Line

FOOD

NESTLÉ

NESTLÉ

Acqua Panna Influencer Marketing Campaign 

 

PROBLEM: Nestlé’s Acqua Panna had refreshed its brand with eco-friendly and sustainable bottles, freshly minted packaging and expanded its distribution channels in the U.S. The brand wanted to support its re-branding efforts and sale channel distribution expansion by bringing more awareness to the U.S. consumers. They wanted to hire influencers to tell the story about the origins of the brand as well as provide the immersive experience for them to develop relevant content surrounding the campaign.

SOLUTION: A&E contracted influencers to tell the Acqua Panna journey from the sun drenched rolling hills of Tuscany to Nestle’s water source in Villa Panna surrounded by 3,000 acres of land. There was a carefully hand selected group of VIP influencers, from photographers to celebrities, who experienced the Acqua Panna journey and formed a deep relationship with the brand. The trip included a Michelin star chef to create a traditional Tuscan culinary experience strategically paired with Acqua Panna.

STATS (3 months): 5.7M targeted followers. 7 VIP influencers. 77 pieces of influencer content, videos and photography. 855k total estimated impressions on influencer posts . Average in influencer CPE: $0.10

UBER EATS

Uber Eats Influencer Campaign

 

PROBLEM: After the successful debut in San Francisco, Chicago, and Los Angeles, Uber was launching its food delivery application, UberEats, in New York. UberEats had at the time signed up a selective group of restaurants catered to foodies and young professionals. All of the listed restaurants were in the greater New York City area, including Brooklyn, Queens and Manhattan.

SOLUTION: The goal was to activate foodie and fashion, men and women, influencers in order to raise awareness of the product launch in New York. We partnered with Uber and UberEats to activate this campaign in order to facilitate the launch. Some of the influencers opted to go directly to the restaurants to get the full menu experience.

STATS: 3M+ targeted followers, 58 pieces of influencer content, videos and photography, 655k total estimated impressions on influencer posts, $0.10 average influencer CPE

Uber Eats Influencer Campaign
Postmates Influencer Campaign copy

POSTMATES

Postmates Influencer Marketing Campaign 

 

PROBLEM: Postmates, the leader in delivering anything you want on-demand, wanted to work with influencers and showcase the influencer order history. The influencers would receive credit to order from their favorite restaurants and then share their orders via social channels. Each time the influencers used up their credit, they would be able to receive the refill once the orders had been posted on their socials.

SOLUTION: A&E worked with food, lifestyle, and health influencers to help spread the word about Postmates. The influencers used their credit to order food and beverages, and then shared their orders via hashtag #postmania.

STATS:26 influencers, 754K impressions, 138 stories, 500+ #postmania tags

Gourmet Nut Influencer Campaign Two

GOURMET NUT

Gourmet Nut Photo Production

PROBLEM: Gourmet Nut wanted to showcase their products using models in on the go in a variety of ways. The idea was to communicate that their new smaller size snacks were perfect for carrying around – the models were meant to be shown enjoying the snacks while running errands around the city, before or after the gym, and even while sipping coffee with their girlfriends.

SOLUTION: We contracted a creative director, photographer, photo editor, wardrobe stylist, makeup artists, hairstylists, and several models. Location scouting was done the week before to ensure great spots for the photoshoot as the scenery had to include the city shots. The photoshoot was completed in one day and was managed fully from start to finish by the A&E team.

STATS: 40 total final edited photos, 6 models, 5 looks (activities)

POWER UP SNACKS

Power Up Your Snack Game Influencer Campaign

PROBLEM: Based in Brooklyn, New York, Power Up snacks sought to target everyday consumers looking for a more gourmet option for their “on the go snacks” and homemade healthy recipes. They wanted to define their target market and find mom, health/well-being, and fitness influencers, who would convey the brand’s message. The goal was to launch a nationwide influencer campaign to expose the products to millions of highly targeted consumers and raise awareness about the brand’s ecommerce launch.

THE SOLUTION: In order to showcase the brand to a variety of consumers, we choose multiple micro influencers who perfectly embodied the persona of the brand as well as focused on reaching Power Up snack’s type of target demographic.  We flooded social media with influencer marketing (Instagram, Facebook, Twitter, Pinterest, and blog posts) for Power Up, focused on their target demographic and drove website traffic. The campaign included between 50-100 micro and mid-sized influencers per month, (with a following of between 5k-100k).

STATS: (in 8 month) 462 highly targeted micro influencers, 8.5M cumulative followers, 554 social posts created, 1.7M total estimated impressions on influencer posts, 6.5% average influencer engagement, 212k estimated engagements on influencer posts

Power Up Snacks Campaign
emmys organics

EMMY’S ORGANICS

Emmy’s Organics Influencer Marketing Campaign

 

PROBLEM: Emmy’s Organics, a vegan, gluten-free and non-GMO brand wanted to promote its line of delicious cookies via influencers. They wanted communicate the quality of the ingredients and the 100-percent USDA Organic certification they received as an additional assurance to the audience of its exceptional ingredients.

SOLUTION: A&E contracted influencers specializing in wellness, fitness, and food. The influencers were given a task to capture Emmy’s Organics as their snack on the go or to create recipes that would include different flavors of Emmy’s Organic cookies.

STATS (3 months): 5 influencers, 10 posts, 50K+ estimated engagement

ZEVIA

Zevia Influencer Marketing Campaign

 

PROBLEM: Zevia, a naturally sweetened 0 calorie beverage company launched a line of new products that are entirely sweetened with stevia. They were looking to promote their new line of beverages using influencers and spread the message about the 14 flavors of Zevia Sodas.

SOLUTION: A&E contracted influencers to create their favorite unique refreshment recipes using one of the 14 flavors of Zevia Sodas. The goal was to emphasize that you could have the bubbles, sweetness and flavor in your favorite soda without the artificial ingredients and empty calories. Influencer recipes had to follow a healthy drink concept that placed an emphasis on a zero calorie, plant-based ingredients of the soda and the great taste.

STATS (3 months): 6 influencers, 1.4M total followers targeted, 420K impressions, 130K estimated engagement.

Zevia Influencer Campaign

NESTLÉ

Acqua Panna Influencer Marketing Campaign 

 

PROBLEM: Nestlé’s Acqua Panna had refreshed its brand with eco-friendly and sustainable bottles, freshly minted packaging and expanded its distribution channels in the U.S. The brand wanted to support its re-branding efforts and sale channel distribution expansion by bringing more awareness to the U.S. consumers. They wanted to hire influencers to tell the story about the origins of the brand as well as provide the immersive experience for them to develop relevant content surrounding the campaign.

SOLUTION: A&E contracted influencers to tell the Acqua Panna journey from the sun drenched rolling hills of Tuscany to Nestle’s water source in Villa Panna surrounded by 3,000 acres of land. There was a carefully hand selected group of VIP influencers, from photographers to celebrities, who experienced the Acqua Panna journey and formed a deep relationship with the brand. The trip included a Michelin star chef to create a traditional Tuscan culinary experience strategically paired with Acqua Panna.

STATS (3 months): 5.7M targeted followers. 7 VIP influencers. 77 pieces of influencer content, videos and photography. 855k total estimated impressions on influencer posts . Average in influencer CPE: $0.10

NESTLÉ

UBER EATS

Uber Eats Influencer Campaign

 

PROBLEM: After the successful debut in San Francisco, Chicago, and Los Angeles, Uber was launching its food delivery application, UberEats, in New York. UberEats had at the time signed up a selective group of restaurants catered to foodies and young professionals. All of the listed restaurants were in the greater New York City area, including Brooklyn, Queens and Manhattan.

SOLUTION: The goal was to activate foodie and fashion, men and women, influencers in order to raise awareness of the product launch in New York. We partnered with Uber and UberEats to activate this campaign in order to facilitate the launch. Some of the influencers opted to go directly to the restaurants to get the full menu experience.

STATS: 3M+ targeted followers, 58 pieces of influencer content, videos and photography, 655k total estimated impressions on influencer posts, $0.10 average influencer CPE

Uber Eats Influencer Campaign

POSTMATES

Postmates Influencer Marketing Campaign 

 

PROBLEM: Postmates, the leader in delivering anything you want on-demand, wanted to work with influencers and showcase the influencer order history. The influencers would receive credit to order from their favorite restaurants and then share their orders via social channels. Each time the influencers used up their credit, they would be able to receive the refill once the orders had been posted on their socials.

SOLUTION: A&E worked with food, lifestyle, and health influencers to help spread the word about Postmates. The influencers used their credit to order food and beverages, and then shared their orders via hashtag #postmania.

STATS:26 influencers, 754K impressions, 138 stories, 500+ #postmania tags

Postmates Influencer Campaign copy

NAVITAS ORGANICS

Navitas Organics Influencer Campaign

 

PROBLEM: Navitas Organics wanted to promote their line of organic superfood snacks. They wanted to use influencers to inform their audience about the nutrition and sustainability of their organic snacks and have them create unique healthy recipes using Navitas Organics. The idea was for the influencers to show their audience the ease with which people can integrate organic superfoods into their diet.

SOLUTION: A&E contracted food influencers to create quick, easy, and healthy recipes while using simple ingredients, including Navitas Organics. They would post their creations and recipes along with the photo of the final dish while tagging Navitas Organics in their posts. The influencers included health and wellness as well as food influencers.

STATS (3 months): 12 influencers, 36 posts, 120K+ estimated engagement

Navitas Organics Influencer Campaign 1

GOURMET NUT

Gourmet Nut Photo Production

PROBLEM: Gourmet Nut wanted to showcase their products using models in on the go in a variety of ways. The idea was to communicate that their new smaller size snacks were perfect for carrying around – the models were meant to be shown enjoying the snacks while running errands around the city, before or after the gym, and even while sipping coffee with their girlfriends.

SOLUTION: We contracted a creative director, photographer, photo editor, wardrobe stylist, makeup artists, hairstylists, and several models. Location scouting was done the week before to ensure great spots for the photoshoot as the scenery had to include the city shots. The photoshoot was completed in one day and was managed fully from start to finish by the A&E team.

STATS: 40 total final edited photos, 6 models, 5 looks (activities)

Gourmet Nut Influencer Campaign Two

POWER UP SNACKS

Power Up Your Snack Game Influencer Campaign

PROBLEM: Based in Brooklyn, New York, Power Up snacks sought to target everyday consumers looking for a more gourmet option for their “on the go snacks” and homemade healthy recipes. They wanted to define their target market and find mom, health/well-being, and fitness influencers, who would convey the brand’s message. The goal was to launch a nationwide influencer campaign to expose the products to millions of highly targeted consumers and raise awareness about the brand’s ecommerce launch.

THE SOLUTION: In order to showcase the brand to a variety of consumers, we choose multiple micro influencers who perfectly embodied the persona of the brand as well as focused on reaching Power Up snack’s type of target demographic.  We flooded social media with influencer marketing (Instagram, Facebook, Twitter, Pinterest, and blog posts) for Power Up, focused on their target demographic and drove website traffic. The campaign included between 50-100 micro and mid-sized influencers per month, (with a following of between 5k-100k).

STATS: (in 8 month) 462 highly targeted micro influencers, 8.5M cumulative followers, 554 social posts created, 1.7M total estimated impressions on influencer posts, 6.5% average influencer engagement, 212k estimated engagements on influencer posts

Power Up Snacks Campaign

EMMY’S ORGANICS

Emmy’s Organics Influencer Marketing Campaign

 

PROBLEM: Emmy’s Organics, a vegan, gluten-free and non-GMO brand wanted to promote its line of delicious cookies via influencers. They wanted communicate the quality of the ingredients and the 100-percent USDA Organic certification they received as an additional assurance to the audience of its exceptional ingredients.

SOLUTION: A&E contracted influencers specializing in wellness, fitness, and food. The influencers were given a task to capture Emmy’s Organics as their snack on the go or to create recipes that would include different flavors of Emmy’s Organic cookies.

STATS (3 months): 5 influencers, 10 posts, 50K+ estimated engagement

emmys organics

ZEVIA

Zevia Influencer Marketing Campaign

 

PROBLEM: Zevia, a naturally sweetened 0 calorie beverage company launched a line of new products that are entirely sweetened with stevia. They were looking to promote their new line of beverages using influencers and spread the message about the 14 flavors of Zevia Sodas.

SOLUTION: A&E contracted influencers to create their favorite unique refreshment recipes using one of the 14 flavors of Zevia Sodas. The goal was to emphasize that you could have the bubbles, sweetness and flavor in your favorite soda without the artificial ingredients and empty calories. Influencer recipes had to follow a healthy drink concept that placed an emphasis on a zero calorie, plant-based ingredients of the soda and the great taste.

STATS (3 months): 6 influencers, 1.4M total followers targeted, 420K impressions, 130K estimated engagement.

Zevia Influencer Campaign