IL MAKIAGE

IL MAKIAGE INFLUENCER MARKETING CAMPAIGN

PROBLEM: IL MAKIAGE, the digital-first prestige beauty brand, wanted to promote its new highly differentiated and all-encompassing e-commerce store. Their in-house team spent over two years developing a website that would link inspiration, education, trial and purchase into one stop consumer experience. They wanted to engage influencers that would share the news with their audience while also emphasizing the uniqueness of IL MAKIAGE products.

SOLUTION: Amra & Elma contracted influencers to create makeup looks using IL MAKIAGE foundation and promote the abundance of the color range that the brand offers. The influencers would also communicate the ease with which consumers can use the new e-commerce website to find their perfect shade of foundation. The campaign focused on influencers also picking their favorite IL MAKIAGE products out while using the interactive e-commerce website in order to experience first hand the unique IL MAKIAGE site algorithm.

STATS (3 months): 16 Influencers, 700K+ estimated engagement, 500+ posts using #makeupformaximalists

AVON

AVON MEDIA BUYING + ADVERTISING CAMPAIGN

PROBLEM: Avon wanted to launch their new skincare line ANEW using macro influencers. The goal was to have the influencers try and review the products, as well as take the photos with the ANEW creams. ANEW creams focus on anti-aging and preventive care, and the campaign was meant to be centered around AVON’s skincare technology.

SOLUTION: We identified and contracted macro and micro lifestyle and beauty influencers. We developed guidelines for posting products in a way that would best showcase AVON’s ANEW line, including closeup shots of both influencer’s skin and the products alone.  We worked with the AVON team to review and approve each post before they went live. All of the influencer impressions were gathered post campaign and presented to the brand as a part of the monthly campaign report.

STATS: 4.3M Cumulative Followers, 27 Influencers/ Accounts, 1.6M+ Total Engagements, 379K Profile Visits, 68.1K+ New Followers

P&G – OLAY

OLAY FACE ANYTHING MEDIA BUYING CAMPAIGN

PROBLEM: Olay brilliantly organized a Broadway musical whose conversation piece and spotlight was its newest skin care lines for a variety of skin types from oily to dry. They wanted to create a campaign  to raise awareness and make Olay more cool and relevant amongst the urban millennials.

SOLUTION: Amra & Elma contracted influencers to amplify the efforts to sell the tickets and seamlessly market the skincare lines while getting ready for the show, during the show and after the show. The show was a complete success with all of the tickets sold out and the audience was so thrilled they organically used Olay’s hasthags #OlayLive #RoadtoGlow even after the show.

STATS: 10 influencers (micro, mid-level, and macro), 200+ organic posts, 1.5+ million estimated impressions, 160K estimated engagement

SWISS GETAL

SWISS GETAL PRODUCT PHOTO PRODUCTION

PROBLEM: Swiss Getal, a luxury skincare line from Switzerland, was looking to launch in U.S. with a re-rebranded new website and photograph their entire skincare to match their brand DNA. They wanted to depict both the product packaging as well as the consistency of the creams inside the products. The items had to be shot in a way that showcased the line in a clean, clear, and crisp way, matching the luxurious experience of the creams.

SOLUTION: Amra & Elma team conceptualized, photographed, and edited the product photography so that it may be used on Swiss Getal’s newly launched U.S. website. The products were depicted in a simple manner with a slight shadow, and liquids and creams were captured to show the consistency of each. The result was product photography that emphasized the new brand identity and communicated Swiss Getal’s commitment to highest skin care excellence.

STATS: 1.7M targeted followers, 11 influencers

ANTHROPOLOGIE

ANTHROPOLOGIE’S PURISTRY INFLUENCER MARKETING CAMPAIGN

PROBLEM: Anthropologie’s very own Puristry, USDA certified organic skincare collection, launched in May, 2017. They wanted to create the brand’s identity on social media through a brand persona, and content creation, both in house photo production and directing influencer content.

SOLUTION: Amra & Elma launched a nationwide influencer campaign to expose the organic skincare line to millions of highly targeted consumers. Our goal of the influencer campaign was to expose the target market to the brand launch. Our target was 50 – 100 micro influencers per month, with a following of between 10k – 100k, to post about Anthropologie’s new organic skincare line.

STATS (3 months): 3.5 million followers, 500k estimated impressions, 210 highly targeted micro influencers, 305 pieces of content produced with a copyright of posted content for up to 12 months, 3.1k advocate signups, 18.8k engagements were driven

WILLING BEAUTY

WILLING BEAUTY MEDIA BUYING + ADVERTISING CAMPAIGN

PROBLEM: Willing Beauty, a anti-aging skincare brand with focus on proprietary, potent antioxidant HY+5 COMPLEX™ wanted to hire influencers to help spread the word about its two lines Willa (for teens) and Willing Beauty (for moms). They wanted influencers to review various products and share the results on their social.

SOLUTION: Amra & Elma contracted influencers who focus on beauty and wellness. We wanted to give influencers an opportunity to not only enjoy the Willing Beauty skincare but also build a relationship with the brand for the purpose of long-term collaborations.

STATS: 4 influencers, 50K+ in targeted followers, 3K estimated engagement

LA BELLA DONNA

LA BELLA DONNA CREATIVE SERVICES CAMPAIGN

PROBLEM: La Bella Donna was looking to make engaging content with models using her products that they could post on social media channels and their website. Their goal was to showcase the brand in a more lifestyle type of setting and with more seasonal flare. They wanted the products to be displayed in an organic way where the models would not be only wearing the makeup but also using it on the go. They wanted a mix of models and influencers to showcase different types of looks that can be created using their makeup.

SOLUTION: We engaged a variety of models and influencers while focusing on the brand target demographic. We conceptualized the shoot, including location scouting, styling, makeup looks, art direction, and branding for the photoshoot. We also contracted the makeup artists, hairstylists, wardrobe stylists, photographer/s and the beauty photo (touchup) editors. The content was sent over for the review, and it was approved by the brand before the final images were chosen for the website and social media posting.

ANTHONY SKINCARE

ANTHONY SKINCARE INFLUENCER MARKETING CAMPAIGN

PROBLEM: Anthony, a luxury skincare line for men sold in exclusive retailers like Nordstrom, Sephora, Bloomingdale’s and Lord & Taylor, did rebranding after it was acquired by Midwood Distributors. They wanted to engage male influencers to help spread the word about the skincare and review the products of their choice.

SOLUTION: Amra & Elma was tasked to locate menswear and lifestyle influencers whose target demographic matched with Anthony’s. The goal of the influencer campaign was to expose influencers and the target market to the revived brand. Our target was 10-15 micro influencers per month (with a following of between 5k-100k) and the influencers would post a photo along with a review of Anthony’s luxury skincare line. The key to this campaign was aligning those influencers who matched the brand’s DNA with Anthony and helping the brand establish long term partnership with influencers.

STATS: We targeted over 2.4 million followers over 6 months with a conservative budget. 72 micro influencers committed, by signing agreements, to post about the campaign. 150 pieces of content were produced with a copyright of up to 24 months. 2k advocate signups. 10.5k engagements driven.

FREE GIRL

FREE GIRL SKINCARE PRODUCT PHOTOGRAPHY PRODUCTION 

PROBLEM: Free Girl, a natural, organic, and plant based skincare brand wanted to photograph their skincare line to display on their social channels and website. They wanted photographs to compliment the brand’s plan based roots as well as be photographed on some of the most iconic summer locations for the Summer 2019 social content calendar.

SOLUTION: Amra & Elma organized a photoshoot in Saint Jean Cap Ferrat, South of France’s most iconic summer location. We wanted to portray Free Girl as a perfect skincare on the go while visually taking the Free Girl’s audience to breath-taking summer escape.

L’OCCITANE

L’OCCITANE + RIFLE PAPER CO INFLUENCER MARKETING CAMPAIGN

PROBLEM: L’Occitane en Provence partnered with the co-founder and creative director of the Rifle Paper Co, Anna Bond, to include her exclusive illustrations on their beloved Shea Butter Collection. They were looking for influencers to help spread the word about this collaboration! The goal of the campaign was to drive the audience to the free gift!

SOLUTION: Amra & Elma contracted influencers to share the new exciting collaboration and limited edition packaging. Along with promoting the Best-Selling Hand Cream, Rifle Paper Co Hand Cream Trio, Pure Shea Set, Manicure set, Amra & Elma asked influencers to also photograph the free gift they received and let their followers know that they can get it free as well with any L’Occitane purchase.

STATS: 12 influencers, 3.1M follower reach, 36 posts

SMILEDIRECTCLUB

SMILEDIRECTCLUB INFLUENCER MARKETING CAMPAIGN

PROBLEM: SmileDirectClub (SDC), the first direct-to-consumer medtech platform, focuses on revolutionizing the oral care industry through cutting-edge teledentistry technology. Their goal was to bring awareness and foot traffic into its newly opened stores in Manhattan. The brand’s objective was to introduce Gen Y to SDC and its affordability and technology in comparison to the traditional metal brace route. The immediate goal was for the influencers’ followers to sign up for a $95 consultation and show the target demographic how easy and affordable the process is.

SOLUTION: Amra & Elma engaged micro and macro influencers to showcase
the product from videos to photography and tell their followers about SDC locations. They had to photograph themselves using the product with the emphasis on the SDC products and the ease of use. The campaign was published across influencers’ platforms.

STATS: 23 influencer posts, 2 million estimated impressions. 201k estimated engagements

SISLEY PARIS

SISLEY PARIS PR CAMPAIGN (VOGUE)- CONTENT DEVELOPMENT + PUBLISHING 

• Pitching the brand
• Providing a story angle
• Sharing any additional information to be used by the journalist
• Ensuring the content gets published

SISLEY PARIS

SISLEY PARIS PR CAMPAIGN (ALLURE)- CONTENT DEVELOPMENT + PUBLISHING 

• Pitching the brand
• Providing a story angle
• Coordinating the interview
• Sharing any additional information to be used by the journalist
• Ensuring the content gets published

OLAY

OLAY PR CAMPAIGN (ALLURE)- CONTENT DEVELOPMENT + PUBLISHING 

• Pitching the brand
• Providing a story angle
• Coordinating the interview
• Sharing any additional information to be used by the journalist
• Ensuring the content gets published

OLAY

OLAY PR CAMPAIGN (FORBES)- CONTENT DEVELOPMENT + PUBLISHING 

• Pitching the brand
• Providing a story angle
• Sharing any additional information to be used by the journalist
• Ensuring the content gets published

ANTHROPOLOGIE X PURISTRY

CREATIVE SERVICES CAMPAIGN- BEAUTY PRODUCT PHOTOGRAPHY & VIDEOGRAPHY

• Creative direction and conceptualization of the shoot
• Casting of models and influencers
• Contracting of stylists, hair and makeup artists
• Location scouting
• Shooting content via A&E photographers
• Editing of content
• Devising marketing material via produced content for social media and the website

CLOVE & HALLOW

CLOVE & HALLOW SEO CAMPAIGN- INCREASING ORGANIC TRAFFIC VIA SEO 

PROBLEM: Clove & Hallow wanted to increase their organic ranking and boost organic traffic. They were looking to transform their content and rank products to no 1 page on Google using relevant terms for their industry.

SOLUTION: We mapped out Clove & Hallow on-site problems, helped the team execute on the architecture side as well as UX, devised new content, and improved page speed. We started building authority via relevant blogs and pages.

STATS: Month one, we started out with 1.2K organic keywords, 1.7K organic monthly traffic, 16.6K backlinks, and 717 referring domains. By month six, we had achieved 3.3K in organic keywords, 7K in organic monthly traffic, 20K in backlinks, and 906 in referring domains.

THE HEAVENLY LIFE

SEO CAMPAIGN- NEW BRAND THAT NOW COMPETES WITH WALGREENS, ULTA, AND TARGET IN THE SHAMPOO CATEGORY 

PROBLEM: The Heavenly Life is a new beauty brand that wanted to introduce their unique skincare and shampoos and rank organically on Google. They wanted to transform their website impressions and clicks.

SOLUTION: We optimized on-site SEO, including page speed, created landing pages and blog posts. We started building authority via relevant media and pages.

STATS: Month one, we started out with 2 organic keywords, 0 organic monthly traffic, 36 backlinks, and 13 referring domains. Today, the brand ranks #4 on Google right below Walgreens, Ulta Beauty, and Target for “top chamomile shampoo.”

LVMH’S IL MAKIAGE

MEDIA BUYING + ADVERTISING CAMPAIGN- RAISING AWARENESS FOR A BRAND LAUNCH

PROBLEM: IL MAKIAGE, the digital-first prestige beauty brand, wanted to promote its new highly differentiated and all-encompassing e-commerce store. Their in-house team spent over two years developing a website that would link inspiration, education, trial and purchase into one stop consumer experience. They wanted to engage influencers that would share the news with their audience while also emphasizing the uniqueness of IL MAKIAGE products

SOLUTION: Amra & Elma contracted influencers to create makeup looks using IL MAKIAGE foundation and promote the abundance of the color range that the brand offers. The influencers would also communicate the ease with which consumers can use the new e-commerce website to find their perfect shade of foundation. The campaign focused on influencers also picking their favorite IL MAKIAGE products out while using the interactive e-commerce website in order to experience first hand the unique IL MAKIAGE site algorithm.

STATS:  16 Influencers, 700K+ estimated engagement, 500+ posts using #makeupformaximalists.