The Power of Dubai Influencers

With all the state-of-the-art infrastructure, luxury lifestyle, and vibrant city life, Dubai is undoubtedly the leading tourist destination in the Middle East. What makes this “City of Thousand Dreams” or the “Golden Jewel of the UAE” even more fascinating is the fact that it has also become the global hub of influencer culture, where both the established and aspiring social media personalities flock to make the most of the vast opportunities the city has to offer.

 

Influencer marketing, as the Tribune observes, is the city’s golden ticket to industry dominance. With Dubai Influencers surging in numbers, the advertising industry has finally seen the importance of influencer marketing in the region.

 

According to Global Media Insights, a staggering 98.98% of the UAE population are active social media users. This means that 9.84 million people from the country consume social media almost every day.

 

This is particularly evident in the 11th annual Arab Youth Survey, which found that 9 out of 10 young people use at least one social media platform daily and they do so more often on their mobile devices.

 

The widespread use of social media in the UAE is seen as a golden opportunity by the influencers to grow their following.

 

As per the recent YouGov.com survey, 3 in 4 UAE residents follow some kind of social media influencer. A few years back, a similar survey of 1,000 UAE residents conducted by the Dubai PR agency BPG Cohn & Wolfe found that 71% of the residents aged 18 to 40 are happy to take advice from influencers before making a purchase.

 

The survey also concludes that 63% percent of those polled are more likely to buy fashion and beauty products based on what influencers recommend or endorse.

 

As expected, beauty, fashion, lifestyle, food, latest tech, and entertainment are the industries that Dubai residents most likely look for on social media. Also, these industries prompt them to turn to social media influencers for recommendations.

 

With all the facts and figures presented, it’s easy for marketers to see where they can thrive using an effective marketing strategy to reach their target audience. That’s why it’s no big whoop for global brands to invest heavily in advertising campaigns through influencer partnerships.

 

Currently, there are thousands of influencers around the UAE that brands can choose from and connect with for collaborations and partnerships. Here in Amra and Elma, we present you with our best list of 50 Top Dubai Influencers to follow this 2024. These influencers come from various industries such as fashion, beauty, travel, lifestyle, and food and you’ll see why they are worth investing your money in.

 

1. HUDA KATTAN @hudabeauty (50.4M)

 

 

Huda Kattan, a trailblazing beauty entrepreneur and makeup artist, has emerged as one of the top Dubai influencers, leaving an indelible mark on the global beauty industry. As the founder of Huda Beauty, her eponymous cosmetics brand, Kattan has garnered a massive following for her expertise in beauty and cosmetics. With millions of devoted followers across various social media platforms, she has become a leading influencer, recognized not only for her makeup skills but also for her entrepreneurial acumen. Huda Kattan’s journey from a makeup enthusiast to a globally acclaimed beauty mogul has solidified her status among the top Dubai influencers, showcasing the city’s influence in shaping the beauty and fashion landscape worldwide.

2. JOELLE MARDINIAN @joellemardinian (19.5M)

 

 

Joelle Mardinian is a Lebanese makeup artist, TV host, entrepreneur, brand ambassador, and one of the Top Dubai Influencers. A self-made entrepreneur, Joelle founded the beauty empire Joelle Group, a leading beauty business conglomerate that includes a high-end beauty salon Maison de Joelle, cosmetic Clinica Joelle, skincare brand Joelle Paris, and EyeCandy, all of which have successfully grown in the Arab world. Aside from her businesses, Joelle is also the host of one of the longest-running television makeover programs, Just Joelle, on MBC1.

 

3. FAZZA @faz3 (14.2M)

 

 

Fazza, whose real name is Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, isn’t just your ordinary social media influencer. He is the Crown Prince of Dubai and one of the Top Dubai Influencers worth following this year. Fazza is most notable for writing poetry with themes such as chivalry, wisdom, patriotism, and love. Fazza’s highly engaging Instagram feed features moments of his life, including travel adventures, family, and his love for animals, particularly horses and falcons.

 

4. NOOR NAIM @noorstars (12.7M)

 

 

Iraqi blogger and YouTube phenomenon Noor Naim, better known as Noor Stars, is also one of the Top Dubai Influencers.  She started her online career in 2014, often posting beauty/makeup videos, vlogs, comedy skits, and more. Since then, Noor’s popularity skyrocketed with 19M+ YouTube subscribers, along with 12.7 million Instagram followers and close to 8M TikTok followers, earning her an Arab Woman of the Year award for 2022. She has endorsed and worked with brands like Sunsilk, KitKat, Pantene, and Bellami.

 

5. NOHA NABIL @nohastyleicon (11.7M)

 

 

From being a TV presenter to becoming one of the biggest social media influencers in the Middle East, Kuwait-born, Dubai-based beauty blogger Noha Nabil indeed lives an extraordinary life! As one of the Top Dubai Influencers, she has received several recognitions,  including Kuwait’s “Most Influential Arab Figure” in 2016, ranked 5th by Forbes’ “The Top 10 Most Influential Arab Women in Social Media” in 2017, “Most Influential Figure in the Arab World at a Ramadan festival in 2018, and the “biggest influencer in the Arabic Middle East” by Vogue Business in 2020. Noha, one of the Top Dubai Influencers, has also worked with certain luxury brands such as Swarovski, Messika Jewelry, Givenchy, Bourjois, Fendi, Armani, and Versace.

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6. NOUR ARIDA @nouraridaofficial (10.5M)

 

 

Nour Arida is a Lebanese-American mom, homemaker,  fashion blogger, model, and co-founder of the children’s clothing line “Generation Peace”. Before becoming famous as a fashion influencer, Nour started her career as a fashion buyer at one of the biggest retail stores in Lebanon. She became a 9th-time cover girl, having worked with international brands like Sephora, Boucheron, and Rimmel. Currently, Nour is based in Dubai and continues to make waves as one of the Top Dubai Influencers. 

 

7. NARIN AMARA @narins_beauty (8.7M)

 

 

Narin Amara is a Syrian-Swedish YouTube sensation with 13.5 million subscribers and one of the Top Dubai Influencers. Narin, one of the Top Dubai Influencers, is best known for creating DIY, beauty, and fashion content, as well as comedy vlogs and challenges that helped her amass a tremendous following across the world. Narin’s captivating aura also makes her a sought-after endorser of popular brands such as Loreal Paris, Daniel Wellington, Maybelline, Sugar Bear, The Balm, and more.

 

8. KAREN WAZEN BAKHAZI @karenwazen (7.5M)

 

 

Karen Wazen Bakhazi is a Lebanese-British lifestyle and fashion influencer and entrepreneur based in Dubai. Karen started blogging in 2016, showcasing her fashion inspo and sharing her passion for food, travel, and home decor.  Due to her social media presence and colossal fan base, she has earned multiple collaborations with top brands including Dior Beauty, Cartier, and Breitling. In 2018, she launched her namesake eyewear collection. In 2019, she was ranked in Forbes’ Women Behind Middle Eastern Brands List and picked up the Achieving Women in Digital Influence accolade at Entrepreneur Middle East’s annual Achieving Women Awards.

 

9. MAHRA LUFTI @missglobalpeace (6.6M)

 

 

An Emirati dermatology doctor, Dr. Mahra Lufti, one of the Top Dubai Influencers, is proof that one can live the best of both worlds as a medical professional and social media influencer. Dr. Lufti is renowned as the first Emirati stem cell doctor certified by the American Board of Regenerative Medicine and a United Nations ambassador for stem cell research. Having received such recognition, she hopes to build the first stem cell research hospital in the UAE someday. Dr. Lufti s mostly active on Instagram where she shares a glimpse of her life and showcases her classy, elegant looks during important events.

 

10. RAWAN BIN HUSSAIN @rawan (6.6M)

 

 

Kuwaiti model, actress, and one of the Top Dubai Influencers, Rawan Bin Hussain gained worldwide fame due to her pretty face that resembles the famous actress and international model Brooke Shields. For that reason, she has caught the eye of several distinguished brands such as Maybelline, Gucci, Lancome, Garami, and Charlotte Tilbury. With all her achievements and works in social media, Rawan has won Dubai’s “Most Influential Social Media Figure of the Year”. Rawan is also notable for sharing her inspiring weight loss transformation journey on her Instagram account.

 

11. AHMED AL KHAFAJI @alkhafajitv (6.3M)

 

 

Ahmed Al Khafaj is an Iraqi actor, TV presenter, and a famous social media influencer based in Dubai.  He rose to fame for his debut series, Darbt Zawya, and soon became very active in the field of advertisements. As an influencer, Ahmed is the brand ambassador of Smile J and Alpecin. Apart from being an actor and influencer, Ahmed is also an entrepreneur who owns one of the largest sports clubs in Baghdad, Iraq called the Fitness Academy.

 

12. JUMANA KHAN @jumana_khan_ (5.8M)

 

 

Dubai-based model, blogger, and YouTube and TikTok darling, Jumana Khan rose to fame for her fashion blogs on Instagram and her lip-sync, dance, and comedy videos on TikTok. As an Instagram blogger, Jumana shares some fashion tips that helped her gain more than 5.8 million followers. On TikTok, she has amassed 9.2 million followers and 213.6 million likes and has been crowned a Muser on the video-sharing platform. In 2019, Jumana won the Dubai Wow Award. With her success as one of the Top Dubai Influencers, she has earned several collaboration projects with various brands, including Alhaji Perfumes, Oppo, Splash Fashion, and Intel, among others.

 

13. ANAS MARWAH @anasmarwah (5.6M)

 

 

Anas Marwah is a Syrian-Canadian social media star based in UAE and also one of the Top Dubai Influencers. Anas became widely known for his YouTube channel, Anasala Family where he predominantly uploads vlogs, pranks, and challenges together with his wife and kids. He initially started in 2014 with a series of comedic political videos called The Weekly Show. His most viral video on YouTube was the extravagant gender reveal party, which was done by projecting the gender of their second child on the world’s tallest building, Burj Khalifa in Dubai. The said video has garnered over 41 million views.

 

14. AZZA ZAROUR @azzazarour (5.3M)

 

 

Azza Zarour is a Palestinian actress, TV show presenter, singer, Youtuber, and one of the Top Dubai Influencers. She is known for hosting TV show programs on MBC 3, particularly Yalla Nehki (Let’s Talk) and Khataouat Naima (Gentle Steps), as well as the children’s reality series Hilmak Hakika (Dream Jobs). Aside from being a TV personality, Azza is also a social media celebrity with an immense fanbase on her social media accounts, particularly on Instagram (5.5 million followers), YouTube channel (3.19 million subscribers), and TikTok (2.1 million followers). Azza has worked with various brands including Haus of BMR, Victoria’s Secret, Marmar Halim, SAFFRON, Dior, and The Giving Movement.

 

15. ABDUL AZIZ @bin_baz (5.1M)

 

 

Emirati comedian, model, and one of the Top Dubai Influencers, Abdulaziz Baz, aka Bin Baz, is known for posting short, hilarious clips about everyday life in the Emirates. Through his entertaining videos that often went viral on YouTube, he has grown his following to more than 642 thousand subscribers and still counting. While he has a knack for making people laugh through his pranks, he is more remarkable for touching ordinary people’s lives by sharing his blessings with them.

 

16. MAI SELIM @maiselim (5M)

 

 

Jordanian-Palestinian celebrity singer and actress, Mai Selim is also one of the Top Dubai Influencers with a massive following of 5 million on her Instagram account.  Her singing career took off in 2005 when she released her first album titled Albi Byehlam. Then she joined the entertainment industry and became active in films and TV shows, including The Dealer (2010), Zana’et Settat (2015), Shaket Dabous (2016), Khair, and Baraka (2017), and El‑Rehla (2018). Mai has also infiltrated the social media world through her Instagram and TikTok accounts by posting her stunning modeling photos and comedy videos on said platforms.

 

17. MOHAMED BEIRAGHDARY @movlogs (4.4M)

 

 

Mohamed Beiraghdary, one of the Top Dubai Influencers, popularly known as Mo Vlogs, is a young UAE-based Iranian YouTuber, who is notable for covering Dubai’s lavish lifestyle. He initially launched his gaming channel “HitSpecK0” in 2011 but didn’t go well. Two years later, he started another channel known as Mo Vlogs and began posting videos about luxurious items that can be found in Dubai, particularly supercars. Since then, his channel has become a major hit, earning him 11 million subscribers and over 2.9 billion total views as of June 2022.   Aside from his own collection of luxury cars, Mo Vlogs also showcases his expensive watch collection, including Emporio Armani“, “Hublot”, and the most expensive of all, “Rolex” on his channel.

18. FUTAIM AL FALASI @taimalfalasi (3.8M)

 

 

Futaim Al Falasi is an Emirati internet filmmaker, vlogger, online radio show host, celebrity interviewer, and one of the Top Dubai Influencers. After working behind the scenes as part of the production team for the Dubai Film Festival, Taim decided to be in front of the camera, so she launched her YouTube channel on July 11, 2012. Her content, which primarily consists of vlogs and interviews with famous local celebrities, has been widely received by the audience. Aside from her phenomenal success on YouTube, Taim has also established her highly successful online radio program, TaimShow, which has been rated as the most played show in the Arab region.

 

19. PARISA BEIRAGHDARY @lanarose786 (3.7M)

 

 

One of the famous Beiraghdary siblings, Lana Rose is a singer, artist, Youtube celebrity, and one of the Top Dubai influencers. Lana’s social media career took off in 2013 when she created her YouTube channel and began posting about makeup tutorials, lifestyle, and supercar videos. She has also collaborated with other famous influencers and celebrities like  Karim Benzema, Logan Paul, Mona Monica Kattan, Huda Kattan & KSI on her channel. Like her brother, Mo Vlogs, Lana is also a luxury car enthusiast and has her own collection, too! Besides her online and singing career, Lana is a professional oil painting artist and earns a lot from her artwork.

 

20. ARPITA KAUR @arpikaur (3.5M)

 

 

Arpita Kaur is a Dubai-based model and social media influencer with a passion for all things creative, She initially gained public attention after winning Miss Congeniality in the 2014 Femina Miss India competition. Apart from her love for fashion, beauty, and lifestyle, Arpita also shares her fascination with NFT and cryptocurrency. In 2018, she was nominated for a Masala Award in the category of Best Digital Media Content.

 

21. ZEYNAD EL-HELW @zeynabelhelw (3.2M)

 

 

Zeynab El-Helw is a London-born fashion model and one of the top Dubai influencers, who owns the popular blog and online boutique called Fashion Police. She’s been one of the hardworking models of the Wilhelmina Modeling Agency and has become the Middle East marketing director for Christian Dior when she moved to Dubai. Despite having a family of her own, this half-Egyptian half-Turkish influencer continues to pursue her love for fashion, collaborating with prominent brands such as Dior, Fendi, Reborn, Sephora, and Salvatore Ferragamo, to name a few.

 

22. HALA ABDALLAH @thehala (2.6M)

 

 

Hala Abdallah is a Saudi-born, Dubai-based fashion and lifestyle influencer who is fond of creating content about fashion, makeup, lifestyle, travel, and product reviews. Her captivating looks and charismatic personality earned her a multitude of followers across her social channels. Hala, now one of the top Dubai influencers, has become an ambassador for remarkable brands in the Middle East and has appeared in Tommy Hilfiger’s TommyxZendaya collection campaign. Outside social media, she’s the owner of Ofa Official Jewelry and an experienced scuba diver and horse rider.

 

23. MARWA HASSAN @marwahassan (2.5M)

 

 

Marwa Hassan is an Egyptian Muslim entrepreneur, fashion, beauty, and lifestyle blogger, and one of the top Dubai influencers.  Marwa acquired her hijabi style and started her couture line for hijabi women at the age of 22. Today, Marwa continues to soar higher as a social media influencer with a massive fanbase across her social media platforms. Marwa has also collaborated with a variety of local and international brands such as Huawei, Ikea, Zanusii, Lavachquirit, Garnier, L’oreal, Juhayna, and Jolly Chic.

 

24. HAYLA AL GHAZAL @haylatv (2.4M)

 

 

Hayla Al Ghazal is a Syrian YouTube Personality and blogger living in Dubai. Hayla started her vlogging career back in 2013 when she uploaded beauty and fashion videos on her YouTube channel, Hayla TV. With more than 9.3 million subscribers, Hayla continues to bring positivity to other people’s lives by creating entertaining and satirical videos that shed light on Arab traditions. With her social media success, Hayla has been featured in  Forbes Top 10 Arab Women Social Media Influencers, ranked #30 in 100 Most Inspirational People in Dubai, and graced many international seminars as a speaker, including the Cannes Lions Festival in France. In addition to social media, Hayla is also busy with her business, a bridal and evening gown shop called Hayla Couture.

 

25. MUHAMMAD JUNAID @realjunaidofficial (2.3M)

 

 

Muhammad Junaid Khan, better known as ‘Ganook King’, is a well-established Pakistani lifestyle blogger and Influencer based in Dubai, who gained popularity through his Instagram and TikTok accounts. Ganook often posts stuff related to food, travel, and lifestyle, but he is mostly known for his deep fascination with footwear. Through his social channels, Junaid shares his enormous collection of shoes from various famous brands in the world. Aside from being a shoe addict, he is also a big-time animal lover. He lives by the motto,  “Life is 10% what happens to you and 90% how you react to it”.

 

26. REEM KHABAZZEH @reemabousamra (2.2M)

 

 

Syria-born Reem Khabazzeh, better known as Reem Abou Samra, is a prominent Dubai influencer, and entrepreneur, whose passion for beauty and wellness drove her to launch a chain of popular beauty salons in Dubai. Reem founded the luxurious fashion and beauty salons, namely Laloge Beauty Lounge, Laloge Events, and Little Angels Luxury Boutique. Apart from her luxury spa chains, Reem has worked as a model and brand ambassador for several international brands such as Revolve, Chanel, Gucci, and Dior, to name a few, and has appeared in various fashion and fitness magazines, including Vogue and GQ.

 

27. KHALID AL AMERI @khalidalameri (2.1M)

 

 

Half Emirati, half Scottish Khalid Al Ameri is a famous YouTuber, known for creating lighthearted videos about life in the Middle East and married life. His knack for storytelling has helped him cultivate an immense following on his social channels, including YouTube with 1.59 million subscribers and Instagram with 2.1 million global followers. This Top Dubai Influencer has shared humorous and inspiring takes about growing up in a multicultural household, his son’s autism, as well as the story of his wife, Salama Mohamed’s vitiligo.  Through his platform, this Top Dubai Influencer is determined to bring the world closer, where “people can live in peace and harmony, and different religions can co-exist without conflict.”

 

28. NATALIA ITANI @nataliaitani (2.1M)

 

 

Natalia Itani is a Dubai-born lifestyle influencer, singer, and entrepreneur who is best known for posting about extravagant lifestyles, especially supercars. This Top Dubai Influencer of Lebanese and Italian ancestry has held several management positions in different fields, but what impacted her career the most was when she worked for the Parklane Car Local rental luxury vehicle store. This is where Natalia’s love for luxury cars developed and what propelled her to launch the Gulf Foil, a Dubai-based car foiling company alongside her husband. Besides being a successful businesswoman, Natalia, one of the top Dubai influencers, as recently become a singer and made covers of popular songs such as ‘’Shape of You’’ by Ed Sheeran and ‘’Closer’’, by Halsey and The Chainsmokers.

 

29. RASHED BELHASA  @rsbelhasa (2.1M)

 

 

From Dubai’s wealthiest families comes Rashed Belhasa, also known by his pseudonym Money Kicks, a very popular YouTuber, professional boxer, recording artist, entrepreneur, and one of the fast-rising Dubai Influencers with a passion for supercars and top-of-the-line sneakers. Rashed started his collection of luxury cars such as Ferraris, Rolls-Royces, and Lambhorginis wrapped in luxury brand logos at the age of 16. He also has a huge assortment of high-end, exclusive trainers claimed to be valued at 1 million dollars. Despite being the son of construction billionaire Saif Ahmed Belhasa, Rashed is a self-made man whose earnings come from various sources, including his YouTube channel with 3.59 million subscribers, boxing bouts, music videos, and streetwear business, to name a few.

 

30. NAEL ABU ALTEEN @nael_abu_alteen (1.5M)

 

 

Jordan-born technical engineer-turned digital creator Nael Abu Alteen, one of the top Dubai influencers, started his social media journey in 2013. Having struggled with his time between being an Engineer and a social media influencer, Nael decided to quit his job and go with his dream of traveling the world. Today, Nael is living the life of his dream as a travel host and full-time lifestyle and travel influencer, showcasing the breathtaking places and cultures around the world.  He has worked with many international and local brands, more than 500 luxury hotels around the world, more than 15 tourism boards, and 8 airlines.

 

31. SALAMA MOHAMED @salamamohamed (1.4M)

 

 

Emirati content creator Salama Mohamed, one of the top Dubai influencers, may have grown in popularity as a consistent contributor to his husband Khalid’s comedic videos, but she is also making a name for herself on social media. Living with the skin condition vitiligo didn’t stop Salama from launching her skincare brand named Peacefull, which was specifically designed for people with sensitive skin. As a social media influencer, she has garnered an impressive online following for her beauty and lifestyle content, as well as humorous videos and travel vlogs with her family.

 

32. TATIANA TRETYAK @tatianatretyak (1.4M)

 

 

A Russian national living in UAE, Tatiana Tretyak is also recognized as one of the Top Dubai Influencers. As a serial entrepreneur, Tatiana established amazing business opportunities in Dubai, including a cinematic studio, a luxury spa, and a fashion brand, which all became the talk of the town since their initial launch. Tatiana continues to inspire others to focus on making their dreams a reality, just as she did when she moved to the city of thousand dreams.

 

33. ZENA LOUAY @zena_louay (1.4M)

 

 

Zena Louay is a Dubai-based actress, TV presenter, media producer, and fashion influencer. This Iraqi fashionista has entered the fashion and beauty scene through her diligence and perseverance and has become an influential figure since then. Throughout her career, she has collaborated with various global brands such as Louis Vitton, Mac Cosmetics, and Dania Shinkar, to name a few, and has promoted businesses that are of best interest to her followers. Zena regularly updates her Instagram feed with beautifully curated content about food, beauty, fashion, and lifestyle.

 

34. ALANOUD BADR @fozaza (1.2M)

 

 

Alanoud Badr, one of the top Dubai influencers, is a highly-acclaimed fashion and jewelry designer, stylist, consultant, TV personality, and one of the most in-demand fashion icons and celebrity stylists in the Middle East. This Dubai Influencer of Saudi-Lebanese descent is best known for her Lady Fozaza brand, which she established in 2011. Her various works earned her multiple awards, including her 3x Grazia Style Awards for Best Local Designer. She was also voted Best Dressed 2010 by Harpers Bazaar. Alanoud has worked with prominent brands such as Michael Kors, Top Shop, GAP, and Swarovski.

 

35. MAYA AHMAD @themayaahmad (1.2M)

 

 

Maya Ahmad is a Dubai-based Lebanese content creator, beauty vlogger, and one of the rising Dubai Influencers. A beauty junkie, Maya began her YouTube channel in 2013 primarily to share makeup tips and tricks and skincare routines. Her increasing number of YouTube subscribers and active engagement with her Instagram followers helped her land numerous partnerships with famous makeup brands such as MAC Cosmetics, Dior, Kiko, and Givenchy.

36. EVA ZUK @eva_zuk (1M)

 

 

Eva Zuk is a Dubai-based model, real estate agent, diamond trader, businesswoman, one of the top Dubai influencers, and social media advocate. Eva has cultivated a substantial online following that helped her attract partnerships with various brands, including APM Monaco, Together We Are Nature, Dolce Legends Dubai, Divine Nutrition, Christian Laurent Middle East, and many others. Aside from being a passionate fashion influencer, Eva is also a philanthropist and a law graduate. She has also appeared on the covers of many magazines, such as the Fashion Magazine NYC.

 

37. LAURA BADURA @laurabadura (1M)

 

 

Laura Badura is a Poland-born model, fashion and beauty blogger, YouTuber, and one of the top Dubai influencers. She gained popularity for being represented by BMA Models, the world’s leading model management company based in London, United Kingdom. Laura runs a YouTube channel with her equally gorgeous twin sister, Klaudia, who is also a popular fashion figure. On their channel, the Bandura Twins share many beauty and modeling tips, fashion hauls, travel adventures, and vlogs about a day in their life as models and fashion influencers.

 

38.vRANIA FAWAZ @raniafawazz (922K)

 

 

Rania Fawaz is an Iraqi-born model, fashion blogger, and social media influencer living in Dubai. Having been a fashion enthusiast from a young age, she started modeling on Instagram by posting gorgeous, alluring photos of herself wearing fashionable 80’s-inspired outfits, which later became her signature style. Her love for vintage prints stirred her to launch her own apparel and clothing line, Morpho Label. Through her growing popularity, Rania, one of the top Dubai influencers, has become the brand ambassador of various brands such as Chanel, TheOpen Product, Wear Marcia, Dior, Dior beauty, YSL, and many others.

 

39. WAEL ABU ALTEEN @waelalteen (845K)

 

 

Wael Abu Alteen is a Jordanian biomedical engineer and travel and lifestyle influencer based in Dubai. Much like his brother Nael, Wael switched careers from being a biomedical engineer to becoming a full-time content creator who primarily focuses on travel destinations and hotels.  Within 2 years, Wael was able to feature mostly all the hotels in Dubai and started to work on an international level with many tourism boards and hotels around the world, including the Switzerland tourism board, Czech Republic tourism board, Malta tourism board, Dominic Republic tourism board, and many more. So far, Weal has traveled to 43 countries, featuring hotels, restaurants, and new destinations for his followers to visit.

 

40. MTHAYEL AL ALI @mthayel (787K)

 

 

Mthayel Al Ali is an Emirati entrepreneur, one of the top Dubai influencers, and social media celebrity with a passion for media and content creation. Driven by her desire to provide impactful and responsible content creation, she founded Takhayyal, a social media marketing consultancy that helps enhance brands’ online presence and achieve genuine exposure. While she helps individuals and businesses fulfill their social media marketing goals, Mythayel is also a rising Dubai influencer who has collaborated with famous international brands like Hermes, Armani Beauty, and Dyson, to name a few.

 

41. DEEPTI CHANDAK @jivewithdeepti (647K)

 

 

Award-winning blogger, one of the top Dubai influencers, and entrepreneur, Deepti Chandak is passionate about exploring foreign lands, different cultures, and fashion. She created her Instagram blog “JiveWithDeepti” in 2013 to document her exotic travels in many parts of the world. Her simple yet articulate style has attracted many brands and led to successful collaborations with Samsung, Amazon, Dubai Mall, Emaar, Dubai Tourism (DTCM), Dubai Food Festival, Address Hotels, Spain Tourism, Mauritius Tourism, Zurich Tourism, Noon.com, Malabar Gold & Diamonds and many more. Deepti is also a yoga practitioner and a coffee lover.

 

42. SHEIDA BABAREZA @sheidafashionista (575K)

 

 

Shieda Babareza is a Persian blogger and social media influencer living in Dubai with a passion for fashion, beauty, and lifestyle. Commonly known as Sheida Fashionista, she started uploading photos of herself on Instagram in 2014, carefully curating content that reflects her strong persona. Since then, Shieda has established for herself a loyal following that has quickly grown to more than 575 thousand followers as of late. Her active online presence also opened for her many collaboration and promotional projects with various leading and local brands like Chanel, Dior, Mango, Sturm, Etude House, Natura Dubai, and many more.

 

43. LATIFA AL SHAMSI  @latifalshamsi (394K)

 

 

Latifa Al Shamsi, a renowned fashion blogger, one of the top Dubai influencers, stylist, and entrepreneur based in Dubai, is widely admired for her Islamic fashion. Despite her busy schedule being a hands-on mom, blogging, and managing an events company, Latifa still looks good in every stylish abaya that she wears. With an eye for color and bold prints, Latifa always comes up with an elegant ensemble that any Arab woman can draw inspiration from.

 

44. NADYA HASAN  @nadyaa (320K)

 

 

Dubai fashionista, blogger, and designer, Nadya Hasan has adored everything about fashion since she was young.  She started her personal style and travel blog, The Fierce Diaries, as a stepping stone to the world of fashion, and soon enough, she gained worldwide recognition for her creative and insightful content. However, Nadya’s biggest break came when she realized she wanted to be a designer. Known for her obsession with shoes, she launched her passion project, which is a self-titled footwear line. In April 2017, Nadya was listed in the Refinery29 “20 Inspiring Middle Eastern Influencers You Should Follow Right Now”.

45. SARAH ABDALLLAH @dubaiprettyladies (316K)

 

 

Also one of the illustrious Dubai Influencers worth following is Sarah Abdallah, with an Instagram handle, @dubaiprettyladies. Despite wearing many hats as a mom, filmmaker, entrepreneur, humanitarian, and Women Empowerment spokesperson, this Tunisian go-getter still manages to fulfill her love for fashion and has been well-recognized in that area. In 2017, Sarah was honored as one of UAE’s Top 100 Most Talked About Influential People who have changed the cultural landscape of the UAE. In 2018, she won the Cosmopolitan Influencer Award in the Lifestyle Category. Due to her efforts and numerous advocacy campaigns involving Arab women and children, Sarah has been appointed as the ambassador of the Rashid Centre for People of Determination and the National Autism Community in Lebanon.

 

46. MAHMOUD SIDANI @mrmoudz (280K)

 

 

Mahmoud Sidani, professionally known as “Mr. Moudz” is a Dubai-based fashion, lifestyle, and travel blogger and influencer. Mr. Moudz started his career as a buyer at Dubai’s renowned Level Shoe District. His exposure to the international fashion industry led him to become one of the region’s most prominent male social media influencers/ bloggers. On Instagram, he mainly documents his experiences, travel adventures, and personal style. Mahmoud, one of the top Dubai influencers, is also known to have met many A-list celebrities including Cara Delevingne, the Kardashians, the Hadids, and many more.

47. LAILLI MIRZA @laillimirza (261K)

 

 

Lailli Mirza, one of the top Dubai influencers, is a renowned Persian model, YouTuber, and entrepreneur based in Dubai. She founded PintsizedFashionista.com, a fashion and lifestyle blog, and launched her Youtube channel to explore and develop her deep interest in the luxury fashion industry. Over time, her platform has received accolades from the biggest brands, enabling her to work with major clients such as Chanel, Gucci,  Topshop, Unilever,  P&G, Miss Selfridge, and Bobbi Brown, among others. Lailli was also a recipient of several awards and recognitions including those from Harpers Bazaar Arabia, Grazia Middle East, Gulf Business, and Ahlan.

48. AHRA ABDALLA @cookingwithzahra (195K)

 

 

Sudanese-Iranian food connoisseur Zahra Abdalla is increasingly becoming popular in Dubai as a food blogger and influencer who specializes in Middle Eastern cuisine. A self-described modern-day Bedouin, Zahra has spent most of her life as an ex-pat in different places, including London, Riyadh, Athens, Sacramento, Windsor, Vancouver, Toronto, and recently, Dubai. Her exposure to many different cultures led her to develop a passion for traditional cuisines. In 2019, she launched her award-winning cookbook, Cooking with Zahra, where she shares her favorite traditional Persian and other recipes and her innovative renditions of such recipes.

 

49. GEHNA ADVANI @gehnaadvani (141K)

 

 

Having been listed by Ahlan! Magazine as one of the Dubai Hot 100 Most Influential People in 2018, fashion model, lifestyle blogger, and makeup artist Gehna Advani is getting the recognition she deserves. Her career as a social media influencer began when she started sharing her modeling photos, travel photos, and promotional content on Instagram in June 2014. Over time, she has grown her following and secured collaboration projects with various brands and businesses including Lancome, Charles and Keith, Clinique, Whirlpool, Harvey Nichols, and more. Gehna, one of the top Dubai influencers, has also appeared in several press outlets including Harper’s Bazaar and Cosmopolitan Middle East.

 

50. HINA ASHRAF @hinaashh (103K)

 

 

Dubai-based model, designer, and stylist, Hina Ashraf is quickly becoming a popular social media influencer in the realm of fashion and lifestyle. She was recently recognized as one of the Top 100 Influencers in Dubai by two award-giving bodies, MeiTalk and the World Live Streamer Conference. Hina, one of the top Dubai influencers, loves to share the newest fashion and beauty trends with her followers through her social channels, particularly Instagram. Her main goal is to encourage her audience to step out of their comfort zone, pursue their passion, try new things, and have the courage to live the life they’ve always dreamed of living.

 

Who Are Influencers in Dubai, and How Popular Are They?

 

Influencers in Dubai are a varied and unique group, as Dubai is a very unique city. There are many different types of influencers in Dubai, from social media stars to businesspeople to experts in various fields.

One of the most well-known influencers in Dubai is Casey Neistat. Neistat is an American filmmaker who moved to Dubai in 2016. He has over 12 million followers on YouTube, and he often vlogs about his life in Dubai. Some of his most popular videos are about how to get around Dubai without a car and the best places to eat and drink in the city.

Many experts in various fields are considered influencers in Dubai. For example, Dr. Ayesha Khanna is a futurist who specializes in technology trends. As one of the most popular influencers in Dubai, she frequently delivers keynote speeches at major conferences around the world and writes articles about how technology will shape the future. Her insights into the latest technology trends have made her a highly sought-after expert by businesses and governments alike.

As the world’s most populous city and one of the most popular tourist destinations, it’s no surprise that Dubai is home to a large number of influencers. Influencers in Dubai can exert a significant amount of control over what people see and buy, making them a powerful force in the city’s economy.

A large number of influencers in Dubai are lifestyle bloggers or vloggers who document their luxurious lifestyles on social media. They often collaborate with brands to promote products or services, resulting in lucrative deals for both the influencer and the brand. In some cases, the influencers in Dubai have even been known to start their businesses.

While there are many successful influencers in Dubai, a few stand out from the rest. One such influencer is Huda Kattan, who is often credited with starting the beauty blogging trend in the Middle East. Kattan has over 50 million followers on Instagram, and her posts about makeup and skincare often receive hundreds of comments and likes. In addition to her blog and YouTube channel, Kattan also has her line of cosmetics, which she sells through her website and various retail stores.

One of the other most popular influencers in Dubai is also Layla Anna-Lee, who is best known for her travel videos on YouTube. Anna-Lee has over 1 million followers on YouTube, and her videos have been viewed over 190 million times. She has collaborated with brands such as Samsung, Audi, and Marriott Hotels, and she was even named one of Arabian Business’s Top 30 Most Influential Arabs Under 30 in 2017.

Overall, influencers in Dubai are popular because they offer a unique glimpse into the city’s luxury lifestyle. Their posts about fashion, food, travel, and more often than not receive a lot of Likes and Shares, which makes them an important part of Dubai’s social media landscape.

TOP DUBAI INFLUENCERS IN 2024- FAQ