BVLGARI

INFLUENCER MARKETING

Bvlgari Serpenti Influencer Campaign

PROBLEM: Bvlgari wanted to showcase their jewelry, handbags, and other accessories while also promoting their new Bvlgari resorts. Their goal was to showcase Bvlgari as a lifestyle brand, and have influencers experience the resorts while also styling their fashion pieces in a personal way. They wanted to have 6 influencers in total from different parts of the world travel from Bali to Dubai and Milan, all while telling a story of Bvlgari pieces as a part of their Bvlgari resort experience.

SOLUTION: Amra & Elma was a part of the influencer team and traveled to Bali, Dubai and Milan to style, photograph, and share Bvlgari jewelry, handbags and accessories. Amra & Elma developed content that told the story of the Bvlgari brand within the context of each location. We traveled to the desert while in Dubai to produce an editorial for the Serpentine collection. In Milan, we produced an editorial for the diamond Serpentine jewelry while reimaging the iconic Bvlgari shoot with Elizabeth Taylor. Part of the editorial in Milan also included Bvlgari handbag collection and sunglasses.

STATS: 1.7M+ followers targeted, 20 posts in total, 500,000+ in engaged audience

NET-A-PORTER x Netflix

MEDIA BUYING

Net-a-porter and Netflix Influencer Event & Media Buying Campaign for Next-in-Fashion

PROBLEM: NET-A-PORTER and Netflix wanted to announce the winner of their Next-in-Fashion show during NYFW and invite fashion influencers to attend. They wanted to name the winner while showcasing their designs in an intimate setting in NYC’s West Willage and having influencers attend for the reveal. The event would include show’s celebrity hosts, Tan France and Alexa Chung, who would meet with influencers and share their Next-in-Fashion show experience as well as pose for photo opportunities.

SOLUTION: Amra & Elma contracted influencers to attend the event and publicize the winning designs on their Instagram and stories. They had the influencers photograph the models wearing the winning designs, and photograph themselves with the hosts of the Next-in-Fashion – Tan France and Alexa Chung. The posts went live right after the winner was announced to further help spread the word about the new show.

STATS: 1.5M targeted followers, 50K+ posts engagement, 50+ Instastories.

BVLGARI HOTELS & RESORTS

BVLGARI HOTELS MEDIA BUYING CAMPAIGN 

PROBLEM: Bvlgari hotels, with some of the most beautiful property locations, contemporary designs and superior service, wanted to promote their most popular hotels via luxury travel influencers. They wanted the influencers to experience and document unique facilities, personalized services, spa treatments as well as the delicacies of its renowned restaurants.

SOLUTION: Amra & Elma contracted top influencers in luxury travel to experience a trip to 3 most popular Bvlgari Hotels in Milan, Dubai, and Bali. The influencers were tasked in photographing the landscape and hotel locations while on the trip. The campaign was organized to create a 360 experience for the influencers from hotel SPAs and restaurants to organized day trips. We targeted various target demographics across the globe from the U.S. to Brazil to Europe and Russia by picking influencers from each region.

STATS:2M estimated impressions per location x 3 locations with influencers using InstaStories and posts to raise location awareness and experience with their audience.

TRANSITION LENSES

MEDIA BUYING

Transition Lenses Influencer Event + Media Buying Campaign

PROBLEM: After merging with Luxottica, Essilor became the largest market shareholder of eyewear in the world. Essilor wanted to fortify the brand’s social footprint and penetrate into the millennial market by engaging influencers nationwide to expose the brand’s product launch of Transitions’ Style Colors and Mirror Colors lenses to millions of highly targeted consumers.

SOLUTION:  We targeted influencers who wear glasses, live in the U.S., and have a following between 50k -300k. The goal of the influencer campaign was to make Transitions relevant in the digital space by engaging influencers who reach the millennial target demographic. Our target was to activate micro and midi sized influencers to post about Transition’s new lenses. We also supported the New York launch event by bringing our network of influencers to cover the event in real time through posts and Insta Stories. This campaign was targeted towards both Millennial consumers and the Transitions distributors, prescription eyewear retailers, i.e., b2b marketing efforts.

STATS: 3M targeted followers, 675k impressions on influencer posts, 80 pieces of content, photos and videos, 45 total social posts, 995 #lightundercontrol hashtags, 2,100 #Stylecolors hashtags over, 76k total engagements on influencer posts

PRONOVIAS

EVENTS

Atelier Pronovias Collection Event

PROBLEM: Pronovias, a global bridal fashion house, wanted to host influencers for the presentation of its Atelier Pronovias Collection during New York Bridal Fashion Week. They wanted to engage top fashion influencers from New York City and have them wear their cocktail dresses while attending the reveal of their latest bridal collection.

SOLUTION: Amra & Elma contracted influencers to photograph and post about a variety of the latest Pronovias cocktail dresses. The influencers would photograph themselves while wearing the dresses at the most iconic locations in NYC. The posts would tell a story of the glamorous Pronovias dresses and they would be shared by the influencers before, during, and after the Pronovias presentation.

STATS (3 months): 6 influencers, 100+ brand post tags as a result of the campaign, 150K+ posts engagement

ENTERPRISE

EXOTIC AND LUXURY CAR RENTAL INFLUENCER MARKETING CAMPAIGN

PROBLEM: Enterprise expanded its exotic car collection line in select locations throughout the United States and wanted to work with influencers to spread the word about their new luxury rentals. They wanted to target not only car enthusiasts but also those who are looking for one of a kind experience for the weekend travel from urban areas such as New York City. With the Exotic Car Collection influencers would receive “white-glove treatment,” including the delivery and collection of vehicles and a expedited reservation process available exclusively for these rentals.

SOLUTION: Amra & Elma contracted influencers to take a weekend trip with Enterprise exotic cars during the spring months to the Hamptons. The influencers would document their experience of driving one of a kind luxury vehicles from New York City to the Hamptons and share the car experience with their audience.

STATS: 4 influencers, 1.7M in targeted followers, 80K+ estimated engagement

NET-A-PORTER X HANEY

MEDIA BUYING & INFLUENCER CAMPAIGN

Defining a new brand’s narrative on social media

PROBLEM: Haney, a customizable luxury ready to wear brand launched on NET-A-PORTER.COM and wanted to promote their glamorous dresses via fashion influencers in the U.S. The dresses range in price from $1000 – $5000, and Haney’s creative director and founder, Mary Alice Haney, wanted to display the pieces on some of the most stylish fashion influencers in LA and NYC.

SOLUTION: Amra & Elma contracted influencers to wear Haney pieces while traveling to some of the most picturesque destinations for their summer vacations. The influencers would style the pieces to match different location settings and show the versatility of each item. The campaign included macro influencers.

STATS (3 months): 7 influencers,  14 posts, 110K+ estimated engagement

GURNEY’S

GURNEY’S MONTAUK MEDIA BUYING & PR CAMPAIGN 

PROBLEM: Gurney’s Star Island Resort & Marina, one of the latest retreats in the Hamptons, wanted to invite influencers to experience their luxury resort as a part of Gurney’s PR efforts. The influencers would get a chance to spend a weekend in luxury guest accommodations, dine in their exceptional Showfish restaurant, and use the amenities, including the beach located upfront.

SOLUTION: Amra & Elma invited influencers from New York City and those who were visiting to experience the Hamptons in Gurney’s. The influencers shared their accommodation and dining experience as well as the beautiful beach access up front.

STATS: 2M targeted followers

IL MAKIAGE

IL MAKIAGE INFLUENCER MARKETING CAMPAIGN

PROBLEM: IL MAKIAGE, the digital-first prestige beauty brand, wanted to promote its new highly differentiated and all-encompassing e-commerce store. Their in-house team spent over two years developing a website that would link inspiration, education, trial and purchase into one stop consumer experience. They wanted to engage influencers that would share the news with their audience while also emphasizing the uniqueness of IL MAKIAGE products.

SOLUTION: Amra & Elma contracted influencers to create makeup looks using IL MAKIAGE foundation and promote the abundance of the color range that the brand offers. The influencers would also communicate the ease with which consumers can use the new e-commerce website to find their perfect shade of foundation. The campaign focused on influencers also picking their favorite IL MAKIAGE products out while using the interactive e-commerce website in order to experience first hand the unique IL MAKIAGE site algorithm.

STATS (3 months): 16 Influencers, 700K+ estimated engagement, 500+ posts using #makeupformaximalists

MANDARIN ORIENTAL

MANDARIN ORIENTAL PR CAMPAIGN

PROBLEM: Mandarin Oriental Hotel Group with an award winning luxury hotels, resorts and residences, wanted to host luxury travel and lifestyle influencers and have them experience a variety of amenities that the hotels have to offer. The group with 45 hotels in 25 different countries wanted to target influencers from the U.S. to visit their locations in NYC and Miami.

SOLUTION: Amra & Elma helped identify and source influencers who specialize in travel and have them experience the hotels and dine at Mandarin Oriental Hotel Group well-renowned restaurants. The dining experiences were specifically catered to the influencers where the private chef would would present a personalized menu for the influencers and their plus ones.

STATS: 2M+ followers targeted, 12 posts, 110K+ in estimated engagement

SOPAR

SOPAR COLLECTION INFLUENCER PR CAMPAIGN 

PROBLEM: Sopar Collection is a contemporary fashion brand founded by two fashionistas and sisters, Helena and Tamara Sopar. Helena, a top model who has worked for some of the most notable beauty and fashion brands, created Sopar in the spirit of her beautiful home island Pag, Croatia and her living quarters in New York City. Sopar Collection wanted influencers to help spread the word and showcase the pieces in New York City and on their travels.

SOLUTION: Amra & Elma had fashion and lifestyle influencers style and photograph pieces on the streets of Manhattan. The influencers also used the pieces to style looks while traveling to some of the most popular summer and winter locations around the world.

STATS:1.6M, 2 macro influencers, 6 posts

LVMH’S IL MAKIAGE

MEDIA BUYING + ADVERTISING CAMPAIGN- RAISING AWARENESS FOR A BRAND LAUNCH

PROBLEM: IL MAKIAGE, the digital-first prestige beauty brand, wanted to promote its new highly differentiated and all-encompassing e-commerce store. Their in-house team spent over two years developing a website that would link inspiration, education, trial and purchase into one stop consumer experience. They wanted to engage influencers that would share the news with their audience while also emphasizing the uniqueness of IL MAKIAGE products

SOLUTION: Amra & Elma contracted influencers to create makeup looks using IL MAKIAGE foundation and promote the abundance of the color range that the brand offers. The influencers would also communicate the ease with which consumers can use the new e-commerce website to find their perfect shade of foundation. The campaign focused on influencers also picking their favorite IL MAKIAGE products out while using the interactive e-commerce website in order to experience first hand the unique IL MAKIAGE site algorithm.

STATS:  16 Influencers, 700K+ estimated engagement, 500+ posts using #makeupformaximalists.

MERCEDES BENZ

MEDIA BUYING

Promoting Mercedes Benz via Niche Car Enthusiasts

FIKILE

BRANDING (PRODUCT AND DIGITAL)

Conceptualization and branding for the luxury handbag brand Fikile

• Conceptualization, design, and branding for Fikile line of handbags and accessories
• Designing the logo, assisting the founder with the design of the handbags, developing dust bags and packaging
• Developing branding guidelines for the website, social media, and influencer marketing
• Devising graphic design, website template, user interface, copy, photos and videos for the website, mobile, and social media

BVLGARI HOTEL AND RESORT DUBAI

BRANDING (SPACE AND DIGITAL)

Conceptualization and branding of furniture pieces, amenities, packaging, presentation, content development, digital branding guidelines

• Identifying and conceptualizing branding touches throughout the hotel (rooms, bathrooms, in-room service, and hotel lobby)
• Development of branding guidelines for the hotel interior space
• Working with the lead creative director on development, implementation, and sourcing of branding touches such as trunks, beach bags, linens, toiletry bottles, branding irons, napkins, stationary, robes and slippers
• Development of branding guidelines for the hotel content development, including photography and videography
• Development of branding guidelines for social media
• Development of branding guidelines for influencer collaborations

Mandarin Oriental

MANDARIN ORIENTAL PR CAMPAIGN

PR Campaign for Mandarin Oriental (Bloomberg) – Content Development + Publishing

• Pitching the brand
• Providing a story angle
• Coordinating the interview
• Sharing any additional information to be used by the journalist
• Ensuring the content gets published

BVLGARI HOTEL AND RESORT BALI

BRANDING (SPACE AND DIGITAL)

Conceptualization and branding for the hotel, including spa, amenities, packaging, presentation, content development, and digital branding guidelines

• Identifying and conceptualizing branding touches throughout the hotel, including hotel spa, rooms, bathrooms and lobby
• Working with the senior designer on the development and sourcing of spa amenities, bags, scarves, beauty bottles, stationary, robes and slippers
• Development of branding guidelines for hotel photography and videography
• Development of branding guidelines for social media
• Development of branding guidelines for influencer collaborations

MANDARIN ORIENTAL

PR

PR Campaign for Mandarin Oriental (Insider Magazine) – Content Development + Publishing

• Pitching the brand
• Providing a story angle
• Coordinating the interview
• Sharing any additional information to be used by the journalist
• Ensuring the content gets published

BVLGARI HOTELS AND RESORTS

BVLGARI HOTELS & RESORTS PR CAMPAIGN

Bvlgari Hotels and Resorts- PR Campaign (WSJ)

• Pitching the brand
• Providing a story angle
• Sharing any additional information to be used by the journalist
• Ensuring the content gets published

HANEY

HANEY INFLUENCER CAMPAIGN 

PROBLEM: Haney, a customizable luxury ready to wear brand launched on NET-A-PORTER.COM and wanted to promote their glamorous dresses via fashion influencers in the U.S. The dresses range in price from $1000 – $5000, and Haney’s creative director and founder, Mary Alice Haney, wanted to display the pieces on some of the most stylish fashion influencers in LA and NYC.

SOLUTION: Amra & Elma contracted influencers to wear Haney pieces while traveling to some of the most picturesque destinations for their summer vacations. The influencers would style the pieces to match different location settings and show the versatility of each item. The campaign included macro influencers.

STATS (3 months): 7 influencers,  14 posts, 110K+ estimated engagement

BVLGARI HOTELS

CREATIVE SERVICES

Creative Services Campaign for Bvlgari Hotels (Bali) – Photography & Videography + Content Development

• Creative direction and conceptualization of the shoot
• Casting of models and influencers
• Contracting of stylists, hair and makeup artists
• Location scouting
• Shooting content via A&E photographers
• Editing of content
• Devising marketing material via produced content for social media and other marketing material

SISLEY – PARIS

SISLEY PARIS PR CAMPAIGN

Sisley Paris PR Campaign (Vogue)- Content Development + Publishing

• Pitching the brand
• Providing a story angle
• Sharing any additional information to be used by the journalist
• Ensuring the content gets published

BVLGARI

SOCIAL MEDIA MANAGEMENT

Social Media Management Campaign for Bvlgari Hotels – Content Production & Branding

• Developing branding guidelines
• Brand Instagram account community management
• Content planning, i.e. images plus captions
• Content development via international photographers and influencers
• Posting of content
• Monitoring of posts and stories
• Answering DMs and comments
• Coordinating influencer posting

ESSILOR – LUXOTTICA

LUXOTTICA EVENTS MARKETING CAMPAIGN

Re-branding events for a Essilor-Luxottica brand Transitions

PROBLEM: EssilorLuxottica was re-launching and re-branding its light to dark Transitions lenses. Overtime, the brand had become outdated and unpopular amongst the Millenial and Gen Z target groups. The brand had invested and made color style and mirror lenses to appeal to the younger target groups, and make the lenses cool and relevant again.

SOLUTION: One of Amra & Elma’s solutions was to host branded events, in New York City and Las Vegas, in order to appeal to the new target demographic. We hosted top journalists, celebrities and influencers in order to re-brand and also appeal to the health care professionals who are the direct point of sales with the new target groups. We vetted, invited, and hosted leading authoritative industry leaders within the niche who wear prescription lenses and were in the surrounding areas where the events were held.

RESULTS: Over 10M+ reach.

ESSILOR

ESSILOR BRANDING CAMPAIGN- DESIGN & DIGITAL

Conceptualization, design, and branding for the Essilor brand Transition Lenses

• Developing website branding guidelines, design, user interface specifications, landing pages, product and blog pages
• Organizing a photoshoot and a video shoot for the content to be included on the website and social media
• Developing marketing material to be shared with the journalists, influencers, and distributors
• Designing custom bags for events and mailers

TAJ HOTELS x POWER UP

EVENTS

Conceptualizing and executing events for top journalists, influencers, and celebrities

PROBLEM: Power Up is a health conscious snack food that is sold over 250 locations through major retailers like TjMaxx, Wal-Mart, and Costco. Power Up has a lot of success with the existing customers but wanted to boost its efforts to expand its target demographic and reach a new audience.

SOLUTION: One of Amra & Elma’s solutions was to partner with the iconic Pierre Hotel on 5th Ave. (Taj Hotels) and host events with health conscious top media, influencers, and celebrities. We wanted to tap into a new demographic outside of athlete and fitness consumer. We were tasked with hosting top journalists, celebrities, influencers and other industry insiders. Our agency was responsible for scouting locations, negotiating with various hotels for best brand partnership, organizing transportation to and from the event, managing photographers and videographers at the event, and creating and providing gifting bags.

RESULTS: Over 7M+ targeted reach

SISLEY

PR- ALLURE

PR Campaign for Sisley – Content Development + Publishing

• Pitching the brand
• Providing a story angle
• Coordinating the interview
• Sharing any additional information to be used by the journalist
• Ensuring the content gets published

BVLGARI (HOTELS)

PR- FORBES

PR Campaign for Bvlgari Hotels (Forbes) – Content Development + Publishing

• Pitching the brand
• Providing a story angle
• Coordinating the interview
• Sharing any additional information to be used by the journalist
• Ensuring the content gets published

ESSILOR (TRANSITION LENSES)

PR- YAHOO LIFE

PR Campaign for Essilor (Yahoo Life) – Content Development + Publishing

• Pitching the brand
• Providing a story angle
• Coordinating the interview
• Sharing any additional information to be used by the journalist
• Ensuring the content gets published

SOPAR COLLECTION

SOCIAL MEDIA MANAGEMENT

Social Media Management Campaign for Sopar Collection – Content Production & Influencer Campaign

• Brand Instagram account community management
• Content planning, i.e. images plus captions
• Content development via A&E photographers and influencers
• Posting of content
• Monitoring of posts and stories
• Answering DMs and comments
• Coordinating influencer posting

PRONOVIAS

SOCIAL MEDIA MANAGEMENT

Social Media Management Campaign for Pronovias – Content Production & Influencer Campaign

• Brand Instagram account community management
• Content planning, i.e. images plus captions
• Content development via A&E, U.S. based photographers and influencers
• Posting of content
• Monitoring of posts and stories
• Answering DMs and comments
• Coordinating influencer posting
• Devising a social media paid campaign (Instagram and Facebook Ads)

PRONOVIAS

PR

Pronovias Bridal Collection PR Campaign- WWD

ESSILOR – LUXXOTICA

PR

PR Campaign (Refinery 29) for Essilor-Luxxotica Brand Transition Lenses 

• Pitching the brand
• Providing a story angle
• Sharing any additional information to be used by the journalist
• Ensuring the content gets published

PRONOVIAS

PR- HELLO!

PR Campaign for Pronovias – Content Development + Publishing

• Pitching the brand
• Providing a story angle
• Coordinating the interview
• Sharing any additional information to be used by the journalist
• Ensuring the content gets published