13 Feb EMAIL MARKETING STATISTICS 2025

Email marketing remains one of the most powerful and cost-effective digital marketing strategies, consistently delivering high engagement and impressive returns on investment. Despite the rise of social media and other communication channels, email continues to be a dominant force, with billions of users worldwide checking their inboxes daily. As consumer behaviors evolve and technology advances, businesses must stay informed about the latest email marketing trends to remain competitive. This article explores 20 essential email marketing statistics—covering both historical performance and future projections—to highlight why email remains a crucial marketing tool. From personalization and automation to mobile optimization and ROI, these insights will help brands refine their strategies and prepare for the future of email marketing.

 

EMAIL MARKETING STATISTICS 2025 (Editor’s Choice)

 

Here are 20 key email marketing statistics, encompassing both general trends over time and projections for 2025:

1. Global Email Users: The number of email users worldwide is projected to reach approximately 4.6 billion by the end of 2025.

2. Daily Email Volume: By 2025, it’s estimated that nearly 376 billion emails will be sent each day, with projections reaching over 408 billion by 2027.

3. Email Marketing Revenue: In 2024, email marketing revenue was projected to surpass $9.5 billion globally, with expectations to reach $17.9 billion by 2027.

4. Return on Investment (ROI): Email marketing delivers an average ROI of $42 for every $1 spent, highlighting its cost-effectiveness.

5. User Engagement: 88% of email users check their inbox multiple times daily, indicating high engagement potential.

6. Mobile Optimization: 50% of recipients will delete an email if it isn’t optimized for mobile devices, emphasizing the importance of mobile-friendly designs.

7. Automated Emails: Automated emails generate 320% more revenue than non-automated ones, underscoring the value of automation in campaigns.

8. Consumer Preferences: 60% of consumers prefer to be contacted by brands through email, making it a favored communication channel.

9. Personalization Impact: Emails with personalized subject lines are 26% more likely to be opened, highlighting the effectiveness of personalization.

10. Segmentation Benefits: Segmented email campaigns can result in a 760% increase in revenue, demonstrating the power of targeted messaging.

11. Open Rates: The average email open rate across industries is approximately 19%, serving as a benchmark for campaign performance.

12. Click-Through Rates (CTR): The average CTR for email marketing campaigns is about 3.25%, indicating the percentage of recipients engaging with content.

13. Bounce Rates: The average email bounce rate is around 2.33%, reflecting the importance of maintaining clean email lists.

14. Unsubscribe Rates: The average unsubscribe rate across industries is 0.15%, suggesting that most recipients remain subscribed to email lists.

15. Abandoned Cart Emails: Abandoned cart emails have an average open rate of 45%, making them effective for recovering potential lost sales.

16. Welcome Emails: Welcome emails achieve an impressive average open rate of 83.63%, indicating their effectiveness in engaging new subscribers.

17. Email Usage by Generation: Millennials and Gen Xers rely on email more than any other generation, with 98% using it regularly.

18. Daily Time Spent: In 2021, individuals spent an average of just over 2.5 hours per day on email, highlighting its significance in daily routines.

19. Email Marketing Adoption: 64% of small businesses use email marketing to reach customers, reflecting its widespread adoption among smaller enterprises.

20. Influence on Purchases: 59% of consumers say marketing emails influence their purchase decisions, underscoring the channel’s impact on sales.

These statistics underscore the enduring effectiveness and evolving nature of email marketing as a pivotal tool for businesses aiming to engage audiences and drive conversions.

WHAT IS EMAIL MARKETING?

 

Email marketing is one of the most powerful digital marketing strategies used by businesses to communicate with customers, build relationships, and drive sales. It involves sending targeted emails to a group of subscribers who have opted in to receive messages from a brand or organization. These emails can range from promotional campaigns and newsletters to transactional messages and personalized content designed to engage the recipient. With billions of emails sent daily, email marketing remains a cost-effective and high-return strategy for businesses of all sizes.

The Purpose of Email Marketing

 

Email marketing serves multiple purposes depending on a company’s goals and industry. At its core, it helps businesses stay connected with their audience, providing them with relevant content, updates, and offers. Some of the key objectives of email marketing include:

1. Brand Awareness – Regularly sending emails keeps a brand top-of-mind for customers. Whether it’s through weekly newsletters or product updates, consistent email communication helps reinforce a brand’s presence.

2. Customer Retention & Engagement – Email marketing is a powerful tool for engaging customers beyond their initial purchase or interaction. Businesses can use emails to share educational content, send birthday discounts, or provide customer service updates.

3. Lead Generation & Conversion – By capturing email addresses through sign-up forms, free downloads, or special promotions, companies can nurture leads and convert them into paying customers through targeted campaigns.

4. Sales & Revenue Growth – Promotional emails, abandoned cart reminders, and special discounts are proven ways to boost sales. Many ecommerce brands rely on email marketing to drive conversions and encourage repeat purchases.

5. Customer Loyalty & Relationship Building – Personalized email marketing campaigns, such as exclusive VIP offers or customer appreciation emails, help strengthen relationships and build brand loyalty.

 

Types of Email Marketing Campaigns

 

There are several types of email marketing campaigns that businesses use depending on their strategy:

1. Promotional Emails – These emails focus on sales, special offers, or new product launches. They often contain discount codes, limited-time deals, or calls to action that encourage customers to make a purchase.

2. Newsletter Emails – Newsletters are regularly sent emails that provide updates about a company, its industry, or valuable content. They help keep subscribers engaged and informed.

3. Transactional Emails – These are triggered emails sent after a customer takes an action, such as making a purchase or signing up for a service. Examples include order confirmations, shipping notifications, and password reset emails.

4. Welcome Emails – Sent to new subscribers or customers, welcome emails introduce the brand, set expectations, and often include a special offer to encourage first-time purchases.

5. Abandoned Cart Emails – If a customer adds products to their cart but doesn’t complete the purchase, businesses can send automated reminders to nudge them back to complete the transaction.

6. Re-engagement Emails – These campaigns target inactive subscribers, aiming to bring them back by offering special discounts, reminding them of benefits, or asking for feedback.

7. Survey & Feedback Emails – Businesses use these emails to collect insights from customers, helping them improve their products, services, and overall customer experience.

 

Benefits of Email Marketing

 

 

Email marketing remains a top digital marketing strategy due to its numerous advantages:

High Return on Investment (ROI) – On average, email marketing delivers a $42 return for every $1 spent, making it one of the most cost-effective marketing strategies.

Personalization & Segmentation – Unlike traditional advertising, email allows for highly targeted and personalized messaging based on customer behavior, preferences, and demographics.

Direct & Instant Communication – Emails land directly in the recipient’s inbox, ensuring immediate delivery and engagement.

Automation & Scalability – Businesses can automate email campaigns using software like Mailchimp, HubSpot, or Klaviyo, allowing them to send thousands of emails effortlessly.

Stronger Customer Relationships – Regular email interactions help brands maintain a loyal customer base and build trust over time.

 

Challenges of Email Marketing

 

While email marketing is highly effective, it does come with challenges:

1. Inbox Overload – Consumers receive hundreds of emails daily, making it harder for brands to stand out.

2. Spam Filters – Poorly formatted emails or overly promotional language can trigger spam filters, preventing messages from reaching recipients.

3. Low Open Rates – Crafting compelling subject lines and engaging content is necessary to improve open rates.

4. Regulations & Compliance – Laws like the GDPR and CAN-SPAM Act require businesses to follow strict guidelines regarding email marketing practices.

 

The Future of Email Marketing

 

Email marketing continues to evolve with advancements in automation, artificial intelligence, and data analytics. Future trends include:

Hyper-Personalization – AI-powered tools will allow brands to create highly personalized emails based on real-time customer data.

Interactive Emails – Features like embedded surveys, shopping carts, and dynamic content will improve engagement.

AI & Automation – Smart automation will ensure the right emails reach the right people at the right time.

 

With the right strategy, email marketing will continue to be a powerful tool for businesses looking to grow, engage their audience, and boost sales.

 

EMAIL MARKETING STATISTICS 2025 AND FUTURE IMPLICATIONS

 

Email Marketing Statistics #1 – Global Email Users (4.6 Billion by 2025)

The number of global email users is expected to reach 4.6 billion by the end of 2025, making email one of the most widely used communication tools. This continuous growth suggests that businesses must invest in email marketing strategies to reach a broader audience. With more users online, competition for inbox attention will increase, making high-quality content and personalization essential. Companies leveraging AI and automation to segment their email lists will have a greater chance of standing out. The rise in users also presents opportunities for emerging markets, where email adoption is growing rapidly.

 

Email Marketing Statistics #2 -Daily Email Volume (376 Billion Emails Sent Per Day by 2025)

By 2025, businesses and individuals will be sending an estimated 376 billion emails daily. With inboxes more crowded than ever, brands must focus on crafting compelling subject lines and valuable content to avoid getting lost in the noise. Email deliverability will become an even bigger challenge, pushing marketers to refine their segmentation and avoid spam triggers. Consumers may increasingly rely on AI-driven email filters, making it crucial for marketers to build strong sender reputations. Interactive email elements, such as embedded videos or surveys, will likely play a larger role in capturing attention.

 

Email Marketing Statistics #3 – Email Marketing Revenue ($9.5 Billion in 2024, Projected $17.9 Billion by 2027)

The continued growth of email marketing revenue indicates that businesses are seeing strong returns on their email investments. As brands allocate more budget to email campaigns, we can expect greater innovation in automation and AI-driven personalization. Subscription-based email newsletters and ecommerce email promotions will likely expand, offering highly curated experiences for consumers. Increased revenue also means more data privacy concerns, requiring marketers to comply with evolving regulations like GDPR and CCPA. Companies that adapt to these changes while maintaining high engagement will thrive in the competitive digital space.

 

Email Marketing Statistics #4 – Return on Investment (ROI) ($42 for Every $1 Spent)

Email marketing continues to deliver one of the highest ROIs in digital marketing, with an average return of $42 for every $1 spent. This cost-effectiveness makes it an indispensable tool for small businesses and startups with limited budgets. However, as competition grows, marketers must improve their content strategies and personalization efforts to maintain strong conversion rates. The future of email ROI will likely be influenced by automation and AI-driven campaigns, enabling businesses to reach the right audience at the right time. Companies that fail to evolve their email strategies risk seeing diminishing returns.

 

Email Marketing Statistics #5 – User Engagement (88% of Users Check Email Daily)

With 88% of users checking their email multiple times a day, it remains one of the most effective marketing channels. This high level of engagement means brands have multiple daily touchpoints to connect with their audiences. However, it also means that consumers are becoming more selective about the emails they open and interact with. Future trends will likely see a shift toward hyper-personalization, where AI tools tailor emails based on user preferences and behaviors. Brands that respect user attention and send highly relevant content will see better engagement and lower unsubscribe rates.

 

 

Email Marketing Statistics #6 – Mobile Optimization (50% of Users Delete Non-Optimized Emails)

Half of all recipients will delete an email if it isn’t optimized for mobile devices, emphasizing the importance of responsive design. As mobile usage continues to grow, brands must ensure their emails are mobile-friendly to maintain engagement rates. Future developments in email marketing will likely include more interactive mobile-first features, such as tappable CTAs and dynamic content. Marketers will also need to test emails across multiple devices and screen sizes to ensure seamless user experiences. Failure to optimize for mobile could lead to lower open rates, conversions, and ultimately lost revenue.

 

Email Marketing Statistics #7 – Automated Emails Generate 320% More Revenue

Automation is a game-changer in email marketing, driving 320% more revenue than non-automated campaigns. Businesses that leverage automation for abandoned cart emails, personalized recommendations, and behavioral triggers will see higher engagement and conversions. The future of automated email marketing lies in AI-driven decision-making, allowing for real-time personalization at scale. Companies that fail to adopt automation risk falling behind competitors who provide timely, relevant, and action-driven emails. As AI technology advances, we may also see predictive analytics playing a larger role in email marketing strategies.

 

Email Marketing Statistics #8 – Consumer Preferences (60% Prefer Email Over Other Channels)

Email remains the preferred communication channel for 60% of consumers, reinforcing its importance in marketing strategies. This preference highlights email’s reliability and ability to provide tailored content compared to social media or paid ads. Looking ahead, brands will need to ensure their email campaigns feel personal and valuable rather than intrusive or overly promotional. Consumers may also expect more two-way communication through email, such as direct replies and interactive surveys. Companies that respect user preferences and avoid excessive emails will build stronger, long-term customer relationships.

 

Email Marketing Statistics #9 – Personalized Subject Lines Boost Open Rates by 26%

Emails with personalized subject lines are 26% more likely to be opened, indicating that customization plays a key role in engagement. Marketers must go beyond just inserting the recipient’s name, incorporating data-driven insights to tailor subject lines based on past behavior. Future advancements in AI will enable hyper-personalization, allowing businesses to predict what subject lines will resonate most with individual users. However, brands must be cautious not to over-personalize in a way that feels intrusive. Striking the right balance between familiarity and professionalism will be crucial for long-term success.

 

Email Marketing Statistics #10 – Segmented Email Campaigns Increase Revenue by 760%

Email segmentation leads to a staggering 760% increase in revenue, proving that one-size-fits-all messaging is no longer effective. Businesses that segment their lists based on demographics, purchase history, and engagement levels will see higher conversion rates. In the future, AI-driven segmentation will become more precise, allowing marketers to create micro-targeted campaigns that feel tailored to each recipient. Dynamic content within emails will also play a larger role, automatically adjusting based on user preferences. Brands that fail to implement segmentation risk losing engagement and revenue opportunities.

 

Email Marketing Statistics #11 – Average Email Open Rate is 19%

The industry-wide open rate of 19% serves as a benchmark for email marketing success. While this may seem low, companies that use A/B testing, personalized content, and strategic send times can achieve significantly higher rates. Future trends may see marketers leveraging AI to determine the optimal time to send emails based on user behavior. Additionally, interactive email elements, such as polls and GIFs, could drive higher engagement. As inboxes become more crowded, crafting compelling subject lines and preview text will be more important than ever.

 

Email Marketing Statistics #12 – Click-Through Rate (CTR) (3.25% Average Across Industries)

With an average CTR of 3.25%, email marketing remains a key driver of website traffic and conversions. However, as competition for attention increases, brands must create more engaging content to entice users to click. Future trends may include AI-powered personalization that predicts which types of links will be most appealing to each user. Interactive elements like embedded surveys, countdown timers, and clickable carousels could also improve CTR. Businesses that fail to enhance their email content may struggle to generate meaningful engagement in the coming years.

 

Email Marketing Statistics #13 – Bounce Rates (2.33% Average Email Bounce Rate)

An average bounce rate of 2.33% indicates that maintaining a clean and updated email list is crucial for successful campaigns. High bounce rates can harm sender reputation and deliverability, making email hygiene practices more important than ever. In the future, businesses will likely invest in AI-driven list cleaning tools to automatically remove inactive or invalid addresses (think SignalHire). Email authentication technologies, such as DMARC, SPF, and DKIM, will also play a larger role in reducing bounces and preventing spoofing. Companies that don’t hire freelancers to clean their email lists or that neglect email list maintenance overall may find their campaigns landing in spam folders more frequently.

 

Email Marketing Statistics #14 – Unsubscribe Rates (0.15% Across Industries)

A low industry-wide unsubscribe rate of 0.15% suggests that most email campaigns are well-received by audiences. However, businesses must continue to monitor their unsubscribe rates to ensure they are providing relevant, non-intrusive content. In the future, brands may leverage AI to predict when a subscriber is at risk of disengaging and proactively adjust content strategies. Additionally, preference centers will become more common, allowing users to customize the frequency and type of emails they receive. Companies that ignore user preferences risk losing valuable subscribers and damaging long-term engagement.

 

Email Marketing Statistics #15 – Abandoned Cart Emails (45% Open Rate on Average)

Abandoned cart emails have a significantly higher open rate than standard emails at 45%, proving their effectiveness in recovering lost sales. This high engagement suggests that consumers appreciate a gentle reminder about their unfinished purchases. Looking ahead, businesses will likely use AI to personalize these emails further, offering tailored product recommendations and limited-time discounts. The integration of SMS and push notifications alongside email will also enhance recovery efforts. Brands that fail to implement abandoned cart strategies will miss out on substantial revenue opportunities.

 

Email Marketing Statistics #16 – Welcome Emails (83.63% Open Rate on Average)

With an 83.63% open rate, welcome emails present a unique opportunity to make a strong first impression. Consumers are highly engaged at the start of their relationship with a brand, making this the ideal moment for personalized onboarding and exclusive offers. In the future, businesses will likely incorporate more interactive elements in welcome emails, such as video introductions and step-by-step guides. AI-powered automation will also help brands craft highly personalized welcome sequences based on user behavior. Companies that overlook this opportunity risk losing new subscribers before they fully engage with the brand.

 

Email Marketing Statistics #17 – Email Usage by Generation (98% of Millennials and Gen Xers Use Email Regularly)

Millennials and Gen Xers continue to rely on email, making it a critical communication channel for businesses targeting these demographics. As younger consumers increasingly shift toward mobile-first experiences, email marketing must adapt to ensure seamless usability across devices. Future trends may see more integration with social media and messaging apps, allowing for omnichannel engagement. Additionally, email personalization will need to align with generational preferences, such as a focus on sustainability and brand authenticity. Brands that fail to tailor their email strategies to generational trends may struggle to maintain relevance.

 

Email Marketing Statistics #18 – Daily Time Spent on Email (2.5+ Hours Per Day in 2021)

The fact that people spend an average of 2.5+ hours per day on email underscores its continued importance in digital communication. As email remains a core part of work and personal life, brands have an opportunity to provide valuable content directly in users’ inboxes. However, with inbox fatigue becoming more common, marketers must ensure they are delivering concise, relevant, and engaging messages. Future developments may include AI-generated smart summaries, allowing recipients to scan emails more efficiently. Businesses that respect user time and prioritize clarity will see higher engagement and retention.

 

Email Marketing Statistics #19 – Email Marketing Adoption (64% of Small Businesses Use Email Marketing)

With 64% of small businesses utilizing email marketing, it’s clear that this channel is a cost-effective way to reach customers. Small businesses benefit from email’s high ROI and ability to build direct relationships with their audience. In the coming years, we can expect more small businesses to adopt AI-driven tools that simplify campaign creation, segmentation, and performance analysis. As competition increases, unique storytelling and value-driven content will become essential to stand out. Those who fail to innovate in their email marketing approach may find it harder to compete with larger brands.

 

Email Marketing Statistics #20 – Influence on Purchases (59% of Consumers Say Emails Affect Their Buying Decisions)

Email marketing remains a powerful driver of purchasing decisions, influencing 59% of consumers. This highlights the importance of well-timed promotions, personalized recommendations, and exclusive offers in email campaigns. Future advancements in predictive analytics will allow brands to anticipate consumer needs and send highly relevant product suggestions at the perfect moment. As privacy regulations evolve, businesses will also need to balance personalization with transparency to maintain consumer trust. Companies that successfully leverage email to guide customers through the purchase journey will continue to see strong conversion rates.

 

These insights demonstrate that email marketing is evolving rapidly, with AI, automation, and personalization playing increasingly significant roles. Brands that stay ahead of these trends and optimize their email strategies accordingly will continue to reap substantial benefits.

 

The Future of Email Marketing: Staying Ahead in a Competitive Digital Landscape

Email marketing continues to evolve, offering businesses unparalleled opportunities to engage customers, drive conversions, and build long-term relationships. As seen in the statistics, automation, personalization, and mobile optimization are now essential for success in an increasingly crowded inbox. With billions of emails sent daily and consumer preferences shifting toward hyper-personalized experiences, brands must leverage AI-driven insights, interactive content, and strategic segmentation to stay competitive. While the fundamentals of email marketing—high ROI, direct engagement, and strong consumer trust—remain intact, businesses that fail to adapt to new technologies and user expectations risk losing relevance. Moving forward, companies that prioritize value-driven, data-backed email strategies will continue to see significant growth, proving that email marketing is not just surviving but thriving in the digital age.

 

Sources

 

Global Email Users: https://www.sixthcitymarketing.com/email-marketing-stats/

Daily Email Volume: https://optinmonster.com/email-marketing-statistics/

Email Marketing Revenue: https://www.statista.com/topics/1446/e-mail-marketing/

Return on Investment (ROI): https://luisazhou.com/blog/email-marketing-roi-statistics/

User Engagement: https://www.designrush.com/agency/email-marketing/trends/email-marketing-statistics

Mobile Optimization: https://optinmonster.com/email-marketing-statistics/

Automated Emails: https://optinmonster.com/email-marketing-statistics/

Consumer Preferences: https://optinmonster.com/email-marketing-statistics/

Personalization Impact: https://blog.hubspot.com/marketing/email-marketing-stats

Segmentation Benefits: https://porchgroupmedia.com/blog/50-unbelievable-email-statistics-you-need-to-know/

Open Rates: https://www.tidio.com/blog/email-marketing-statistics/

Click-Through Rates (CTR): https://www.getresponse.com/blog/email-marketing-statistics

Bounce Rates: https://www.getresponse.com/blog/email-marketing-statistics

Unsubscribe Rates: https://www.getresponse.com/blog/email-marketing-statistics

Abandoned Cart Emails: https://www.getresponse.com/blog/email-marketing-statistics

Welcome Emails: https://www.getresponse.com/blog/email-marketing-statistics

Email Usage by Generation: https://www.sixthcitymarketing.com/email-marketing-stats/

Daily Time Spent: https://www.sixthcitymarketing.com/email-marketing-stats/

Email Marketing Adoption: https://blog.hubspot.com/marketing/email-marketing-stats

Influence on Purchases: https://optinmonster.com/email-marketing-statistics/