Another crucial component of our technology offering is our expertise in mobile app promotion and marketing. Our clients receive access to a special search marketing tool that has been designed specifically for mobile developers, which allows us to expand our SEO services beyond the web and into native apps. This provides additional exposure to our clients in areas like Google Play and other app stores, while also complementing our existing campaigns.

We have a dedicated team of search and social media experts whose sole focus is bringing app clients additional organic traffic and installs, as well as the ability to analyze this data for ongoing intelligence. By utilizing high-quality mobile app advertising, we assist technology brands in creating favorable product and brand awareness. To obtain a competitive edge in the technology industry, our approach focuses on identifying the brand’s target audiences as well as the demography of competing apps in the brand’s category. For the most effective advertising campaign, we undertake a competitive study to investigate and discover essential KPIs such as CTR and CVR.

We assess marketability by running a few creative testing and calculating their IPMs, and establishing a positive internet presence to increase the client’s credibility and brand awareness. We prioritize social media management and provide our clients with content that has been updated and optimized to include relevant keywords that are important for the brand’s search engine rankings and site conversion rates. We additionally create intriguing CTAs, develop engaging icons, integrate attention-grabbing photos and videos, and deliver the best online experience for the brand’s viewers and prospects.

Another important benefit we can provide through our technology arm is access to social advertising capabilities that allow brands to reach bigger audiences on Facebook. Our social marketing team has developed a number of proprietary tools that allow us to create, manage, and optimally target campaigns for any app.

Our social media advertising approach was created to assist technology brands in increasing brand exposure, developing engaged communities, increasing online income by selling more items and delivering more services, and measuring brand sentiment. We assist our customers to maximize their ROIs by offering social customer care for their social media networks, promoting their products and services to target audiences, and measuring ad success. Our marketing approach includes assessing social media audiences, generating and distributing content for social media accounts, monitoring online dialogues, giving community service, and reviewing social media performance.

With our social media advertising solutions, we help brands reach a global audience, raise brand recognition, quickly communicate with existing and future clients, and much more. Through social media ad management solutions for YouTube, Facebook, Twitter, Instagram, and other social media sites, we assist technology brands in connecting directly to as many online platforms as possible.

We work with many clients who need help navigating the mobile app store optimization (ASO) landscape. Our well-respected ASO team specializes in helping clients achieve higher rankings in popular stores, which ultimately brings in additional users and revenue. We have an advanced ASO tool that aids us in tracking rankings across multiple stores, as well as many proprietary techniques that we use to help clients stay ahead of the competition.

Our ASO marketing approach includes ASO keyword optimization, which entails developing and implementing a keyword research and execution strategy to improve App Store and Google Play search results. Furthermore, we concentrate on ASO creative and conversion rate optimization, which includes experimenting with and enhancing App Store and Google Play store listing creatives including symbols, screenshots, movies, titles, and other comparable elements. Our objective is to enhance organic site traffic and app store conversion rates for our clients.

We additionally use ASO measurement, which involves determining the impact and value of various ASO methods on organic and total mobile install growth. Using expressive titles, relevant and well-researched keywords, high-quality images, and app preview videos, we increase our customers’ ASO and raise conversion rates.  We also select relevant categories, pay attention to icon design, constantly encourage good reviews, employ app store statistics, and re-evaluate and track progress.

The combined expertise of our technology and marketing experts can help any company take advantage of this massive trend by providing a variety of services including:

– SEO for native apps

– Search engine advertising to drive traffic to mobile sites and apps

– Facebook app promotions

– Social media advertising

– Mobile ASO tools & strategies

Content marketing, social media marketing (LinkedIn, Twitter, Facebook, YouTube, and others), public relations, influencer marketing, SEO, and other channels and methods are all part of our integrated marketing efforts. Our integrated marketing strategy combines various marketing channels while ensuring that we use tactics that are the best fit for our client’s marketing goals and resources. We gather and analyze client data to understand which channels are the most effective and where we should invest more resources to ensure consistency in our messaging.

Some of the key data metrics we focus on include brand visibility, website engagements, maximum engagement periods, repeated interactions, buyer journey progress, and more. Further, through our integrated marketing strategy, we provide high-quality A/B testing services to deliver several versions of a brand’s content to identify which factors, such as photos, colors, product offers, and others, have the most influence on the target audience. We also utilize marketing automation software to analyze KPIs across media platforms, engage prospects, assess ROI, and identify the most promising leads, among other things.