BVLGARI

BVLGARI SERPENTI INFLUENCER MARKETING CAMPAIGN

PROBLEM: Bvlgari wanted to showcase their jewelry, handbags, and other accessories while also promoting their new Bvlgari resorts. Their goal was to portray Bvlgari as a lifestyle brand and have influencers experience resorts while also styling their fashion and accessories in a personal way. They wanted to have 6 influencers from different parts of the world travel from Bali to Dubai and Milan, all while telling a story of Bvlgari lifestyle brand through their Bvlgari resort experience.

SOLUTION: Amra & Elma contracted influencers to travel from United States to Bali, Dubai and Milan to style, photograph, and share Bvlgari jewelry, handbags and accessories. Amra & Elma also worked in conjunction with professional photographers to aid in the development of content for influencers which told the story of the Bvlgari lifestyle within the context of each location. We traveled to the desert while in Dubai to produce an editorial for the Serpentine collection. In Milan, we produced an editorial for the diamond Serpentine jewelry while re-imaging the iconic Bvlgari shoot with Elizabeth Taylor. Part of the editorial in Milan also included Bvlgari handbag collection and sunglasses.

STATS: 4.7M+ followers targeted, 20 posts in total, 500,000+ in engaged audience

NET-A-PORTER x Netflix

NET-A-PORTER X NETFLIX- MEDIA BUYING CAMPAIGN

PROBLEM: NET-A-PORTER and Netflix wanted to announce the winner of their Next-in-Fashion show during NYFW and invite fashion influencers to attend. They wanted to name the winner while showcasing their designs in an intimate setting in NYC’s West Willage and having influencers attend for the reveal. The event would include show’s celebrity hosts, Tan France and Alexa Chung, who would meet with influencers and share their Next-in-Fashion show experience as well as pose for photo opportunities.

SOLUTION: Amra & Elma contracted influencers to attend the event and publicize the winning designs on their Instagram and stories. They had the influencers photograph the models wearing the winning designs, and photograph themselves with the hosts of the Next-in-Fashion – Tan France and Alexa Chung. The posts went live right after the winner was announced to further help spread the word about the new show.

STATS: 1.5M targeted followers, 50K+ posts engagement, 50+ Instastories

PRONOVIAS

ATELIER PRONOVIAS COLLECTION- EVENT MANAGEMENT CAMPAIGN

PROBLEM: Pronovias, a global bridal fashion house, wanted to host influencers for the presentation of its Atelier Pronovias Collection during New York Bridal Fashion Week. They wanted to engage top fashion influencers from New York City and have them wear their cocktail dresses while attending the reveal of their latest bridal collection.

SOLUTION: Amra & Elma contracted influencers to photograph and post about a variety of the latest Pronovias cocktail dresses. The influencers would photograph themselves while wearing the dresses at the most iconic locations in NYC. The posts would tell a story of the glamorous Pronovias dresses and they would be shared by the influencers before, during, and after the Pronovias presentation.

STATS (3 months): 6 influencers, 100+ brand post tags as a result of the campaign, 150K+ posts engagement

INTIMISSIMI

INTIMISSIMI INFLUENCER MARKETING CAMPAIGN

PROBLEM: Italian hosiery and underwear brand wanted to launch a campaign in the U.S. to celebrate its new stores opening as well familiarize the American consumers with the otherwise well-known European brand. They wanted to hire influencers to photograph themselves in their favorite Intimissimi pieces and share the photos on their social channels. The goal of the campaign was not only to showcase the Intimissimi pieces but to also introduce the concept of underwear as outerwear (where the glimpse of the undergarments serves the purpose of completing ones look/outfit).

SOLUTION: Amra & Elma contracted influencers in the U.S. and had them choose their favorite Intimissimi pieces that would complement their outfits. The influencers photographed the bralets as a part of their outerwear and posted it on their social channels.

STATS (3 months): 1000+ posts as a result of a one year campaign, 300K+ post engagement, 23 influencers

SWAROVSKI

SWAROVSKI MEDIA BUYING CAMPAIGN

PROBLEM: Swarovski wanted to celebrate Valentine’s Day with its new Lifelong Bow Collection and activate influencers worldwide, including VIP influencers in the United States.

SOLUTION: The goal was to drive consumer attention to its new Valentine’s Day collection. The mega and midsized influencer campaign was published across influencers’ social media channels, mainly on Instagram. We used fashion and lifestyle influencers.

STATS: 25 influencer posts 3.2 million estimated impressions, 124k estimated engagements

TIMBERLAND

MARCOLIN EYEWEAR X TIMBERLAND- MEDIA BUYING + ADVERTISING CAMPAIGN

PROBLEM: Timberland partnered with Macrolin to create innovative eyewear made of 35% bio-based plastic in order to limit the brand’s negative impact on Earth and show responsible material usage and production practices. They wanted to contract influencers to help spread the word about the partnership and share their favorite Marcolin Eyewear x Timberland eyewear. The goal was to impact the public perception of the fashion giant’s impact on the environment and showcase its eco-friendly initiatives.

SOLUTION: Amra & Elma engaged macro and micro in influencers worldwide to communicate to the millennial target demographic the launch of “Earthkeepers” along with its dedication to limiting the brand’s negative impact on earth.

STATS (3 months): Over 500 #TimberlandEyewear posts.
9 macro in uencer posts. 3.4m estimated impressions. 200k estimated engagements

NICOLE MILLER

NICOLE MILLER INFLUENCER PR CAMPAIGN

PROBLEM: Nicole Miller was looking to engage micro and macro influencers to capture the essence of what it means to be a Nicole Miller girl in the digital age – fashionable, traveler and cosmopolitan. She wanted influencers to capture her pieces in a street style fashion.

SOLUTION: Amra & Elma’s goal was to establish a digital footprint amongst the millennial target group of females in their mid-20s to mid-40s living in urban areas, interested in edgy fashion, and world travel. The PR campaign was published across macro influencers’ social media channels.

STATS:10 influencer posts. 400K estimated impressions. 41k estimated engagement

CHARMING CHARLIE

CHARMING CHARLIE MEDIA BUYING + ADVERTISING CAMPAIGN

PROBLEM: Charming Charlie is a retail brand, which has over 350 stores nationwide. They wanted to fortify the brand’s social footprint and penetrate into the millennial market by engaging influencers nationwide to expose the brand to millions of highly targeted consumers.

SOLUTION: The goal of the influencer campaign was to make Charming Charlie relevant in the digital space by engaging influencers to reach the millennial target demographic and drive traffic to their ecommerce website. We engaged 50 -150 micro influencers, with a following of between 10k-100k, to post about Charming Charlie’s products.

STATS (in 3 months): 4 million targeted followers, 300 highly targeted micro influencers, 400 pieces of content, 20k engagements driven, 1,050%, increase in website traffic from Instagram compared to the previous year

HANEY

HANEY MEDIA BUYING + INFLUENCER MARKETING CAMPAIGN

PROBLEM: Haney, a customizable luxury ready to wear brand launched on NET-A-PORTER.COM and wanted to promote their glamorous dresses via fashion influencers in the U.S. The dresses range in price from $1000 – $5000, and Haney’s creative director and founder, Mary Alice Haney, wanted to display the pieces on some of the most stylish fashion influencers in LA and NYC.

SOLUTION: Amra & Elma contracted influencers to wear Haney pieces while traveling to some of the most picturesque destinations for their summer vacations. The influencers would style the pieces to match different location settings and show the versatility of each item. The campaign included macro influencers.

STATS (3 months): 7 influencers,  14 posts, 110K+ estimated engagement

CLUSE

CLUSE WATCHES MEDIA BUYING CAMPAIGN

PROBLEM: Cluse is a watch brand that was looking to increase brand awareness and drive traffic to its ecommerce platform. They wanted to engage influencers with inspiring travel and fashion content who would display the watches in picturesque travel settings.

SOLUTION: Amra & Elma contracted influencers globally who matched the brand DNA of the watch company. The concept was to create a series of posts featuring Cluse watches across the globe that together would tell a cohesive story about the playfulness and the quality of the CLUSE designs. The trendsetters and tastemakers would display the watches in iconic summer destinations and use a theme of #TimelessSummer.

STATS (3 months): Over 270 posts using #TimelessSummer. 7 macro influencer posts. 1.9m impressions for macro influencers. 170k estimated engagements for macro in uencers. 2,070%, increase in website tra c from Instagram compared to the previous year

SOPAR

SOPAR COLLECTION INFLUENCER PR CAMPAIGN 

PROBLEM: Sopar Collection is a contemporary fashion brand founded by two fashionistas and sisters, Helena and Tamara Sopar. Helena, a top model who has worked for some of the most notable beauty and fashion brands, created Sopar in the spirit of her beautiful home island Pag, Croatia and her living quarters in New York City. Sopar Collection wanted influencers to help spread the word and showcase the pieces in New York City and on their travels.

SOLUTION: Amra & Elma had fashion and lifestyle influencers style and photograph pieces on the streets of Manhattan. The influencers also used the pieces to style looks while traveling to some of the most popular summer and winter locations around the world.

STATS: 1.6M, 2 macro influencers, 6 posts

FIKILE

FIKILE BRANDING CAMPAIGN- PRODUCT + DIGITAL

• Conceptualization, design, and branding for Fikile line of handbags and accessories
• Designing the logo, assisting the founder with the design of the handbags, developing dust bags and packaging
• Developing branding guidelines for the website, social media, and influencer marketing
• Devising graphic design, website template, user interface, copy, photos and videos for the website, mobile, and social media.

INTIMISSIMI

INTIMISSIMI PR CAMPAIGN (INSTYLE MAGAZINE)- CONTENT DEVELOPMENT + PUBLISHING

• Pitching the brand
• Providing a story angle
• Coordinating the interview
• Sharing any additional information to be used by the journalist
• Ensuring the content gets published

PRONOVIAS

PRONOVIAS PR CAMPAIGN (WWD)- CONTENT DEVELOPMENT + PUBLISHING

• Pitching the brand
• Providing a story angle
• Sharing any additional information to be used by the journalist
• Ensuring the content gets published

PRONOVIAS

PRONOVIAS PR CAMPAIGN (HELLO!)- CONTENT DEVELOPMENT + PUBLISHING

• Pitching the brand
• Providing a story angle
• Sharing any additional information to be used by the journalist
• Ensuring the content gets published

SOPAR COLLECTION

SOPAR COLLECTION CREATIVE SERVICES CAMPAIGN- PHOTOGRAPHY + VIDEOGRAPHY

• Creative direction and conceptualization of the shoot
• Contracting of stylists, hair and makeup artists
• Location scouting
• Shooting content via A&E photographers
• Editing of content
• Devising marketing material via produced content for social media and other marketing material

UTILITARIAN GENDER NEUTRAL

UTILITARIAN GENDER NEUTRAL SEO CAMPAIGN- FROM AN “UNKNOWN BRAND” TO A NORDSTROM BOOT COMPETITOR

PROBLEM: Utilitarian wanted to establish authority in the gender neutral fashion category and increase organic impressions and traffic. They wanted to rank on first pages of Google for gender neutral boots, clothing, and handbags.

SOLUTION: We optimized on-site SEO, including UX, landing pages, blog posts, and page performance. We started building authority via relevant media and pages.

STATS: Month one, we started out with 8 organic keywords, 2 organic monthly visitors, 3 backlinks, and 3 referring domains. By month two, we had achieved 143 in organic keywords, 26 in organic monthly traffic, 84 in backlinks, and 25 in referring domains.  Today, the brand ranks #4 on Google right above Nordstrom.

NICOLE MILLER

NICOLE MILLER SOCIAL MEDIA MANEGEMENT CAMPAIGN

• Devising a paid social media campaign and PR campaign
• Brand Instagram account community management
• Content planning, i.e. images plus captions
• Content development via A&E and NYC photographers and influencers
• Posting of content
• Monitoring of posts and stories
• Answering DMs and comments
• Coordinating influencer posting

PRONOVIAS

PRONOVIAS SOCIAL MEDIA MANAGEMENT CAMPAIGN- CONTENT PRODUCTION + INFLUENCER MARKETING

• Brand Instagram account community management
• Content planning, i.e. images plus captions
• Content development via A&E, U.S. based photographers and influencers
• Posting of content
• Monitoring of posts and stories
• Answering DMs and comments
• Coordinating influencer posting
• Devising a social media paid campaign (Instagram and Facebook Ads)

INTIMISSIMI

INTIMISSIMI SOCIAL MEDIA MANAGEMENT CAMPAIGN- CONTENT PRODUCTION + INFLUENCER MARKETING

• Brand Instagram account community management
• Content planning, i.e. images plus captions
• Content development via A&E, Italian photographers and influencers
• Posting of content
• Monitoring of posts and stories
• Answering DMs and comments
• Coordinating influencer posting
• Devising a paid social media campaign on Instagram

SOPAR COLLECTION

SOPAR COLLECTION SOCIAL MEDIA MANAGEMENT CAMPAIGN- CONTENT PRODUCTION + INFLUENCER MARKETING

• Brand Instagram account community management
• Content planning, i.e. images plus captions
• Content development via A&E photographers and influencers
• Posting of content
• Monitoring of posts and stories
• Answering DMs and comments
• Coordinating influencer posting

ROMWE USA

ROMWE USA MEDIA BUYING CAMPAIGN- CHALLENGE PLUS SHOP FEATURE ON TIKTOK

PROBLEM: Romwe is a fast fashion retailer targeting Gen Z with its affordable and fast fashion products. The brand has gained major traction by strategically positioning itself and targeting the Gen Z target demographic on TikTok.

SOLUTION: The brand’s goal is to maximize the use of the new Hashtag Challenge Plus feature that TikTok offers; this feature allows TikTok’s users to shop for products that are linked to the specific campaign #hashtag. Romwe’s goal is to increase brand awareness and sales through engaging influencers who pose challenges to their followers to join the #ROMWEGetGraphic challenge in order to win a prize.

STATS: 25 influencers; 30 million targeted followers; videos collectively received 14.8 million views; the total views of all of the campaign hashtags used got 920 million views.

CHARMING CHARLIE

CHARMING CHARLIE MEDIA BUYING & INFLUENCER CAMPAIGN- FROM FOOT TRAFFIC TO ECOMMERCE TRAFFIC

PROBLEM: Charming Charlie is a women’s contemporary fashion and accessories retailer, which has over 350 stores nationwide. The brand wanted to fortify the brand’s social footprint and penetrate into the millennial market by engaging influencers nationwide to expose the brand to millions of highly targeted consumers. Charming Charlie’s objective was to shift away from their sole focus on in-store foot traffic and fortify their eCommerce traffic.  Their target demographic was largely made of female singles and young moms in the South and Midwest, who were looking for fun accessories to add color to their outfits.  Our brand image guidelines were to create colorful, crisp content that looked fun and affordable and would speak to their target audience.

SOLUTION: A&E concepted and executed a digital content strategy campaign to unify and elevate the brand’s image on social media with visual brand guidelines and influencer partnerships. Where previously Charming Charlie had been using a calming pastel color palette on pictures of their products, A&E turned its focus toward bold, vivid colors and imagery of people using and enjoying their products to personify their brand for a digital audience. We plugged-in giveaways and activated our influencer partners to grow their social presence.

STATS: In 3 months- A&E grew Charming Charlie’s following by 62k. 35%+ engagement rate. 4 million targeted followers, 300 highly targeted micro influencers, 400 pieces of content, 20k engagements driven, 1,050%, increase in website traffic from Instagram compared to the previous year.