LEADING PHARMACEUTICAL MARKETING AGENCY |
Full service digital marketing agency with focus on pharmaceutical companies |
LEADING PHARMACEUTICAL MARKETING AGENCY
We are a pharmaceutical marketing agency that does things differently!
1. We have a track record of making brands explode: we don’t just talk the talk, we walk the walk! Our founders are superstar marketers with over 2 million followers who have been named as “epicenter of influence” by Forbes and as prominent marketers by Nasdaq, Bloomberg, Financial Times, USA Today, Time, and The Washington Post. We are one of leading pharmaceutical companies that specializes in using digital and offline strategies to attract new patients and bring new light to a specific drug or treatment plans. Our clients include top pharma brands, including Johnson & Johnson and Pfizer, and well as Fortune 500 companies. We are a pharmaceutical marketing agency whose campaigns are geared towards doctors and/or consumers, and our strategies are rooted in utilizing latest available technology to effectively gather data and pinpoint metrics surrounding the target consumer.
2. We are data driven and focused on metrics : we have a team of developers, graphic designers, social media strategist, search engine optimization specialists, and content developers to not only serve expectational ads, but also carefully measure all the incoming traffic to brand’s pages. We utilize data in order to determine effectiveness of the campaign and metrics behind the conversions.
3. We specialize in integrated marketing: we are one of leading pharmaceutical marketing companies that is able to integrate various ad channels in order to execute the full scope of the campaign. We connect Google search engine optimizations and pay per click, social media campaigns, and media buying/relations in order to deliver full campaign circle and substantially shift website visits and sales.
4. Our expertise expands from strategy and creative direction all the way to software development: we are a pharmaceutical marketing agency that utilizes back-end developers and search engine experts to derive data on each campaign from the perspective of Google Analytics and web analytics. From strategy to creative development, and all the way to conversion reports, we keep integrated marketing at the heart of our capabilities as it allows brands to see investments in marketing campaigns generate change. Our integrated marketing has allowed brands to go from 0 to 20,000+ monthly website visitors in the course of 6+ months.
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ONE OF LEADING PHARMACEUTICAL MARKETING COMPANIES – OUR SERVICES IN A NUTSHELL:
We are a pharmaceutical marketing agency that keeps integrated marketing at the core of our business to execute campaigns full circle – we specialize in increasing consumer awareness, improving visibility of the brand within doctor networks, and driving website visits and sales.
1. MAPPING OUT TARGET DEMOGRAPHIC
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- We conduct in-depth research in order to pinpoint the best marketing channels for reaching specific target audience. We design a strategy that encompasses all steps ranging from the discovery phase to the customer purchase while deriving positive ROI.
2. DESIGNING THE CAMPAIGN
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- We develop the campaign plan and scope while working with our SEO and software development team to integrate data coming from social media with Google and web analytics. We create landing pages and optimize user interface for smoother conversions.
3. EXECUTING THE CAMPAIGN
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- We execute the campaign from A to Z – our team of creatives crafts unique and memorable messaging, our social media experts devise appropriate ads and captioning, and our SEO experts and developers integrate the campaign to monitor for metrics.
4. MEASURING THE RESULTS
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- We collect data from campaigns, and then organize and evaluate metrics in order to measure the effectiveness of the marketing spend. We utilize monthly reports to identify channels that work best and eliminate ones with least performance.
WE ARE ONE OF LEADING PHARMACEUTICAL MARKETING COMPANIES WITH A TRACK RECORD OF DEVELOPING CAMPAIGNS FOR FORTUNE 500 BRANDS:
We have experience utilizing digital and offline strategies to increase brand awareness around specific medications or treatment plan and attract new patients. We develop campaigns to communicate either directly with the doctors or with the consumers. Our expertise also includes an understanding of regulations when it comes to ads surrounding drugs and/or treatments.
We focus on customer’s demands and concerns, understand their decision making process, and devise stories that help influence their behavior. This type of strategy allows us to better assess and meet the needs of patients and healthcare decision makers.
We work on messaging for the physicians that encompasses the efficacy of the medicine. We also collect the feedback, and gather responses we receive from different healthcare specialists in order to improve the overall brand awareness strategy.
LEADING PHARMACEUTICAL MARKETING AGENCY – OUR DIRECT MARKETING EFFORTS:
1. Pharma Ad Agency – Direct Marketing Campaign to Physicians
Some of our direct marketing efforts include free drug/product samples especially in case of new or lesser-known pharmaceutical products. Our free medicine sample package to healthcare professionals helps lead growth in the prescription of the specific medicine/treatment. Furthermore, our gifting package helps improve doctor loyalty and serves as an avenue of efficacy-testing.
Our direct to healthcare professional pharmaceutical marketing focuses on one-on-one campaigns and encompasses physician detailing, including identification of pharmacists, managers and other clinicians. We are a pharmaceutical marketing agency that devises variety of creative physician gifting, including special packing with medical textbooks and other memorable and relevant items.
2. Pharma Ad Agency – Direct Marketing Campaign to Consumers
We work with pharmaceutical companies to devise a plan for gifting or coupon development for consumers. Our campaigns are structured to include unique discount codes via patients influencers or direct social media campaigns and measure the effect of the ads. Our creative directors also apply patient influencer videos and/or photos to devise original and memorable content to distribute to doctors.
We also work with medical publications to help tell the story of the effectiveness of drugs and secure authority. Our medical publication articles have been proven to boost credibility and interest, and they often drive prescription from healthcare professionals as well. We work with top copywriters and PR specialists for placements in journals that have shown to be immensely valuable when it comes to ranking on Google as well.
TOP PHARMACEUTICAL MARKETING AGENCY – OUR INDIRECT MARKETING EFFORTS:
We utilize indirect marketing efforts to drive interest and place the product in front of the right audience.
Some of the indirect marketing efforts include:
- We focus on Continuing medical education (CME): we work with pharmaceutical companies to devise strategies and where applicable offer seminars, virtual classes, or other continuing education for board physicians that allow the healthcare experts to discover more about the effectiveness of the medications and other treatments.
- We sponsor influencer efforts: we work with patient influencers who increase awareness of particular conditions as related to the specific drugs and treatments.
- We work with Health Advocacy Organizations (HAO): we partner with HAO to help support awareness and further establish trust with the consumers and physicians.
TOP PHARMA AD AGENCY – OUR NETWORK INCLUDES OVER 80,000 PATIENT INFLUENCERS:
We are a pharmaceutical marketing agency that utilizes the latest techniques of influencer marketing to help tell stories about benefits of various drugs and treatments through patient influencers.
Our network of influencers includes over 80,000 of consumer, micro, macro, and celebrity patients influencers. These influencers often incorporate their conditions into their social media posts and serve as serve as excellent brand ambassadors for others with similar type of conditions. By utilizing patient influencers, we are able to raise brand awareness, increase trust and improve credibility of specific medications and/or treatments.
We are a pharmaceutical marketing agency that utilizes patient influencer original, high quality content to explain the effect of medications to others affected by the same condition. We work with influencers to develop unique content and re-purpose it as a part of their marketing campaign on social media. Our patient influencers allow pharmaceutical brands to increase their brand following and engagement as well. Our patient influencer content has been proven to be far more effective than general videos as it comes from a trusted and well-known source.
Pharmaceutical Marketing Agency Utilizing Patient Influencers – Our Network of Patient Influencers Focuses on Driving Brand Awareness, Follower Growth, and Brand Engagement!
LEADING PHARMACEUTICAL MARKETING AGENCY
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TOP PHARMACEUTICAL MARKETING AGENCY- FAQ
What does pharmaceutical marketing entail?
Pharmaceutical marketing is the process of creating and managing customer relationships to promote products or services. Pharmaceutical marketing is a strategic process that involves planning, execution, and measurement. The goal of pharmaceutical marketing is to create value for the customer and the company. Pharmaceutical marketing includes activities such as market research, product promotion, pricing, and customer service.
Market research is the first step in pharmaceutical marketing. It involves studying the target market to understand its needs and preferences. Product promotion includes advertising, public relations, and sales promotions. Advertising is the most visible form of product promotion and includes TV commercials, magazine ads, and online ads. Public relations refers to the activities that build positive relationships with key stakeholders such as doctors, patients, and healthcare providers. Sales promotions are short-term incentives such as discounts or free samples to encourage people to buy a product.
Pricing is another important component of pharmaceutical marketing. It involves setting prices that will be profitable while also satisfying the needs of pharmaceutical customers. The price must be considered in the context of competition, production costs, and customer demand. Finally, customer service is critical in pharmaceutical marketing. It involves providing excellent customer support through call centers, websites, or social media channels.
Why is pharmaceutical marketing important for pharma brands?
Pharmaceutical marketing is important for pharma brands because it allows the brands to reach their target audience. The target audience for pharma brands is typically healthcare professionals, such as doctors and pharmacists. Pharmaceutical marketing allows the brands to communicate with these healthcare professionals and share information about their products. Pharmaceutical marketing can help to increase awareness of the products and persuade healthcare professionals to recommend them to patients. Additionally, pharmaceutical marketing can help to build brand loyalty among healthcare professionals, which can lead to increased sales of the products.
Pharmaceutical marketing is also becoming very popular in recent years because it is an effective way to reach pharmaceutical consumers. Pharmaceutical companies use a variety of pharmaceutical marketing techniques to reach consumers, including advertising, public relations, and direct-to-consumer marketing. Advertising is the most common form of pharmaceutical marketing. Pharmaceutical companies spend billions of dollars on advertising each year. Ads often target consumers directly, encouraging them to ask their doctors for specific drugs.
Public relations is also a common form of pharmaceutical marketing. Pharmaceutical companies often hire public relations firms to promote their products to the media. Direct-to-consumer marketing is a newer form of pharmaceutical marketing that involves reaching consumers directly through television commercials, internet ads, and other means. Pharmaceutical companies are increasingly using this method to sell their products.
What is the best pharmaceutical marketing campaign?
The best pharmaceutical marketing campaign is the one that is the most effective in reaching its target audience. The pharmaceutical marketing campaign should be well-targeted, well-executed, and persuasive.
One of the most popular pharmaceutical marketing campaigns is also one that can communicate the benefits of the pharmaceutical product accurately and engagingly. The pharmaceutical marketing campaign should also be creative and memorable so that it leaves a positive impression on consumers. Above all, the campaign should be truthful and accurate, so that consumers can trust the claims made about the product.