BVLGARI

Bvlgari Serpenti Influencer Campaign

PROBLEM: Bvlgari wanted to showcase their jewelry, handbags, and other accessories while also promoting their new Bvlgari resorts. Their goal was to showcase Bvlgari as a lifestyle brand, and have influencers experience the resorts while also styling their fashion pieces in a personal way. They wanted to have 6 influencers in total from different parts of the world travel from Bali to Dubai and Milan, all while telling a story of Bvlgari pieces as a part of their Bvlgari resort experience.

SOLUTION: Amra & Elma was a part of the influencer team and traveled to Bali, Dubai and Milan to style, photograph, and share Bvlgari jewelry, handbags and accessories. Amra & Elma developed content that told the story of the Bvlgari brand within the context of each location. We traveled to the desert while in Dubai to produce an editorial for the Serpentine collection. In Milan, we produced an editorial for the diamond Serpentine jewelry while reimaging the iconic Bvlgari shoot with Elizabeth Taylor. Part of the editorial in Milan also included Bvlgari handbag collection and sunglasses.

STATS: 1.7M+ followers targeted, 20 posts in total, 500,000+ in engaged audience

NET-A-PORTER x Netflix

Net-a-porter and Netflix Influencer Event for Next-in-Fashion

PROBLEM: NET-A-PORTER and Netflix wanted to announce the winner of their Next-in-Fashion show during NYFW and invite fashion influencers to attend. They wanted to name the winner while showcasing their designs in an intimate setting in NYC’s West Willage and having influencers attend for the reveal. The event would include show’s celebrity hosts, Tan France and Alexa Chung, who would meet with influencers and share their Next-in-Fashion show experience as well as pose for photo opportunities.

SOLUTION: Amra & Elma contracted influencers to attend the event and publicize the winning designs on their Instagram and stories. They had the influencers photograph the models wearing the winning designs, and photograph themselves with the hosts of the Next-in-Fashion – Tan France and Alexa Chung. The posts went live right after the winner was announced to further help spread the word about the new show.

STATS: 1.5M targeted followers, 50K+ posts engagement, 50+ Instastories

HUAWEI

Huawei x RainforestCX Influencer Campaign

PROBLEM: Huawei partnered up with RainforestCX to bring awareness to the deforestation happening around the world and to encourage people to build non-traditional Christmas trees instead of purchasing/cutting down real ones. They wanted to encourage the audience to donate US$1 to the @RainforestCx program and make world greener. By doing so, Huawei would allow the audience to also qualify for a prize, including Huawei P30 Pro Phone and Huawei FreeBuds.

SOLUTION: We contracted out influencers who are environmentally conscious to share the message about Huawei partnership with RainforestCX. Each influencer was supposed to build a non-traditional Christmas tree using ingredients available to them at their home. They would also hold a $1 bill to signify their donation and to encourage their audience to do the same. We also organized a giveaway that would encourage the audience to follow Huawei’s Instagram and share the RainforestCX initiative.

STATS: 2.5M followers targeted, 750K+ impressions in total, 40 pieces of content (including photos and videos), 100+ posts in total used #christmastree4earth, 100K+ total engagement on influencers posts

P&G – OLAY

Olay Face Anything Influencer Campaign

PROBLEM: Olay brilliantly organized a Broadway musical whose conversation piece and spotlight was its newest skin care lines for a variety of skin types from oily to dry. They wanted to create a campaign  to raise awareness and make Olay more cool and relevant amongst the urban millennials.

SOLUTION: Amra & Elma contracted influencers to amplify the efforts to sell the tickets and seamlessly market the skincare lines while getting ready for the show, during the show and after the show. The show was a complete success with all of the tickets sold out and the audience was so thrilled they organically used Olay’s hasthags #OlayLive #RoadtoGlow even after the show.

STATS: 10 influencers (micro, mid-level, and macro), 200+ organic posts, 1.5+ million estimated impressions, 160K estimated engagement

NESTLÉ

Acqua Panna Influencer Marketing Campaign 

PROBLEM: Nestlé’s Acqua Panna had refreshed its brand with eco-friendly and sustainable bottles, freshly minted packaging and expanded its distribution channels in the U.S. The brand wanted to support its re-branding efforts and sale channel distribution expansion by bringing more awareness to the U.S. consumers. They wanted to hire influencers to tell the story about the origins of the brand as well as provide the immersive experience for them to develop relevant content surrounding the campaign.

SOLUTION: Amra & Elma contracted influencers to tell the Acqua Panna journey from the sun drenched rolling hills of Tuscany to Nestle’s water source in Villa Panna surrounded by 3,000 acres of land. There was a carefully hand selected group of VIP influencers, from photographers to celebrities, who experienced the Acqua Panna journey and formed a deep relationship with the brand. The trip included a Michelin star chef to create a traditional Tuscan culinary experience strategically paired with Acqua Panna.

STATS (3 months): 5.7M targeted followers. 7 VIP influencers. 77 pieces of influencer content, videos and photography. 855k total estimated impressions on influencer posts . Average in influencer CPE: $0.10

PRONOVIAS

Atelier Pronovias Collection Influencer Marketing Campaign

PROBLEM: Pronovias, a global bridal fashion house, wanted to host influencers for the presentation of its Atelier Pronovias Collection during New York Bridal Fashion Week. They wanted to engage top fashion influencers from New York City and have them wear their cocktail dresses while attending the reveal of their latest bridal collection.

SOLUTION: Amra & Elma contracted influencers to photograph and post about a variety of the latest Pronovias cocktail dresses. The influencers would photograph themselves while wearing the dresses at the most iconic locations in NYC. The posts would tell a story of the glamorous Pronovias dresses and they would be shared by the influencers before, during, and after the Pronovias presentation.

STATS (3 months): 6 influencers, 100+ brand post tags as a result of the campaign, 150K+ posts engagement

POWER UP SNACKS

Power Up Your Snack Game Influencer Campaign

PROBLEM: Based in Brooklyn, New York, Power Up snacks sought to target everyday consumers looking for a more gourmet option for their “on the go snacks” and homemade healthy recipes. They wanted to define their target market and find mom, health/well-being, and fitness influencers, who would convey the brand’s message. The goal was to launch a nationwide influencer campaign to expose the products to millions of highly targeted consumers and raise awareness about the brand’s ecommerce launch.

THE SOLUTION: In order to showcase the brand to a variety of consumers, we choose multiple micro influencers who perfectly embodied the persona of the brand as well as focused on reaching Power Up snack’s type of target demographic.  We flooded social media with influencer marketing (Instagram, Facebook, Twitter, Pinterest, and blog posts) for Power Up, focused on their target demographic and drove website traffic. The campaign included between 50-100 micro and mid-sized influencers per month, (with a following of between 5k-100k).

STATS: (in 8 month) 462 highly targeted micro influencers, 8.5M cumulative followers, 554 social posts created, 1.7M total estimated impressions on influencer posts, 6.5% average influencer engagement, 212k estimated engagements on influencer posts

TRANSITION LENSES

Transition Lenses Influencer Event + Campaign

PROBLEM: After merging with Luxottica, Essilor became the largest market shareholder of eyewear in the world. Essilor wanted to fortify the brand’s social footprint and penetrate into the millennial market by engaging influencers nationwide to expose the brand’s product launch of Transitions’ Style Colors and Mirror Colors lenses to millions of highly targeted consumers.

SOLUTION:  We targeted influencers who wear glasses, live in the U.S., and have a following between 50k -300k. The goal of the influencer campaign was to make Transitions relevant in the digital space by engaging influencers who reach the millennial target demographic. Our target was to activate micro and midi sized influencers to post about Transition’s new lenses. We also supported the New York launch event by bringing our network of influencers to cover the event in real time through posts and Insta Stories. This campaign was targeted towards both Millennial consumers and the Transitions distributors, prescription eyewear retailers, i.e., b2b marketing efforts.

STATS: 3M targeted followers, 675k impressions on influencer posts, 80 pieces of content, photos and videos, 45 total social posts, 995 #lightundercontrol hashtags, 2,100 #Stylecolors hashtags over, 76k total engagements on influencer posts

CHARMING CHARLIE

Charming Charlie Influencer Campaign

PROBLEM: Charming Charlie is a retail brand, which has over 350 stores nationwide. They wanted to fortify the brand’s social footprint and penetrate into the millennial market by engaging influencers nationwide to expose the brand to millions of highly targeted consumers.

SOLUTION: The goal of the influencer campaign was to make Charming Charlie relevant in the digital space by engaging influencers to reach the millennial target demographic and drive traffic to their ecommerce website. We engaged 50 -150 micro influencers, with a following of between 10k-100k, to post about Charming Charlie’s products.

STATS (in 3 months): 4 million targeted followers, 300 highly targeted micro influencers, 400 pieces of content, 20k engagements driven, 1,050%, increase in website traffic from Instagram compared to the previous year

LA BELLA DONNA

Photo Production

PROBLEM: La Bella Donna was looking to make engaging content with models using her products that they could post on social media channels and their website. Their goal was to showcase the brand in a more lifestyle type of setting and with more seasonal flare. They wanted the products to be displayed in an organic way where the models would not be only wearing the makeup but also using it on the go. They wanted a mix of models and influencers to showcase different types of looks that can be created using their makeup.

SOLUTION: We engaged a variety of models and influencers while focusing on the brand target demographic. We conceptualized the shoot, including location scouting, styling, makeup looks, art direction, and branding for the photoshoot. We also contracted the makeup artists, hairstylists, wardrobe stylists, photographer/s and the beauty photo (touchup) editors. The content was sent over for the review, and it was approved by the brand before the final images were chosen for the website and social media posting.

ANTHROPOLOGIE

Anthropologie’s Puristry Influencer Campaign

PROBLEM: Anthropologie’s very own Puristry, USDA certified organic skincare collection, launched in May, 2017. They wanted to create the brand’s identity on social media through a brand persona, and content creation, both in house photo production and directing influencer content.

SOLUTION: Amra & Elma launched a nationwide influencer campaign to expose the organic skincare line to millions of highly targeted consumers. Our goal of the influencer campaign was to expose the target market to the brand launch. Our target was 50 – 100 micro influencers per month, with a following of between 10k – 100k, to post about Anthropologie’s new organic skincare line.

STATS (3 months): 3.5 million followers, 500k estimated impressions, 210 highly targeted micro influencers, 305 pieces of content produced with a copyright of posted content for up to 12 months, 3.1k advocate signups, 18.8k engagements were driven

CLUSE

Cluse Watches Influencer Campaign 

PROBLEM: Cluse is a watch brand that was looking to increase brand awareness and drive traffic to its ecommerce platform. They wanted to engage influencers with inspiring travel and fashion content who would display the watches in picturesque travel settings.

SOLUTION: Amra & Elma contracted influencers globally who matched the brand DNA of the watch company. The concept was to create a series of posts featuring Cluse watches across the globe that together would tell a cohesive story about the playfulness and the quality of the CLUSE designs. The trendsetters and tastemakers would display the watches in iconic summer destinations and use a theme of #TimelessSummer.

STATS (3 months): Over 270 posts using #TimelessSummer. 7 macro influencer posts. 1.9m impressions for macro influencers. 170k estimated engagements for macro in uencers. 2,070%, increase in website traffic from Instagram compared to the previous year

HANEY

Haney Influencer Campaign 

PROBLEM: Haney, a customizable luxury ready to wear brand launched on NET-A-PORTER.COM and wanted to promote their glamorous dresses via fashion influencers in the U.S. The dresses range in price from $1000 – $5000, and Haney’s creative director and founder, Mary Alice Haney, wanted to display the pieces on some of the most stylish fashion influencers in LA and NYC.

SOLUTION: Amra & Elma contracted influencers to wear Haney pieces while traveling to some of the most picturesque destinations for their summer vacations. The influencers would style the pieces to match different location settings and show the versatility of each item. The campaign included macro influencers.

STATS (3 months): 7 influencers,  14 posts, 110K+ estimated engagement

EMMY’S ORGANICS

Emmy’s Organics Influencer Marketing Campaign

PROBLEM: Emmy’s Organics, a vegan, gluten-free and non-GMO brand wanted to promote its line of delicious cookies via influencers. They wanted communicate the quality of the ingredients and the 100-percent USDA Organic certification they received as an additional assurance to the audience of its exceptional ingredients.

SOLUTION: Amra & Elma contracted influencers specializing in wellness, fitness, and food. The influencers were given a task to capture Emmy’s Organics as their snack on the go or to create recipes that would include different flavors of Emmy’s Organic cookies.

STATS (3 months): 5 influencers, 10 posts, 50K+ estimated engagement

IL MAKIAGE

IL Makiage Influencer Marketing Campaign

PROBLEM: IL MAKIAGE, the digital-first prestige beauty brand, wanted to promote its new highly differentiated and all-encompassing e-commerce store. Their in-house team spent over two years developing a website that would link inspiration, education, trial and purchase into one stop consumer experience. They wanted to engage influencers that would share the news with their audience while also emphasizing the uniqueness of IL MAKIAGE products.

SOLUTION: Amra & Elma contracted influencers to create makeup looks using IL MAKIAGE foundation and promote the abundance of the color range that the brand offers. The influencers would also communicate the ease with which consumers can use the new e-commerce website to find their perfect shade of foundation. The campaign focused on influencers also picking their favorite IL MAKIAGE products out while using the interactive e-commerce website in order to experience first hand the unique IL MAKIAGE site algorithm.

STATS (3 months): 16 Influencers, 700K+ estimated engagement, 500+ posts using #makeupformaximalists

WILLING BEAUTY

Willing Beauty Influencer Marketing Campaign

PROBLEM: Willing Beauty, a anti-aging skincare brand with focus on proprietary, potent antioxidant HY+5 COMPLEX™ wanted to hire influencers to help spread the word about its two lines Willa (for teens) and Willing Beauty (for moms). They wanted influencers to review various products and share the results on their social.

SOLUTION: Amra & Elma contracted influencers who focus on beauty and wellness. We wanted to give influencers an opportunity to not only enjoy the Willing Beauty skincare but also build a relationship with the brand for the purpose of long-term collaborations.

STATS: 4 influencers, 50K+ in targeted followers, 3K estimated engagement

BVLGARI HOTELS & RESORTS

Bvlgari Hotels Influencer Marketing Campaign 

PROBLEM: Bvlgari hotels, with some of the most beautiful property locations, contemporary designs and superior service, wanted to promote their most popular hotels via luxury travel influencers. They wanted the influencers to experience and document unique facilities, personalized services, spa treatments as well as the delicacies of its renowned restaurants.

SOLUTION: Amra & Elma contracted top influencers in luxury travel to experience a trip to 3 most popular Bvlgari Hotels in Milan, Dubai, and Bali. The influencers were tasked in photographing the landscape and hotel locations while on the trip. The campaign was organized to create a 360 experience for the influencers from hotel SPAs and restaurants to organized day trips. We targeted various target demographics across the globe from the U.S. to Brazil to Europe and Russia by picking influencers from each region.

STATS:2M estimated impressions per location x 3 locations with influencers using InstaStories and posts to raise location awareness and experience with their audience.

GURNEY’S

Gurney’s Montauk Influencer PR Campaign 

PROBLEM: Gurney’s Star Island Resort & Marina, one of the latest retreats in the Hamptons, wanted to invite influencers to experience their luxury resort as a part of Gurney’s PR efforts. The influencers would get a chance to spend a weekend in luxury guest accommodations, dine in their exceptional Showfish restaurant, and use the amenities, including the beach located upfront.

SOLUTION: Amra & Elma invited influencers from New York City and those who were visiting to experience the Hamptons in Gurney’s. The influencers shared their accommodation and dining experience as well as the beautiful beach access up front.

STATS: 2M targeted followers

ANTHONY SKINCARE

Anthony Skincare Influencer Marketing Campaign

PROBLEM: Anthony, a luxury skincare line for men sold in exclusive retailers like Nordstrom, Sephora, Bloomingdale’s and Lord & Taylor, did rebranding after it was acquired by Midwood Distributors. They wanted to engage male influencers to help spread the word about the skincare and review the products of their choice.

SOLUTION: Amra & Elma was tasked to locate menswear and lifestyle influencers whose target demographic matched with Anthony’s. The goal of the influencer campaign was to expose influencers and the target market to the revived brand. Our target was 10-15 micro influencers per month (with a following of between 5k-100k) and the influencers would post a photo along with a review of Anthony’s luxury skincare line. The key to this campaign was aligning those influencers who matched the brand’s DNA with Anthony and helping the brand establish long term partnership with influencers.

STATS: We targeted over 2.4 million followers over 6 months with a conservative budget. 72 micro influencers committed, by signing agreements, to post about the campaign. 150 pieces of content were produced with a copyright of up to 24 months. 2k advocate signups. 10.5k engagements driven.

SOPAR

Sopar Collection Influencer PR Campaign 

PROBLEM: Sopar Collection is a contemporary fashion brand founded by two fashionistas and sisters, Helena and Tamara Sopar. Helena, a top model who has worked for some of the most notable beauty and fashion brands, created Sopar in the spirit of her beautiful home island Pag, Croatia and her living quarters in New York City. Sopar Collection wanted influencers to help spread the word and showcase the pieces in New York City and on their travels.

SOLUTION: Amra & Elma had fashion and lifestyle influencers style and photograph pieces on the streets of Manhattan. The influencers also used the pieces to style looks while traveling to some of the most popular summer and winter locations around the world.

STATS: 1.6M, 2 macro influencers, 6 posts

SWISS GETAL

Swiss Getal Product Photo Production

PROBLEM: Swiss Getal, a luxury skincare line from Switzerland, was looking to launch in U.S. with a re-rebranded new website and photograph their entire skincare to match their brand DNA. They wanted to depict both the product packaging as well as the consistency of the creams inside the products. The items had to be shot in a way that showcased the line in a clean, clear, and crisp way, matching the luxurious experience of the creams.

SOLUTION: Amra & Elma team conceptualized, photographed, and edited the product photography so that it may be used on Swiss Getal’s newly launched U.S. website. The products were depicted in a simple manner with a slight shadow, and liquids and creams were captured to show the consistency of each. The result was product photography that emphasized the new brand identity and communicated Swiss Getal’s commitment to highest skin care excellence.

STATS: 1.7M targeted followers, 11 influencers

L’Occitane

L’Occitane + Rifle Paper Co Influencer Campaign 

PROBLEM: L’Occitane en Provence partnered with the co-founder and creative director of the Rifle Paper Co, Anna Bond, to include her exclusive illustrations on their beloved Shea Butter Collection. They were looking for influencers to help spread the word about this collaboration! The goal of the campaign was to drive the audience to the free gift!

SOLUTION: Amra & Elma contracted influencers to share the new exciting collaboration and limited edition packaging. Along with promoting the Best-Selling Hand Cream, Rifle Paper Co Hand Cream Trio, Pure Shea Set, Manicure set, Amra & Elma asked influencers to also photograph the free gift they received and let their followers know that they can get it free as well with any L’Occitane purchase.

STATS: 12 influencers, 3.1M follower reach, 36 posts

W HOTELS

W Hotels Influencer Marketing Campaign

PROBLEM: W Hotels, a line of trendy hotels born from the culture of New York City, wanted to engage travel and lifestyle influencers to experience various W Hotel locations. With more than 55 hotels, W Hotels was looking to share the unique experience of their fun ambiance that breaks the norms of the traditional luxury. The influencers would capture the best in food, drinks, and fun.

SOLUTION: Amra & Elma engaged travel and lifestyle influencers who matched the hotels energy and would convey the fun ambiance that the W Hotels are known for. The influencers would choose a W Hotels’ location based on their proximity to the hotel.

STATS: 8 influencers, 2.1M targeted followers

SmileDirectClub

SmileDirectClub Influencer Campaign 

PROBLEM: SmileDirectClub (SDC), the first direct-to-consumer medtech platform, focuses on revolutionizing the oral care industry through cutting-edge teledentistry technology. Their goal was to bring awareness and foot traffic into its newly opened stores in Manhattan. The brand’s objective was to introduce Gen Y to SDC and its affordability and technology in comparison to the traditional metal brace route. The immediate goal was for the influencers’ followers to sign up for a $95 consultation and show the target demographic how easy and affordable the process is.

SOLUTION: Amra & Elma engaged micro and macro influencers to showcase
the product from videos to photography and tell their followers about SDC locations. They had to photograph themselves using the product with the emphasis on the SDC products and the ease of use. The campaign was published across influencers’ platforms.

STATS: 23 influencer posts, 2 million estimated impressions. 201k estimated engagements

Age of Wonders

Age of Wonders – Planetfall Influencer Campaign

PROBLEM: Age of Wonders, a turn based strategy video game developed by Triumph Studios and published by Paradox Interactive, reached out to us to promote the new Planetfall, i.e. the fifth installment in the Age of Wonders series featuring some of the never before seen sci-fi settings. They wanted to have mid to macro sized influencers create videos that feature the game and then showcase the content on their Youtube channels. Age of wonders was specifically interested in influencers who focused on TBS (strategy games) as well as influencers who have previously highlighted other TBS games, including BattleTech, Wargroove, and The Battle for Wesnoth, etc.

SOLUTION: For the campaign, we compiled a list of influencers specializing in TBS and had the brand pick 8 that were most exceptional when it comes to strategy reviews. The influencer subscriber and following count ranged from 54K to 1.3M, and they had to create video review of the game and showcase the new features of Age of Wonders: Planetfall, specifically Exploration Sites and New Colonizer Mode.

STATS: 3.2M targeted eyeballs reached, 16 posts in total, 17.3% average engagement rate both social channels