14 Apr TOP FACTS ABOUT SNAPCHAT IN 2023
Snapchat is a popular social media platform that was created in 2011. The app allows users to share photos and videos, known as “snaps,” with other Snapchat users. Initially, Snapchat gained popularity among teenagers and young adults due to its unique features, including adding filters, drawing on snaps, and sending messages.
However, the platform has since expanded its user base and incorporated more features to keep up with technology advancements, making it an extremely popular platform in 2023.
Snapchat has revolutionized how we communicate and share our daily moments, and in the years to come, Snapchat will continue to adapt to changing technology and social trends. It is evident that Snapchat will continue to grow in revenue, market share, and user engagement.
Snapchat will continue to be a powerful platform for user-generated content, with filters and lenses being popular features. The app’s e-commerce capabilities will also be strengthened, allowing brands to sell products directly to users through the app.
Snapchat will likely continue to be a popular destination for advertisers, especially those looking to reach younger audiences. The platform’s self-serve Ad Manager and Snap Publisher tools will make it easier for smaller businesses to create ads and reach their target audience.
To help you better understand this powerful platform, we at Amra & Elma produced a collection of Top Facts about Snapchat that you should know in 2023.
Top Facts About Snapchat in 2023 (Editors Choice):
- Snapchat, on average, has 375 Million Daily Active Users
- Snapchat ads reach climbed by almost 59 million (+10.3%)
- In 2022, Snapchat made $4.6 billion in revenue, a 12% rise yearly
- Saudi Arabia is the country with the biggest eligible ad reach
- Users aged 18 to 24 make up the majority of Snapchat’s advertising audience.
Top 15 Facts about Snapchat in 2023!
TOP FACTS ABOUT SNAPCHAT #1 – Snapchat, on average, has 375 Million Daily Active Users
Since the beginning of 2019, the app has constantly increased daily active users. Snapchat’s daily active user count hit 375 million worldwide in Q4 2022, an increase from 363 million global DAU in Q3 of the same year. As of 2023, Snapchat has 1007.4 million daily active users in The United States of America and 92 million in Europe.
TOP FACTS ABOUT SNAPCHAT #2 – In 2022, Snapchat made $4.6 billion in revenue, a 12% rise yearly.
Snap’s Inc. revenue in Q4 2022 was $1.3 billion, slightly more than the $1.298 billion recorded in the same quarter in 2021. The corporation reported a 12% increase in annual revenue from $4.1 billion to $4.6 billion. On the other hand, Snap Inc. lost $288 million in the third quarter after earning a net $23 million in the same period in 2021.
TOP FACTS ABOUT SNAPCHAT #3 – Snapchat ads reach climbed by almost 59 million (+10.3%).
Snapchat estimates that advertisements on the app will be able to reach 634.8 million users in 2023. In Northern America, Snapchat’s advertising reach is 118.4 million users. In Central America, Snapchat advertising reaches 17.2 million users. Snapchat offers ad possibilities to fit practically any budget. Because Snapchat advertisements can be placed for as little as $5 per day, it is affordable for brands to get started and allows for testing and tweaking as needed.
TOP FACTS ABOUT SNAPCHAT #4 – Users aged 18 to 24 make up the majority of Snapchat’s advertising audience.
20.3% of Snapchat users have yet to reach 18, and 38.9% of the Snapchat audience is between 18 and 24, according to a social media trends report from Hootsuite. Only 22.8% of those aged 25 to 34 (Millennials) use Snapchat. Snapchat reaches 90% of the Gen Z population in over 20 nations. Snapchat is used by 6 out of 10 teenagers, an increase of 18% since 2015.
TOP FACTS ABOUT SNAPCHAT #5 – Females make up 51.0% of Snapchat’s global user base. Males account for 48.2% of Snapchat’s global user base.
Females account up 51.0% of Snapchat users, with the remainder being male. According to Snap Inc, people frequently use Snapchat when socializing with their friends. (34% of people use Snapchat more than other social media platforms.)
TOP FACTS ABOUT SNAPCHAT #6 – India has the highest number of Snapchat users (172.5 million active Snapchat users).
According to a survey conducted by YouGov, an international internet-based market research and data analytics organization, and Snap Inc., four out of every five digital users in India think Snapchat is their fun, happy place. Compared to other digital platforms, 87% of users in the survey consider Snapchat “the best” platform for applying creative lenses/filters and sharing special/happy moments with loved ones.
TOP FACTS ABOUT SNAPCHAT #7 – As of April 2023, Snapchat has a market cap of $16.98 Billion
Investors utilize a variety of metrics to determine how much Snapchat stock should be priced, and market cap is just one of them. In a year, its market cap has dropped by -73.55%.
TOP FACTS ABOUT SNAPCHAT #8 – The average app user spends 30 minutes daily
According to Snapchat, the average app user spends 30 minutes daily. Android users use Snapchat for 3.1 hours per month, comparable to Facebook Messenger but much less than YouTube (23.4 hours) and Tiktok (21.9).
TOP FACTS ABOUT SNAPCHAT #9 – 5+ billion snaps are produced daily
On a daily basis, more than 5 billion snaps are created, according to Snapchat. However, it should not be surprising, given how much users like using the platform to share brief excerpts of their daily lives.
Comparing Snapchat’s popularity to that of the other leading social media platforms in terms of active users, it comes in at number 10. However, it is rated higher than apps like Twitter and Pinterest.
TOP FACTS ABOUT SNAPCHAT #11 – The Global Spending Power of Snapchat Users is $4.4 Trillion.
Snapchat’s following is quite active and appears prepared to use the app for transactions. The largest markets for their consumers’ global purchasing power, $4.4 trillion, are North America ($1.9 trillion) and Europe ($1.05 trillion). Amazingly, the combined spending power of Millennials and Gen Z is above $1 trillion.
TOP FACTS ABOUT SNAPCHAT #12 – Snapchat downloads increased twice in 2019 due to the launch of new filters
Snap published a few filters (or lenses, as Snapchat refers to them) around the beginning of 2019 that propelled the app to fame. The app’s download rate doubled as users started experimenting with various filters and sharing their amusing snaps with friends outside of Snapchat. In reality, 41.5 million downloads of Snapchat were made in May 2019, a significant rise from the 16.8 million downloads made in the month prior.
TOP FACTS ABOUT SNAPCHAT #13 – Snapchat Ads Are Viewed with the Sound On in 64% of Cases
The majority of social media video ads will include audio, whether it be narration or background music. Audio will likely be heard by those who watch them because 64% of Snapchat ads are viewed with the sound on.
TOP FACTS ABOUT SNAPCHAT #14 – Saudi Arabia is the country with the biggest eligible ad reach
According to information from Snap’s advertising tools, there were 21.15 million Snapchat users in Saudi Arabia by the beginning of 2023. Based on this calculation, 57.7% of Saudi Arabia’s population was reached by Snapchat ads at the beginning of the year. The Crying Lens, which was the most viral, was used more than 9.7 billion times in 2022.
The lens has been viewed more than 9.7 billion times since its launch in May, according to data given by Snap Inc. It is, without a doubt, the app’s most used filter. Even yet, Snapchat does list some additional noteworthy lenses, like Shook, Tongue Tied, Cartoon Kid, and Cute Animal. Although Snapchat withheld data regarding these filters, it is clear that they are popular because they have appeared on Instagram and TikTok.
Top Facts About Snapchat – In Conclusion
Snapchat is considered to be one of the most important social media platforms in 2023 because not only does it offer a unique and engaging way for users to share content with their friends and followers, but it has also grown to become a powerful marketing tool for businesses and brands alike. With that being said, understanding the top facts about Snapchat is essential for both users and businesses looking to leverage the platform.
For example, one of the most significant reasons why Snapchat is such an important platform in 2023 is its dominance among younger audiences. While many social media platforms have seen a decline in younger users over the years, Snapchat has remained a favorite among the younger demographic, with over 90% of 13-24 years old utilizing the app regularly. This market dominance among younger users gives businesses a unique opportunity to reach out to a highly engaged and receptive audience.
Another important factor that has contributed to Snapchat’s importance is the app’s constant evolution and introduction of new features. Snapchat’s commitment to innovating and introducing unique features has enabled it to continuously evolve and stay relevant among users. Such features include filters, lenses, and augmented reality, all of which have become increasingly popular over time.
Furthermore, Snap Map, another feature introduced by Snapchat, has transformed the platform into a unique territory-based advertising platform. This feature allows businesses to create location-based advertising campaigns and target users based on their physical location. This feature has revolutionized the way businesses reach potential customers and is a significant reason why Snapchat is vital for businesses looking to expand their reach.
Additionally, Snapchat’s user engagement is unparalleled, with over 60% of users engaging with the platform every day. This high level of user engagement has made Snapchat an ideal platform for businesses and brands to connect with their customers more interactively and engagingly. Snapchat’s unique features, such as stories and snap ads, have enabled businesses to create engaging content that users can interact with, making the platform excellent for product launches, brand awareness, and customer engagement.
In conclusion, Snapchat’s unique combination of user engagement, innovative features, and targeting capabilities make it an essential platform today and a top contender in the future. As such, businesses and individuals must understand the top facts about Snapchat in 2023. This knowledge will enable them to leverage the platform’s potential fully and reach a highly engaged and receptive audience.