- Maura’s Voice
- Ford
- PhRMA Stem
- Florida Department of Agriculture
- Florida Dental Association
MEDIA MENTIONS
Not Available.
ABOUT
Location: New Jersey
Rosica Communications uses traditional, online, and integrated marketing communications to advance and protect its clients. As one of the top education PR firms, they mix complementary services in a unique, high-impact way to hasten results. They were started in 1980. They accomplish this by carefully choosing PR tactics and results, which may affect social media followings, connections with influencers, online reputation, and SEO.
SPECIALIZES IN
- Media Relations
- PR Campaigns
- Social Media
- Cause Marketing
- Thought Leadership
CLIENTS
- 4K Score
- NVA
- NSHSS
- Flatbread
- NJ Sharing Network
MEDIA MENTIONS
Not Available.
ABOUT
Location: Brea, CA
When Firecracker PR first began, its only goal was to make its clients noticed. They are now one of the top education PR firms that are totally committed to getting the desired results. They have a wide range of marketing specialties, such as SEO, social media, inbound lead generation, and more, and they understand how to integrate those specialties with PR efforts to optimize the results.
SPECIALIZES IN
- PR
- Content Marketing
- Social Media
- SEO
- Crisis Communication
CLIENTS
- Fujitsu
- SRI International
- Sparkcent
- Shield AI
- WGU
MEDIA MENTIONS
Not Available.
ABOUT
Location: New Orleans, LA
One of the top education PR firms, Zehnder is a fully integrated company that provides all the traditional as well as digital marketing services that organizations require to succeed. Their specialized research and analytics department, as well as business strategy professionals, assist customers in making data-based decisions that increase their bottom line by utilizing their one-of-a-kind data studio.
SPECIALIZES IN
- Creative
- Social Media
- Brand Strategy
- Digital Marketing
- PR
CLIENTS
- Green River Whiskey
- Boncura
- Campus Federal Interaction Center
- Origin Bank
- Royal Sonesta
MEDIA MENTIONS
Not Available.
ABOUT
Location: Jacksonville, Florida
Since 2007, the sharp team at Eucalypt Media has created and implemented effective marketing and PR campaigns for thousands of customers throughout the globe. One of the best education PR firms understands that every client has a unique story to tell, and they assist their customers in telling those stories in interesting and engaging ways that gain fresh awareness and draw in their audience.
SPECIALIZES IN
- Strategic Marketing Consulting and Audits
- Content Marketing Retainers
- Content Creation and Execution
- PR
- Thought Leadership Campaigns
CLIENTS
- Inkling
- Instore
- Colby
- State Farm
MEDIA MENTIONS
Not Available.
ABOUT
Location: Glendale, CA
One of the best education PR firms is Sensis Agency, which uses marketing to establish cross-cultural connections between customers and companies. They appreciate and care about seeing and connecting with groups that are likewise influenced by gender identity, as well as other social, technical, political, and economic factors. They think their ideas are better—and the experiences they provide are more universal—the more cultures they represent.
SPECIALIZES IN
- Social Media
- Public Relations
- Events/Experiential
- Social Media Content
- Community Management
CLIENTS
- AltaMed
- RecycLa
- Sempra Energy
- CapMetro
- Cal State LA
MEDIA MENTIONS
Not Available.
ABOUT
Location: NYC, NY
One of the leading education PR firms, GMLV is a full-service integrated marketing agency that uses its extensive experience and cumulative knowledge to elevate the brand of its clients, achieve their financial goals, and go above and beyond all expectations. They provide their clients with the enthusiasm and know-how of branding experts, media gurus, and creative experts who produce distinctive integrated approaches across every industry.
SPECIALIZES IN
- Brand Positioning
- Communications Plan
- Competitive Analysis
- Content Strategy
- Public Relations
CLIENTS
- Dominican College
- Ulta Beauty
- Highland Medical
- Crystal Plaza
- Oribe Hair Care
MEDIA MENTIONS
Not Available.
ABOUT
Location: Virginia, USA
One of the top education PR firms, BlueTree Digital uses its network of 300+ tech publications to help its clients rank better on Google, increase traffic from search engines, and attract more customers while also enhancing their brand recognition and visibility across pertinent media channels. In order to keep their clients regularly updated on the latest developments, they also give biweekly updates on intended and submitted media placements.
SPECIALIZES IN
- Public Relations
- SEO
- Content Marketing
- Link Building
- Social
CLIENTS
- Freshbooks
- Credit Donkey
- Dooly
- Mailbird
- Cloudwards
MEDIA MENTIONS
Not Available.
ABOUT
Location: Atlanta, GA
One of the best education PR firms, FINN Partners is an entrepreneurial marketing and communications organization that serves customers by combining bold innovation, thoughtful strategy, close collaboration, and highly specialized knowledge. They are a varied group of enthusiastic people with a heart and conscience who assist clients in creating and disseminating their brand narratives, and their values-driven culture celebrates honesty, cooperation, and creativity.
SPECIALIZES IN
- Advertising
- Brand Strategy & Development
- Content Marketing
- Corporate Communications
- Crisis Communication
CLIENTS
- Jack Daniel’s
- Meharry Medical College
- The Miami Lighthouse
- Thread Group
- NutriBullet
MEDIA MENTIONS
Not Available.
Best Education PR Firms in 2023- FAQ’s:
What services do education PR firms provide?
Education PR firms provide a wide range of services that are specifically geared toward helping educational institutions to boost their reputations and reach out to their target audiences in a more effective manner. These firms are equipped with industry knowledge and expertise and can create targeted PR strategies that are tailored to the unique needs of educational organizations.
One of the key services that education PR firms provide is media relations. This involves creating relationships with media outlets to get positive coverage of the educational institutions they represent. By managing media relations, education PR firms can ensure that their clients have a positive and consistent image in the press, which can help to boost enrollment and attract funding.
Additionally, education PR firms offer strategic planning services, which enable educational institutions to identify their strengths and weaknesses and develop a plan to leverage those strengths while addressing any challenges or issues. These strategic plans are designed to ensure that educational organizations can effectively communicate their message and brand and compellingly engage with their target audiences.
Another essential service provided by education PR firms is crisis management. Educational institutions can face a variety of crises ranging from allegations of misconduct to natural disasters. Education PR firms can assist them in engaging with the media and the public, responding to inquiries, and making sure that communication is clear and effective. Effective crisis management can help educational institutions to safeguard their reputation while dealing with issues that may arise.
Education PR firms also provide training in communications, public speaking, and media relations. They may work with faculty members, administrators, and other staff to help them communicate more effectively with their target audiences. This training is designed to improve the communication skills of individuals and to help institutions to develop a coherent and effective messaging strategy.
In conclusion, education PR firms offer a variety of essential services to educational institutions. These services are designed to help institutes of learning to establish their reputation, reach their target audiences, manage crisis communications, and communicate effectively with internal and external stakeholders. With their specialized knowledge and expertise, education PR firms can be invaluable allies to any educational institution seeking to improve its brand and reputation.
How to reach out to education PR firms?
Reaching out to education PR firms can be a bit of a challenge, as these organizations can often be inundated with requests from schools, universities, and other educational institutions. However, with the right approach, it is possible to get the attention of education PR firms and establish a productive working relationship that can help promote your organization’s brand and message.
The first step in reaching out to education PR firms is to do your research. Take the time to identify firms that specialize in education-related PR, and then do some background research on each of those firms. Look at their portfolio of work, read reviews and testimonials, and ask for references if possible. This will help you get a sense of education PR firms and their strengths, weaknesses, and areas of expertise, which will be important in determining which ones are the best fit for your needs.
Once you have identified a list of education PR firms that you are interested in working with, it’s time to start reaching out to them. Depending on the size and structure of the firm, there may be different individuals or departments that you need to contact to initiate a relationship. Generally speaking, however, you will want to reach out to someone in a leadership or business development role, as these individuals will be in the best position to help you understand the firm’s capabilities, needs, and requirements.
When reaching out to education PR firms, it’s important to be clear and concise in your communication. Introduce yourself and your organization, explain what you are looking to achieve through PR, and be specific about the type of services you are looking for (such as media relations, social media management, crisis communications, etc.). Be prepared to provide detailed information about your brand, target audiences, and messaging goals, so that education PR firms can develop a customized strategy that aligns with your needs.
One key to successfully reaching out to education PR firms is to be persistent but professional. While it can be frustrating to receive no response or rejection, it’s important not to take it personally, and to remain respectful and courteous in all your communications.
How much do education PR firms usually cost?
When it comes to education PR firms, the cost can vary depending on a variety of factors such as location, industry expertise, the scope of the project, and the level of experience of the firm. Typically, education PR firms range in cost from $5,000 to $25,000 per month. However, some firms may offer lower or higher prices based on their specific services and experience.
Education PR firms often charge a retainer fee, which can range from $3,000 to $10,000 per month or more. This fee covers ongoing PR efforts such as media outreach, crisis management, and social media management. In addition to the retainer fee, there may be additional costs associated with specific projects or campaigns.
One major factor that can affect the cost of education PR firms is industry expertise. Firms that specialize in education PR may charge a premium for their services since they have extensive knowledge and experience in the education industry. On the other hand, education PR firms that are more generalist in nature may offer lower prices since they do not have the same level of industry expertise.
Another factor that can impact the cost of education PR firms is the scope of the project. For instance, a full-scale PR campaign that involves multiple stakeholders, media outlets, and social media platforms may require a larger budget than a more focused campaign with only a few core goals. Additionally, education PR firms that handle crisis management may require a larger budget since their services are often required on an as-needed basis.
In conclusion, education PR firms usually cost anywhere from $5,000 to $25,000 per month, with retainer fees typically ranging from $3,000 to $10,000 per month. The final cost may vary depending on industry expertise, the scope of the project, and the level of experience of the firm.
Why do brands work with education PR firms?
Education PR firms specialize in promoting and building brand awareness for educational institutions, non-profits, and corporate entities that cater to educators and students. There are several reasons why brands opt to work with education PR firms:
- Insight into Education Market
Education PR firms have a deep understanding of the education market, including the latest trends, key industry players, and the unique needs and challenges of students, educators, and educational organizations. They continuously conduct research, monitoring, and analysis to stay up-to-date with the latest developments in the education sector. This insight allows brands to develop communication strategies and messages that resonate with their target audience.
- Expertise in Communications
Education PR firms have a team of experienced and skilled communicators who specialize in crafting compelling messages and executing effective media campaigns. Their expertise in marketing, social media, and branding helps brands to create targeted, customized marketing campaigns that speak directly to their target audience. Education PR firms have an arsenal of communication skills, tools, and networks to create high-quality content that is optimized for search engines and can go viral.
- Building Trust with Key Stakeholders
Education PR firms are experts in building genuine relationships with key stakeholders such as educators, parents, and students. They help brands to establish trust, authority, and expertise in the eyes of their target audience. This trust could lead to a better reputation, more publicity for significant achievements, and more loyal customers.
- Managing Crises
Education PR firms are equipped to manage a crisis, such as negative publicity or a scandal, that could damage the brand’s reputation. They can devise an effective crisis communication strategy and act as a mediator and spokesperson to mitigate the negative impact of such incidents.
- Enhancing Corporate Social Responsibility (CSR)
Education PR firms help brands to build a rapport with the public by highlighting their CSR activities. This could involve highlighting the brand’s commitment to supporting educational institutions, scholarship programs, and social activities. This positions the brand as a socially responsible entity, which helps boost its reputation and credibility.
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