BVLGARI HOTELS & RESORTS

 

BVLGARI HOTELS MEDIA BUYING CAMPAIGN

 

PROBLEM: Bvlgari hotels, with some of the most beautiful property locations, contemporary designs and superior service, wanted to promote their most popular hotels via luxury travel influencers. They wanted the influencers to experience and document unique facilities, personalized services, spa treatments as well as the delicacies of its renowned restaurants.

SOLUTION: Amra & Elma contracted top influencers in luxury travel to experience a trip to 3 most popular Bvlgari Hotels in Milan, Dubai, and Bali. The influencers were tasked in photographing the landscape and hotel locations while on the trip. The campaign was organized to create a 360 experience for the influencers from hotel SPAs and restaurants to organized day trips. We targeted various target demographics across the globe from the U.S. to Brazil to Europe and Russia by picking influencers from each region.

STATS: 2M estimated impressions per location x 3 locations with influencers using InstaStories and posts to raise location awareness and experience with their audience.

VIRGIN VOYAGES

 

VIRGIN VOYAGES EVENT MARKETING CAMPAIGN

 

PROBLEM: Virgin Voyages, a new travel and lifestyle brand, wanted to contract influencers to share the news about the Scarlet Lady, its first ship that would set sail and was three years in the making. They wanted to announce the news on Valentine’s Day and have the influencers wear all red – complement the color of the Virgin brand while celebrating the holiday of love. Sir Richard Branson was to be present for the festivities to meet the influencers as well as run a Virgin Voyage giveaway.

SOLUTION: Amra & Elma contracted influencers to attend the event as well as photograph themselves while wearing the Virgin colors and announcing the giveaway sweepstakes for the Virgin Voyage trip. The influencers showcased the giveaway and the event at their stories and Instagram posts, as well as met with the Virgin founder – Sir Richard Branson.

STATS: 3M+ estimated follower reach, 100+ posts, 15 influencers

ENTERPRISE

 

EXOTIC AND LUXURY CAR RENTAL INFLUENCER MARKETING CAMPAIGN

 

PROBLEM: Enterprise expanded its exotic car collection line in select locations throughout the United States and wanted to work with influencers to spread the word about their new luxury rentals. They wanted to target not only car enthusiasts but also those who are looking for one of a kind experience for the weekend travel from urban areas such as New York City. With the Exotic Car Collection influencers would receive “white-glove treatment,” including the delivery and collection of vehicles and a expedited reservation process available exclusively for these rentals.

SOLUTION: Amra & Elma contracted influencers to take a weekend trip with Enterprise exotic cars during the spring months to the Hamptons. The influencers would document their experience of driving one of a kind luxury vehicles from New York City to the Hamptons and share the car experience with their audience.

STATS: 4 influencers, 1.7M in targeted followers, 80K+ estimated engagement

UBER

 

UBER NEW YORK FASHION WEEK INFLUENCER CAMPAIGN

 

PROBLEM: For New York Fashion Week (NYFW), Uber wanted to partner up with with various brands to raise awareness amongst the fashion crowd about the ride hailing app. To help attract VIP influencers, their goal was to work with Lyst, an online fashion platform, and Bobbi Brown, one of the most prestigious makeup brands in the world. They wanted to showcase their service in a more interactive way so that the influencers could share the Uber and fashion week experience in a more personal way with their audience.

SOLUTION: We engaged VIP fashion influencers to bring awareness amongst the fashion community and showcase the ride hailing application and its Uber Black services. The influencers were showed with gifts and even makeup artists greeted them in the car in case they needed help with makeup before the fashion shows. The campaign was published across influencers’ platforms with a focus on Gen Y and Instagram.

STATS: 15 influencer posts, 1.2 million estimated impressions, 129k estimated engagements

GURNEY’S

 

GURNEY’S MONTAUK MEDIA BUYING & PR CAMPAIGN 

 

PROBLEM: Gurney’s Star Island Resort & Marina, one of the latest retreats in the Hamptons, wanted to invite influencers to experience their luxury resort as a part of Gurney’s PR efforts. The influencers would get a chance to spend a weekend in luxury guest accommodations, dine in their exceptional Showfish restaurant, and use the amenities, including the beach located upfront.

SOLUTION: Amra & Elma invited influencers from New York City and those who were visiting to experience the Hamptons in Gurney’s. The influencers shared their accommodation and dining experience as well as the beautiful beach access up front.

STATS: 2M targeted followers

W HOTELS

 

W HOTELS MEDIA BUYING CAMPAIGN

 

PROBLEM: W Hotels, a line of trendy hotels born from the culture of New York City, wanted to engage travel and lifestyle influencers to experience various W Hotel locations. With more than 55 hotels, W Hotels was looking to share the unique experience of their fun ambiance that breaks the norms of the traditional luxury. The influencers would capture the best in food, drinks, and fun.

SOLUTION: Amra & Elma engaged travel and lifestyle influencers who matched the hotels energy and would convey the fun ambiance that the W Hotels are known for. The influencers would choose a W Hotels’ location based on their proximity to the hotel.

STATS: 8 influencers, 2.1M targeted followers

MANDARIN ORIENTAL

 

MANDARIN ORIENTAL PR CAMPAIGN

 

PROBLEM: Mandarin Oriental Hotel Group with an award winning luxury hotels, resorts and residences, wanted to host luxury travel and lifestyle influencers and have them experience a variety of amenities that the hotels have to offer. The group with 45 hotels in 25 different countries wanted to target influencers from the U.S. to visit their locations in NYC and Miami.

SOLUTION: Amra & Elma helped identify and source influencers who specialize in travel and have them experience the hotels and dine at Mandarin Oriental Hotel Group well-renowned restaurants. The dining experiences were specifically catered to the influencers where the private chef would would present a personalized menu for the influencers and their plus ones.

STATS: 2M+ followers targeted, 12 posts, 110K+ in estimated engagement

KIMPTON HOTELS

 

KIMPTON HOTELS INFLUENCER MARKETING CAMPAIGN

 

PROBLEM: Kimpton Hotels & Restaurants, the original boutique hotel brand, was developed on the idea of unique, distinctive, and design forward hotels. With more than 60 hotels and 80 restaurants, Kimpton wanted to contract influencers to help spread the word about its one-of-a-kind hotel experiences across urban locations.

SOLUTION: Amra & Elma selected a group of travel influencers whose brand DNA matches that of the Kimpton Hotels. The goal was to have influencers experience inspiring designs of hotels, the highly personal service, and the forward-thinking flavors of Kimpton hotels and share the experience via Instagram stories and posts.

STATS: 21 influencers, 14 hotel locations, 1.1M impressions

KNICKERBOCKER

 

KNICKERBOCKER PR CAMPAIGN

 

PROBLEM: The Knickerbocker Hotel, a historic New York City hotel dating back to 1906, wanted to invite influencers to experience New York City and everything that the hotel has to offer. With contemporary fashion, flavors, the Knickerbocker Hotel was even rumored to be the birthplace of the original martini. They wanted the influencers to showcase the exceptional location and history of the Knickerbocker Hotel and dine in  Charlie Palmer at The Knick, the hotel’s full service restaurant and bar.

SOLUTION: Amra & Elma invited influencers to experience New York City and stay in the historical Knickerbocker Hotel. The influencers would receive complimentary room service that offers exceptional menu and access to some of the most popular New York City’s tourist attractions in Times Square.

STATS: 1.7M targeted followers, 11 influencers

HARD ROCK CAFE

 

HARD ROCK CAFE MEDIA BUYING & ADVERTISING CAMPAIGN

 

PROBLEM: With a presence in 76 countries, Hard Rock was looking to promote the new Hard Rock Hotel & Casino in Atlantic City.  They wanted to hold a press conference in NYC at the Hard Rock Cafe and contract influencer to attend the press conference and spread the word about the opening of the hotel and casino to their followers.

SOLUTION: Amra & Elma contracted influencers in NYC to photograph themselves in front of the Hard Rock Cafe location in Times Square. They posted the images along with the Hard Rock logo in the background on their social channels and announced the opening of the Hard Rock Hotel & Casino in Atlantic City.

STATS (3 MONTHS): 30+ posts with a hashtag of #hardrockac, 200K+ total engagement.

JAY SUITES

 

MEDIA BUYING & ADVERTISING CAMPAIGN

 

PROBLEM: Jay Suites opened a newly renovated location in Times Square of office spaces. The goal was to raise awareness amongst entrepreneurs, small businesses and middle market companies which were looking for shared office spaces, and promote the location and the convenience of shared conference rooms and other amenities.

SOLUTION: Our solution was to advertise on social media to over 2+ million targeted followers, including channels like Twitter and Instagram.  We have extensive experience working with luxury brands and real estate locations for promotions and events.

STATS: We brought 12 influencers to tour the space and be our guests in order to share with their audience on InstaStory video clips.  Total targeted eyeballs 10.3 million.

BVLGARI HOTEL AND RESORT DUBAI

 

BRANDING (SPACE AND DIGITAL)

 

Conceptualization and branding of furniture pieces, amenities, packaging, presentation, content development, digital branding guidelines

 

• Identifying and conceptualizing branding touches throughout the hotel (rooms, bathrooms, in-room service, and hotel lobby)
• Development of branding guidelines for the hotel interior space
• Working with the lead creative director on development, implementation, and sourcing of branding touches such as trunks, beach bags, linens, toiletry bottles, branding irons, napkins, stationary, robes and slippers
• Development of branding guidelines for the hotel content development, including photography and videography
• Development of branding guidelines for social media
• Development of branding guidelines for influencer collaborations

BVLGARI

 

INFLUENCER MARKETING

 

PROBLEM: Bvlgari wanted to showcase their jewelry, handbags, and other accessories while also promoting their new Bvlgari resorts. Their goal was to showcase Bvlgari as a lifestyle brand, and have influencers experience the resorts while also styling their fashion pieces in a personal way. They wanted to have 6 influencers in total from different parts of the world travel from Bali to Dubai and Milan, all while telling a story of Bvlgari pieces as a part of their Bvlgari resort experience.

SOLUTION: Amra & Elma was a part of the influencer team and traveled to Bali, Dubai and Milan to style, photograph, and share Bvlgari jewelry, handbags and accessories. Amra & Elma developed content that told the story of the Bvlgari brand within the context of each location. We traveled to the desert while in Dubai to produce an editorial for the Serpentine collection. In Milan, we produced an editorial for the diamond Serpentine jewelry while reimaging the iconic Bvlgari shoot with Elizabeth Taylor. Part of the editorial in Milan also included Bvlgari handbag collection and sunglasses.

STATS: 1.7M+ followers targeted, 20 posts in total, 500,000+ in engaged audience

BVLGARI HOTEL AND RESORT BALI

 

BRANDING (SPACE AND DIGITAL)

 

Conceptualization and branding for the hotel, including spa, amenities, packaging, presentation, content development, and digital branding guidelines

 

• Identifying and conceptualizing branding touches throughout the hotel, including hotel spa, rooms, bathrooms and lobby
• Working with the senior designer on the development and sourcing of spa amenities, bags, scarves, beauty bottles, stationary, robes and slippers
• Development of branding guidelines for hotel photography and videography
• Development of branding guidelines for social media
• Development of branding guidelines for influencer collaborations

TAJ HOTELS x POWER UP

 

EVENTS

 

Conceptualizing and executing events for top journalists, influencers, and celebrities

 

PROBLEM: Power Up is a health conscious snack food that is sold over 250 locations through major retailers like TjMaxx, Wal-Mart, and Costco. Power Up has a lot of success with the existing customers but wanted to boost its efforts to expand its target demographic and reach a new audience.

SOLUTION: One of Amra & Elma’s solutions was to partner with the iconic Pierre Hotel on 5th Ave. (Taj Hotels) and host events with health conscious top media, influencers, and celebrities. We wanted to tap into a new demographic outside of athlete and fitness consumer. We were tasked with hosting top journalists, celebrities, influencers and other industry insiders. Our agency was responsible for scouting locations, negotiating with various hotels for best brand partnership, organizing transportation to and from the event, managing photographers and videographers at the event, and creating and providing gifting bags.

RESULTS: Over 7M+ targeted reach

Mandarin Oriental

 

PR

 

PR Campaign for Mandarin Oriental – Content Development + Publishing

 

• Pitching the brand
• Providing a story angle
• Coordinating the interview
• Sharing any additional information to be used by the journalist
• Ensuring the content gets published

BVLGARI HOTELS AND RESORTS

 

PR

 

Bvlgari Hotels and Resorts PR Campaign

 

• Pitching the brand
• Providing a story angle
• Sharing any additional information to be used by the journalist
• Ensuring the content gets published

BVLGARI (HOTELS)

 

PR- FORBES

 

PR Campaign for Bvlgari (Hotels) – Content Development + Publishing

 

• Pitching the brand
• Providing a story angle
• Coordinating the interview
• Sharing any additional information to be used by the journalist
• Ensuring the content gets published

BVLGARI HOTELS

 

CREATIVE SERVICES

 

Creative Services Campaign for Bvlgari Hotels (Bali) – Photography & Videography + Content Development

 

• Creative direction and conceptualization of the shoot
• Casting of models and influencers
• Contracting of stylists, hair and makeup artists
• Location scouting
• Shooting content via A&E photographers
• Editing of content
• Devising marketing material via produced content for social media and other marketing material

MANDARIN ORIENTAL

 

PR

 

PR Campaign for Mandarin Oriental – Content Development + Publishing

 

• Pitching the brand
• Providing a story angle
• Coordinating the interview
• Sharing any additional information to be used by the journalist
• Ensuring the content gets published

BVLGARI

 

SOCIAL MEDIA MANAGEMENT

 

Social Media Management Campaign for Bvlgari Hotels – Content Production & Branding

 

• Developing branding guidelines
• Brand Instagram account community management
• Content planning, i.e. images plus captions
• Content development via international photographers and influencers
• Posting of content
• Monitoring of posts and stories
• Answering DMs and comments
• Coordinating influencer posting