19 Aug TOP SPOTIFY STATISTICS IN 2024 (UPDATED)
As of May 2024, Spotify is the most popular music streaming service in the world with a 30.5% market share. The company currently has over 422 million monthly listeners, and it is adding new tracks at a rate of one every 1.4 seconds. In total, there are 82 million songs and over 11 million artists and creators on Spotify.
Most Spotify users are under 35 years old, which likely reflects that younger people are more likely to use streaming services than older people. In addition to its main music streaming service, Spotify also offers a premium tier that allows users to listen ad-free and download songs for offline playback. The company also offers podcasts and video content through its Spotify Originals initiative.
We at Amra & Elma have compiled a list of 15 Spotify statistics for 2024!
Spotify Statistics (Editors Choice)
- Spotify is currently the most popular music streaming service with a 30.5% share of the market
- Spotify has 594 million monthly listeners as of Q1 2024
- Spotify adds 60,000 new tracks every day – one new track every 1.4 seconds
- there are 82 million songs and over 11 million artists and creators on Spotify
- the majority of Spotify users are under 35 years old
Top 15 Spotify Statistics in 2024:
SPOTIFY STATISTICS #1 – Spotify is currently the most popular music streaming service with a 30.5% share of the market
Spotify is currently the most popular music streaming service according to Midia Research, with a 31% share of the market. This is almost double the market share of their closest competitor, Apple Music, which holds 15.8% of the market. Spotify has consistently been one of the most popular streaming services since it was first introduced in 2006, and it shows no signs of slowing down. In addition to its large user base, Spotify also has a wide selection of music available for streaming, as well as exclusive content that can only be found on the platform.
SPOTIFY STATISTICS #2 – Spotify has 594 million monthly listeners as of Q1 2024
According to Whats the Big Data, Spotify has 584 million monthly listeners as of Q1 2024, making it one of the most popular streaming services in the world. This figure represents a significant increase from the 515 million monthly active listeners that the company had in Q1 2023. Europe is the largest market for this platform, accounting for 40% of all monthly active listeners. North America (USA + Canada) comes in second with a 29% share. The remaining 31% of listeners are spread across other regions, including Latin America, Asia-Pacific, and the Middle East.
SPOTIFY STATISTICS #3 – 80% of the podcasts on Spotify were created using Anchor, totaling 1 million shows in 2024
Spotify is currently the largest podcast streamer in the world, and it appears that much of its success is thanks to its Anchor acquisition. According to Spotify, 80% of the podcasts on its platform were created using Anchor, totaling 1 million shows in 2020. In addition, Anchor powers 70% of Spotify’s podcast catalog, amounting to 1.3 million out of the 1.9 million total shows. This dominance is likely to continue, as Anchor provides an easy-to-use platform that allows anyone to create a podcast with minimal effort.
SPOTIFY STATISTICS #4 – Spotify adds 60,000 new tracks every day – one new track every 1.4 seconds
Spotify is constantly growing. A large part of that growth is due to the fact that Spotify adds new tracks every day. In fact, according to Spotify’s Co-Head of Music Jeremy Erlich, the company adds 60,000 new tracks every day. That means that over 22 million tracks are uploaded to Spotify in a single year – one new track every 1.4 seconds! And with such a huge catalog of music, there’s always something new to listen to on Spotify.
SPOTIFY STATISTICS #5 – in Q1 of 2024 Spotify had 182 million premium subscribers worldwide, up from 158 million in the corresponding quarter of 2023
Spotify is one of the most popular streaming platforms in the world, with a growing number of subscribers every year. As of the Q1 of 2024, Spotify had 182 million premium subscribers worldwide, up from 158 million in the corresponding quarter of 2023, according to Statista.
This shows growth since 2019 (100 million). Spotify’s subscriber base has increased dramatically in the last few years and has more than doubled since early 2017 (52 million). The platform has been able to attract new users with its wide selection of music, podcasts, and other audio content.
SPOTIFY STATISTICS #6 – Spotify has 82 million songs and over 11 million artists and creators
Spotify is a streaming platform that has seen tremendous growth in recent years. As of 2024, it is estimated that the platform has 82 million songs and over 11 million artists and creators.
SPOTIFY STATISTICS #7 – Ed Sheeran had 84,165,933 monthly listeners in May 2024
According to Spotify statistics, Ed Sheeran is the artist with the most monthly listeners. As of May 2022, he had 84,165,933 monthly listeners. This is a huge increase from his spotify statistics in May 2021 where he only had 43,194,533 monthly listeners.
SPOTIFY STATISTICS #8 – around 52% of Spotify user listening time is logged via mobile devices — 10% on tablets and 42% on smartphones
In addition to a desktop app, Spotify platform can be accessed via smartphone and tablet. According to a recent research, around 52% of user listening time is logged via mobile devices — 10% on tablets and the remaining 42% on smartphones.
SPOTIFY STATISTICS #9 – 55% of users have registered on Spotify using their Facebook accounts
Spotify is a music streaming service that offers social media integration, allowing users to connect their Facebook accounts and login using their existing credentials. According to Spotify statistics, 55% of users have registered on the platform using their Facebook accounts. This feature has cut down the hassle of creating a unique account and increased the chances of user acquisition.
SPOTIFY STATISTICS #10 – 56% of Spotify users are men
Based on the latest user gender statistics, it appears that the Spotify user base is more male-dominated than other music streaming services. According to Verto Analytics, 56% of Spotify users are men, while Apple Music has the opposite male to female ratio with 56% of its users being women and 44% male.
SPOTIFY STATISTICS #11 – the majority of Spotify users are under 35 years old
According to the most recent statistics, the majority of Spotify users are under 35 years old. However, the average age has been slowly but steadily increasing over the years. This is likely due to the fact that music streaming is now the dominant listening format for all ages, not just young people. In addition to being more convenient and cost-effective than purchasing CDs or digital downloads, streaming services offer a much wider selection of music.
SPOTIFY STATISTICS #12 – in 2023, Spotify paid out $9 billion in royalties to rights holders
In 2023, Spotify paid out $9 billion in royalties to rights holders, according to Variety. This is an increase of $4 billion from the $5 billion paid out in 2020. The streaming service said that for the first time, over 1,000 artists made more than $1 million through royalties on its platform. Spotify also said it paid out over $1 billion to publishing rights holders and $4 billion to major record labels.
SPOTIFY STATISTICS #13 – Spotify has overtaken Apple Podcasts in the United States to become the number one podcast platform
Spotify has now overtaken Apple Podcasts in the United States to become the number one podcast platform that US listeners use the most, according to TechCrunch. This was revealed during Spotify’s Q4 2023 earnings call and is likely due to the huge investment that the company made to acquire podcast content.
In the call, Spotify said that its monthly active users grew by 19% year-over-year to reach 381 million users in the quarter. At the time, Apple Podcasts had 28.2 million monthly US podcast listeners.
SPOTIFY STATISTICS #14 – 71% of pet owners play music for their pets
According to ABC News, 71% of pet owners play music for their pets. The survey, which involved data from 5,000 pet owners in the US, UK, Spain, Italy, and Australia, also found that 8 in 10 owners believe that their pets like music. Furthermore, 57% of respondents would dance with their pets and 69% would sing to their pets. Interestingly, 55% of respondents said that they think their pets have the same taste in music as them.
SPOTIFY STATISTICS #15 – there has been a 55% increase in console users streaming music from Spotify
Spotify recently released some interesting statistics regarding gamers and their use of the popular streaming service. According to the data, there has been a 55% increase in console users streaming music from their systems.
The most popular genre being streamed by gamers is rap and trap, with the most popular songs being “The Box”, “Blueberry Faygo”, “Goosebumps”, “Rockstar”, and “Falling”. It will be interesting to see if this trend continues as more and more people turn to gaming as a way to relax and unwind.
Spotify Statistics – The Future of Spotify
The future of Spotify looks bright. The company has seen a 55% increase in gamers streaming music from the platform, and it has overtaken Apple Podcasts in the United States to become the number one podcast platform. In addition, Spotify has committed to paying out $9 billion in royalties to rights holders in 2024.
The strong growth of the company is due to its focus on providing a high-quality user experience. Spotify offers ad-free listening for premium users and provides recommendations based on listening habits. The company is also constantly expanding its catalog of music and podcasts, making it the go-to destination for music lovers.
With its strong growth prospects and commitment to quality, Spotify is poised to dominate the streaming music market for years to come.
TOP SPOTIFY STATISTICS IN 2024- FAQ
What is a Spotify web player?
Spotify is a music streaming service that provides its users with access to millions of songs. A Spotify web player offers both a free, ad-supported tier and a premium tier which removes ads and provides additional features.
The Spotify web player and the desktop app have been available for Windows and macOS since 2008, and Linux since 2012. A web player has been available since 2010. A Spotify web player is a standalone app that runs in a web browser and does not require the installation of any software. A Spotify web player can be used to listen to music on computers that do not have the Spotify desktop app installed, or to listen to music on devices that do not have the Spotify app installed (e.g. mobile phones, tablets, etc.).
The Spotify web player features a similar user interface to the desktop app and allows users to search for and play songs, albums, and playlists. Users can also use the Spotify web player to create and share playlists with other users and follow other users to see what they are listening to.
Why is a Spotify web player important?
Spotify is an important music streaming service that millions of people use to listen to their favorite songs. However, until recently, the only way to use Spotify was by downloading the app and installing it on your device. This was not ideal for many reasons. First, not everyone wants or needs another app installed on their device. Second, the Spotify app takes up a lot of space on your device and can slow down your phone or computer. Third, if you have a limited data plan, using the Spotify app can eat up your data allowance very quickly.
The launch of the Spotify web player earlier this year has solved all of these problems. The Spotify web player is a website that you can visit from any device (computer, phone, tablet) and it works just like the app. The only difference is that you don’t have to download anything and it doesn’t take up any space on your device. Plus, because you’re using the Spotify web player instead of the app, you don’t have to worry about data usage.
The Spotify web player is important because it makes Spotify available to everyone, regardless of whether they have a device that can install the app. The Spotify web player also makes Spotify more efficient and economical to use, which is why it is quickly becoming the most popular way to listen to music online.
What are the benefits of advertising on Spotify?
As an audio streaming platform, Spotify provides an effective and efficient means of reaching a broad audience. It can be beneficial for businesses promoting their products and services. Advertising on Spotify offers a range of benefits, including increased brand awareness, audience targeting, and cost-effectiveness.
One of the primary benefits of advertising on Spotify is the platform’s ability to reach a vast and engaged audience. This audience includes people of all ages, genders, and interests, making it an ideal platform for businesses that want to reach a broad and diverse audience.
Another significant benefit of advertising on Spotify is the platform’s targeting capabilities. Advertising on Spotify allows businesses to target their advertisements based on a range of factors, including location, age, gender, interests, and behaviors. This level of targeting ensures that businesses can reach the right people with their advertisements, increasing the effectiveness of their campaigns and maximizing their return on investment.
Additionally, advertising on Spotify is cost-effective compared to other modes of advertising. Businesses can set their advertising budget, and the platform provides a range of advertising options that suit their budget. Advertising on Spotify also offers a range of ad formats, such as audio, video, display, and sponsored playlists, which can be used to create engaging and interactive advertisements that resonate with the audience.
What do brands love about advertising on Spotify?
As the world’s largest audio streaming platform, Spotify offers multiple advantages for advertisers to reach their target audience. The platform has over 515 million active users, including 210 million premium subscribers, across 180 markets globally. Due to its vast user base and advanced analytics system, brands can leverage Spotify’s advertising capabilities to create highly targeted campaigns with measurable results.
The following are some of the reasons why brands prefer advertising on Spotify:
Highly targeted audience: One of the most significant advantages of brands advertising on Spotify is its highly targeted audience. The platform collects data on listeners’ preferences, such as their location, musical tastes, and listening habits. Advertising on Spotify enables brands to create custom audiences and target specific demographics like location, age, and gender. If you are advertising on Spotify, you can also use Spotify’s real-time analytics to gain insights into your campaign’s performance.
Large audience and global reach: Spotify has over 515 million users, which continues to grow yearly. This audience provides a significant reach for brands to increase brand awareness and acquire new customers. Brands can be advertising on Spotify globally or target specific regions or countries based on business needs. In addition, Spotify’s reach is broader than just the platform itself.
Engaging ad formats: Advertising on Spotify offers several ad formats that keep listeners engaged while providing advertisers unique opportunities to communicate their message. These formats include audio ads, video ads, sponsored playlists, and ad-supported podcast integrations. Audio ads are the most common format, playing between songs. Brands can use advertising on Spotify to create unique ads with compelling voiceovers or background music that aligns with their brand’s values.
How many people use Spotify 2024?
In 2024, Spotify has continued its upward trajectory, with a substantial user base of 584 million people worldwide. Within the United States specifically, data indicates that Spotify’s user demographic is slightly skewed towards females, with women constituting 56% of the platform’s user base. This gender breakdown highlights Spotify’s appeal to a diverse audience, with a notable preference among female listeners. While males account for the remaining 44% of Spotify users in the U.S., the platform’s overall popularity remains robust, indicating its widespread adoption across genders and demographics.
These statistics underscore Spotify’s significant presence in the music streaming industry, with a vast and diverse user base continuing to fuel its growth and influence. As one of the leading platforms in the digital music space, Spotify’s ability to attract millions of users globally showcases its appeal and accessibility to a broad spectrum of listeners. The data revealing a slightly higher proportion of female users within the U.S. signifies Spotify’s success in catering to a diverse audience, reaffirming its position as a pivotal player in shaping the way people consume music in 2024.