26 May TOP SALESFORCE STATISTICS IN 2023 (UPDATED)
Salesforce is the leading vendor in the customer relationship management (CRM) applications market worldwide. The company has a market share of 23.9 percent in 2021, a significant margin over the next in line to Salesforce, SAP, and Oracle, with around five percent shares of the market. More than 150,000 companies worldwide use Salesforce tools in different departments and business areas. By using Salesforce, customers can increase efficiency and transparency of their sales processes, obtain 360-degree views of their customers, and accelerate decision making throughout their organizations. According to the official statistics from Salesforce, 52% of companies saw an increase in lead volume when they started using Salesforce, a 27% boost in win rate, and a 34% rise in sales revenue.
Below, we highlight 15 key Salesforce statistics:
Salesforce Statistics (Editors Choice)
- More than 150,000 companies worldwide use Salesforce tools in different departments and business areas
- Salesforce has been ranked the #1 CRM provider worldwide with a market share of 23.9 percent
- 52% of companies saw an increase in lead volume when they started using Salesforce
- 74% of sales professionals and 54% of marketers use Salesforce Analytics Cloud
- The annual revenue of Salesforce reached a record high of 26.49 billion U.S. dollars in 2022
- Salesforce has around 73,541 employees as of 2021
Salesforce Statistics: 15 Top Salesforce Statistics in 2023!
Salesforce is the leading vendor in the customer relationship management (CRM) applications market worldwide. The company has a market share of 23.9 percent in 2021, a significant margin over the next in line to Salesforce, SAP, and Oracle, with around five percent shares of the market. Next in line are Microsoft, Adobe, and others, with much smaller percentages. Salesforce’s success is due to several factors. First, the company has been an innovator in the CRM space, developing new features and functionality that have made its products more attractive to customers. Second, Salesforce has invested heavily in marketing and sales efforts, building brand awareness and mindshare among potential customers. Third, the company has a robust ecosystem of partners and developers who create add-on products and services that extend the value of its core offerings. Finally, Salesforce has successfully executed its go-to-market strategy, signing up large numbers of customers and growing its revenues at a rapid pace.
Salesforce Statistics #2: More than 150,000 companies worldwide use Salesforce tools in different departments and business areas.
As the world’s leading customer relationship management (CRM) software provider, Salesforce has more than 150,000 customers in various industries. Salesforce tools are used in every major business area, including sales, marketing, customer service, and support. In addition, Salesforce provides the data to back up its leadership position in the CRM market. According to Gartner, Salesforce is the leader in all five major CRM categories: cloud-based solutions, mobile CRM, social CRM, analytics, and engagement. With such a broad base of customers and such a strong showing in independent research, it’s no wonder that Salesforce is the clear leader in the CRM market.
Salesforce Statistics #3: In 2021, 30% of Salesforce customers came from the professional services industry.
In 2021, almost 30% of Salesforce customers came from the professional services industry. This is partly because Salesforce provides a wide range of tools that can be used to streamline operations and improve customer service. Other core segments include manufacturing (11.1%) and banking and financial services (8.8%). Salesforce has also been making inroads into the healthcare sector, with 6.7% of customers coming from this industry. The company’s various cloud-based offerings have proved to be particularly popular with healthcare organizations, often looking for ways to improve patient care while reducing costs.
Salesforce Statistics #4: 52% of companies saw an increase in lead volume when they started using Salesforce.
According to the official stats from Salesforce, 52% of companies saw an increase in lead volume when they started using Salesforce, a 27% boost in win rate, and a 34% rise in sales revenue. While these numbers are impressive, they do not tell the whole story. The real power of Salesforce lies in its ability to help customers close more deals and drive more revenue. Salesforce gives the insights needed to identify the best leads, track progress with each customer, and close more deals with its powerful CRM tools. In addition, Salesforce provides a wide range of marketing and sales automation features that make it easy to manage the sales pipeline and stay on top of sales goals. As a result, it is no wonder that so many companies see a boost in sales when they start using Salesforce.
Salesforce Statistics #5: 74% of sales professionals and 54% of marketers use Salesforce Analytics Cloud.
According to the latest report from Salesforce, 74% of sales professionals and 54% of marketers use Salesforce Analytics Cloud. The report found that the use of Salesforce Analytics Cloud has grown steadily over the past year, with more than half of respondents saying they use it daily. In addition, most users said they were satisfied with the product, with nearly 80% rating it as either “excellent” or “good.” Salesforce Analytics Cloud is a powerful tool that provides users with real-time insights into their sales pipeline, customer data, and marketing performance. With its ability to surface actionable intelligence, it is no wonder that its adoption is on the rise. For businesses looking to get more out of their data, Salesforce Analytics Cloud is worth considering.
Salesforce Statistics #6: Salesforce AppExchange is the world’s largest business applications marketplace, home to 4,600 apps.
AppExchange is the world’s largest business applications marketplace, home to 4,600 apps. Salesforce AppExchange is a cloud-based application marketplace that enables enterprises to find, try, buy, and deploy State of the art pre-integrated solutions that extend Salesforce’s reach and capabilities. Customers can evaluate and choose from a growing ecosystem of ready-to-install applications, components, and services available on AppExchange. SFDC has over 4 million subscribers, and this number is expected to grow as the company continues to invest in its ecosystem. This growth will result in more enterprise applications being built on the AppExchange platform, and more businesses will be able to take advantage of the power of the Salesforce app ecosystem.
Salesforce Statistics #7: 39% of Salesforce Customers say data cleansing is the essential app in the AppExchange.
Data cleansing is the process of identifying and correcting inaccuracies and inconsistencies in data. It is a vital part of maintaining data quality and ensuring that decision-makers have access to accurate information. Salesforce customers have rated data cleansing as the essential app on the AppExchange, with 39% of respondents citing it as their top choice. This is likely because Salesforce data is often used for critical decision-making. Inaccurate data can lead to poor decision-making, which can hurt business operations. Data cleansing helps ensure that information is accurate and reliable, making it a valuable tool for any organization that uses Salesforce.
Salesforce Statistics #8: The annual revenue of Salesforce reached a record high of 26.49 billion U.S. dollars in 2022.
According to Statista, the annual revenue of Salesforce reached a record high of 26.49 billion U.S. dollars in its 2022 fiscal year. This is mainly due to the continued sales boom in the company’s subscription and support business segment, which brought in close to 25 billion U.S. dollars in revenue in the same fiscal year. This marks an impressive increase from the 20.4 billion U.S. dollars in revenue that Salesforce generated in its 2020 fiscal year. With continued growth like this, it is clear that Salesforce is cementing its position as one of the leading providers of cloud-based customer relationship management (CRM) software solutions.
Salesforce Statistics #9: Salesforce generated over one billion U.S. dollars in net income in 2022.
According to Statista, Salesforce generated over one billion U.S. dollars in net income in 2022. This was considerably lower than the company’s net income in the previous year but remained higher than the last peak in 2019 when its net income amounted to 1.11 billion U.S. dollars. However, despite the decrease in net income, Salesforce still performed better than most of its competitors in the enterprise software market. Its closest competitor, Oracle, only generated a little over half of Salesforce’s net income in the same period. This highlights the strength of Salesforce’s business model and its ability to generate healthy profits even in challenging economic conditions. Looking forward, it is likely that Salesforce will continue to perform well financially as demand for its cloud-based software solutions remains strong.
Salesforce Statistics #10: The U.S. is Salesforce’s largest regional market, bringing in about 18 billion U.S. dollars for the software company in 2022.
According to the latest data from Statista, the Americas is Salesforce’s largest regional market, bringing in about 18 billion U.S. dollars for the software company in its 2022 fiscal year ending in January 2022. The overall revenue in that year reached 26.49 billion U.S. dollars, a record high. Subscription and support is Salesforce’s most prolific business division – sales in this segment contributed 25 billion U.S. dollars to its overall revenue. The Americas accounted for 68 percent of Salesforce’s total revenue in the said fiscal year, with Europe, the Middle East, and Africa (EMEA) contributing 17 percent and Asia-Pacific bringing in 15 percent. North America is the largest market for Salesforce within the Americas region, accounting for 58 percent of its revenue in the continent in 2020. Latin America followed this at 33 percent and Canada at 9 percent. It is clear that the Americas is essential to Salesforce’s continued success as a leading provider of cloud-based customer relationship management (CRM software) solutions.
Salesforce Statistics #11: Salesforce has around 73,541 employees as of 2021.
According to the latest data from Statista, Salesforce.com has around 73,541 employees as of 2021. Salesforce’s number of employees has increased during the measured period, almost doubling itself since 2019. Of Salesforce’s employees, 50.7% are members of underrepresented groups. Salesforce operates in 84 cities, with 110 offices around the world. There are eight Salesforce Towers currently (in Atlanta, Dublin, Indianapolis, London, New York, Paris, San Francisco, and Tokyo), with another two in development (Salesforce Tower Sydney and Salesforce Tower Chicago). These numbers underscore Salesforce’s commitment to diversity and inclusion, as well as its global reach.
Salesforce Statistics #12: Salesforce has spent $22 million to ensure equal pay for equal work among its global workforce.
When it comes to ensuring equal pay for equal work, Salesforce leads by example. In 2015, the company committed to investigating and addressing gender pay gaps within its global workforce. Since then, Salesforce has continued to improve upon its processes and broaden the scope of assessment to include bonuses, promotions, stock, race, and ethnicity in the United States and gender globally. So far, Salesforce has spent $22 million to close salary disparities among its employees. And it does not stop there – the company is also working to eliminate discrepancies in bonuses and promotions. By taking these bold steps, Salesforce sets a strong precedent for other companies to follow suit in ensuring fairness and equality in the workplace.
Salesforce Statistics #13: In 2021, Salesforce achieved net-zero emissions across its entire value chain and reached 100% renewable energy.
In 2021, Salesforce achieved net-zero emissions across its entire value chain and reached 100% renewable energy. This is a significant milestone for the company that underlines its commitment to sustainability. The move to renewable energy will help to reduce Salesforce’s environmental impact and contribute to a cleaner, more sustainable future. In addition, the move will also help improve the company’s bottom line by reducing energy costs. With this milestone, Salesforce is leading the way in sustainable business practices and setting an example for other companies to follow.
Salesforce Statistics #14: Salesforce has acquired 70 companies to date, including seven in 2020.
Salesforce’s success in the enterprise software market is mainly due to its aggressive acquisition strategy. To date, Salesforce has acquired 70 companies, including seven in 2020. A significant portion of Salesforce’s massive growth is attributed to acquisitions of high-profile companies, including Tableau, MuleSoft, Demandware, ExactTarget, and Vlocity. In 2020, Salesforce’s investment in acquisitions reached $29.1 billion. Furthermore, in 2021, Salesforce completed its acquisition of Slack, a leading messaging platform that will form the crux of Salesforce’s Customer 360 platform, for $27.7 billion. These acquisitions have helped Salesforce solidify its position as a leading enterprise software provider and establish a robust ecosystem of products and services.
Salesforce Statistics #15: The Salesforce’s Trailblazer community has over 15 million members.
The Salesforce Trailblazer community is a vast and ever-growing group of individuals passionate about improving their skills and knowledge in the Salesforce ecosystem. The community has over 15 million members worldwide, making it one of the largest and most active groups of its kind. The community offers many resources, including free online courses, certification programs, and forums where users can ask questions and share ideas. In addition, the community organizes regular events, such as meetups and conferences, which allow attendees to network with like-minded individuals and learn from some of the top experts in the field.
Conclusion
This report has outlined some of the essential Salesforce statistics for 2022. These statistics underscore why Salesforce continues to be the top choice for businesses looking for a CRM solution. In terms of features, Salesforce offers a comprehensive set of tools for managing customer relationships, including contact management, sales pipeline management, and social CRM. The company also provides a wide range of customization options so that businesses can tailor the platform to their specific needs. With its combination of user-friendly features and powerful customization options, it is clear that Salesforce will continue to dominate the CRM market in the years to come.