13 Aug 100 TOP FOOD INFLUENCERS TO FOLLOW IN 2024 (UPDATED)
Looking for top food influencers to follow? We’ve got you covered! We have composed a list of the 100 top food influencers that you should be following in 2024. From street-style food accounts to fine dining, these influencers are making a major impact on our dining, wellness, and culinary decisions, inspirations and creations.
What is a Food influencer?
Looking to discover the top food influencers to follow in 2024? A food influencer is an individual who has established credibility and authority in the food industry through their expertise, passion, and content creation related to food and culinary experiences. Food influencers typically have a significant following on social media platforms such as Instagram, YouTube, TikTok, or blogs, and they use their platforms to share visually appealing and engaging content such as food photography, recipes, cooking tutorials, restaurant reviews, and culinary tips.
Food influencers often have a niche focus within the food industry, whether it’s a specific cuisine, dietary preference, cooking style, or culinary philosophy. They build a loyal audience of followers who trust their recommendations, value their opinions, and seek inspiration from their content when it comes to cooking, dining out, and exploring new food experiences.
Food influencers collaborate with food brands, restaurants, food products, and culinary events to create sponsored content, promote products, and share their authentic experiences with their audience. Their influence and reach make them valuable partners for food businesses seeking to increase brand awareness, reach new customers, and engage with their target audience in a meaningful way.
Overall, food influencers play a significant role in shaping food trends, influencing consumer preferences, and driving conversations within the food community, making them key players in the modern food marketing landscape. Whether you’re seeking recipe inspiration, restaurant recommendations, or simply want to indulge in delicious food content, following the top food influencers in 2024 promises to elevate your culinary experience and keep you abreast of the latest trends in the food world.
The Impact of Top Food Influencers in 2024 on our Eating Choices
Social media influencers play a huge role in the decision-making process of consumers in current global markets. Their distinct skills, specialized knowledge, and in some cases charisma of someone’s personality, impacts the attitudes and decisions of consumers. Food influencers have emerged as some of the most powerful accounts on Instagram, YouTube and TikTok due to their ability to sway consumer opinions, attitudes and ideas as well as considerably influence trends in demand for particular food products. Influencer marketing within the food and restaurant industry has become increasingly prevalent, signifying a particular type of social media marketing.
Food blogging is not a novel notion, it has been in the trend for some time. With the widespread use of social media platforms like Instagram, Twitter, Facebook, and YouTube have taken food blogging to the next level. The pictorial medium of such platforms makes it easier to display food pictures and share recipes on the go which resulted in the rise of numerous food influencers who are being followed by millions of people on social media.
Top food influencers from all around the globe have been stimulating the appetite of billions. We often see food bloggers posting scrumptious food photos while dining in fancy restaurants or sometimes in private places as well which go a long way in creating a brand recall for us when we decide to get food for us the next time. More often than not they create a craving for specific food by the way they write about it.
Following food bloggers, chefs and other culinary innovators on social media can inspire you to pursue inspiring gourmet explorations. Food bloggers have a huge impact on our daily food choices, they influence the type of food we eat, and a lot of times we opt for dining places endorsed by our preferred food bloggers. Food bloggers come in various genres; some post about continental food, some post about fast food, some post about home-cooked meals for good nutrition, and some help you follow a certain fitness regime by posting about such foods that help you stay fit.
Today’s food industry is more complex than ever before, with food influencers playing a crucial role in shaping consumer preferences and food trends. These influencers are individuals who have a large social media following or a privileged position within the food industry. They use their influence to spread information about food products, showcasing new ingredients and cooking styles, recommending food brands, and critiquing food companies. Because of their widespread reach and powerful influence, food influencers can have a huge impact on society, shaping opinions about what is considered healthy, fashionable, or delicious.
Whether you are a brand, a PR agency, influencer agency, or just curious about the top most followed accounts and personalities in food industry at the moment, our top food marketing agency compiled a list below, that will take you through some of the most delightfully curated food feeds.
Top 100 Food Influencers in 2024 List
Below, we are including a list of 100 top food influencers that you should be following in 2024:
1 – Gordon Ramsay @gordongram – 17 million followers
The first one on the list of 100 top food influencers in the world is Gordon Ramsay. Gordon James Ramsay is a British chef, restaurateur, writer, and television personality. His restaurants have been awarded 16 Michelin stars in total. His signature restaurant, Restaurant Gordon Ramsay in Chelsea, London, has held three Michelin stars since 2001. Ramsay had become one of the best-known and most influential chefs in the UK by 2004. With 17 Million followers on Instagram, and as one of the top food influencers, Gordon is our no 1 pick and one of the most followed Instagram influencers overall. Gordon hosts a number of television shows, including Hell’s Kitchen, Hell’s Hotel, and a number of food competitions. He’s recognized for his feisty demeanor, forthright mannerisms, and high-quality cookery.
Gordon Ramsay’s net worth is expected to be approximately $820 million US dollars (£610 million UK pounds) in 2022. In the 2006 New Year Honours list, Queen Elizabeth II named him Officer of the Order of the British Empire (OBE) for services to the hotel sector. Ramsay is also an accomplished author, having written numerous cookbooks, memoirs, and instructional guides on cooking techniques. Additionally, he is a dedicated philanthropist, supporting various charitable causes related to food education, culinary training, and community outreach. Ramsay’s culinary empire extends beyond his restaurants and television appearances, with ventures into product endorsements, cooking apps, and online cooking classes, further solidifying his status as a global culinary icon and influencer.
2 – Jamie Oliver @jamieoliver – 10.1 million followers
Jamie Olivier is one of the most renowned personalities in the culinary industry, he is a British chef, restaurateur, and one of the world’s top food influencers. Oliver’s first job was a pastry chef at Antonio Carluccio’s Neal Street restaurant in the UK, where he first gained experience at preparing Italian cuisine. Oliver enthusiastically supports nutrition and healthy eating.
Jamie hosts popular television programs ‘The Naked Chef’ and the ‘Jamie’s Kitchen’ series of shows. He is known for his minimalistic and clean style to cooking, with a zealous devotion to garden-fresh, organic ingredients that are the fundamental philosophy for his TV series. Jamie is also an equally authoritative force on social media, predominantly Instagram, where he boasts a remarkable 10.1 million followers.
3 – Rosanna Pansino @rosannapansino – 4.4 million followers
Rosanna Pansino from in Seattle, Washington is an American YouTuber, baker, actress, singer, and author. In 2010, Pansino started the cooking series Nerdy Nummies, which has become one of the most well-known baking shows on YouTube. Pansino has won one Streamy Award, as well as being nominated for five others. She has written and published two cookbooks and has released her baking line in cooperation with the cooking company Wilton. Working majorly on Instagram with an audience of 4.4 million people Rosanna is a major contributor to the world of social food influencing.
4 – Ree Drummond @thepioneerwoman – 3.4 million followers
Ann Marie “Ree” Drummond, one of the top food influencers on Instagram, is so much more than just a food influencer as she is an American blogger, author, food writer, photographer, and television personality. Capitalizing on the success of her blog, Drummond currently stars in her television program, also entitled The Pioneer Woman, on The Food Network which began in 2011. She has also written numerous cookbooks. In February 2010, she was listed as No. 22 on Forbes’ Top 25 Web Celebrities. As of 2022, Ree Drummond is a famous chef with a net worth of more than $50 million USD. Since 2011, her show “The Pioneer Woman” has aired on the Food Network and has been a huge hit. In 2006, Ree Drummond started blogging, writing about homeschooling, and providing recipes with detailed directions and photos of the entire process. Her blog, The Pioneer Woman (formerly Confessions of a Pioneer Woman), went on to win a slew of prizes, including the Weblog Awards’ top prize. The site was also named Weblog of the Year for 2010. She also established “TastyKitchen.com,” a popular cooking website.
5 – Rena @healthyfitnessmeals – 3.4 million followers
Rena, one of the top food influencers on Instagram, is born in West Africa and now resides in Metro Detroit Michigan. Rena is a founder of Healthyfitnessmeals.com which features delicious, healthy, family-friendly recipes made with real food. Rena is both a food and a fitness influencer and her blog insists on healthy eating at all times. With 3.4 million followers, she has is one of the top food influencers.
6 – Martha Stewart @marthastewart – 3.1 million followers
Martha, one of the original top food influencers, is a 78-year American retail businesswoman, writer, television personality, and former model, Martha Helen Stewart has written numerous bestselling books and is the publisher of Martha Stewart Living magazine, hosting two syndicated television programs. Martha has over 3.1 million followers on Instagram. Martha Stewart is a celebrity chef who has turned the art of homemaking into a lucrative business, with a fortune that matches that of some of the media’s most powerful figures. Her net worth is predicted to reach about $400 million in 2022, and she is one of the most well-known culinary influencers. Stewart developed a brand because of the success of her novels and television appearances. Among many other successful activities through the years, she had an exclusive line of housewares for Kmart for a long period, including dishware, culinary equipment, and bedding (to mention a few); certain items were also sold at Sears stores. She racked up several achievements throughout the years and built a massive career empire that continues to this day.
7 – Yolanda Gampp @yolanda_gampp – 2.8 million followers
Fond of baking, Yolanda Gampp, one of the top food influencers on Instagram, is a self-taught baker and a cake designer. She started baking in her mother’s small kitchen, completing custom orders. She has her own digital TV show “How to Cake It” where she teaches how to make an object like cakes perfectly.
Her channel on YouTube is very popular with over 4 million subscribers and their most popular video with over 11 million views. They upload new videos every Tuesday. She has earned an extraordinary 2.7 million followers on Instagram and she is one of the top food influencers of her generation.
8 – Antonino cannavacciuolo @antoninochef – 2.7 million followers
Antonino Cannavacciuolo, one of the top food influencers on Instagram, is an Italian chef and a television personality. In 1994, he obtained the Certificate of Cuisine. After his first experience in the Sorrento Peninsula, he worked as an intern in two French restaurants in the Alsace region. He has a whopping 2.7 million followers on Instagram and is considered to be one of the world’s top food influencers.
9 – Shonda Wagner @shonda1020 – 2.3 million followers
Shonda, one of the top food influencers on Instagram, an amazing wonder girl helping herself to weight loss from 203 Lbs is proudly sharing her transformation from overweight to fitness fanatic on her wildly popular account, Shonda1020. She has 2.3 million followers on Instagram where she promotes a healthy lifestyle.
10 – Yumna Jawad @feelgoodfoodie – 2.2 million followers
Yumna, one of the top food influencers on Instagram, is a Michigan based top food influencer who promotes healthy eating tips on her food blog named ‘feelgoodfoodie’. Feel Good Foodie is a cherished source aimed at basic dishes, classic favorites, and nourishing, weekday meals. Feel Good Foodie, as a significant, health-minded lifestyle brand, is rooted in the belief that food should be nutritious, wholesome, and make you feel good.
11 – Mariam @cookinwithmima – 2.2 million followers
Mariam, one of the top food influencers on Instagram, was born and raised in Sierra Leone, West Africa. She graduated with a Criminal Justice degree, her passion being food, she taught herself to cook out of motivation to experience the same flavors she experienced growing up in the kitchens of her grandmother, aunt, and mother. Ultimately, ‘Cookin with Mima’ was started through which she is gaining popularity day by day and she has 2.2 million followers on Instagram.
12 – Nigella Lawson @nigellalawson –2.1 million followers
Nigella Lucy Lawson is one of the top food influencers, a commendable British writer, chef, and cooking show host who has family-owned “J.Lysons and Co.” food and catering business. Lawson started work as a restaurant critic and a book reviewer. In 1998 her first cookbook, How to Eat, was launched and sold over 300,000 copies, becoming a best-seller on Amazon.
In 2002 Lawson also began to write eye-catching cooking articles for The New York Times, and brought out a profitable line of business through kitchenware, called the Living Kitchen range, which is sold by countless retailers. She has a huge following with over 2.1 million followers on Instagram and 218k subscribers on YouTube.
13 – Dana Shultz AKA Minimalist Baker @minimalistbaker – 1.9 million followers
Dana Shultz, one of the top food influencers on Instagram, is the recipe developer and co-author of the Minimalist Baker, a website devoted to simple cooking, together with her supportive husband, John. Moreover, she is the author of Minimalist Baker’s Everyday Cooking and the 31 Meals Cookbook. Her Instagram page is followed by almost 2 million followers.
14 – Ella Mills @deliciouslyella – 1.7 million followers
Eleanor Laura Davan Mills is one of the top food influencers , a British food writer and entrepreneur under the brand deliciouslyella’. Her clean eating series of books was called by The Guardian “arguably the most successful fad diet cookbook series in recent years. She enjoys a huge following with 1.7 million followers on Instagram.
15 – Tieghan Gerard @halfbakedharvest – 1.7 million followers
Tieghan Gerard, one of the top food influencers on Instagram, is a food photographer, stylist, recipe developer, and cookbook author. Her blog, Half Baked Harvest, features a hearty mix of savory, sweet, healthy, and indulgent recipes. She believes every diet should include a little bit of chocolate because balance is the key to life!
16 – Kevin Curry @fitmencook – 1.6 million followers
Kevin Curry, one of the top food influencers on Instagram, is the founder of Fit Men Cook, an online community that inspires men and women to eat healthily and stay fit with food that is never boring. With almost 2 million followers around the world, he is one of the most sought-after influencers in nutrition, fitness, health, and wellness.
17 – David Chang @davidchang – 1.6 million followers
David Chang is one of the top food influencers, an American restaurateur, author, and television personality. He is the founder of the Momofuku restaurant group. Chang focuses on global dishes that taste great, even if they don’t look appetizing, and make us think carefully about the geopolitics of food. His approaches to cooking and ingredient analysis might be unconventional, but his 1.2 million Instagram followers remain engaged. While helping his followers on Instagram, Mr. Chang is also expressing his useful tips on Twitter as well as a podcast.
18 – Amanda (Meixner) Rocchio @meowmeix – 1.4 million followers
Amanda, one of the top food influencers on Instagram, is an LA-based Nutrition Guru & food Blogger. She is being followed by 1.4 million followers on Instagram where she shares food Facts, meal Preps, Recipes, and Health Tips. She also entertains customized meal plans.
19 – Yotam Ottolenghi @ottolenghi – 1.2 million followers
Yotam Assaf Ottolenghi, one of the top food influencers on Instagram, is an Israeli-English chef, restaurateur, and food writer. He is the co-owner of six delis and restaurants in London, as well as the author of several bestselling cookbooks. He also features in Master Chef Australia.
20 – Rachel Maser @cleanfoodcrush – 1.2 million followers
Rachel Maser is one of the top food influencers who has an incredible journey from a meth-addict-turned-single-mom to a multi-million dollar clean-eating empire businesswomen, using only her cell phone. She’s a food influencer and a mommy blogger who promotes healthy eating in her blog which goes by the name of clean food crush and has over 1 million followers.
21 – Michaela Vais @elavegan – 1.1 million followers
Those who pledge to the vegan lifestyle have an ideal role model in ElaVegan, one of the top food influencers on Instagram. Her name alone states the obvious; Ela is a vegan and gluten-free foodie, and an advocate for plant-based diets.
22 – Yovana @yovana – 1.1 million followers
Yovana, one of the top food influencers on Instagram, is a Blogger and YouTuber known for her Rawvana brand. She blogs and vlogs about eating raw foods in both Spanish and English. She used to be vegan than footage of her eating fish went viral which generated a lot of backlashes but still, she’s being followed by over 1 million people on Instagram.
23 – America’s Test Kitchen @testkitchen – 1 million followers
America’s Test Kitchen isn’t an individual influencer exactly. But this group of cooks runs an account that’s an invaluable resource for anyone who wants to learn to cook better. From making flakier biscuits to finding the best grill brush, there’s a lot ATK’s 1 million Instagram followers learn in each post.
24 – Nora Eisermann and Laura Muthesius @_foodstories_ – 1 million followers
Nora Eisermann & Laura Muthesius are Berlin-based Food stylists and Photographer, and one of the top food influencers on Instagram. They are not only presenting recipes but also design-products like tableware as well as special food products. Since Laura is a photographer, she is doing all the pictures for the blog, and Nora who studied fashion design has a very good eye for design and styling, so she is responsible for the food styling and setup.
25 – Lindsay Ostrom @pinchofyum – 1 million followers
Lindsay, one of the top food influencers on Instagram, is a Food blogger who has put up an enormous following through her blog ‘Pinch of Yum’. She has fashioned vegetarian meals, delectable desserts, and countless other recipes for her blog which has 1 million followers.
26 – Sam Schnur @thenaughtyfork – 920K followers
Sam, one of the top food influencers on Instagram, started her blog in 2014 named ‘The Naughty Fork’. In just 6 years, Samantha Schnur has taken The Naughty Fork from food news and recipe website to one of the top social food sites, with more than 920,000 Instagram followers. The Miami food influencer partners with brands like McDonald’s, Oreo, and Burger King to promote content on her indulgent food blog.
27 – Samira Kazan @alphafoodie – 842K followers
Samira Kazan is one of the top food influencers and a blogger. She is the founder of Instagram account AlphaFoodie whose followers are approaching million. She’s known for her culinary experiments and her beautiful plant-based smoothies. She was featured on Vogue.com in December 2016.
28 – The Infatuation @infatuation – 773k followers
The Infatuation is an American New York-based top food accounts and a restaurant recommendation website and messaging service, created by former music industry executives Chris Stang and Andrew Steinthal in 2009. They are most known for publishing restaurant reviews & guides and as creators of the hashtag #EEEEEATS.
29 – Michael Zee @symmetrybreakfast – 749k followers
Michael Zee, one of the top food influencers on Instagram, is an Instagram star who rose to fame as Symmetry Breakfast for his colorful breakfast food fry-ups. He created the cookbook ‘SymmetryBreakfast’ which is a work of art and love that promotes well-written recipes.
30 – Neto Craves @netocraves – 723K followers
Neto, one of the top food influencers on Instagram, is a famous Youtuber and a food blogger on Instagram with 723k followers. He prefers vegan food and has a fairly vibrant feel to his posts. Other than helping his loyal followers on Instagram Neto is also devotedly sharing his knowledge and skills on Youtube.
31 – Karina Carrel @cafedelites – 651k followers
Karina is one of the top food influencers and a cancer survivor who wishes to inspire others through her words of hope. She has a food blog as well on Instagram named ‘cafédelites’ where you’ll find a variety of easy to make, healthy food with simple ingredients. Her posts are a mix of homemade and café food; sometimes low fat, sometimes low carb, and sometimes cheat foods.
32 – Gaby Dalkin @whatsgabycookin – 636k followers
Gaby Dalkin, one of the top food influencers on Instagram, is a cookbook author, chef, and food/lifestyle writer living her best California Girl life in Los Angeles! She’s a food and lifestyle blogger, her Instagram page which has over half a million follower’s boasts very best recipes, videos, and travel guides to make your life even easier and more delicious!
33 – Bianca Zapatka @biancazapatka – 632k followers
Bianca Zapatka is one of the top food influencers, a writer, photographer, food stylist, and recipe developer and has a vegan food-based blog with over 620,000 followers on Instagram and 40,000 followers in Pinterest. Her food styling skills turn simple ingredients into deliciously elegant recipes hence taking care of her widely diverse audience.
34 – Nico Norena @succulentbite – 623k followers
Nico, one of the top food influencers on Instagram, lives in Miami Florida and runs an epic food blog named ‘succulent bite’ which has well over half a million followers. Nico’s food blog mostly consists of colorful, sweet sugary items that attract a lot of attention. Nico is one of those creative-minded foodies who enjoy every single bite. As is reflected by him on his Instagram bio where he tells how every bite has its own story.
35 – Samantha Lee @leesamantha – 620k followers
Samantha Lee, one of the top food influencers on Instagram, is a Malaysian mother and Food Artist who creates whimsical, colorful, and healthy meals. She started turning food into fun and unique artworks to help her eldest daughter eat independently and healthily back in 2008 and started posting on Instagram in 2011. Since then, her unique and incredibly creative approach of ‘storytelling’ on a plate has not only delighted her daughters but has garnered her local and international attention.
36 – Lady Iron Chef @ladyironchef – 598k followers
Brad Lau, better known by his pseudonym “LadyIronChef”, which also happens to be his super cool Instagram handle. Lau is one of the world’s top food influencer who is originally from Singapore. He is an online personality, a food writer, and the chief editor and founder of the food and travel website, ladyironchef.com. Lau’s Instagram feed is visually stunning, with traditional Singaporean dishes and various culinary styles from around the globe all coming together in a kaleidoscope of color and meticulous presentation.
37 – Molly Yeh @mollyyeh – 587k followers
Molly Yeh is one of the top food influencers who started her widely successful food blog “My Name is Yeh” in 2009 and began to build an illustrious social presence based around her culinary career. Yeh has been featured by the New York Times, Food & Wine, Bon Appetite, and New York Magazine. She was named to Forbes’ 30 under 30 lists in 2017. Yeh displays her breath-taking social content with clean, pastel focussed photographs of her tasty recipes and confectionaries.
38 – Dennis Prescott @dennistheprescott – 576k followers
There’s something undeniably charming about a former musician who crash-landed his way onto the food scene by learning Jamie Oliver’s recipes. This former musician-turned-foodie influencer, and one of the top food influencers on Instagram, now attracts over half a million followers with vibrant photos of his own rich, comforting recipes while working as a Traeger Grills brand ambassador.
39 – Rachael DeVaux @rachaelsgoodeats – 575k followers
Rachael DeVaux is one of the top food influencers, a registered dietician, certified personal trainer, and lover of all things health and holistic wellness! Her goal is to show people that eating healthy can be enjoyable and most definitely, doable!
40 – Alison Roman @alisoneroman – 557k followers
Alison Roman is one of the top food influencers and the author of the cookbooks Dining In, published by Clarkson Potter in fall 2017, and Nothing Fancy, published in October 2019 and a New York Times Bestseller. She was a senior food editor at Bon Appétit until leaving for Buzzfeed Food.
41 – Gennaro Contaldo @gennarocontaldo – 550K followers
Gennaro Contaldo, one of the top food influencers on Instagram, is an Italian chef and restaurateur, known for his association with his British protégé, Jamie Oliver, and his partnership with fellow Italian chef Antonio Carluccio and their BBC Two television series Two Greedy Italians.
42 – Tessa Gluck @foooodieee – 519K followers
Tessa is one of the top food influencers has made a name for herself linking with a huge, involved audience spreading the word about new food and lifestyle trends. She has built a strong community of food enthusiasts with colorful digital sites that display mouth-watering pictures.
43 – Michelle Tam @nomnompaleo – 488k followers
Michelle Tam, one of the top food influencers on Instagram, is an American blogger, food writer, and bestselling cookbook author is known for recipes and food writing focused on the Palaeolithic diet and lifestyle.
44 – Joy the Baker @joythebaker – 481K followers
Joy the Baker was created in January 2008 by Joy Wilson out of the absolute obsession with brownies and cake. Joy the Baker was named the best baking blog by Saveur Magazine and one of the 50 best food blogs by The London Times.
45 – Ashley @bakerbynature – 476k followers
Ashley is one of the top food influencers who is an amateur but known baker who keeps experimenting with different recipes and shares the links to her recipes on Instagram. She runs a successful and famous food blog “BAKER by NATURE” where she posts all her recipes further in detail with necessary explanations.
46 – Brunch Boys @brunchboys – 457K followers
Jeremy Jacobowitz better known as ‘Brunch Boys’ is one of the top food influencers and a Instagram food blogger. Prior to starting his Instagram blog, Jeremy Jacobowitz was an Associate Producer. He worked at Loud Television, BSTV Entertainment, Comedy Central, NERD TV, Lion Television, and more. In 2014, Jeremy Jacobowitz launched Brunch Boys, a website and Instagram account highlighting his meals around New York City.
47 – Rachel @rachlmansfield – 407k followers
Rachel, one of the top food influencers on Instagram, is a cookbook author and a food blogger on Instagram with over 400k followers. She tastes healthy and tasty recipes on her Instagram.
48 – Moniquea @ambitiouskitchen – 399k followers
Monique, one of the top food influencers on Instagram, is a passionate food influencer who has the ambition to inspire her audience in both kitchens and out of the kitchen. She started baking at an early age while assisting her mother. She launched her blog “Ambitious Kitchen” in 2011 and has reached an audience of 399k followers since then through constant and passionate efforts.
49 – Happy Foody @happyfoody – 394K followers
Happy foody is a food blog, and one of the top food influencers on Instagram, that is bringing cookery books to life, helping you get happy in the kitchen. Its Instagram account is followed by almost 400k followers.
50 – Loni Jane @lonijane – 394k followers
Loni Jane is one of the top food influencers who is best known as an Instagram Star. Clean-eating guru and Instagram sensation is known for having earned almost 400,000 followers on the photo app sharing regular pictures of her colorful and healthy vegetarian concoctions. She was born on January 18, 1988, in Australia.
51 – David Frenkiel @gkstories – 393k followers
David, one of the top food influencers on Instagram, runs a food blog on Instagram where he inspires to cook and eat healthy simple vegetarian food with natural ingredients, whole grains, good fats, fruits, and vegetables. He has nearly 400k followers.
52 – Rachel Paul @collegenutritionist – 393k followers
Rachel Paul, Ph.D. RD is one of the top food influencers and a nationally recognized nutritionist who helps college students and young professionals’ look and feels amazing by eating healthfully, cooking on their own, and making good food choices in social situations.
53 – Chung-Ah Rhee @ damn_delicious 388k followers
Chung-Ah Rhee is one of the top food influencers, a food photographer, recipe developer, and food blogger working with Damn Delicious turning simple ingredients into deliciously elegant dishes. Her posts focus on easy and fun to make recipes hence spreading her audience to around 388k followers.
54 – Sarah Britton @mynewroots – 384k followers
Sarah Britton, one of the top food influencers on Instagram, is the acclaimed holistic nutritionist, writer, and photographer behind the popular healthy foods blog My New Roots. She grew up in Toronto and graduated as a certified nutritional practitioner from the Institute of Holistic Nutrition in 2007.
55 – Melissa Hie @girleatworld – 370k followers
Melissa Hie is the “Girl” in Girl Eat World. As the name of this blog might have suggested, she loves eating and traveling the world. As one of the top food influencers on Instagram, she started her blog as a diary to keep a record of her travel and food endeavors which ultimately became public and popular.
56 – Jessica Merchant @howsweeteats – 366k followers
Jessica is one of the top food influencers who is also a enthusiastic authors and a two time best seller. She is also a sole provider of easy everyday recipes to her 366k followers. Jessica is quite passionate about her ambition to help her followers on her Instagram with more than 5k posts to help them.
57 – Jaclyn Bell @cookingclassy – 363 k followers
Jaclyn Bell is one of the top food influencers. Her passion for cooking has enabled her to help 363k people following her on her Instagram blog with easy recipes and other DIY tips.
58 – Food In The Air® @foodintheair – 358k followers
Carolyn, Meg, Patty, and Charlotte are four sisters from Durham, NC, who founded the blog ‘food in the air’ which combines food with travel, and are considered as one of the top food influencers on Instagram. Their Instagram account is widely popular in different countries and is followed by over 300k followers.
59 – McKel kooienga @nutritionstripped – 356k followers
McKel Kooienga, one of the top food influencers on Instagram, is a registered wellness coach, author, and dietician and hence is proudly running mind-body Health Company which supports the wellbeing of people. She’s also an author of Nutrition Stripped Cookbook which is a major contribution to top outlets. Moreover, even on social media, she reaches a wide range of audiences of 356k followers from around 189 countries.
60 – Jeannette Ogden @shutthekaleup – 350k followers
Jeannette, one of the top food influencers on Instagram, is a well-known food enthusiast working to provide constant tips for healthy food and wellness. Jeannette is working really hard to daily help her 350k followers, contributing towards their balanced lifestyle.
61 – Jenné Claiborne @sweetpotatosoul – 341k followers
Supporters of the vegan lifestyle follow Jenné Claiborne, one of the top food influencers on Instagram. This chef-vlogger showcases how healthy and vibrant plant-based meals can be with recipes for dishes like walnut-based “meats” and nutrient-packed stews. Those who are looking to go vegan appreciate her vlogs, cooking-hack videos, and “what I eat in a day” content.
62 – Ashley Alexander @gatherandfeast – 328k followers
Ashley, one of the top food influencers on Instagram, is a food entrepreneur who runs her Instagram food blog ‘gatherandfeast’ and has a huge follower base. She occasionally posts simple food recipes that people can make at home. To help her followers, she also answers questions related to cooking in her direct messages from time to time.
63 – Peyton Pratte @choosing_balance – 328k followers
Peyton Pratte, one of the top food influencers on Instagram, is a married influencer spotlighting the importance of a balanced lifestyle in around 318k followers through simple recipes. She focuses on healthy food with simple recipes to generate balance in life.
64 – Jess @choosingchia – 312k followers
Jessica is known for providing influence in a variety of fields including food beauty and lifestyle and is hence known for a unique but wide ranged audience. Jess’s main focus is on vegan food and recipes to generate mouth-watering vegan dishes. Due to the variety of content, she reaches a total of 312k followers and 200000 subscribers on Youtube.
65 – Edd Kimber @theboywhobakes – 312K followers
Edd Kimber, one of the top food influencers on Instagram, majorly a baker and as well as a food writer helps an audience of around 312k followers on his Instagram blog to generate a versatile diet. Moreover, Edd has also contributed to cook-books by his book One Tin Bakes released in June 2020 while also reaching people through “Stir the Pot” Podcast.
66 – Jasmine and Melissa Hemsley @hemsleyhemsley – 306K followers
Jasmine and Melissa Hemsley, one of the top food influencers on Instagram, are English food writers and media personalities who have been closely associated with the clean eating and “wellness” movement. Their first book, The Art of Eating Well spawned a television series on Britain’s Channel 4 titled Eating Well with Hemsley + Hemsley.
67 – Laura wright @thefirstmess – 294k followers
Laura Wright is an American actress who is a food enthusiast staying towards vegan food. She is also an author to the book ” The vegan studies project: food, animals, and gender in the age of terror”. Reaching fame of around 294k followers on Instagram and also many more on her youtube channel.
68 – Richa Hingle @veganricha – 285k followers
Richa Hingle, one of the top food influencers on Instagram, is an award-winning and prolific blogger, recipe developer, and photographer working as a backbone of VeganRicha.com. Her techniques of providing step by step photographs of her recipes make it easy for her 285k followers to follow her cooking techniques.
69 – Brittany Mullins @eatingbirdfood – 283k followers
Brittany, one of the top food influencers on Instagram, is a working manager with love and passion for organic food health and fitness. Food blogging is one of her specialty whereas nutrition also contributes to being one of them. A wide range of her specialties results in an audience of 283k followers.
70 – Madeleine Shaw @madeleine_shaw_ – 276K followers
Madeleine Shaw, one of the top food influencers on Instagram, is a mother, nutritional therapist, and author who has been sharing recipes to help people get the glow back. Her blog spreads wellness and positivity.
71 – Linda Miller Nicholson @saltyseattle – 273k followers
Linda Miller is a pasta powerhouse recognized on the international level and 0ne of the top food influencers on Instagram. Her profile consists of a variety of pasta using different vegetable herbs and superfoods. She abstains from using artificial materials and dyes in her food. Other than her 273k followers she also got her fame from her book “Pasta, Pretty Please: A Vibrant Approach to Handmade Noodles”.
72 – Frederikke Wærens @frederikkewaerens – 259k followers
Frederikke is a Danish food influencer whose sugary creations are objects of ire in the culinary world. She is the creator of her food blog and 0ne of the top food influencers on Instagram, whose content has a unique and stylish expression. Her lavish and always sharp food creations have helped her grow a social following that is obsessed with her niche approach to food blogging and content creation.
73 – Ida Skivenes @idafrosk – 246K followers
Who said eating healthy had to be boring? Or that you shouldn’t play with your food if it promotes a better appetite? Ida Skivenes, one of the top food influencers on Instagram, shows in her food blog how with simple steps, the most ordinary toast might become a little artwork, simply food art.
74 – Sarah @thedelicious – 244k followers
Sarah, one of the top food influencers on Instagram, has been working on her blog The Delicious Life since 2005. Sarah is also a foodie who loves to visits restaurants in LA and telling her audience of 244k followers about it.
75 – Sara Forte @sproutedkitchen – 236k followers
Sara Forte, the author of award-winning blog Sprouted Kitchen, has created a cookbook with her photographer husband, Hugh Forte. Using both word and photos the couple aims to raise awareness about the importance of organic food and healthy eating. As far she has been successful in delivering her message to 236k followers on Instagram.
76 – KYNDRA HOLLEY @kyndraholley – 228k followers
Kyndra Holley is eminently known as a health food blogger who endorses for a low-carb, gluten-free lifestyle on her applauded blog ‘Peace Love and Low Carb’. Her cookbook of the same name was published in 2013. She was born on August 27, 1978, in Washington.
77 – Steph and Mike @iamafoodblog – 227K followers
Steph and Mike have worked together to create a platform ‘iamafoodblog’ with 227K followers to share their experiences regarding food and travel. Combined with food traveling also reflects a variety of restaurants visited by them giving a nice go-ahead to anyone looking for suggestions. Moreover, they are providing recipes to the audience willing to experience exciting tastes at home.
78 – Francesca @plantifullybased – 225k followers
Francesca is a vegan, her posts include vegan food recipes which she posts on her Instagram. She creates all varieties of foods from salads and main courses to desserts. Her YouTube channel has plenty of subscribers, where she explains her recipes in-depth and, her subscribers seem to like them.
79 – Ali Martin @gimmesomeoven – 223K followers
Ali Martin, one of the top food influencers on Instagram, works through her blog named where she provides loveable recipes to her 223K followers. Her basic and easy to follow recipes never fail to affect the followers’ skills and techniques in an escalating manner.
80 – Luise Vindahl @luisegreenkitchenstories – 213k followers
Luise Vindahl Andersen is the chef half founder of Green Kitchen Stories, a nutritional therapist, and one of the top food influencers on Instagram. At a time when being vegetarian was an alternative lifestyle, she was inspiring home chefs to go back to farm-fresh.
81 – Caitlin Greene @starinfinitefood – 217k followers
Caitlin Greene is a photographer from Boston and one of the top food influencers on Instagram. who likes to cook and she is a marvelous food stylist. Her abilities include filling meals, creating healthy nutritious meals, and presenting them in a way on Instagram that they’re appealing to the eyes. You can find all the recipes, holiday gift guides, and a lot more on her Instagram Handle. Her post captions are a brief guide to her recipes.
82 – Clerkenwell Boy @clerkenwellboyec1 – 215K followers
Clerkenwell is a versatile influencer as well as a business consultant assisting a wide range of people of Instagram with an audience of 215k followers. The specialties include Food editing as well as being a part-time baker.
83 – Izy Hossack @izyhossack – 210k followers
Working through her Instagram with 222K followers, Izy is a Nutritionist and one of the top food influencers on Instagram, who helps those followers through food science and the provision of recipes mostly related to baking. Izy has also contributed to the world of cookbooks and is an author of Top with Cinnamon and The Savvy cook.
84 – Plant-Based Jane @plantbasedjane – 204K followers
Jane is a health and food blogger, and one of the top food influencers on Instagram, who posts to her Instagram and blog about creating vegan food that is healthy and delicious. She originally wanted to be a fashion and beauty blogger, but her love for vegan food convinced her to change her blog to focus more on her vegan lifestyle.
85 – Alissandra Maffucci @inspiralized – 202K followers
Alissandra, one of the top food influencers on Instagram, working through her Instagram blog page ‘inspiralized’ with an audience of 202K followers aims to bring interesting recipes that enables turning vegetables into tasty as well as healthy meals. The page majorly supports the cause of vegan creativity to introduce variety and versatility in this field.
86 – Lee @wholesome_lee – 194k followers
Lee is a unique food influencer as she not only gives you mouth-watering recipes but also takes care of your health. Lee’s major focus is on weight loss which gives her access to 194k of dedicated followers, following her for daily free recipes.
87 – Jess & Stacie @therealfoodrds – 192k followers
The Real Food Dietitians is the passion-driven product of Registered Dietician Nutritionists Stacie Hassing and Jessica Beacom, one of the top food influencers on Instagram. They’ve combined their love of nutrition, health, and real food with the concepts of ease and convenience to bring you recipes that are big on flavor but short on ingredients.
88 – Samah Dada @dadaeats – 185k followers
Samah Dada is an avid recipe developer, wellness enthusiast, one of the top food influencers on Instagram, and an amazing food photographer. She used her passion for cooking and baking to create unique, healthy, allergy-friendly, yet still delicious meals and treats for you to enjoy!
89 – Mary @upbeetandkaleingit – 185k followers
Mary is a well-known food enthusiast, famous for being the founder of beets and blush. Mary is a vegan lover and posts regular recipes that result in mouth-watering dishes. Other than 185k followers Mary is also contributing towards the cook-book of spring 2021.
90 – Ashley @fitmittenkitchen – 178k followers
Ashley, one of the top food influencers on Instagram, is a firm supporter of the cause of fitness and healthy foods. She is looking forward to helping around 178k followers with healthy and balanced food recipes.
91 – Hannah Koestler @prosperoushealthylife – 173K followers
Hanna is one of those food influencers who share the same passion for fitness and food. Being a proud vegan, Hannah emphasizes on delicious yet healthy vegan recipes as well as sharing their benefits with an audience of her 173k followers through her Instagram page. She also provides brilliant advice as well as everyday tips to help fitness lovers like herself.
92 – Georgia McDermott @georgeats – 158K followers
Georgia, one of the top food influencers on Instagram, is the kind of person who has a taste for delicious food while it stays completely healthy. Gluten-free being the first description of her Instagram’s bio gives a clear message to 158K followers the importance of health in her life.
93 – Melissa @melissas_healthykitchen – 135k followers
Melissa is a food and health blogger with a focus on fitness. She cooks with clean, organic ingredients down to the spices. Her dishes are almost always free of gluten, soy, corn, dairy, and shellfish.
94 – Erin Clarke @wellplated – 129k followers
Erin Clarke, one of the top food influencers on Instagram, is the creator of the popular recipe website Well Plated by Erin. She has established herself as a go-to resource for nourishing yet delicious meals that are easy enough for an average weeknight, special enough for a date night, and comforting enough to earn picky-eater approval.
95 – Angie @healthfulradiance – 127k followers
Angie is a NY based food blogger with an emphasis on keeping the perfect balance between delicious food and a healthy life. She has more than 127k followers on Instagram.
96 – Katie Lemons @twist_of_lemons – 118k followers
Katie has a master’s degree in nutrition and manages a popular blog called, “Twist of Lemons” with over 118,000 followers on Instagram. Katie is a lover of all things wellness and uses her platform to provide easy recipes, and accessible and realistic health tips, backed by science.
97 – Monica & Bruce @ny.foodie – 116k followers
Monica and Bruce’s Kitchen shares mouth-watering homemade recipes. Their food blog consists of delicious foods from different cultures!
98 – Lily Kunin @cleanfooddirtycity – 111k followers
Lily Kuninnbsp; is the blogger behind the website and Instagram account Clean Food Dirty City. She is a certified holistic health coach through the Institute for Integrative Nutrition and is accredited by the American Association of Drugless Practitioners. She lives in New York City.
99 – Sarah Brunella @ sarah_fel – 111k followers
Sarah Brunella is an innovator. Not only does she create new recipes but she is a great photographer and also an author. She posts stunning food clicks on her blog. Her Instagram account is as much about food as it is photography, which makes her stand apart from different influencers on this rundown.
100 – Leyla Kazim @thecutlerychronicles – 106K followers
Leyla Kazim is a British social media star who has gained popularity through the eponymous Instagram account. Leyla is a London-based presenter and digital creator specializing in travel and food. She travels to eat. Inspired by the exceptional cooking she was brought up with by her Mauritian mother and Turkish-Cypriot father, she spent the best part of 2015 on one big trip, eating her way around the rest of the world.
Top Food Influencers and Food Brands: The Sidekick
It’s said that one of the easiest ways to get to someone’s heart is through his stomach which raises a question that is the easiest way for brands to make customers drool over their products or at least get them to try them out? The answer is pretty simple; through social media influencers. In recent years, food blogs and vlogs have quickly developed as an attractive medium for food industries. Food brands have begun to comprehend the influence of social media influencers on consumers and the wide-ranged positive brand awareness that comes with it. A huge number of food companies are sponsoring social media influencers to promote their products to a wide range of audiences.
Brands or media agencies choose social media influencers as per their products so that they can reach their specific target audience. One such example is energy drink BANG, which has collaborated with all the major fitness models on Instagram, so all the people who follow them have the brand recall in their subconscious by frequently seeing their favorite model consuming a specific brand. So, whenever they’ll go out to buy energy drinks that brand recall will come in play and influence their purchase decision. This makes social media influencers a great asset for the brands if they are looking to get a word out about their brand and enhance their business.
Social media influencers have the ability to reach a large audience and engage with them in a way that is authentic and personal. They typically have a high level of influence over their followers, and this means that they can persuade their followers to take action, such as purchasing a product or service. Lastly, social media influencers often have access to exclusive content and experiences that their followers will value. For these reasons, social media influencers can be a powerful tool for brands looking to reach and engage with new customers.
TOP FOOD INFLUENCERS IN 2024- FAQ
What do top food bloggers do?
Top food bloggers are people who use the internet to share their knowledge, experience, and passion for food. Top food bloggers create content that focuses on recipes, cooking techniques, nutrition information, food photography and styling, restaurant reviews, and travel stories related to food.
Top food bloggers work hard to create interesting and engaging content for their readers. To do this they often need to conduct extensive research and develop unique recipes or ideas to share with their followers. Top food bloggers also strive to keep up with current trends in the industry while offering new perspectives on the topics they write about.
In addition to creating original content, top food bloggers also engage with their audience through social media platforms such as Instagram, Twitter, YouTube, and Facebook. This helps top food bloggers build relationships with their readers while simultaneously growing their following. Many top food bloggers have even become influencers in the industry by partnering with brands and developing sponsored posts to help promote products or services related to food.
Top food bloggers also collaborate with other like-minded individuals in the industry by sponsoring events or working together on projects such as cookbooks or video series. Additionally, many of these top food bloggers have gone on to launch successful businesses such as meal delivery services or subscription boxes that provide members with custom packages based on specific dietary preferences or occasion-based needs.
The common thread between all of these activities is that top food bloggers are constantly striving to make an impact in the world of cooking and dining while staying true to themselves and remaining authentic within their niche.
How to become one of the top food bloggers?
Becoming one of the top food bloggers is an ambitious goal and requires a great deal of hard work, dedication, creativity, and drive. To reach the pinnacle of success in this competitive arena and become one of the top food bloggers, one must possess a unique combination of skills, knowledge, and resources.
The first step in becoming one of the top food bloggers is to build a strong online presence by creating an active blog or website that offers readers engaging content with high-quality photography. Top food bloggers should use SEO strategies to ensure their content is seen by as many people as possible.
Additionally, to become one of the top food bloggers it’s also important to establish yourself on various social media platforms like Facebook, Instagram, YouTube, and Twitter; this will help you gain more exposure for your blog by allowing you to connect with other food bloggers.
It’s also essential to create unique recipes like some of the top food bloggers do, that appeal to your readership. To do this it’s important to stay up-to-date on current trends in the culinary world as well as research techniques from different cultures so you can incorporate them into your recipes. As part of one of the top food bloggers in the world, you should take time to review what other top food bloggers are doing; seeing what type of content resonates with their audience can provide valuable insight into what might work for you.
Finally, maintaining consistency is very important when trying to become one of the top food bloggers. Publishing content regularly will help keep readers engaged while also giving them something new each time they visit your page; try setting yourself deadlines or having specific days where you post recipes or reviews so they know when they can expect fresh material from you.
How popular are food influencers on Instagram?
Food influencers on Instagram have grown in popularity in recent years. In fact, these influencers have some of the highest levels of follower numbers across all social media platforms, including Facebook and YouTube. This popularity has a variety of causes. First off, food influencers on Instagram frequently share appetizing photos of food on Instagram, along with their most current meal suggestions, culinary advice, ethnic dishes from across the world, and much more engaging content.
People may become extremely hungry as a result and be inspired to explore new cuisines or travel abroad to sample the local cuisine. Second, food influencers on Instagram frequently share advice and techniques for cooking and food preparation. People’s ability to cook will increase, as will their dining experiences. Third, for those who share a passion for food, food influencers on Instagram may foster a feeling of community and a sense of belonging. By following them, people can connect with others who share their passion for food.
Fourth, many restaurants, food businesses, food brands, or food marketing agencies who are attempting to grow their businesses support food influencers on Instagram. This gives individuals the chance to learn about novel goods and services that they might find appealing. Given all of these factors, it is not surprising that food influencers on Instagram are growing in recognition and popularity throughout the internet.
Instagram, a social networking site with over 800 million active users where individuals can upload photographs and videos, is a terrific way to get ideas for your next dinner. Food influencers on Instagram are often people who have amassed a sizable following via the posting of recipes, images of their meals, and other food-related content.
Home cooks and chefs of all stripes are just two examples of the many diverse sorts of culinary influencers. Some food influencers on Instagram exclusively post recipes, while others also share pictures of their dining experiences. There are also food bloggers that post recipes and talk about their love of food on their blogs and Instagram accounts.
The popularity of food influencers on Instagram varies depending on their niche. Some food influencers have a large following, while others have a smaller following, and belong to a different influencer group, but they all have one thing in common: love and passion for food. However, the popularity of food influencers on Instagram is growing all the time, as more and more people are interested in learning how to cook delicious meals.
How to become one of the top food influencers on Instagram?
If you’re interested in becoming one of the top food influencers on Instagram, here are some great tips:
- Find your niche
There are many different types of food influencers on Instagram, so finding the niche that best suits you is a great place to start your journey. Do you love cooking Italian cuisine? Then focus on sharing Italian recipes on Instagram. Are you an expert on Paleo cuisine? Then share photos of Paleo meals on your account.
- Use good-quality photos and videos
Food looks best when it’s photographed or filmed in high quality. Make sure to use good lighting and props to make your meals look their best, just like the best food influencers on Instagram do.
- Be creative with your recipes
Don’t just share the same old recipes that everyone else is posting. Be creative and come up with new dishes that will inspire your followers to cook something delicious themselves. Maybe you will even be followed and reached out to by some of the most famous food influencers on Instagram.
- Engage with your followers
Reply to comments and questions from your followers and engage with them in a friendly and helpful manner. This will help build a loyal following for your account.
Do food influencers make money?
Yes, food influencers have various avenues through which they can monetize their influence and content creation efforts, allowing them to generate income from their passion for food and cooking. Some common ways food influencers make money include:
1. Sponsored Content: Food influencers collaborate with brands, restaurants, food products, and culinary events to create sponsored content. This may include sponsored posts on social media platforms, sponsored blog posts, sponsored videos on YouTube, or sponsored appearances at events. Brands pay influencers to promote their products or services to their audience, leveraging the influencer’s credibility and reach.
2. Affiliate Marketing: Food influencers often participate in affiliate marketing programs where they earn a commission for promoting products or services and driving sales through unique affiliate links. This could involve recommending kitchen gadgets, cooking tools, or specialty ingredients and earning a commission for every sale made through their affiliate links.
3. Brand Partnerships and Ambassadorships: Food influencers may establish long-term partnerships or ambassadorships with brands, becoming the face of the brand or representing it at events, in exchange for a regular fee or other perks such as free products, exclusive access, or promotional opportunities.
4. Cooking Classes and Workshops: Some food influencers offer cooking classes, workshops, or online courses to their audience, sharing their culinary expertise and techniques for a fee. These classes may be conducted in person or virtually, allowing followers to learn directly from their favorite influencer.
5. Merchandise Sales: Food influencers may develop and sell their merchandise, such as branded cooking utensils, apparel, cookbooks, or specialty food products, to their audience. This allows them to monetize their brand and create additional revenue streams beyond sponsored content.
Overall, food influencers can earn a substantial income by leveraging their influence, expertise, and creativity to engage with their audience and collaborate with brands and businesses within the food industry.
How much does a food influencer usually earn from Instagram campaigns?
A food influencer usually earns anywhere from hundreds to thousands of dollars, depending on their influence and reach across Instagram. Generally speaking, a food influencer with larger followers will be able to command higher rates for sponsored posts. However, the success of the campaign of a food influencer is not only determined by the size of the following – engagement is also important, so a smaller food influencer with a highly engaged audience may earn more than a larger food influencer who has a lower level of engagement.
The amount a food influencer can make from Instagram campaigns depends largely on factors like brand recognition, location, and niche. For instance, if a food influencer is based in an area with high cost-of-living expenses, or if they are affiliated with a well-known brand or company, they can potentially earn more than someone who isn’t. Additionally, some niches tend to pay more than others; a food influencer may have to factor in other metrics like a cooking skill or recipe complexity when setting their rate.
A food influencer often charges per post or hour but also has other payment structures such as commissions or flat fees. Depending on the terms negotiated between the brand and the influencer, compensation for a food influencer can also include additional perks such as free product samples or travel expenses. There are also other ways that a food influencer can monetize their content beyond sponsored posts such as affiliate links and creating product lines; these methods could potentially increase an individual’s earning power significantly.
What kind of content should a food influencer develop for social media?
A food influencer should create content that captivates viewers, encourages engagement, and builds trust in the audience. High-quality visuals and compelling storytelling are essential to successful social media marketing for a food influencer. Quality photos, videos, and descriptions of dishes should be also posted by a food influencer, and regularly on their Instagram, Facebook, Twitter, YouTube, and other platforms and accounts.
Relevant content topics provided by a food influencer may include restaurant reviews, recipes, cooking tips and tricks, food trends, and seasonally relevant content. Behind-the-scenes sneak peeks into how the food is prepared can help engage viewers more deeply. A food influencer can also share personalized stories about why they enjoy particular foods or places to dine out.
Content should focus on providing value to the audience while emphasizing product images when applicable. A food influencer may want to consider partnering with restaurants or food brands to promote their offerings in exchange for compensation. Captivating captions combined with lots of hashtags will help a food influencer increase the visibility of posts for potential customers who are searching for specific products or experiences.
To remain on trend and capture attention from a wider variety of audiences, a food influencer needs to be creative when creating content. Hashtag campaigns and cross-promotions could draw attention from other influencers or larger brands as well as provide opportunities for collaboration with other businesses in the realm of food service.
